{"id":870100,"date":"2025-08-04T13:04:18","date_gmt":"2025-08-04T17:04:18","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/small-business-sales-tick-up-in-july-driven-by-higher-average-ticket-sizes\/"},"modified":"2025-08-04T13:04:18","modified_gmt":"2025-08-04T17:04:18","slug":"small-business-sales-tick-up-in-july-driven-by-higher-average-ticket-sizes","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/small-business-sales-tick-up-in-july-driven-by-higher-average-ticket-sizes\/","title":{"rendered":"Small Business Sales Tick Up in July, Driven by Higher Average Ticket Sizes"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }\n.bwlistdisc { list-style-type: disc }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>Small Business Sales Tick Up in July, Driven by Higher Average Ticket Sizes<\/b><\/p>\n<p class=\"bwalignc\"><i>Fiserv Small Business Index rises one point to 149<\/i><\/p>\n<p class=\"bwalignc\"><i>Small business sales grew +3.6% year over year and +1.0% month over month<\/i><\/p>\n<p>MILWAUKEE&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.fiserv.com%2F&amp;esheet=54302164&amp;newsitemid=20250804042531&amp;lan=en-US&amp;anchor=Fiserv%2C+Inc.&amp;index=1&amp;md5=b104de638825a01f36c706f6e97b4b5b\">Fiserv, Inc.<\/a> (NYSE: FI), a leading global provider of payments and financial services technology, has published the <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.fiserv.com%2Fen%2Ffiserv-small-business-index.html&amp;esheet=54302164&amp;newsitemid=20250804042531&amp;lan=en-US&amp;anchor=Fiserv+Small+Business+Index&amp;index=2&amp;md5=0dd3dcc4962d1f565a6d1162cbd32a0c\">Fiserv Small Business Index<\/a> for July 2025, with the seasonally-adjusted Index rising 1 point to 149.<\/p>\n<p>\nYear-over-year sales (+3.6%) and transactions (+3.0%) remained strong, signaling the continued resilience of consumer spending. Average ticket sizes (+0.7%) also grew compared to 2024.<\/p>\n<p>\nMonth-over-month sales (+1.0%) grew, reversing a three-month trend of softening consumer spend. Average tickets (+0.9%) rose compared to June, while foot traffic (+0.1%) remained relatively flat.<\/p>\n<p>\n\u201cJuly brought modest monthly sales growth for small businesses, but those gains were largely driven by higher average tickets, likely resulting from continued inflationary pressure,\u201d said Prasanna Dhore, Chief Data Officer, Fiserv. \u201cEconomic pressures continue shifting spending patterns as well. Consumers are spending more on essentials, while discretionary is growing at a much slower pace.\u201d<\/p>\n<p><b>Key Takeaways<\/b><\/p>\n<ul class=\"bwlistdisc\">\n<li><b>Consumer Spending Increased over June, But Foot Traffic Did Not \u2013 <\/b>July\u2019s month-over-month sales growth (+1.0%) broke a multi-month slump. However, with transaction growth nearly flat (+0.1%), consumers weren\u2019t visiting small businesses more in July, they were just spending more on purchases when they did. For example, retail sales growth (+1.1%) in July 2025 compared to June 2025 was directly attributable to an increase in average ticket size (+1.1%).\n<\/li>\n<li><b>Essentials Outpace Discretionary (Again) \u2013 <\/b>Sales continued to grow significantly across Essentials, rising month-over-month (+1.5%) and year-over-year (+6.1%). Discretionary sales grew, but at a slower pace month-over-month (+0.5%) and year-over-year (+1.1%). This shift comes with higher costs for consumers as average tickets for Essentials are rising significantly month-over-month (+1.4%) and year-over-year (+3.0%).\n<\/li>\n<li><b>Restaurants Reflect Consumer Caution \u2013 <\/b>Restaurant visits dipped for the third straight month (-0.3%), dragging sales down (-0.9%) compared to June. When adjusting for inflation, sales declined (-1.1%) compared to June. As a bellwether for household budget flexibility, declining restaurant sales in July signal consumers continuing to tighten up. Despite the slowdown compared to June, restaurant sales are still growing year over year (+1.8%). Foot traffic has also increased (+2.2%) compared to 2024.\n<\/li>\n<li><b>Ambulatory Health Care and Wholesalers Gain Some Momentum \u2013 <\/b>After a sluggish spring, Ambulatory Health Care (+3.2%), Wholesale Durables (+1.4%), and Wholesale Non-Durables (+2.0%) made solid month-over-month gains.\n<\/li>\n<\/ul>\n<p>\nTo access the full Fiserv Small Business Index, visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.fiserv.com%2FFiservSmallBusinessIndex&amp;esheet=54302164&amp;newsitemid=20250804042531&amp;lan=en-US&amp;anchor=fiserv.com%2FFiservSmallBusinessIndex.&amp;index=3&amp;md5=43f5c89f5d14bd75deaaf3b55eea4233\">fiserv.com\/FiservSmallBusinessIndex.<\/a><\/p>\n<p><b>About the Fiserv Small Business Index<sup>\u00ae<\/sup><\/b><\/p>\n<p>\nThe Fiserv Small Business Index is published during the first week of every month and differentiated by its direct aggregation of consumer spending activity within the U.S. small business ecosystem. Rather than relying on survey or sentiment data, the Fiserv Small Business Index is derived from point-of-sale transaction data, including card, cash, and check transactions in-store and online across approximately 2 million U.S. small businesses, including hundreds of thousands leveraging the Clover point-of-sale and business management platform.<\/p>\n<p>\nBenchmarked to 2019, the Fiserv Small Business Index provides a numeric value measuring consumer spending, with an accompanying transaction index measuring customer traffic. Through a simple interface, users can access data by region, state, and\/or across business types categorized by the North American Industry Classification System (NAICS). Computing a monthly index for 16 sectors and 34 sub-sectors, the Fiserv Small Business Index provides a timely, reliable and consistent measure of small business performance even in industries where large businesses dominate.<\/p>\n<p><b>About Fiserv<\/b><\/p>\n<p>\nFiserv, Inc. (NYSE: FI), a Fortune 500 company, moves more than money. As a global leader in payments and financial technology, the company helps clients achieve best-in-class results through a commitment to innovation and excellence in areas including account processing and digital banking solutions; card issuer processing and network services; payments; e-commerce; merchant acquiring and processing; and Clover<sup>\u00ae<\/sup>, the world\u2019s smartest point-of-sale system and business management platform. Fiserv is a member of the S&amp;P 500<sup>\u00ae<\/sup> Index, one of TIME Magazine\u2019s Most Influential Companies\u2122 and one of Fortune<sup>\u00ae<\/sup> World\u2019s Most Admired Companies\u2122. Visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.fiserv.com%2F&amp;esheet=54302164&amp;newsitemid=20250804042531&amp;lan=en-US&amp;anchor=fiserv.com&amp;index=4&amp;md5=673b9575b16948be1007c8f0137fa95f\">fiserv.com<\/a> and <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.fiserv.com%2Fen%2Fabout-fiserv%2Fsocial-media.html&amp;esheet=54302164&amp;newsitemid=20250804042531&amp;lan=en-US&amp;anchor=follow+on+social+media&amp;index=5&amp;md5=6470a6ad4f05b677cb04eb718075a9d5\">follow on social media<\/a> for more information and the latest company news.<\/p>\n<p>\nFI-G<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20250804042531r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20250804042531\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20250804042531\/en\/<\/a><\/span><\/p>\n<p><b>Media Relations:<br \/>\n<\/b><br \/>Chase Wallace<br \/>\n<br \/>Director, Communications<br \/>\n<br \/>+1 470-481-2555<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:chase.wallace@fiserv.com\">chase.wallace@fiserv.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> United States North America Wisconsin<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Small Business Fintech Professional Services Finance<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20250804042531\/en\/635299\/3\/fiserv-logo.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Small Business Sales Tick Up in July, Driven by Higher Average Ticket Sizes Fiserv Small Business Index rises one point to 149 Small business sales grew +3.6% year over year and +1.0% month over month MILWAUKEE&#8211;(BUSINESS WIRE)&#8211;Fiserv, Inc. (NYSE: FI), a leading global provider of payments and financial services technology, has published the Fiserv Small Business Index for July 2025, with the seasonally-adjusted Index rising 1 point to 149. Year-over-year sales (+3.6%) and transactions (+3.0%) remained strong, signaling the continued resilience of consumer spending. Average ticket sizes (+0.7%) also grew compared to 2024. Month-over-month sales (+1.0%) grew, reversing a three-month trend of softening consumer spend. Average tickets (+0.9%) rose compared to June, while foot traffic (+0.1%) remained relatively flat. \u201cJuly &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/small-business-sales-tick-up-in-july-driven-by-higher-average-ticket-sizes\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Small Business Sales Tick Up in July, Driven by Higher Average Ticket Sizes&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-870100","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Small Business Sales Tick Up in July, Driven by Higher Average Ticket Sizes - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/small-business-sales-tick-up-in-july-driven-by-higher-average-ticket-sizes\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Small Business Sales Tick Up in July, Driven by Higher Average Ticket Sizes - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Small Business Sales Tick Up in July, Driven by Higher Average Ticket Sizes Fiserv Small Business Index rises one point to 149 Small business sales grew +3.6% year over year and +1.0% month over month MILWAUKEE&#8211;(BUSINESS WIRE)&#8211;Fiserv, Inc. (NYSE: FI), a leading global provider of payments and financial services technology, has published the Fiserv Small Business Index for July 2025, with the seasonally-adjusted Index rising 1 point to 149. Year-over-year sales (+3.6%) and transactions (+3.0%) remained strong, signaling the continued resilience of consumer spending. Average ticket sizes (+0.7%) also grew compared to 2024. Month-over-month sales (+1.0%) grew, reversing a three-month trend of softening consumer spend. Average tickets (+0.9%) rose compared to June, while foot traffic (+0.1%) remained relatively flat. \u201cJuly &hellip; Continue reading &quot;Small Business Sales Tick Up in July, Driven by Higher Average Ticket Sizes&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/small-business-sales-tick-up-in-july-driven-by-higher-average-ticket-sizes\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2025-08-04T17:04:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20250804042531r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/small-business-sales-tick-up-in-july-driven-by-higher-average-ticket-sizes\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/small-business-sales-tick-up-in-july-driven-by-higher-average-ticket-sizes\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Small Business Sales Tick Up in July, Driven by Higher Average Ticket Sizes\",\"datePublished\":\"2025-08-04T17:04:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/small-business-sales-tick-up-in-july-driven-by-higher-average-ticket-sizes\\\/\"},\"wordCount\":708,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/small-business-sales-tick-up-in-july-driven-by-higher-average-ticket-sizes\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cts.businesswire.com\\\/ct\\\/CT?id=bwnews&amp;sty=20250804042531r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/small-business-sales-tick-up-in-july-driven-by-higher-average-ticket-sizes\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/small-business-sales-tick-up-in-july-driven-by-higher-average-ticket-sizes\\\/\",\"name\":\"Small Business Sales Tick Up in July, Driven by Higher Average Ticket Sizes - 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(NYSE: FI), a leading global provider of payments and financial services technology, has published the Fiserv Small Business Index for July 2025, with the seasonally-adjusted Index rising 1 point to 149. Year-over-year sales (+3.6%) and transactions (+3.0%) remained strong, signaling the continued resilience of consumer spending. Average ticket sizes (+0.7%) also grew compared to 2024. Month-over-month sales (+1.0%) grew, reversing a three-month trend of softening consumer spend. Average tickets (+0.9%) rose compared to June, while foot traffic (+0.1%) remained relatively flat. \u201cJuly &hellip; Continue reading \"Small Business Sales Tick Up in July, Driven by Higher Average Ticket Sizes\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/small-business-sales-tick-up-in-july-driven-by-higher-average-ticket-sizes\/","og_site_name":"Market Newsdesk","article_published_time":"2025-08-04T17:04:18+00:00","og_image":[{"url":"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20250804042531r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/small-business-sales-tick-up-in-july-driven-by-higher-average-ticket-sizes\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/small-business-sales-tick-up-in-july-driven-by-higher-average-ticket-sizes\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"Small Business Sales Tick Up in July, Driven by Higher Average Ticket Sizes","datePublished":"2025-08-04T17:04:18+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/small-business-sales-tick-up-in-july-driven-by-higher-average-ticket-sizes\/"},"wordCount":708,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/small-business-sales-tick-up-in-july-driven-by-higher-average-ticket-sizes\/#primaryimage"},"thumbnailUrl":"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20250804042531r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/small-business-sales-tick-up-in-july-driven-by-higher-average-ticket-sizes\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/small-business-sales-tick-up-in-july-driven-by-higher-average-ticket-sizes\/","name":"Small Business Sales Tick Up in July, Driven by Higher Average Ticket Sizes - 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