{"id":868157,"date":"2025-07-09T19:42:10","date_gmt":"2025-07-09T23:42:10","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/laird-superfood-broadens-functional-coffee-portfolio-by-adding-functional-mushrooms-to-whole-bean-and-decaf-skus\/"},"modified":"2025-07-09T19:42:10","modified_gmt":"2025-07-09T23:42:10","slug":"laird-superfood-broadens-functional-coffee-portfolio-by-adding-functional-mushrooms-to-whole-bean-and-decaf-skus","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/laird-superfood-broadens-functional-coffee-portfolio-by-adding-functional-mushrooms-to-whole-bean-and-decaf-skus\/","title":{"rendered":"Laird Superfood\u00ae Broadens Functional Coffee Portfolio By Adding Functional Mushrooms To Whole Bean and Decaf SKUs"},"content":{"rendered":"<div class=\"xn-newslines\">\n<p class=\"xn-distributor\">PR Newswire<\/p>\n<\/p><\/div>\n<div class=\"xn-content\">\n<p class=\"prntac\">\n        <i>Strategic Product Expansion Targets Premium Coffee Consumers and Growing Demand for Clean, Adaptogenic Beverages<\/i>\n      <\/p>\n<p>\n        <span class=\"legendSpanClass\"><br \/>\n          <span class=\"xn-location\">BOULDER, Colo.<\/span><br \/>\n        <\/span>, <span class=\"legendSpanClass\"><span class=\"xn-chron\">July 9, 2025<\/span><\/span> \/PRNewswire\/ &#8212; <a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4465646-1&amp;h=2024809855&amp;u=https%3A%2F%2Flairdsuperfood.com%2F&amp;a=Laird+Superfood\" target=\"_blank\" rel=\"nofollow\">Laird Superfood<\/a>, Inc. (NYSE: LSF), a leader in functional coffee, creamers, and superfood products made with simple, minimally processed ingredients, launched <a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4465646-1&amp;h=2136184355&amp;u=https%3A%2F%2Flairdsuperfood.com%2Fcollections%2Fcoffees%2Fproducts%2Forganic-perform-functional-mushroom-whole-bean-medium-roast-coffee&amp;a=Perform+Whole+Bean+Coffee\" target=\"_blank\" rel=\"nofollow\">Perform Whole Bean Coffee<\/a>\u00a0and <a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4465646-1&amp;h=684920822&amp;u=https%3A%2F%2Flairdsuperfood.com%2Fcollections%2Fcoffees%2Fproducts%2Forganic-decaf-perform-functional-mushroom-ground-medium-roast-coffee&amp;a=Perform+Decaf+Coffee\" target=\"_blank\" rel=\"nofollow\">Perform Decaf Coffee<\/a>, providing clean, functional mushroom coffee for every brew style.<\/p>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder1\">\n<p>\n          <a href=\"https:\/\/mma.prnewswire.com\/media\/2728245\/Laird_Superfood_new_coffee.html\" target=\"_blank\" rel=\"nofollow\"><br \/>\n            <img decoding=\"async\" src=\"https:\/\/mma.prnewswire.com\/media\/2728245\/Laird_Superfood_new_coffee.jpg\" title=\"Laird Superfood launches Perform Whole Bean and Perform Decaf mushroom coffee. Both products contain chaga, lion\u2019s mane, maitake, and cordyceps promoting energy, focus, and overall balance.\" alt=\"Laird Superfood launches Perform Whole Bean and Perform Decaf mushroom coffee. Both products contain chaga, lion\u2019s mane, maitake, and cordyceps promoting energy, focus, and overall balance.\" \/><br \/>\n          <\/a>\n        <\/p>\n<\/p><\/div>\n<p>Pairing coffee with functional mushrooms \u2013 including chaga, lion&#8217;s mane, maitake, and cordyceps \u2013 promotes energy, focus, and overall balance. Like all Laird Superfood coffee, the new additions are USDA Organic, shade-grown at high altitudes and hand-picked, providing a smooth and rich flavor experience.<\/p>\n<p>&#8220;Mushroom coffee continues to grow in popularity, and we&#8217;re expanding our offerings to reach the full spectrum of coffee drinkers \u2013 from those who prefer grinding their own high-quality beans to those looking to minimize their caffeine intake,&#8221; said <span class=\"xn-person\">Jason Vieth<\/span>, CEO of Laird Superfood. &#8220;These new products cater to a range of lifestyles, widen our reach, and give retailers more reason to drive shoppers to the coffee aisle.&#8221;<\/p>\n<p>\n        <b>Organic Perform Functional Mushroom Whole Bean Medium &amp; Dark Roast Coffee<\/b>\n      <\/p>\n<p>Designed for those who prefer to grind their own coffee beans, Laird Superfood Perform Whole Bean is the brand&#8217;s first functional whole bean coffee offering. It also contains Aquamin\u2122, a calcified sea algae that contains 72 trace minerals, nutrients often lacking in our diets. It shows up as small white specks on the beans because it is helping the mushrooms adhere to the coffee beans.<\/p>\n<p>\n        <b>Organic Decaf Perform Functional Mushroom Ground Medium Roast Coffee<\/b>\n      <\/p>\n<p>Offering a better decaf experience \u2013 smooth, clean, and chemical-free, Laird Superfood Perform Decaf is decaffeinated using the Swiss Water<sup>\u00ae<\/sup> Process \u2013 a premium, chemical-free method that removes 99.9% of caffeine while preserving the coffee&#8217;s rich flavor and character.<\/p>\n<p>These new mushroom coffees are available in 12-ounce bags for <span class=\"xn-money\">$20<\/span> at <a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4465646-1&amp;h=1409737546&amp;u=https%3A%2F%2Flairdsuperfood.com%2F&amp;a=LairdSuperfood.com\" target=\"_blank\" rel=\"nofollow\">LairdSuperfood.com<\/a>\u00a0and will launch at select retailers and on <a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4465646-1&amp;h=4009628861&amp;u=https%3A%2F%2Fwww.amazon.com%2Fstores%2Fpage%2FF859FC96-07C4-4ED8-952A-9CA41B8B784F&amp;a=Amazon\" target=\"_blank\" rel=\"nofollow\">Amazon<\/a>\u00a0at a later date. For more information about new products, follow <a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4465646-1&amp;h=140858720&amp;u=https%3A%2F%2Fwww.instagram.com%2Flairdsuperfood%2F&amp;a=%40LairdSuperfood\" target=\"_blank\" rel=\"nofollow\">@LairdSuperfood<\/a>\u00a0on Instagram and <a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4465646-1&amp;h=1408061995&amp;u=https%3A%2F%2Fwww.tiktok.com%2F%40lairdsuperfood&amp;a=%40LairdSuperfood\" target=\"_blank\" rel=\"nofollow\">@LairdSuperfood<\/a> on TikTok.<\/p>\n<p>\n        <b>About Laird Superfood\u00ae<br \/><\/b>Laird Superfood is a minimally processed food brand dedicated to fueling active lifestyles with superfood products that support energy, endurance, and overall well-being. Founded in 2015 by world-renowned big wave surfer <a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4465646-1&amp;h=673262494&amp;u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D4405569-1%26h%3D1479390593%26u%3Dhttps%253A%252F%252Fc212.net%252Fc%252Flink%252F%253Ft%253D0%2526l%253Den%2526o%253D4328998-1%2526h%253D3412038270%2526u%253Dhttps%25253A%25252F%25252Fwww.instagram.com%25252Flairdhamilton%25252F%2526a%253DLaird%252BHamilton%26a%3DLaird%25C2%25A0Hamilton&amp;a=Laird+Hamilton\" target=\"_blank\" rel=\"nofollow\">Laird <span class=\"xn-location\">Hamilton<\/span><\/a>, the brand was born from his personal mission to find a better morning routine that could\u00a0improve and sustain his performance while out catching waves. Alongside his wife, former professional beach volleyball legend, bestselling author and fitness icon <a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4465646-1&amp;h=2906675629&amp;u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D4405569-1%26h%3D746265896%26u%3Dhttps%253A%252F%252Fc212.net%252Fc%252Flink%252F%253Ft%253D0%2526l%253Den%2526o%253D4328998-1%2526h%253D3102906819%2526u%253Dhttps%25253A%25252F%25252Fwww.instagram.com%25252Fgabbyreece%25252F%2526a%253DGabby%252BReece%26a%3DGabby%2BReece&amp;a=Gabby+Reece\" target=\"_blank\" rel=\"nofollow\">Gabby Reece<\/a>, the brand has expanded from superfood creamers to offer instant lattes, coffees, bars, prebiotic daily greens, and more. Laird Superfood is committed to offering simple ingredients and minimally processed foods that can help fuel people from sunrise to sunset.<\/p>\n<p>\n        <b>PRESS CONTACT<br \/><\/b><br \/>\n        <span class=\"xn-person\">Alafair Hall<\/span><br \/>\n        <br \/>\n        <a href=\"mailto:alafair@stanton-company.com\" rel=\"nofollow\">alafair@stanton-company.com<\/a><br \/>\n        <br \/>415-730-9044<\/p>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder2\">\n<p>\n          <a href=\"https:\/\/mma.prnewswire.com\/media\/2265514\/Laird_Superfood_Logo.html\" target=\"_blank\" rel=\"nofollow\"><br \/>\n            <img decoding=\"async\" src=\"https:\/\/mma.prnewswire.com\/media\/2265514\/Laird_Superfood_Logo.jpg\" title=\"Laird Superfood (PRNewsfoto\/Laird Superfood)\" alt=\"Laird Superfood (PRNewsfoto\/Laird Superfood)\" \/><br \/>\n          <\/a>\n        <\/p>\n<\/p><\/div>\n<p id=\"PURL\">\n        <img loading=\"lazy\" decoding=\"async\" title=\"Cision\" width=\"12\" height=\"12\" alt=\"Cision\" src=\"https:\/\/c212.net\/c\/img\/favicon.png?sn=LA27564&amp;sd=2025-07-09\" \/> View original content to download multimedia:<a id=\"PRNURL\" rel=\"nofollow\" href=\"https:\/\/www.prnewswire.com\/news-releases\/laird-superfood-broadens-functional-coffee-portfolio-by-adding-functional-mushrooms-to-whole-bean-and-decaf-skus-302501735.html\" target=\"_blank\">https:\/\/www.prnewswire.com\/news-releases\/laird-superfood-broadens-functional-coffee-portfolio-by-adding-functional-mushrooms-to-whole-bean-and-decaf-skus-302501735.html<\/a><\/p>\n<p>SOURCE  Laird Superfood<\/p>\n<\/p><\/div>\n<p>    <img decoding=\"async\" alt=\"\" src=\"https:\/\/rt.prnewswire.com\/rt.gif?NewsItemId=LA27564&amp;Transmission_Id=202507091804PR_NEWS_USPR_____LA27564&amp;DateId=20250709\" style=\"border:0px;width:1px;height:1px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>PR Newswire Strategic Product Expansion Targets Premium Coffee Consumers and Growing Demand for Clean, Adaptogenic Beverages BOULDER, Colo. , July 9, 2025 \/PRNewswire\/ &#8212; Laird Superfood, Inc. (NYSE: LSF), a leader in functional coffee, creamers, and superfood products made with simple, minimally processed ingredients, launched Perform Whole Bean Coffee\u00a0and Perform Decaf Coffee, providing clean, functional mushroom coffee for every brew style. Pairing coffee with functional mushrooms \u2013 including chaga, lion&#8217;s mane, maitake, and cordyceps \u2013 promotes energy, focus, and overall balance. Like all Laird Superfood coffee, the new additions are USDA Organic, shade-grown at high altitudes and hand-picked, providing a smooth and rich flavor experience. &#8220;Mushroom coffee continues to grow in popularity, and we&#8217;re expanding our offerings to reach the &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/laird-superfood-broadens-functional-coffee-portfolio-by-adding-functional-mushrooms-to-whole-bean-and-decaf-skus\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Laird Superfood\u00ae Broadens Functional Coffee Portfolio By Adding Functional Mushrooms To Whole Bean and Decaf SKUs&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-868157","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Laird Superfood\u00ae Broadens Functional Coffee Portfolio By Adding Functional Mushrooms To Whole Bean and Decaf SKUs - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/laird-superfood-broadens-functional-coffee-portfolio-by-adding-functional-mushrooms-to-whole-bean-and-decaf-skus\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Laird Superfood\u00ae Broadens Functional Coffee Portfolio By Adding Functional Mushrooms To Whole Bean and Decaf SKUs - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"PR Newswire Strategic Product Expansion Targets Premium Coffee Consumers and Growing Demand for Clean, Adaptogenic Beverages BOULDER, Colo. , July 9, 2025 \/PRNewswire\/ &#8212; Laird Superfood, Inc. (NYSE: LSF), a leader in functional coffee, creamers, and superfood products made with simple, minimally processed ingredients, launched Perform Whole Bean Coffee\u00a0and Perform Decaf Coffee, providing clean, functional mushroom coffee for every brew style. Pairing coffee with functional mushrooms \u2013 including chaga, lion&#8217;s mane, maitake, and cordyceps \u2013 promotes energy, focus, and overall balance. Like all Laird Superfood coffee, the new additions are USDA Organic, shade-grown at high altitudes and hand-picked, providing a smooth and rich flavor experience. &#8220;Mushroom coffee continues to grow in popularity, and we&#8217;re expanding our offerings to reach the &hellip; Continue reading &quot;Laird Superfood\u00ae Broadens Functional Coffee Portfolio By Adding Functional Mushrooms To Whole Bean and Decaf SKUs&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/laird-superfood-broadens-functional-coffee-portfolio-by-adding-functional-mushrooms-to-whole-bean-and-decaf-skus\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2025-07-09T23:42:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mma.prnewswire.com\/media\/2728245\/Laird_Superfood_new_coffee.jpg\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/laird-superfood-broadens-functional-coffee-portfolio-by-adding-functional-mushrooms-to-whole-bean-and-decaf-skus\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/laird-superfood-broadens-functional-coffee-portfolio-by-adding-functional-mushrooms-to-whole-bean-and-decaf-skus\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Laird Superfood\u00ae Broadens Functional Coffee Portfolio By Adding Functional Mushrooms To Whole Bean and Decaf SKUs\",\"datePublished\":\"2025-07-09T23:42:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/laird-superfood-broadens-functional-coffee-portfolio-by-adding-functional-mushrooms-to-whole-bean-and-decaf-skus\\\/\"},\"wordCount\":484,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/laird-superfood-broadens-functional-coffee-portfolio-by-adding-functional-mushrooms-to-whole-bean-and-decaf-skus\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mma.prnewswire.com\\\/media\\\/2728245\\\/Laird_Superfood_new_coffee.jpg\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/laird-superfood-broadens-functional-coffee-portfolio-by-adding-functional-mushrooms-to-whole-bean-and-decaf-skus\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/laird-superfood-broadens-functional-coffee-portfolio-by-adding-functional-mushrooms-to-whole-bean-and-decaf-skus\\\/\",\"name\":\"Laird Superfood\u00ae Broadens Functional Coffee Portfolio By Adding Functional Mushrooms To Whole Bean and Decaf SKUs - 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Market Newsdesk","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.marketnewsdesk.com\/index.php\/laird-superfood-broadens-functional-coffee-portfolio-by-adding-functional-mushrooms-to-whole-bean-and-decaf-skus\/","og_locale":"en_US","og_type":"article","og_title":"Laird Superfood\u00ae Broadens Functional Coffee Portfolio By Adding Functional Mushrooms To Whole Bean and Decaf SKUs - Market Newsdesk","og_description":"PR Newswire Strategic Product Expansion Targets Premium Coffee Consumers and Growing Demand for Clean, Adaptogenic Beverages BOULDER, Colo. , July 9, 2025 \/PRNewswire\/ &#8212; Laird Superfood, Inc. (NYSE: LSF), a leader in functional coffee, creamers, and superfood products made with simple, minimally processed ingredients, launched Perform Whole Bean Coffee\u00a0and Perform Decaf Coffee, providing clean, functional mushroom coffee for every brew style. Pairing coffee with functional mushrooms \u2013 including chaga, lion&#8217;s mane, maitake, and cordyceps \u2013 promotes energy, focus, and overall balance. Like all Laird Superfood coffee, the new additions are USDA Organic, shade-grown at high altitudes and hand-picked, providing a smooth and rich flavor experience. &#8220;Mushroom coffee continues to grow in popularity, and we&#8217;re expanding our offerings to reach the &hellip; Continue reading \"Laird Superfood\u00ae Broadens Functional Coffee Portfolio By Adding Functional Mushrooms To Whole Bean and Decaf SKUs\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/laird-superfood-broadens-functional-coffee-portfolio-by-adding-functional-mushrooms-to-whole-bean-and-decaf-skus\/","og_site_name":"Market Newsdesk","article_published_time":"2025-07-09T23:42:10+00:00","og_image":[{"url":"https:\/\/mma.prnewswire.com\/media\/2728245\/Laird_Superfood_new_coffee.jpg","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/laird-superfood-broadens-functional-coffee-portfolio-by-adding-functional-mushrooms-to-whole-bean-and-decaf-skus\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/laird-superfood-broadens-functional-coffee-portfolio-by-adding-functional-mushrooms-to-whole-bean-and-decaf-skus\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"Laird Superfood\u00ae Broadens Functional Coffee Portfolio By Adding Functional Mushrooms To Whole Bean and Decaf SKUs","datePublished":"2025-07-09T23:42:10+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/laird-superfood-broadens-functional-coffee-portfolio-by-adding-functional-mushrooms-to-whole-bean-and-decaf-skus\/"},"wordCount":484,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/laird-superfood-broadens-functional-coffee-portfolio-by-adding-functional-mushrooms-to-whole-bean-and-decaf-skus\/#primaryimage"},"thumbnailUrl":"https:\/\/mma.prnewswire.com\/media\/2728245\/Laird_Superfood_new_coffee.jpg","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/laird-superfood-broadens-functional-coffee-portfolio-by-adding-functional-mushrooms-to-whole-bean-and-decaf-skus\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/laird-superfood-broadens-functional-coffee-portfolio-by-adding-functional-mushrooms-to-whole-bean-and-decaf-skus\/","name":"Laird Superfood\u00ae Broadens Functional Coffee Portfolio By Adding Functional Mushrooms To Whole Bean and Decaf SKUs - 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