{"id":869749,"date":"2025-07-15T10:05:16","date_gmt":"2025-07-15T14:05:16","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/forresters-2026-budget-planning-guides-leaders-grow-more-cautious-as-economic-uncertainty-persists\/"},"modified":"2025-07-15T10:05:16","modified_gmt":"2025-07-15T14:05:16","slug":"forresters-2026-budget-planning-guides-leaders-grow-more-cautious-as-economic-uncertainty-persists","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/forresters-2026-budget-planning-guides-leaders-grow-more-cautious-as-economic-uncertainty-persists\/","title":{"rendered":"Forrester\u2019s 2026 Budget Planning Guides: Leaders Grow More Cautious As Economic Uncertainty Persists"},"content":{"rendered":"

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Forrester\u2019s 2026 Budget Planning Guides: Leaders Grow More Cautious As Economic Uncertainty Persists<\/b><\/p>\n

While volatility is here to stay, embracing scenario planning can help regain control<\/i><\/p>\n

LONDON–(BUSINESS WIRE<\/a>)–
\nAccording to Forrester\u2019s<\/a> (Nasdaq: FORR) 2026 Budget Planning Guides<\/a>, volatility is tempering 2026 budget optimism. Tariffs, trade wars, cyber threats, and economic uncertainty are resetting budget expectations, signaling a shift toward more cautious growth planning. Amid persistent volatility<\/a>, leaders must turn to scenario planning and prepare for both deeper budget cuts and unexpected investment opportunities \u2014 protecting and prioritizing investments that create customer value, stopping spending on inefficient complexity, and embracing constant, low-cost experimentation to stay ahead.<\/p>\n

\nWhile it\u2019s no surprise that leaders are less bullish compared to last year, it\u2019s not all doom and gloom. Despite the uncertainty, 86% of tech leaders across industries are expecting increased budgets from the year before. Additionally, tech leaders in the financial services and healthcare sectors expect double-digit budget increases, driven by investments in generative AI (genAI), analytics, and threat intelligence.<\/p>\n

Forrester\u2019s Budget Planning Guides<\/a> provide data-driven spending intention benchmarks and concrete recommendations for technology<\/a> and security<\/a>, B2B<\/a> and B2C<\/a> marketing, customer experience<\/a> (CX), digital strategy<\/a>, and sales<\/a> and revenue operations<\/a> leaders to budget and plan for the year ahead with confidence. The guides provide actionable insights for areas to deepen investments, divest budget allocations, and experiment to surface new opportunities.<\/p>\n

\nKey insights from Forrester\u2019s 2026 Budget Planning Guides include:<\/p>\n

Areas to increase investment in 2026<\/b><\/p>\n