{"id":869877,"date":"2025-07-15T12:03:05","date_gmt":"2025-07-15T16:03:05","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/roblox-announces-new-licensing-platform-for-experiences\/"},"modified":"2025-07-15T12:03:05","modified_gmt":"2025-07-15T16:03:05","slug":"roblox-announces-new-licensing-platform-for-experiences","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/roblox-announces-new-licensing-platform-for-experiences\/","title":{"rendered":"Roblox Announces New Licensing Platform For Experiences"},"content":{"rendered":"

<\/p>\n

\nRoblox Announces New Licensing Platform For Experiences<\/p>\n

\nEnabling Partnerships Between Roblox Creators and IP Holders;
\n
Unlocking Creation Opportunities at Scale<\/p>\n

SAN MATEO, Calif.–(BUSINESS WIRE<\/a>)–
\nRoblox Corporation (NYSE: RBLX) today announced the launch of its new licensing platform, including the Roblox License Manager and Licenses catalog. This innovative framework unlocks game and interactive media licensing at scale, enabling IP holders to self-serve through Roblox’s global creator community, and seamlessly integrate popular IP into games and experiences.<\/p>\n

\n“We have a goal to have 10% of all gaming content revenue flowing through the Roblox ecosystem and benefiting our community,” said Manuel Bronstein, Chief Product Officer at Roblox. “This will require having a wide range of experiences and giving creators the opportunity to partner with rights holders of the most recognizable IP. License Manager and Licenses catalog are an important part of making it easier for owners to manage and license their IP at scale on Roblox.”<\/p>\n

\nTraditionally, licensing IP for game development has been a complex, time-consuming process, limiting opportunities to larger studios. License Manager is designed to streamline this by enabling rights holders to register and create IP licenses, proactively scan experiences for IP usage, and offer licenses directly to creators in days or hours rather than months. Rights holders can customize license terms, including IP usage, content maturity, and revenue share. They can take a more tailored, selective approach with revenue sharing, an open source-style approach where fans can take the reins, or simply scan for IP usage across experiences. Licenses can be offered to existing experiences or by listing them in the new Licenses catalog, where creators can browse and apply.<\/p>\n

Introducing the First Wave of IP Partners<\/b><\/p>\n

\nRoblox is launching the License Manager and Licenses catalog with four initial partners, offering seven initial IP titles for eligible creators, and two more coming soon:<\/p>\n