{"id":868851,"date":"2025-07-11T09:07:31","date_gmt":"2025-07-11T13:07:31","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/samuel-adams-and-boston-red-sox-toast-to-ten-more-years-of-partnership\/"},"modified":"2025-07-11T09:07:31","modified_gmt":"2025-07-11T13:07:31","slug":"samuel-adams-and-boston-red-sox-toast-to-ten-more-years-of-partnership","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/samuel-adams-and-boston-red-sox-toast-to-ten-more-years-of-partnership\/","title":{"rendered":"Samuel Adams and Boston Red Sox Toast to Ten More Years of Partnership"},"content":{"rendered":"

\nA Collaboration of Boston Icons That Hits It Out of The Park
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Boston, MA, July 11, 2025 (GLOBE NEWSWIRE) — Samuel Adams<\/a>, the #1 brand known for offering variety and seasonality[1]<\/a>, has renewed its multiyear partnership with the Boston Red Sox, remaining the team\u2019s Official Beer for the next decade. This partnership with Boston Beer Company\u2019s flagship brand has been a fan favorite since 2018, when Sam Adams became the first American craft brewer to enter a partnership with a big-league franchise for this length of time and at this level. The partnership will also include Boston Beer brands Angry Orchard, Truly, and Twisted Tea.\u00a0<\/p>\n

\u201cBorn and brewed in Boston, Sam Adams has always been more than just a beer \u2013 it\u2019s a reflection of the city\u2019s bold character, rich history, and unwavering pride,\u201d said Lauren True, head of brand, Sam Adams. \u201cOur roots run deep in this community, and we\u2019re proud to be a part of the city\u2019s culture and spirit \u2013 so much of which comes alive at Fenway Park. We\u2019re honored to extend our partnership with the Red Sox and continue our presence at this legendary ballpark – a true Boston institution.\u201d<\/p>\n

The Sam Deck <\/b>in right field, a local favorite where more than 275,000 fans have raised a pint of Sam Adams, will remain a go-to destination for game-day cheers. Fans can also keep the tradition going at Sammy\u2019s On Third<\/b>, the bar beneath the third base stands, which sold nearly 50,000 Sam Adams beers last season alone. From the iconic Boston Lager to seasonal classics like Summer Ale \u2013 and standout brews like American Light, New England Juicy IPA, the Massachusetts-exclusive Boston Brick Red, and Just the Haze Non-Alcoholic IPA \u2013 Sam Adams will offer a true taste of Boston with every sip. <\/p>\n

\u201cWe are proud to renew our partnership with Samuel Adams, a brand that shares our deep roots in Boston and commitment to delivering a premium experience,\u201d said Troup Parkinson, Chief Marketing and Partnerships Officer, Boston Red Sox. \u201cThis long-term collaboration between two iconic local institutions reinforces our dedication to providing fans with the quality and tradition they expect at Fenway Park, and ensures we\u2019ll continue building on that experience for years to come.\u201d<\/p>\n

To celebrate their ongoing collaboration, Sam Adams will be hosting watch parties throughout the baseball season at the Downtown Boston Taproom and Boston Brewery. Fans can catch the games on big screens at both locations, as well as at the Beer Garden bar at the Boston Brewery. Sam Adams is also brewing Grand Slam Adams \u2013 a crisp, easy-drinking Kolsch-style ale made specially for Sox season and featuring the official Red Sox logo on the can.<\/p>\n

Sam Adams is committed to making a meaningful impact in New England. It has been the official beer of the Boston Marathon for several years, and over the years has brewed limited-edition beers with hometown athlete legends such as Derrick White and Brad Marchand. Since opening the Samuel Adams Boston Brewery, the brewer has donated beer and tour proceeds to support hundreds of local and regional charities as part of its commitment as a New England neighbor.<\/p>\n

For more information regarding the Samuel Adams and Boston Red Sox partnership, visit:\u00a0www.SamuelAdams.com<\/b><\/a>.<\/p>\n

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\n ABOUT SAMUEL ADAMS: THE BEER <\/b>
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Samuel Adams is a leading independent, American craft brewer that helped to launch the craft beer revolution. The brewery began in 1984 when Founder and Brewer Jim Koch used a generations-old family recipe to brew beer in his kitchen. Inspired and unafraid to challenge conventional thinking about beer, Jim brought the recipe to life with hopes drinkers would appreciate the complex, full-flavor and started sampling the beer in Boston. He named the flagship brew Samuel Adams Boston Lager in recognition of one of our nation’s founding fathers, a revolutionary man of independent and pioneering spirit. Today, Samuel Adams is one of the world’s most awarded breweries and remains focused on crafting the highest quality beers through innovation and experimentation in the relentless pursuit of better. Samuel Adams remains dedicated to elevating and growing the American craft beer industry overall, including providing education and support for entrepreneurs and fellow brewers through its philanthropic program, Brewing the American Dream, which helps others pursue their American Dream. For more information, visit www.SamuelAdams.com<\/a> or follow @SamuelAdamsBeer<\/p>\n

\n ABOUT BOSTON BEER COMPANY <\/b>
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The Boston Beer Company, Inc.\u202f(NYSE: SAM) began in 1984 brewing Samuel Adams beer and has since grown to become one of the largest and most respected craft brewers in\u202fthe United States. We consistently offer the highest-quality products to our drinkers, and we apply what we’ve learned from making great-tasting craft beer to making great-tasting and innovative “beyond beer” products.\u202fBoston Beer Company\u202fhas pioneered not only craft beer but also hard cider, hard seltzer and hard tea. Our core brands include household names like Angry Orchard Hard Cider, Dogfish Head, Truly\u202fHard Seltzer, Twisted Tea Hard Iced Tea, and Samuel Adams. We have taprooms and hospitality locations in\u202fCalifornia,\u202fDelaware,\u202fMassachusetts,\u202fNew York\u202fand\u202fOhio. For more information, please visit our website at\u202fbostonbeer.com, which includes links to our respective brand websites.<\/p>\n

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\n [1]<\/a> Quantilope Brand Health Tracking, March 2025.<\/p>\n

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