{"id":866696,"date":"2025-07-07T05:03:14","date_gmt":"2025-07-07T09:03:14","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/luxury-bookings-drive-strong-trading-following-cunards-2027-programme-launch\/"},"modified":"2025-07-07T05:03:14","modified_gmt":"2025-07-07T09:03:14","slug":"luxury-bookings-drive-strong-trading-following-cunards-2027-programme-launch","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/luxury-bookings-drive-strong-trading-following-cunards-2027-programme-launch\/","title":{"rendered":"Luxury Bookings Drive Strong Trading Following Cunard&#8217;s 2027 Programme Launch"},"content":{"rendered":"<div class=\"xn-newslines\">\n<p class=\"xn-distributor\">PR Newswire<\/p>\n<\/p><\/div>\n<div class=\"xn-content\">\n<p>\n        <span class=\"legendSpanClass\"><br \/>\n          <span class=\"xn-location\">SOUTHAMPTON, England<\/span><br \/>\n        <\/span>, <span class=\"legendSpanClass\"><span class=\"xn-chron\">July 7, 2025<\/span><\/span> \/PRNewswire\/ &#8212; Cunard has reported a significant uplift in demand following the launch of its 2027 programme, with a 55% increase in nights booked during the first seven days compared to the equivalent period for the 2026 launch.<\/p>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder1\">\n<p>\n          <a href=\"https:\/\/mma.prnewswire.com\/media\/2724878\/Cunard.html\" target=\"_blank\" rel=\"nofollow\"><br \/>\n            <img decoding=\"async\" src=\"https:\/\/mma.prnewswire.com\/media\/2724878\/Cunard.jpg\" title=\"Cunard\u2019s latest programme includes 195 new itineraries between April 2027 and January 2028\" alt=\"Cunard\u2019s latest programme includes 195 new itineraries between April 2027 and January 2028\" \/><br \/>\n          <\/a>\n        <\/p>\n<\/p><\/div>\n<p>Both the UK and North American markets contributed significantly to this success, with bookings up almost 50% in the UK and more than 100% in <span class=\"xn-location\">North America<\/span>.<\/p>\n<p>There has also been a notable surge in demand for Cunard&#8217;s most exclusive luxury suites. Bookings for Queens Grill and <span class=\"xn-person\">Princess Grill<\/span> suites rose by over 100% compared to the same launch period last year, reflecting growing global interest in Cunard&#8217;s distinctive Grills experience.<\/p>\n<p>\n        <span class=\"xn-person\">Queen Mary<\/span> 2&#8217;s Transatlantic Crossings continue to perform strongly. This iconic route remains one of Cunard&#8217;s most popular and continues to attract strong interest from guests around the world.<\/p>\n<p>\n        <b>Summer 2027 programme<\/b>\n      <\/p>\n<p>Cunard&#8217;s\u00a0latest programme of extraordinary voyages boasts 195 new itineraries across its iconic fleet, visiting 115 destinations in 32 countries between <span class=\"xn-chron\">April 2027<\/span> and <span class=\"xn-chron\">January 2028<\/span>.<\/p>\n<p>The new itineraries include 93 UNESCO World Heritage sites. And with 18 overnight port calls and 33 late-evening departures, the programme offers even more opportunities to explore the world.<\/p>\n<p>The programme offers more variety and choice than ever before, with three of Cunard&#8217;s iconic Queens offering roundtrip voyages from the UK for the first time since 2018 \u2013 increasing the capacity of <span class=\"xn-location\">Southampton<\/span> departures by 54% year on year.<\/p>\n<p>\n        <span class=\"xn-person\">Katie McAlister<\/span>, President of Cunard, said: <i>&#8220;We&#8217;re delighted with the response to our 2027 launch. It&#8217;s wonderful to see so many guests choosing to sail with us, and the rise in bookings shows just how much people continue to value the Cunard experience. Demand for our Queens Grill and <span class=\"xn-person\">Princess Grill<\/span> suites has been especially strong globally, which tells us that more guests are seeking the space, service, and thoughtful details that make our luxury Grills suites so special.&#8221;<\/i><\/p>\n<p>To find out more or to book a voyage, visit\u00a0<a href=\"https:\/\/www.cunard.com\/\" target=\"_blank\" rel=\"nofollow\">www.cunard.com<\/a>.<\/p>\n<p>\n        <b><br \/>\n          <u>Notes to Editors<\/u><br \/>\n        <\/b>\n      <\/p>\n<p>\n        <b>Social Media<\/b>\u00a0<\/p>\n<p>Facebook:\u202f<a href=\"http:\/\/www.facebook.com\/cunard\" target=\"_blank\" rel=\"nofollow\">www.facebook.com\/cunard<\/a><br \/>Twitter:\u202f<a href=\"http:\/\/www.twitter.com\/cunardline\" target=\"_blank\" rel=\"nofollow\">www.twitter.com\/cunardline\u00a0<br \/><\/a>YouTube:\u202f<a href=\"http:\/\/www.youtube.com\/wearecunard\" target=\"_blank\" rel=\"nofollow\">www.youtube.com\/wearecunard<\/a><br \/>Instagram:\u202f<a href=\"http:\/\/www.instagram.com\/cunardline\" target=\"_blank\" rel=\"nofollow\">www.instagram.com\/cunardline<\/a>\u00a0<\/p>\n<p>ABOUT CUNARD:\u00a0<\/p>\n<p>Cunard is a luxury British cruise line, renowned for creating unforgettable experiences around the world. Cunard has been a leading operator of passenger ships since 1840, and this year celebrates an incredible 185 years of operation. 2025 is a momentous year in Cunard&#8217;s history, which will be marked with several iconic land-based events and special Event Voyages. The Cunard experience is built on fine dining, hand-selected entertainment, and outstanding White Star service. From a partnership with a two-Michelin starred chef, to inspiring guest speakers, to world class theatre productions, every detail has been meticulously crafted to make the experience unforgettable. A pioneer in transatlantic journeys and round world voyages, destinations sailed to also include <span class=\"xn-location\">Europe<\/span>, the <span class=\"xn-location\">Caribbean<\/span>, <span class=\"xn-location\">Alaska<\/span>, the Far East and <span class=\"xn-location\">Australia<\/span>.<\/p>\n<p>There are currently four Cunard ships, <span class=\"xn-person\">Queen Mary<\/span> 2, <span class=\"xn-person\">Queen Elizabeth<\/span>, <span class=\"xn-person\">Queen Victoria<\/span> and new ship, <span class=\"xn-person\">Queen Anne<\/span>, which entered service in <span class=\"xn-chron\">May 2024<\/span>. This investment is part of the company&#8217;s ambitious plans for the future of Cunard globally, with the brand now boasting four ships in simultaneous service for the first time since 1999. Cunard is based at Carnival House in <span class=\"xn-location\">Southampton<\/span> and has been owned since 1998 by Carnival Corporation &amp; plc. <a href=\"http:\/\/www.cunard.com\/\" target=\"_blank\" rel=\"nofollow\">www.cunard.com<\/a> (NYSE: CCL) (LSE: CCL) (NYSE: CUK) .<\/p>\n<p>Photo: <a href=\"https:\/\/mma.prnewswire.com\/media\/2724878\/Cunard.jpg\" target=\"_blank\" rel=\"nofollow\">https:\/\/mma.prnewswire.com\/media\/2724878\/Cunard.jpg<\/a><br \/>Logo: \u00a0<a href=\"https:\/\/mma.prnewswire.com\/media\/2435559\/Cunard_Logo.jpg\" target=\"_blank\" rel=\"nofollow\">https:\/\/mma.prnewswire.com\/media\/2435559\/Cunard_Logo.jpg<\/a><\/p>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder2\">\n<p>\n          <a href=\"https:\/\/mma.prnewswire.com\/media\/2435559\/Cunard_Logo.html\" target=\"_blank\" rel=\"nofollow\"><br \/>\n            <img decoding=\"async\" src=\"https:\/\/mma.prnewswire.com\/media\/2435559\/Cunard_Logo.jpg\" title=\"Cunard (PRNewsfoto\/Cunard)\" alt=\"Cunard (PRNewsfoto\/Cunard)\" \/><br \/>\n          <\/a>\n        <\/p>\n<\/p><\/div>\n<p id=\"PURL\">\n        <img loading=\"lazy\" decoding=\"async\" title=\"Cision\" width=\"12\" height=\"12\" alt=\"Cision\" src=\"https:\/\/c212.net\/c\/img\/favicon.png?sn=LN24320&amp;sd=2025-07-07\" \/> View original content to download multimedia:<a id=\"PRNURL\" rel=\"nofollow\" href=\"https:\/\/www.prnewswire.com\/news-releases\/luxury-bookings-drive-strong-trading-following-cunards-2027-programme-launch-302498443.html\" target=\"_blank\">https:\/\/www.prnewswire.com\/news-releases\/luxury-bookings-drive-strong-trading-following-cunards-2027-programme-launch-302498443.html<\/a><\/p>\n<p>SOURCE  Cunard<\/p>\n<\/p><\/div>\n<p>    <img decoding=\"async\" alt=\"\" src=\"https:\/\/rt.prnewswire.com\/rt.gif?NewsItemId=LN24320&amp;Transmission_Id=202507070500PR_NEWS_USPR_____LN24320&amp;DateId=20250707\" style=\"border:0px;width:1px;height:1px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>PR Newswire SOUTHAMPTON, England , July 7, 2025 \/PRNewswire\/ &#8212; Cunard has reported a significant uplift in demand following the launch of its 2027 programme, with a 55% increase in nights booked during the first seven days compared to the equivalent period for the 2026 launch. Both the UK and North American markets contributed significantly to this success, with bookings up almost 50% in the UK and more than 100% in North America. There has also been a notable surge in demand for Cunard&#8217;s most exclusive luxury suites. Bookings for Queens Grill and Princess Grill suites rose by over 100% compared to the same launch period last year, reflecting growing global interest in Cunard&#8217;s distinctive Grills experience. Queen Mary 2&#8217;s &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/luxury-bookings-drive-strong-trading-following-cunards-2027-programme-launch\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Luxury Bookings Drive Strong Trading Following Cunard&#8217;s 2027 Programme Launch&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-866696","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Luxury Bookings Drive Strong Trading Following Cunard&#039;s 2027 Programme Launch - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/luxury-bookings-drive-strong-trading-following-cunards-2027-programme-launch\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Luxury Bookings Drive Strong Trading Following Cunard&#039;s 2027 Programme Launch - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"PR Newswire SOUTHAMPTON, England , July 7, 2025 \/PRNewswire\/ &#8212; Cunard has reported a significant uplift in demand following the launch of its 2027 programme, with a 55% increase in nights booked during the first seven days compared to the equivalent period for the 2026 launch. Both the UK and North American markets contributed significantly to this success, with bookings up almost 50% in the UK and more than 100% in North America. There has also been a notable surge in demand for Cunard&#8217;s most exclusive luxury suites. Bookings for Queens Grill and Princess Grill suites rose by over 100% compared to the same launch period last year, reflecting growing global interest in Cunard&#8217;s distinctive Grills experience. Queen Mary 2&#8217;s &hellip; Continue reading &quot;Luxury Bookings Drive Strong Trading Following Cunard&#8217;s 2027 Programme Launch&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/luxury-bookings-drive-strong-trading-following-cunards-2027-programme-launch\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2025-07-07T09:03:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mma.prnewswire.com\/media\/2724878\/Cunard.jpg\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/luxury-bookings-drive-strong-trading-following-cunards-2027-programme-launch\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/luxury-bookings-drive-strong-trading-following-cunards-2027-programme-launch\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Luxury Bookings Drive Strong Trading Following Cunard&#8217;s 2027 Programme Launch\",\"datePublished\":\"2025-07-07T09:03:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/luxury-bookings-drive-strong-trading-following-cunards-2027-programme-launch\\\/\"},\"wordCount\":582,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/luxury-bookings-drive-strong-trading-following-cunards-2027-programme-launch\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mma.prnewswire.com\\\/media\\\/2724878\\\/Cunard.jpg\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/luxury-bookings-drive-strong-trading-following-cunards-2027-programme-launch\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/luxury-bookings-drive-strong-trading-following-cunards-2027-programme-launch\\\/\",\"name\":\"Luxury Bookings Drive Strong Trading Following Cunard's 2027 Programme Launch - 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Market Newsdesk","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.marketnewsdesk.com\/index.php\/luxury-bookings-drive-strong-trading-following-cunards-2027-programme-launch\/","og_locale":"en_US","og_type":"article","og_title":"Luxury Bookings Drive Strong Trading Following Cunard's 2027 Programme Launch - Market Newsdesk","og_description":"PR Newswire SOUTHAMPTON, England , July 7, 2025 \/PRNewswire\/ &#8212; Cunard has reported a significant uplift in demand following the launch of its 2027 programme, with a 55% increase in nights booked during the first seven days compared to the equivalent period for the 2026 launch. Both the UK and North American markets contributed significantly to this success, with bookings up almost 50% in the UK and more than 100% in North America. There has also been a notable surge in demand for Cunard&#8217;s most exclusive luxury suites. Bookings for Queens Grill and Princess Grill suites rose by over 100% compared to the same launch period last year, reflecting growing global interest in Cunard&#8217;s distinctive Grills experience. 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