{"id":869457,"date":"2025-07-14T17:04:27","date_gmt":"2025-07-14T21:04:27","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/paramount-australia-partners-with-magnite-to-unlock-programmatic-access-to-the-paramount-ad-tier\/"},"modified":"2025-07-14T17:04:27","modified_gmt":"2025-07-14T21:04:27","slug":"paramount-australia-partners-with-magnite-to-unlock-programmatic-access-to-the-paramount-ad-tier","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/paramount-australia-partners-with-magnite-to-unlock-programmatic-access-to-the-paramount-ad-tier\/","title":{"rendered":"Paramount Australia Partners with Magnite to Unlock Programmatic Access to the Paramount+ Ad Tier"},"content":{"rendered":"<div class=\"mw_release\">\n<p align=\"left\">SYDNEY, July  14, 2025  (GLOBE NEWSWIRE) &#8212; Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, and Paramount Australia today announced a partnership to unlock programmatic access to Paramount+\u2019s premium streaming TV inventory in Australia for the first time. Following the launch of its ad-supported plan in the market, Paramount will leverage Magnite technology to give advertisers an unparalleled opportunity to reach engaged streaming audiences with greater efficiency and transparency in a premium environment. This announcement marks another key milestone in Paramount Australia\u2019s business and technology transformation, paving the way for Paramount Connect.<\/p>\n<p>Paramount+ offers a mountain of premium entertainment for all audiences boasting an expansive library of local original series, global hit shows, popular movies and live sport, making it a prime destination for engaged streaming audiences. The Magnite SpringServe video platform combined with Paramount\u2019s mediation capabilities streamline advertiser access to Paramount\u2019s premium streaming inventory.<\/p>\n<p>\u201cAs the Paramount+ ad tier continues to expand its footprint in Australia, we are committed to offering innovative ways for advertisers to connect with our engaged, high-value audiences,\u201d said Milan Blazevic, Head of Programmatic at Paramount Australia. \u201cBy partnering with Magnite, we are unlocking programmatic access to our premium inventory in this market for the first time, providing advertisers with greater flexibility and efficiency in their media buying strategies.\u201d<\/p>\n<p>\u201cMagnite is dedicated to driving streaming TV innovation, and our partnership with Paramount+ will unlock access to one of Australia\u2019s most compelling streaming platforms through our industry-leading technology offering brands a first-mover advantage,\u201d said Yael Milbank, Managing Director, ANZ at Magnite. \u201cAs programmatic CTV adoption accelerates, this partnership will empower advertisers with smarter automation, enhanced targeting, and more effective data-driven buying strategies for greater efficiency in campaign execution.\u201d<\/p>\n<p>\n        <strong>About Magnite<\/strong><br \/>\n        <br \/>We\u2019re Magnite (NASDAQ: MGNI), the world\u2019s largest independent sell-side advertising company. Publishers use our technology to monetize their content across all screens and formats including CTV, online video, display, and audio. The world\u2019s leading agencies and brands trust our platform to access brand-safe, high-quality ad inventory and execute billions of advertising transactions each month. Anchored in bustling New York City, sunny Los Angeles, mile high Denver, historic London, colorful Singapore, and down under in Sydney, Magnite has offices across North America, EMEA, LATAM, and APAC.<\/p>\n<p>\n        <strong>About Paramount Australia<\/strong><br \/>\n        <br \/>Paramount Australia is a leading media and entertainment company that creates premium content and experiences for audiences, worldwide. Paramount Australia\u2019s portfolio of consumer brands includes Network 10, Paramount+, Paramount Pictures, Nickelodeon and MTV.<\/p>\n<p>\n        <strong>Media Contact<\/strong>\n      <\/p>\n<p>Magnite:<br \/>Einsteinz Communications<br \/>Carlotta Vittori<br \/><a href=\"https:\/\/www.globenewswire.com\/Tracker?data=kMRY7KfZXr5-qXi7IKkGBVb2xcNDB6uo_wr5CwkmJFY9XAwQnKCktraJ8sAKgkvtQHOo6bWDeAWl_e_7zRJzgv9Hgis5YifCbPI2TeU3VoUG3x1nEm8y2oMWAAs0l-Tv\" rel=\"nofollow\" target=\"_blank\"><u>carlotta@einsteinz.com.au<\/u><\/a><br \/>+61 449 207 228<\/p>\n<p>Paramount Australia:<br \/>Bronwyn Fardon<br \/><a href=\"https:\/\/www.globenewswire.com\/Tracker?data=rh0aOp8BqLDFrG1DxZPS-HWkyblybntaSA0n0oO55DTOmSKg8rL-pN3zwbikgVfnQA0eGJh5iPHt0OLqT2T5i_I-m8yGK_upFFtfkG9oTUxAxoJEiNaDPm1Omg2WlbXX\" rel=\"nofollow\" target=\"_blank\"><u>bfardon@networkten.com.au<\/u><\/a><\/p>\n<p>      <img decoding=\"async\" alt=\"\" class=\"__GNW8366DE3E__IMG\" src=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=OTQ5MzExNiM3MDQzNDQzIzIwMTc0MzE=\" \/><br \/>\n      <br \/>\n      <img decoding=\"async\" alt=\"\" src=\"https:\/\/ml.globenewswire.com\/media\/YWVlMGFlZmQtZGNjMy00ZjIwLThhYWUtY2MyMTg2OGZhMjdhLTEwMjkwMDQtMjAyNS0wNy0xNC1lbg==\/tiny\/Magnite-Inc-.png\" \/>\n    <\/div>\n<div class=\"mw_contactinfo\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>SYDNEY, July 14, 2025 (GLOBE NEWSWIRE) &#8212; Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, and Paramount Australia today announced a partnership to unlock programmatic access to Paramount+\u2019s premium streaming TV inventory in Australia for the first time. Following the launch of its ad-supported plan in the market, Paramount will leverage Magnite technology to give advertisers an unparalleled opportunity to reach engaged streaming audiences with greater efficiency and transparency in a premium environment. This announcement marks another key milestone in Paramount Australia\u2019s business and technology transformation, paving the way for Paramount Connect. Paramount+ offers a mountain of premium entertainment for all audiences boasting an expansive library of local original series, global hit shows, popular movies and live sport, making &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/paramount-australia-partners-with-magnite-to-unlock-programmatic-access-to-the-paramount-ad-tier\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Paramount Australia Partners with Magnite to Unlock Programmatic Access to the Paramount+ Ad Tier&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-869457","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Paramount Australia Partners with Magnite to Unlock Programmatic Access to the Paramount+ Ad Tier - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/paramount-australia-partners-with-magnite-to-unlock-programmatic-access-to-the-paramount-ad-tier\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Paramount Australia Partners with Magnite to Unlock Programmatic Access to the Paramount+ Ad Tier - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"SYDNEY, July 14, 2025 (GLOBE NEWSWIRE) &#8212; Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, and Paramount Australia today announced a partnership to unlock programmatic access to Paramount+\u2019s premium streaming TV inventory in Australia for the first time. Following the launch of its ad-supported plan in the market, Paramount will leverage Magnite technology to give advertisers an unparalleled opportunity to reach engaged streaming audiences with greater efficiency and transparency in a premium environment. This announcement marks another key milestone in Paramount Australia\u2019s business and technology transformation, paving the way for Paramount Connect. Paramount+ offers a mountain of premium entertainment for all audiences boasting an expansive library of local original series, global hit shows, popular movies and live sport, making &hellip; Continue reading &quot;Paramount Australia Partners with Magnite to Unlock Programmatic Access to the Paramount+ Ad Tier&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/paramount-australia-partners-with-magnite-to-unlock-programmatic-access-to-the-paramount-ad-tier\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2025-07-14T21:04:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=OTQ5MzExNiM3MDQzNDQzIzIwMTc0MzE=\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/paramount-australia-partners-with-magnite-to-unlock-programmatic-access-to-the-paramount-ad-tier\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/paramount-australia-partners-with-magnite-to-unlock-programmatic-access-to-the-paramount-ad-tier\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Paramount Australia Partners with Magnite to Unlock Programmatic Access to the Paramount+ Ad Tier\",\"datePublished\":\"2025-07-14T21:04:27+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/paramount-australia-partners-with-magnite-to-unlock-programmatic-access-to-the-paramount-ad-tier\\\/\"},\"wordCount\":444,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/paramount-australia-partners-with-magnite-to-unlock-programmatic-access-to-the-paramount-ad-tier\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.globenewswire.com\\\/newsroom\\\/ti?nf=OTQ5MzExNiM3MDQzNDQzIzIwMTc0MzE=\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/paramount-australia-partners-with-magnite-to-unlock-programmatic-access-to-the-paramount-ad-tier\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/paramount-australia-partners-with-magnite-to-unlock-programmatic-access-to-the-paramount-ad-tier\\\/\",\"name\":\"Paramount Australia Partners with Magnite to Unlock Programmatic Access to the Paramount+ Ad Tier - 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