{"id":869112,"date":"2025-07-14T08:21:25","date_gmt":"2025-07-14T12:21:25","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/nathans-famous-launches-campaign-in-the-new-york-city-subway-system-celebrating-national-hot-dog-day\/"},"modified":"2025-07-14T08:21:25","modified_gmt":"2025-07-14T12:21:25","slug":"nathans-famous-launches-campaign-in-the-new-york-city-subway-system-celebrating-national-hot-dog-day","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/nathans-famous-launches-campaign-in-the-new-york-city-subway-system-celebrating-national-hot-dog-day\/","title":{"rendered":"Nathan\u2019s Famous\u00ae Launches Campaign in the New York City Subway System Celebrating National Hot Dog Day"},"content":{"rendered":"<h2>\nBrand Turns the New York Subway Map into a Clever Tribute to the Birthplace of the Iconic Hot Dog<br \/>\n<\/h2>\n<div class=\"mw_release\">\n<p align=\"left\">SMITHFIELD, Va., July  14, 2025  (GLOBE NEWSWIRE) &#8212; Just in time for National Hot Dog Day on July 16, <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=l064YY-VPR-F_xwa-9Oj0bKr8KnfCd2nTmDsPbLIrXGg1lOwQEYs5l8bqBBXuNWmHiwbcTtXt1auhX2LizjoODhIO_FOm7KLHu1bG2xVdQQ=\" rel=\"nofollow\" target=\"_blank\">Nathan\u2019s Famous<\/a>\u00ae has teamed up with the Metropolitan Transportation Authority (MTA) to unveil a playful <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=ss1MeTlx3wtu9tkfzIzkGNbuGIEKB_SAEFi3hUIGHrB2c_qTK2J0_Jpops2h7j9MTEXVoVuZMF0rkUPaapsf8oYLXYNMbvZfNop71hRpggnam1huQ9UBnWLTLWA9pf72\" rel=\"nofollow\" target=\"_blank\">new campaign<\/a> inspired by an unexpected design quirk in the city\u2019s newly updated subway map, where fans can follow the frank to Coney Island.<\/p>\n<p>Earlier this year, the MTA unveiled its first fully revamped subway map in nearly 50 years. To the delight of Nathan\u2019s lovers everywhere, a curious twist emerged: the N, F and Q subway lines lead directly to Coney Island. It\u2019s as if the subway system itself is pointing right to the birthplace of Nathan\u2019s Famous.\u00a0Smithfield Foods has a license agreement with Nathan\u2019s Famous for the exclusive right to manufacture, distribute, market and sell \u201cNathan\u2019s Famous\u201d branded hot dogs and sausages in refrigerated consumer packages to be resold through retail channels within the U.S.<\/p>\n<p>\u201cIt felt like the MTA gave us a nod \u2013 in the shape of a hot dog,\u201d said Brittany Oliver, marketing manager for Nathan\u2019s Famous at Smithfield Foods. \u201cConey Island is where it all started for us over a century ago, and seeing the N, F and Q lines come together there? That\u2019s classic New York \u2013 and classic Nathan\u2019s.\u201d<\/p>\n<p>To mark the occasion, the brand has launched a citywide out-of-home and digital out-of-home campaign encouraging New Yorkers to \u201cFollow the (F)rank Line\u201d all the way to Coney Island. The activation includes subway takeovers, digital signage and social media content designed to drive physical and digital traffic to Nathan\u2019s historic flagship location.<\/p>\n<p>Running July 14 through Aug. 10, this campaign builds on the brand\u2019s \u201c100% Beef, 100% New York\u201d brand platform, which launched in 2024.<\/p>\n<p>For more information, visit <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=AIw1u9iR64DUIxWr-dJ7EO75PEI_-wILptitQ4TfoGv_wZsq3WIBJkbvBrKNHEm42_7QN74ZEU9_B0b9C14YTaazVIM-gpIlhxeeR501KWA=\" rel=\"nofollow\" target=\"_blank\">nathansfranks.com<\/a> or follow @originalnathansfranks on <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=hkAvRThkioM6qHwROjTLT5V_rPzBh2IlgQrfkyGG-qqKJPOZnCgQ_WaoLOyuC41dirN0XJBXP4eUrZmms3J60LmzPdGxEku_vpUoVeLjA1kV9_vfZSDmvYvIikyD8Rrd\" rel=\"nofollow\" target=\"_blank\">Facebook<\/a>, <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=1h3Oejm6vn8tXFMBwaISkoy1SG8CMl-qFv7qIzdw6bbnVBox7fbUSoC57Oym4ENrpQZpFfP9zY45QLWuTcadTt9En7ZYw0y0qaPtjWkto2lUMc8O2OipCw_9aqL23G2b\" rel=\"nofollow\" target=\"_blank\">Instagram<\/a> and <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=VxFeESRCmlCVbh1ByNChjPegNJgAkfV2AIOXFYPgf4lXBOCPX-uPTePo_clmz6IDYOxwkhbw34obWI6115K4bPQ-IzVPy1IsdFP_WFhUoVQ=\" rel=\"nofollow\" target=\"_blank\">TikTok<\/a>.<\/p>\n<p>\n        <strong><br \/>\n          <u>About Smithfield Foods<\/u><br \/>\n        <\/strong><br \/>\n        <br \/>Smithfield Foods, Inc. (Nasdaq: SFD) is an American food company with a leading position in packaged meats and fresh pork products. With a diverse brand portfolio and strong relationships with U.S. farmers and customers, we responsibly meet demand for quality protein around the world.<\/p>\n<p>\n        <strong><br \/>\n          <u>About Nathan\u2019s Famous\u00a0<\/u><br \/>\n        <\/strong><br \/>\n        <br \/>Nathan\u2019s\u00a0Famous, Inc. (NASDAQ: NATH)\u00a0is a Russell 2000 Company that currently distributes its products in 50 states, the District of Columbia, Puerto Rico, the U.S. Virgin Islands, Guam, and 20 foreign countries through its product licensing activities, foodservice sales programs, and restaurant system. For additional information about Nathan\u2019s, please visit our website at\u00a0<a href=\"https:\/\/www.globenewswire.com\/Tracker?data=Jwj0453i5FLzEhNbtt0eTb4M3QE50fNUPE8fxNDDQe1Jr0tXZCjEYlOjFuqRY3vpY-Q9MUwYCWmH7Xiwhc-E8g0qsnSJfMsz25ioYP9UDPFaQOnQe6awPvUEJV0LFB3pXcqjU6ISQ2L3zY9G7VEFx_VGgukGr4AtZJOeLasXuf1ca4nBA0lFXYGj9SSpjYXj979mXT9ioX6lUYGK1dFm8d45uR0LR3Ljnv2638CWHoFIltJeBHqeSvsKuJeeDOCMAZLZJ0YXNgoRML5AhviP28fnMQ_bb39c_yddcRLhkU5_3TayIXIhXZnsl2ooKXi9fBWcUxY4Olh5h7ndVlxIu3iae1-8u3N--6d6EbpoN1Vul3yztoe2pIQyll8hdR7iF2djLSmW9kWVCzjo3NvXYAkozzKFVwMemAF-5I1qpzSRilRpdH7RnxACCpHx-fVIZtBd-_ntR4E8hMkwFBdSOn7ZOFCnX2FJr_TYXt9HDoAb-U_JamVhNWvoPXQgbpiGUtIEpozd0cm0T1JSFhlz7Q==\" rel=\"nofollow\" target=\"_blank\">www.nathansfamous.com<\/a>.<\/p>\n<p><strong><u>Media Contact:<\/u><\/strong><br \/>Tracey Schneider<br \/>(513) 218-0524<br \/><a href=\"https:\/\/www.globenewswire.com\/Tracker?data=NOF76NeNgHZ_vmO2HeapXnC4yX0jeegv2SuITQq4DDmWPQ0XY4_zSF_5JUilsFYi3lOGICiEmLrCXssyokWExASFegI4wDdez-lkNFswsF3gCPGJeO5nmyeU9p70IImK\" rel=\"nofollow\" target=\"_blank\">tschneider@smithfield.com<\/a><\/p>\n<p>Photos accompanying this announcement are available at:\u00a0<br \/><a href=\"https:\/\/www.globenewswire.com\/Tracker?data=GKvtci715eBjhCD1Zq3ZLG_0WtAM29umvF8mIuvBAaJNhyla-AfAIcBlv9bB_f2-sRNhvLzZnbJ4tlMAVMTvmQOqKU5qEreNYZqHtSAlYscKj6xBsmyV1L85XLaCMSmh7488zcbDIWIq1-4Xsuw5YvQU6w_zYwlejaeMKIPbxhj2OsbJ-G6SqnQCS7KZgn4JZzoh2oz5_AUC3w7f2kNtctxe7B9Z8fJlmVTtuTFG64b1h-wj3lW-AkXw5vDMQnOaJew08aiyZmRB5u7Xu_XQjA==\" rel=\"nofollow\" target=\"_blank\">https:\/\/www.globenewswire.com\/NewsRoom\/AttachmentNg\/8cc2c2fa-b0b7-4866-bf27-0209362cee70<\/a><a href=\"https:\/\/www.globenewswire.com\/Tracker?data=xrRHv4q_smC3kPAS05-wIgpiTuyYiQCp7Ao37JlVS1fvJpWamT_fzZ_Zkf0bNQKGznTK8sWfuH1V8a5wsN7Lbq6AEEKnwtiMv87F8jQCOgmPFprHECvB2CWFTonfLJBhhzHENtRUYwwzXHXCBfhQsfbbd2hDjHDSkUv9f-HbCWI=\" rel=\"nofollow\" target=\"_blank\"><br \/><\/a><a href=\"https:\/\/www.globenewswire.com\/Tracker?data=GKvtci715eBjhCD1Zq3ZLG_0WtAM29umvF8mIuvBAaJNhyla-AfAIcBlv9bB_f2-AhPt0VExcnsL19Zk15hfF5m6ZJvcNVL1Ipcjk3WN3KgtOkhYAhqO8-2XytsiLDdqAcbiMMjdhPq3gAz8yYeOqDzwXNSjXmHiwQNF9r3M02XfhLl-_OmPJuq0uiUeQtqJnO3YUjv9FN5Dy8Zq3tvPpkqv3zfC31qJRpTWyedaBGgMxjCGxs1-3w7b15DLoDXjQuaDogkxpEZkACJSEFCHLw==\" rel=\"nofollow\" target=\"_blank\">https:\/\/www.globenewswire.com\/NewsRoom\/AttachmentNg\/18f9281a-2272-4396-bb66-7047160d6048<\/a><a href=\"https:\/\/www.globenewswire.com\/Tracker?data=D4qR6OXWikSr2oAmHGSni0BapMYvI-4pBGPUaP0Tq9f2bLiHY27tGNw5ioH_4sL-gYSRT9JU0nCJ9OGKkEOMEDVWzd-jfbX7_NZ4CZ9N8eyfpNfpZRnKT4Ovvuof_n6r4v-DO1AzHW9mCOxbsh82qg7ngxGm-hYm_QnSQMjuxKc=\" rel=\"nofollow\" target=\"_blank\"><br \/><\/a><a href=\"https:\/\/www.globenewswire.com\/Tracker?data=GKvtci715eBjhCD1Zq3ZLG_0WtAM29umvF8mIuvBAaJNhyla-AfAIcBlv9bB_f2-HhZXFGisvOni84ykjW8FyuRzliRAkejt4C1_Y_OgGkXuHpYx0UtrSfLHiK0TqzfGWAaBs54chT90Sd_YFjPoa1zPuRxkowhF6ZFiAb00EmMbdKqdvjQrwsIXndZIMAqLg5dxgupllRSj2M-eJw47ZsW5nYU37pnGLyfxbSsUNh77XEzdD1NR7UEQKzE7j1vTx0Av5b8DwH4KNVlG2SsmRQ==\" rel=\"nofollow\" target=\"_blank\">https:\/\/www.globenewswire.com\/NewsRoom\/AttachmentNg\/7df316ad-1dd3-43c1-b820-80bc975e7953<\/a><\/p>\n<p>      <img decoding=\"async\" alt=\"\" class=\"__GNW8366DE3E__IMG\" src=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=OTQ5MzYzOCM3MDQ1NTk0IzIwMTA2MTE=\" \/><br \/>\n      <br \/>\n      <img decoding=\"async\" alt=\"\" src=\"https:\/\/ml.globenewswire.com\/media\/NjhkMzUwOTktZDhkZi00NjA1LThkMzktNjY0NWEyODhhOGE1LTEwMjIxODQtMjAyNS0wNy0xNC1lbg==\/tiny\/Smithfield-Foods-Inc-.png\" \/>\n    <\/div>\n<div class=\"mw_contactinfo\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Brand Turns the New York Subway Map into a Clever Tribute to the Birthplace of the Iconic Hot Dog SMITHFIELD, Va., July 14, 2025 (GLOBE NEWSWIRE) &#8212; Just in time for National Hot Dog Day on July 16, Nathan\u2019s Famous\u00ae has teamed up with the Metropolitan Transportation Authority (MTA) to unveil a playful new campaign inspired by an unexpected design quirk in the city\u2019s newly updated subway map, where fans can follow the frank to Coney Island. Earlier this year, the MTA unveiled its first fully revamped subway map in nearly 50 years. To the delight of Nathan\u2019s lovers everywhere, a curious twist emerged: the N, F and Q subway lines lead directly to Coney Island. It\u2019s as if the &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/nathans-famous-launches-campaign-in-the-new-york-city-subway-system-celebrating-national-hot-dog-day\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Nathan\u2019s Famous\u00ae Launches Campaign in the New York City Subway System Celebrating National Hot Dog Day&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-869112","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nathan\u2019s Famous\u00ae Launches Campaign in the New York City Subway System Celebrating National Hot Dog Day - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/nathans-famous-launches-campaign-in-the-new-york-city-subway-system-celebrating-national-hot-dog-day\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nathan\u2019s Famous\u00ae Launches Campaign in the New York City Subway System Celebrating National Hot Dog Day - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Brand Turns the New York Subway Map into a Clever Tribute to the Birthplace of the Iconic Hot Dog SMITHFIELD, Va., July 14, 2025 (GLOBE NEWSWIRE) &#8212; Just in time for National Hot Dog Day on July 16, Nathan\u2019s Famous\u00ae has teamed up with the Metropolitan Transportation Authority (MTA) to unveil a playful new campaign inspired by an unexpected design quirk in the city\u2019s newly updated subway map, where fans can follow the frank to Coney Island. Earlier this year, the MTA unveiled its first fully revamped subway map in nearly 50 years. To the delight of Nathan\u2019s lovers everywhere, a curious twist emerged: the N, F and Q subway lines lead directly to Coney Island. It\u2019s as if the &hellip; Continue reading &quot;Nathan\u2019s Famous\u00ae Launches Campaign in the New York City Subway System Celebrating National Hot Dog Day&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/nathans-famous-launches-campaign-in-the-new-york-city-subway-system-celebrating-national-hot-dog-day\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2025-07-14T12:21:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=OTQ5MzYzOCM3MDQ1NTk0IzIwMTA2MTE=\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/nathans-famous-launches-campaign-in-the-new-york-city-subway-system-celebrating-national-hot-dog-day\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/nathans-famous-launches-campaign-in-the-new-york-city-subway-system-celebrating-national-hot-dog-day\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Nathan\u2019s Famous\u00ae Launches Campaign in the New York City Subway System Celebrating National Hot Dog Day\",\"datePublished\":\"2025-07-14T12:21:25+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/nathans-famous-launches-campaign-in-the-new-york-city-subway-system-celebrating-national-hot-dog-day\\\/\"},\"wordCount\":505,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/nathans-famous-launches-campaign-in-the-new-york-city-subway-system-celebrating-national-hot-dog-day\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.globenewswire.com\\\/newsroom\\\/ti?nf=OTQ5MzYzOCM3MDQ1NTk0IzIwMTA2MTE=\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/nathans-famous-launches-campaign-in-the-new-york-city-subway-system-celebrating-national-hot-dog-day\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/nathans-famous-launches-campaign-in-the-new-york-city-subway-system-celebrating-national-hot-dog-day\\\/\",\"name\":\"Nathan\u2019s Famous\u00ae Launches Campaign in the New York City Subway System Celebrating National Hot Dog Day - 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Market Newsdesk","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.marketnewsdesk.com\/index.php\/nathans-famous-launches-campaign-in-the-new-york-city-subway-system-celebrating-national-hot-dog-day\/","og_locale":"en_US","og_type":"article","og_title":"Nathan\u2019s Famous\u00ae Launches Campaign in the New York City Subway System Celebrating National Hot Dog Day - Market Newsdesk","og_description":"Brand Turns the New York Subway Map into a Clever Tribute to the Birthplace of the Iconic Hot Dog SMITHFIELD, Va., July 14, 2025 (GLOBE NEWSWIRE) &#8212; Just in time for National Hot Dog Day on July 16, Nathan\u2019s Famous\u00ae has teamed up with the Metropolitan Transportation Authority (MTA) to unveil a playful new campaign inspired by an unexpected design quirk in the city\u2019s newly updated subway map, where fans can follow the frank to Coney Island. Earlier this year, the MTA unveiled its first fully revamped subway map in nearly 50 years. To the delight of Nathan\u2019s lovers everywhere, a curious twist emerged: the N, F and Q subway lines lead directly to Coney Island. It\u2019s as if the &hellip; Continue reading \"Nathan\u2019s Famous\u00ae Launches Campaign in the New York City Subway System Celebrating National Hot Dog Day\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/nathans-famous-launches-campaign-in-the-new-york-city-subway-system-celebrating-national-hot-dog-day\/","og_site_name":"Market Newsdesk","article_published_time":"2025-07-14T12:21:25+00:00","og_image":[{"url":"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=OTQ5MzYzOCM3MDQ1NTk0IzIwMTA2MTE=","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/nathans-famous-launches-campaign-in-the-new-york-city-subway-system-celebrating-national-hot-dog-day\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/nathans-famous-launches-campaign-in-the-new-york-city-subway-system-celebrating-national-hot-dog-day\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"Nathan\u2019s Famous\u00ae Launches Campaign in the New York City Subway System Celebrating National Hot Dog Day","datePublished":"2025-07-14T12:21:25+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/nathans-famous-launches-campaign-in-the-new-york-city-subway-system-celebrating-national-hot-dog-day\/"},"wordCount":505,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/nathans-famous-launches-campaign-in-the-new-york-city-subway-system-celebrating-national-hot-dog-day\/#primaryimage"},"thumbnailUrl":"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=OTQ5MzYzOCM3MDQ1NTk0IzIwMTA2MTE=","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/nathans-famous-launches-campaign-in-the-new-york-city-subway-system-celebrating-national-hot-dog-day\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/nathans-famous-launches-campaign-in-the-new-york-city-subway-system-celebrating-national-hot-dog-day\/","name":"Nathan\u2019s Famous\u00ae Launches Campaign in the New York City Subway System Celebrating National Hot Dog Day - 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