{"id":869287,"date":"2025-07-14T11:18:31","date_gmt":"2025-07-14T15:18:31","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/wss-kicks-off-back-to-school-with-soccer-star-hirving-chucky-lozano-and-baseball-legend-adrian-gonzalez\/"},"modified":"2025-07-14T11:18:31","modified_gmt":"2025-07-14T15:18:31","slug":"wss-kicks-off-back-to-school-with-soccer-star-hirving-chucky-lozano-and-baseball-legend-adrian-gonzalez","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/wss-kicks-off-back-to-school-with-soccer-star-hirving-chucky-lozano-and-baseball-legend-adrian-gonzalez\/","title":{"rendered":"WSS KICKS OFF BACK-TO-SCHOOL WITH SOCCER STAR HIRVING “CHUCKY” LOZANO AND BASEBALL LEGEND ADRI\u00c1N GONZ\u00c1LEZ"},"content":{"rendered":"
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PR Newswire<\/p>\n<\/p><\/div>\n

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\n Where Family, Sport, and Back-to-School Essentials Come Together<\/i>\n <\/p>\n

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\n LOS ANGELES<\/span>
\n <\/span>, July 14, 2025<\/span><\/span> \/PRNewswire\/ — This back-to-school season,\u00a0WSS – a banner under Foot Locker, Inc. (NYSE: FL) – and the neighborhood shoe store known for bringing value and style to local communities, is teaming up with two beloved athletes,\u00a0San Diego FC’s Hirving “Chucky” Lozano<\/b>\u00a0and\u00a0Five-time All-Star Adri\u00e1n Gonz\u00e1lez<\/b>, to celebrate what really matters to them: family, access to the brands kids love, and setting\u00a0 kids up for success.<\/p>\n

Experience the full interactive Multichannel News Release here: https:\/\/www.multivu.com\/wss\/9293254-en-wss-back-to-school-hirving-chucky-lozano-and-adrian-gonzalez<\/a><\/p>\n

\n \"Chucky\n <\/div>\n

The WSS “Best Value Always” campaign features Lozano and Gonz\u00e1lez appearing alongside their children in a heartfelt commercial that blends back-to-school excitement with powerful reminders of cultural pride and generational inspiration.<\/p>\n

“Back-to-school isn’t just about pencils and shoes\u2014it’s about giving your kids the confidence to go after their dreams,” said\u00a0Hirving “Chucky” Lozano<\/b>. “I’m proud to work with WSS, a brand that’s always supported our communities with heart and purpose.”<\/p>\n

“Partnering with WSS felt like a great fit because they’re a brand rooted in community,” said\u00a0Adri\u00e1n Gonz\u00e1lez<\/b>. “Their values align closely with my own, especially my family-first approach to life. I’m grateful to have collaborated on a campaign that was made even more special by having my daughters by my side.”<\/p>\n

\n Back-to-School Events and Activations<\/b>
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To help families gear up for the new school year, WSS is hosting a series of in-store Back-to-School events from July 17 to August 18<\/span> at participating locations. Select stores will offer community-focused activations such as\u00a0free school supplies<\/b>,\u00a0complimentary haircuts for kids<\/b>, and exciting giveaways\u2014including chances to win back-to-school essentials like sneakers, bikes, Chromebooks, and more.<\/p>\n

Free school supplies available while supplies last. Haircuts subject to time and capacity, first-come, first-served. Giveaway items and activations, including the Locker Challenge, may vary by location and are subject to Official Rules\u2014see store associate for details. Restrictions may apply. For a complete list of participating stores and updated event information, visit\u00a0back-to-school-events<\/a>.<\/p>\n

\n From the First Bell to After-School Goals<\/b>
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This season, WSS is your go-to destination for back-to-school looks that get every student classroom-ready and game-day-ready\u2014offering styles that inspire self-expression and celebrate fresh starts:<\/p>\n