{"id":867314,"date":"2025-07-08T08:31:50","date_gmt":"2025-07-08T12:31:50","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/percepta-celebrates-25-years-of-transforming-automotive-customer-experience\/"},"modified":"2025-07-08T08:31:50","modified_gmt":"2025-07-08T12:31:50","slug":"percepta-celebrates-25-years-of-transforming-automotive-customer-experience","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/percepta-celebrates-25-years-of-transforming-automotive-customer-experience\/","title":{"rendered":"Percepta Celebrates 25 Years of Transforming Automotive Customer Experience"},"content":{"rendered":"<div class=\"xn-newslines\">\n<p class=\"xn-distributor\">PR Newswire<\/p>\n<\/p><\/div>\n<div class=\"xn-content\">\n<p>\n        <span class=\"legendSpanClass\"><br \/>\n          <span class=\"xn-location\">DEARBORN, Mich.<\/span><br \/>\n        <\/span>, <span class=\"legendSpanClass\"><span class=\"xn-chron\">July 8, 2025<\/span><\/span> \/PRNewswire\/ &#8212;\u00a0<a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4463840-1&amp;h=274737004&amp;u=https%3A%2F%2Fwww.percepta.com%2F&amp;a=Percepta\" target=\"_blank\" rel=\"nofollow\"><b>Percepta<\/b><\/a>, a customer experience (CX) leader purpose-built for the automotive industry, is celebrating 25 years of transforming customer engagement for premiere car brands across the globe. Launched in 1999 as a joint venture between <b><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4463840-1&amp;h=1944945590&amp;u=https%3A%2F%2Fwww.ttec.com%2F&amp;a=TTEC+Holdings%2C+Inc\" target=\"_blank\" rel=\"nofollow\">TTEC Holdings, Inc<\/a>.<\/b> (NASDAQ:\u00a0TTEC) and <a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4463840-1&amp;h=1232211749&amp;u=https%3A%2F%2Fwww.ford.com%2F&amp;a=Ford\" target=\"_blank\" rel=\"nofollow\"><b>Ford<\/b><\/a>, Percepta has evolved into a global CX partner operating in 13 countries and 60 markets, delivering seamless experiences across multiple channels\u2014from voice and chat to email, social, and app-based support.<\/p>\n<div id=\"divReleaseHighlightbfa2\" style=\"border-top: 1px solid;border-bottom: 1px solid;border-color: Gray;color: gray;width: 200px;float: left;position: relative;margin: 5px 10px 5px 10px;text-align: justify\">&#8220;For 25 years, we&#8217;ve lived and breathed the automotive experience,&#8221; said <span class=\"xn-person\">Karen Gurganious<\/span>, President of Percepta.<\/div>\n<p>To mark the anniversary, Percepta unveiled a bold new <a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4463840-1&amp;h=2633447504&amp;u=https%3A%2F%2Fwww.percepta.com%2F&amp;a=website\" target=\"_blank\" rel=\"nofollow\">website<\/a>\u2014redesigned to deliver a sleek, modern user experience and offer a deeper look into its global services and solutions.<\/p>\n<p>&#8220;For 25 years, we&#8217;ve lived and breathed the automotive experience,&#8221; said <b><span class=\"xn-person\">Karen Gurganious<\/span><\/b>, President of Percepta. &#8220;Our team brings an insider&#8217;s understanding of the industry\u2014across manufacturing, retail, and mobility services\u2014and we apply that knowledge every day to create more meaningful, loyal relationships between brands and their customers. This milestone reflects both our journey and our future\u2014driven by innovation, evolving expectations, and a commitment to elevating automotive CX.&#8221;<\/p>\n<p>Over the past two decades, Percepta has launched hundreds of CX programs across luxury, mass-market, and fleet segments. The company combines deep automotive knowledge with a digital-first mindset<a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4463840-1&amp;h=2250273923&amp;u=https%3A%2F%2Fwww.percepta.com%2Fservices%2F&amp;a=%C2%A0to+solve+complex+challenges+for+OEMs%2C+dealers%2C+and+mobility+service+providers\" target=\"_blank\" rel=\"nofollow\">\u00a0to solve complex challenges for OEMs, dealers, and mobility service providers<\/a>. Offering a comprehensive suite of services\u2014including customer care, technical and back office support, CX optimization, talent and learning services, and revenue generation\u2014Percepta helps brands streamline operations and strengthen the customer journey.<\/p>\n<p>As a joint venture between a premier CX technology leader and a global OEM, Percepta uniquely understands every gear in the customer journey. Supported by TTEC&#8217;s award-winning digital CX infrastructure and global delivery footprint, Percepta is transforming the automotive customer experience by blending AI-driven personalization with expert agent training to deliver millions of intuitive and seamless interactions annually.<\/p>\n<p>&#8220;The automotive customer experience no longer begins at the dealership\u2014it starts well before the engine does and continues long after the journey ends,&#8221; said <b><span class=\"xn-person\">Ken Tuchman<\/span><\/b>, Chairman and CEO of TTEC. &#8220;Through Percepta, we&#8217;re embedded in every aspect of this journey and are honored to work side by side with leading automotive brands to help them anticipate what&#8217;s next, delight customers at every touchpoint, and build lasting value.&#8221;<\/p>\n<p>Looking ahead, Percepta continues to invest in technologies and talent that support the next generation of automotive experiences\u2014from smart mobility and connected vehicles to immersive, personalized service models. As Percepta enters its next chapter, it remains committed to delivering cutting-edge CX solutions that meet the evolving demands of a dynamic, fast-paced industry.<\/p>\n<p>\n        <b>About Percepta<\/b>\n      <\/p>\n<p>Percepta LLC, a joint venture between TTEC and Ford Motor Company, has been a leader in customer experience (CX) solutions for 25 years, specializing in the automotive and mobility sectors. Operating in 13 countries and 60 markets, Percepta delivers end-to-end CX support across multiple channels, helping both mass-market and luxury automotive brands optimize sales, service, and fleet solutions. The company also offers expertise in electric vehicles (EVs) and emerging mobility technologies, including telematics and app support. With a full range of services from concierge care and technical support to back-office operations and digital analytics, Percepta ensures seamless customer interactions at every touchpoint. Visit <a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4463840-1&amp;h=1164696716&amp;u=https%3A%2F%2Fwww.percepta.com%2F&amp;a=www.percepta.com\" target=\"_blank\" rel=\"nofollow\">www.percepta.com<\/a> to learn more.<\/p>\n<p>Media Contact:<br \/><span class=\"xn-person\">Meredith Matthews<\/span><br \/><a href=\"mailto:meredith.matthews@ttec.com\" rel=\"nofollow\">meredith.matthews@ttec.com<\/a><br \/>+1 281-770-2566\u00a0<\/p>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder2477\">\n<p>\n          <a href=\"https:\/\/mma.prnewswire.com\/media\/891555\/Percepta_Logo.html\" target=\"_blank\" rel=\"nofollow\"><br \/>\n            <img decoding=\"async\" src=\"https:\/\/mma.prnewswire.com\/media\/891555\/Percepta_Logo.jpg\" title=\"(PRNewsfoto\/Percepta)\" alt=\"(PRNewsfoto\/Percepta)\" \/><br \/>\n          <\/a>\n        <\/p>\n<\/p><\/div>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder0\"><\/div>\n<p id=\"PURL\">\n        <img loading=\"lazy\" decoding=\"async\" title=\"Cision\" width=\"12\" height=\"12\" alt=\"Cision\" src=\"https:\/\/c212.net\/c\/img\/favicon.png?sn=LA25669&amp;sd=2025-07-08\" \/> View original content to download multimedia:<a id=\"PRNURL\" rel=\"nofollow\" href=\"https:\/\/www.prnewswire.com\/news-releases\/percepta-celebrates-25-years-of-transforming-automotive-customer-experience-302500083.html\" target=\"_blank\">https:\/\/www.prnewswire.com\/news-releases\/percepta-celebrates-25-years-of-transforming-automotive-customer-experience-302500083.html<\/a><\/p>\n<p>SOURCE  Percepta<\/p>\n<\/p><\/div>\n<p>    <img decoding=\"async\" alt=\"\" src=\"https:\/\/rt.prnewswire.com\/rt.gif?NewsItemId=LA25669&amp;Transmission_Id=202507080800PR_NEWS_USPR_____LA25669&amp;DateId=20250708\" style=\"border:0px;width:1px;height:1px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>PR Newswire DEARBORN, Mich. , July 8, 2025 \/PRNewswire\/ &#8212;\u00a0Percepta, a customer experience (CX) leader purpose-built for the automotive industry, is celebrating 25 years of transforming customer engagement for premiere car brands across the globe. Launched in 1999 as a joint venture between TTEC Holdings, Inc. (NASDAQ:\u00a0TTEC) and Ford, Percepta has evolved into a global CX partner operating in 13 countries and 60 markets, delivering seamless experiences across multiple channels\u2014from voice and chat to email, social, and app-based support. &#8220;For 25 years, we&#8217;ve lived and breathed the automotive experience,&#8221; said Karen Gurganious, President of Percepta. To mark the anniversary, Percepta unveiled a bold new website\u2014redesigned to deliver a sleek, modern user experience and offer a deeper look into its global &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/percepta-celebrates-25-years-of-transforming-automotive-customer-experience\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Percepta Celebrates 25 Years of Transforming Automotive Customer Experience&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-867314","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Percepta Celebrates 25 Years of Transforming Automotive Customer Experience - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/percepta-celebrates-25-years-of-transforming-automotive-customer-experience\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Percepta Celebrates 25 Years of Transforming Automotive Customer Experience - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"PR Newswire DEARBORN, Mich. , July 8, 2025 \/PRNewswire\/ &#8212;\u00a0Percepta, a customer experience (CX) leader purpose-built for the automotive industry, is celebrating 25 years of transforming customer engagement for premiere car brands across the globe. Launched in 1999 as a joint venture between TTEC Holdings, Inc. (NASDAQ:\u00a0TTEC) and Ford, Percepta has evolved into a global CX partner operating in 13 countries and 60 markets, delivering seamless experiences across multiple channels\u2014from voice and chat to email, social, and app-based support. &#8220;For 25 years, we&#8217;ve lived and breathed the automotive experience,&#8221; said Karen Gurganious, President of Percepta. To mark the anniversary, Percepta unveiled a bold new website\u2014redesigned to deliver a sleek, modern user experience and offer a deeper look into its global &hellip; Continue reading &quot;Percepta Celebrates 25 Years of Transforming Automotive Customer Experience&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/percepta-celebrates-25-years-of-transforming-automotive-customer-experience\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2025-07-08T12:31:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mma.prnewswire.com\/media\/891555\/Percepta_Logo.jpg\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/percepta-celebrates-25-years-of-transforming-automotive-customer-experience\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/percepta-celebrates-25-years-of-transforming-automotive-customer-experience\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Percepta Celebrates 25 Years of Transforming Automotive Customer Experience\",\"datePublished\":\"2025-07-08T12:31:50+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/percepta-celebrates-25-years-of-transforming-automotive-customer-experience\\\/\"},\"wordCount\":582,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/percepta-celebrates-25-years-of-transforming-automotive-customer-experience\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mma.prnewswire.com\\\/media\\\/891555\\\/Percepta_Logo.jpg\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/percepta-celebrates-25-years-of-transforming-automotive-customer-experience\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/percepta-celebrates-25-years-of-transforming-automotive-customer-experience\\\/\",\"name\":\"Percepta Celebrates 25 Years of Transforming Automotive Customer Experience - 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Launched in 1999 as a joint venture between TTEC Holdings, Inc. (NASDAQ:\u00a0TTEC) and Ford, Percepta has evolved into a global CX partner operating in 13 countries and 60 markets, delivering seamless experiences across multiple channels\u2014from voice and chat to email, social, and app-based support. &#8220;For 25 years, we&#8217;ve lived and breathed the automotive experience,&#8221; said Karen Gurganious, President of Percepta. To mark the anniversary, Percepta unveiled a bold new website\u2014redesigned to deliver a sleek, modern user experience and offer a deeper look into its global &hellip; Continue reading \"Percepta Celebrates 25 Years of Transforming Automotive Customer Experience\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/percepta-celebrates-25-years-of-transforming-automotive-customer-experience\/","og_site_name":"Market Newsdesk","article_published_time":"2025-07-08T12:31:50+00:00","og_image":[{"url":"https:\/\/mma.prnewswire.com\/media\/891555\/Percepta_Logo.jpg","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/percepta-celebrates-25-years-of-transforming-automotive-customer-experience\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/percepta-celebrates-25-years-of-transforming-automotive-customer-experience\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"Percepta Celebrates 25 Years of Transforming Automotive Customer Experience","datePublished":"2025-07-08T12:31:50+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/percepta-celebrates-25-years-of-transforming-automotive-customer-experience\/"},"wordCount":582,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/percepta-celebrates-25-years-of-transforming-automotive-customer-experience\/#primaryimage"},"thumbnailUrl":"https:\/\/mma.prnewswire.com\/media\/891555\/Percepta_Logo.jpg","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/percepta-celebrates-25-years-of-transforming-automotive-customer-experience\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/percepta-celebrates-25-years-of-transforming-automotive-customer-experience\/","name":"Percepta Celebrates 25 Years of Transforming Automotive Customer Experience - 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