{"id":869281,"date":"2025-07-14T11:03:06","date_gmt":"2025-07-14T15:03:06","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/keith-urban-announces-the-winner-of-old-el-pasos-castin-the-cowboy-content-series\/"},"modified":"2025-07-14T11:03:06","modified_gmt":"2025-07-14T15:03:06","slug":"keith-urban-announces-the-winner-of-old-el-pasos-castin-the-cowboy-content-series","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/keith-urban-announces-the-winner-of-old-el-pasos-castin-the-cowboy-content-series\/","title":{"rendered":"Keith Urban Announces the Winner of Old El Paso\u2019s \u201cCastin\u2019 the Cowboy\u201d Content Series"},"content":{"rendered":"

<\/p>\n

Keith Urban Announces the Winner of Old El Paso\u2019s \u201cCastin\u2019 the Cowboy\u201d Content Series<\/b><\/p>\n

Elroy takes the crown as the new voice of taco night bringing Old El Paso\u2019s bold flavor and cowboy flair to the Tex-Mex stage<\/i><\/p>\n

MINNEAPOLIS–(BUSINESS WIRE<\/a>)–
\nAfter weeks of taco ballads, big belt buckles and taco-fueled performances, Old El Paso\u2019s wildly flavorful \u201cCastin\u2019 the Cowboy\u201d content series has officially come to a close, with Keith Urban crowning a new taco night icon: Elroy, a larger-than-life cowboy with the chops to match his charm.<\/p>\n

This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20250714758887\/en\/<\/a><\/p>\n

\"Elroy,<\/p>\n

Elroy, the winner of Old El Paso\u2019s \u201cCastin\u2019 the Cowboy,\u201d is the new voice of taco night in a new ad campaign.<\/p>\n<\/div>\n

\nElroy won hearts and caught the attention of Urban himself, with his Tex-Mex swagger, vocal flair and undeniable passion for Old El Paso. From fake horses to real harmonies, Elroy brought the heat and the humor to prove he\u2019s more than just a cowboy; he\u2019s the voice of taco night.<\/p>\n

\nElroy is stepping into the spotlight with a new ad campaign<\/a> rolling out this summer, starting off with him taking the reins as the new cowboy. Then, stay tuned for more ad spots from Elroy coming this fall. The creative recognizes the chaos of modern-day life, but shows how Old El Paso is one thing you can count on, bringing comfort, flavor, and a sense of ease back to the table. Whether it\u2019s crunchy Stand ‘N Stuff shells, Creamy Queso sauce, Original Taco Seasoning, or crowd-pleasing dinner kits, Elroy\u2019s here to remind us that a little joy and a good taco can go a long way.<\/p>\n

\n\u201cWhen we launched \u2018Castin\u2019 the Cowboy,\u2019 our goal was to celebrate the spirit of taco night in a way only Old El Paso can,\u201d said Jenny Jonker, Brand Experience Manager at Old El Paso. \u201cFrom our bold flavors to our versatile lineup of kits, shells, sauces and seasonings, we’re all about making mealtime memorable, and bringing back our singing cowboy was just the beginning. Fans will want to keep an eye out for where Elroy shows up next!\u201d<\/p>\n

\nThe full \u201cCastin\u2019 the Cowboy\u201d content series, as well as plenty of Tex-Mex mealtime inspiration can be found @OldElPaso<\/a> on Instagram and @OldElPaso_Official<\/a> on TikTok.<\/p>\n

About General Mills
\n
<\/b>General Mills makes food the world loves. The company is guided by its Accelerate strategy to boldly build its brands, relentlessly innovate, unleash its scale and stand for good. Its portfolio of beloved brands includes household names like Cheerios, Nature Valley, Blue Buffalo, H\u00e4agen-Dazs, Old El Paso, Pillsbury, Betty Crocker, Totino\u2019s, Annie\u2019s, Wanchai Ferry, Yoki and more. General Mills generated fiscal 2025 net sales of U.S. $19 billion. In addition, the company\u2019s share of non-consolidated joint venture net sales totaled U.S. $1 billion. For more information, visit www.generalmills.com<\/a>.<\/p>\n

About Keith Urban
\n
<\/b>Keith Urban has spent the better part of his life harnessing a deep-seated passion for music. His authenticity, talent and driving musical inquisitiveness, helps to understand why he is one of the most successful and well-respected artists in the world. He\u2019s won 4 GRAMMY\u00a9 Awards, 13 CMAs (including 2x Entertainer of the Year), fifteen ACMs (including the prestigious Triple Crown for winner Best New Artist, Male Vocalist and Entertainer of the Year), 3 AMAs, 2 People\u2019s Choice Awards, celebrated 9 consecutive gold, platinum or multi-platinum albums, which have produced more than 10 BILLION streams. His HIGH AND ALIVE WORLD TOUR<\/b> will feature concerts throughout the United States, Canada and Australia and in October Urban will be the featured headliner on the new CBS music series, \u201cThe Road,\u201d which highlights his, and Blake Shelton\u2019s journey in search of the next big musician.<\/p>\n

\"\"<\/p>\n

View source version on businesswire.com: <\/span>https:\/\/www.businesswire.com\/news\/home\/20250714758887\/en\/<\/a><\/span><\/p>\n

\nGeneral Mills
\n
763-764-6364
\n
media.line@genmills.com<\/a><\/p>\n

\nEdelman
\n
Ali Barzyk
\n
Ali.barzyk@edelman.com<\/a><\/p>\n

KEYWORDS:<\/b> United States North America Minnesota<\/p>\n

INDUSTRY KEYWORDS:<\/b> Men Entertainment Other Retail Family Specialty Consumer Food\/Beverage Celebrity Retail Other Consumer Music Women<\/p>\n

MEDIA:<\/b><\/p>\n\n\n\n\n\n\n\n
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Elroy, the winner of Old El Paso\u2019s \u201cCastin\u2019 the Cowboy,\u201d is the new voice of taco night in a new ad campaign.<\/font><\/td>\n<\/tr>\n
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Keith Urban Announces the Winner of Old El Paso\u2019s \u201cCastin\u2019 the Cowboy\u201d Content Series Elroy takes the crown as the new voice of taco night bringing Old El Paso\u2019s bold flavor and cowboy flair to the Tex-Mex stage MINNEAPOLIS–(BUSINESS WIRE)– After weeks of taco ballads, big belt buckles and taco-fueled performances, Old El Paso\u2019s wildly flavorful \u201cCastin\u2019 the Cowboy\u201d content series has officially come to a close, with Keith Urban crowning a new taco night icon: Elroy, a larger-than-life cowboy with the chops to match his charm. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20250714758887\/en\/ Elroy, the winner of Old El Paso\u2019s \u201cCastin\u2019 the Cowboy,\u201d is the new voice of taco night in a new ad campaign. … <\/p>\n

Continue reading “Keith Urban Announces the Winner of Old El Paso\u2019s \u201cCastin\u2019 the Cowboy\u201d Content Series”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-869281","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nKeith Urban Announces the Winner of Old El Paso\u2019s \u201cCastin\u2019 the Cowboy\u201d Content Series - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/keith-urban-announces-the-winner-of-old-el-pasos-castin-the-cowboy-content-series\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Keith Urban Announces the Winner of Old El Paso\u2019s \u201cCastin\u2019 the Cowboy\u201d Content Series - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Keith Urban Announces the Winner of Old El Paso\u2019s \u201cCastin\u2019 the Cowboy\u201d Content Series Elroy takes the crown as the new voice of taco night bringing Old El Paso\u2019s bold flavor and cowboy flair to the Tex-Mex stage MINNEAPOLIS–(BUSINESS WIRE)– After weeks of taco ballads, big belt buckles and taco-fueled performances, Old El Paso\u2019s wildly flavorful \u201cCastin\u2019 the Cowboy\u201d content series has officially come to a close, with Keith Urban crowning a new taco night icon: Elroy, a larger-than-life cowboy with the chops to match his charm. 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