{"id":869730,"date":"2025-07-15T09:53:43","date_gmt":"2025-07-15T13:53:43","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/comscore-partners-with-hyphametrics-to-launch-advanced-person-level-audience-measurement-and-ctv-program-level-reporting\/"},"modified":"2025-07-15T09:53:43","modified_gmt":"2025-07-15T13:53:43","slug":"comscore-partners-with-hyphametrics-to-launch-advanced-person-level-audience-measurement-and-ctv-program-level-reporting","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/comscore-partners-with-hyphametrics-to-launch-advanced-person-level-audience-measurement-and-ctv-program-level-reporting\/","title":{"rendered":"Comscore Partners with HyphaMetrics to Launch Advanced Person-Level Audience Measurement and CTV Program-Level Reporting"},"content":{"rendered":"<div class=\"mw_release\">\n<p>RESTON, Va., July  15, 2025  (GLOBE NEWSWIRE) &#8212; Comscore (Nasdaq: SCOR), a global leader in measuring and analyzing consumer behaviors, today announced a multi-year partnership with HyphaMetrics, a Data-as-a-Service (DaaS) company transforming the media industry\u2019s understanding of what the world is watching. Once live, this data partnership and technology integration will expand Comscore\u2019s cross-platform measurement capabilities, introducing new CTV program-level reporting and delivering greater granularity to meet the growing demands of the programmatic streaming landscape.<\/p>\n<p>The partnership intends to enhance Comscore\u2019s proprietary industry personification methodology by leveraging HyphaMetrics\u2019 proprietary \u2018Unified Individual Media Metric\u2019, a unified view of audience behavior across every monitored screen and streaming platform within a household. This includes deterministic Viewers-per-Viewing-Household data and person-level co-viewing insights across devices. Comscore\u2019s personification approach transforms household-level viewing data into a more precise understanding of the individuals behind the screens, bringing new precision to both linear and CTV audience measurement.<\/p>\n<p>Together, Comscore and HyphaMetrics aim to unlock deeper insights into streaming behaviors, enabling program-level measurement across SVOD, AVOD and FAST channels. The partnership is also expected to expand Comscore\u2019s cross-platform solutions, adding new intelligence and advanced reporting for\u00a0its cross-platform content reporting\u00a0(CCM), delivering new intelligence and advanced reporting. As the industry continues to demand greater transparency and accuracy in audience measurement, this partnership lays the groundwork for Comscore to deliver enhanced insights in time for the 2026\/2027 upfront season.<\/p>\n<p>\u201cWe\u2019ve been impressed with the sophistication of HyphaMetrics\u2019s data, which is designed to accurately measure the totality of audiences across platforms as well as to gauge campaign performance,\u201d said Steve Bagdasarian, Chief Commercial Officer, Comscore. \u201cWe believe the data partnership we have forged will be an added advantage for Comscore clients looking for the most accurate and holistic viewing measurement and campaign optimization insights in the market.\u201d<\/p>\n<p>\u201cHyphaMetrics and Comscore are both deeply committed to helping publishers accurately value their content and to giving advertisers the clearest view possible of their ad exposures, making this data partnership a natural fit,\u201d said Joanna Drews, CEO, HyphaMetrics. \u201cWe look forward to deepening our relationship with Comscore on behalf of buyers and sellers looking for the most accurate measurement of their assets.\u201d<\/p>\n<p>HyphaMetrics\u2019 measurement platform is powered by Hypha\u2019s patented Unified Neuromedia Identification Engine (UNIe\u2122) that is able to capture who is consuming content, as well as where, when and how they are viewing it on multiple platforms including video, brands, gaming, and social activities in real time.<\/p>\n<p>\n        <strong>About Comscore<\/strong><br \/>\n        <br \/>Comscore is a global, trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore empowers media buyers and sellers to quantify their multiscreen behavior and make meaningful business decisions with confidence. A proven leader in measuring digital and TV audiences and advertising at scale, Comscore is the industry&#8217;s emerging third-party source for reliable and comprehensive cross-platform measurement.<\/p>\n<p>\n        <strong>About HyphaMetrics<\/strong><br \/>\n        <br \/>Hypha is bridging the gap between TV and digital with unified reporting. As the only producer of a \u201cUnified Individual Media Metric,\u201d Hypha\u2019s proprietary technology captures all forms of media consumption\u2014from streaming and linear TV to gaming and digital content-\u2013to provide a unified view of audience behavior across every screen and streaming platform in a household. Using Artificial Intelligence and Machine Learning to analyze and optimize advertising and video content for media executives overseeing content, ads, brand sponsorships, and product placements, we cost-efficiently support interoperability across the entire media ecosystem serving measurement companies, brands, agencies, and media publishers.<\/p>\n<p>Media Contact:<br \/>Marie Scoutas<br \/>Comscore<br \/><a href=\"https:\/\/www.globenewswire.com\/Tracker?data=MwYBeDhMLO34e_yrTXUGiswnnMCd6k1KnaHK2-pl_Z6-209-xIYsft1jmM1-JnxrnRcGyOrrjjxQek-k9tcEZJ0YfSXls8ggpDmZZAqzxuE=\" rel=\"nofollow\" target=\"_blank\">press@comscore.com<\/a><\/p>\n<p>      <img decoding=\"async\" alt=\"\" class=\"__GNW8366DE3E__IMG\" src=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=OTQ5NDY5NCM3MDMyMjA1IzIwMTA2ODQ=\" \/><br \/>\n      <br \/>\n      <img decoding=\"async\" alt=\"\" src=\"https:\/\/ml.globenewswire.com\/media\/NjBlNDUyZTQtYmZkMi00MGEwLWI3NzMtYjBjYWI3ZDg2Y2Y0LTEwMjIyNTctMjAyNS0wNy0xNS1lbg==\/tiny\/Comscore-Inc-.png\" \/>\n    <\/div>\n<div class=\"mw_contactinfo\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>RESTON, Va., July 15, 2025 (GLOBE NEWSWIRE) &#8212; Comscore (Nasdaq: SCOR), a global leader in measuring and analyzing consumer behaviors, today announced a multi-year partnership with HyphaMetrics, a Data-as-a-Service (DaaS) company transforming the media industry\u2019s understanding of what the world is watching. Once live, this data partnership and technology integration will expand Comscore\u2019s cross-platform measurement capabilities, introducing new CTV program-level reporting and delivering greater granularity to meet the growing demands of the programmatic streaming landscape. The partnership intends to enhance Comscore\u2019s proprietary industry personification methodology by leveraging HyphaMetrics\u2019 proprietary \u2018Unified Individual Media Metric\u2019, a unified view of audience behavior across every monitored screen and streaming platform within a household. This includes deterministic Viewers-per-Viewing-Household data and person-level co-viewing insights across devices. &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/comscore-partners-with-hyphametrics-to-launch-advanced-person-level-audience-measurement-and-ctv-program-level-reporting\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Comscore Partners with HyphaMetrics to Launch Advanced Person-Level Audience Measurement and CTV Program-Level Reporting&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-869730","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Comscore Partners with HyphaMetrics to Launch Advanced Person-Level Audience Measurement and CTV Program-Level Reporting - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/comscore-partners-with-hyphametrics-to-launch-advanced-person-level-audience-measurement-and-ctv-program-level-reporting\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comscore Partners with HyphaMetrics to Launch Advanced Person-Level Audience Measurement and CTV Program-Level Reporting - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"RESTON, Va., July 15, 2025 (GLOBE NEWSWIRE) &#8212; Comscore (Nasdaq: SCOR), a global leader in measuring and analyzing consumer behaviors, today announced a multi-year partnership with HyphaMetrics, a Data-as-a-Service (DaaS) company transforming the media industry\u2019s understanding of what the world is watching. Once live, this data partnership and technology integration will expand Comscore\u2019s cross-platform measurement capabilities, introducing new CTV program-level reporting and delivering greater granularity to meet the growing demands of the programmatic streaming landscape. The partnership intends to enhance Comscore\u2019s proprietary industry personification methodology by leveraging HyphaMetrics\u2019 proprietary \u2018Unified Individual Media Metric\u2019, a unified view of audience behavior across every monitored screen and streaming platform within a household. This includes deterministic Viewers-per-Viewing-Household data and person-level co-viewing insights across devices. &hellip; Continue reading &quot;Comscore Partners with HyphaMetrics to Launch Advanced Person-Level Audience Measurement and CTV Program-Level Reporting&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/comscore-partners-with-hyphametrics-to-launch-advanced-person-level-audience-measurement-and-ctv-program-level-reporting\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2025-07-15T13:53:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=OTQ5NDY5NCM3MDMyMjA1IzIwMTA2ODQ=\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/comscore-partners-with-hyphametrics-to-launch-advanced-person-level-audience-measurement-and-ctv-program-level-reporting\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/comscore-partners-with-hyphametrics-to-launch-advanced-person-level-audience-measurement-and-ctv-program-level-reporting\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Comscore Partners with HyphaMetrics to Launch Advanced Person-Level Audience Measurement and CTV Program-Level Reporting\",\"datePublished\":\"2025-07-15T13:53:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/comscore-partners-with-hyphametrics-to-launch-advanced-person-level-audience-measurement-and-ctv-program-level-reporting\\\/\"},\"wordCount\":610,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/comscore-partners-with-hyphametrics-to-launch-advanced-person-level-audience-measurement-and-ctv-program-level-reporting\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.globenewswire.com\\\/newsroom\\\/ti?nf=OTQ5NDY5NCM3MDMyMjA1IzIwMTA2ODQ=\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/comscore-partners-with-hyphametrics-to-launch-advanced-person-level-audience-measurement-and-ctv-program-level-reporting\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/comscore-partners-with-hyphametrics-to-launch-advanced-person-level-audience-measurement-and-ctv-program-level-reporting\\\/\",\"name\":\"Comscore Partners with HyphaMetrics to Launch Advanced Person-Level Audience Measurement and CTV Program-Level Reporting - 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