{"id":866056,"date":"2025-07-02T08:12:34","date_gmt":"2025-07-02T12:12:34","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/microchip-partners-with-nippon-chemi-con-and-netvision-on-first-asa-ml-camera-development-ecosystem-for-japanese-automotive-market\/"},"modified":"2025-07-02T08:12:34","modified_gmt":"2025-07-02T12:12:34","slug":"microchip-partners-with-nippon-chemi-con-and-netvision-on-first-asa-ml-camera-development-ecosystem-for-japanese-automotive-market","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/microchip-partners-with-nippon-chemi-con-and-netvision-on-first-asa-ml-camera-development-ecosystem-for-japanese-automotive-market\/","title":{"rendered":"Microchip Partners with Nippon Chemi-Con and NetVision on First ASA-ML Camera Development Ecosystem for Japanese Automotive Market"},"content":{"rendered":"

\nEcosystem\u2019s camera module and development tools are based on Microchip\u2019s VS700 family of serializers and deserializers and will help Japanese OEMs speed ASA-ML adoption in ADAS applications
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CHANDLER, Ariz., July 02, 2025 (GLOBE NEWSWIRE) — An automotive industry transition is underway to replace proprietary camera connectivity with solutions based on the open and interoperable Automotive Serdes Alliance Motion Link (ASA-ML) standard driven by over 150 member companies worldwide. To simplify and accelerate the adoption of ASA-ML for Advanced Driver-Assistance Systems (ADAS), Microchip Technology\u00a0(Nasdaq: MCHP)<\/strong>\u00a0has partnered with camera module supplier Nippon Chemi-Con Corporation and video-testing solution provider NetVision Co. Ltd. to deliver the first ASA-ML camera-development platform of its kind that brings the standard\u2019s scalable high-speed asymmetric data rates to the Japanese automotive market while supporting critical hardware-based link-layer security to meet emerging automotive cybersecurity regulations.<\/p>\n

\u201cWe were first to market with an ASA-ML chipset through our acquisition of VSI, and now we have collaborated with pioneers like Nippon Chemi-Con and NetVision to deliver the first camera development ecosystem that reduces risk and speeds ASA-ML adoption for Japanese OEMs,\u201d said Kevin So, vice president of Microchip\u2019s communications business unit. \u201cNippon Chemi-Con\u2019s CDTrans camera module and NetVision\u2019s NV061 development emulation board are both based on our VS775S single-port serializer\/deserializer device, further demonstrating the industry\u2019s commitment to a standardized ASA-ML solution for Japanese automotive OEMs as they embrace the rapid growth of camera-based ADAS systems driven by the need for safety and convenience.\u201d<\/p>\n

\u201cWe are excited to collaborate with an automotive semiconductor market leader like Microchip in offering Japanese OEMs another important first with our new CDTrans ASA-ML-based automotive camera module that is integrated with the VS775S serializer,\u201d said Katsunori Nogami, managing executive officer, chief technology officer with Nippon Chemi-Con. \u201cWe recognize the importance and benefit of open standards-based connectivity technologies like ASA-ML that automotive Tier 1 suppliers and OEMs need for interoperable multi-vendor solutions. This collaboration is a key step in accelerating ASA-ML adoption for next-generation ADAS camera systems in Japan\u2019s rapidly evolving SDV landscape. Combined with NetVision\u2019s well recognized camera test and emulation platform, our camera module will enable cross-vendor compatibility, future-proof scalability, and a pathway beyond closed systems.\u201d<\/p>\n

\u201cPartnering with Microchip and Nippon Chemi-Con on this new ASA-ML ecosystem platform will help realize a standardized and scalable electrical\/electronic in-vehicle networking architecture for Japan\u2019s SDV era,\u201d said Kenji Kudo, Ph.D., engineering department director at NetVision. \u201cOur development of a VS775S based ASA-ML serializer connection board coupled to our unique camera emulation development platform for ADAS ECUs will help remove a key barrier to adoption for many Japanese OEMs and Tier 1s who have been hampered by proprietary connectivity protocols that limit interoperability and scalability. We look forward to continued collaboration on advancing the ASA-ML ecosystem.\u201d<\/p>\n

Industry leaders including BMW, Ford, Volvo, GM, Continental, Bosch, Denso and Microchip and numerous other semiconductor companies are among the dozens of ASA-ML members helping to industrialize and promote ASA-ML adoption. These and other member companies represent the complete automotive ecosystem, including car manufacturers, Tier 1 suppliers, semiconductor vendors, cable and connector manufacturers, test tool vendors, and test houses. OEMs adopting camera solutions based on a new standard like ASA-ML require development tools, emulation platforms and broad supply chain support.<\/p>\n

\n
\n
\n Microchip\u2019s VS775S<\/u>
\n <\/strong>
\n <\/a> single port ASA-ML serializer\/deserializer solves this problem through its standards-compliant, asymmetric and scalable-bandwidth video support that enables Nippon Chemi-Con to create an ecosystem-ready camera module for the Japanese automotive market. The camera emulation and development platform from NetVision also takes advantage of the Microchip VS775S to further simplify development and verification by enabling efficient evaluation of video signal quality during the design of camera modules and Engine Control Units (ECUs). The platform enables video signals to be captured in real-time leveraging Microchip\u2019s VS775S evaluation board.<\/p>\n

Multi-vendor solutions have become a critical priority for managing supply-chain risk across the automotive industry. OEMs and Tier 1 suppliers seek greater sourcing flexibility and long-term operational resilience. This is especially true for L2 and L2+ autonomous-level applications, which are integrating an increasing number of cameras and sensors into vehicles. These trends further amplify the need for scalable, architecturally flexible, interoperable, multi-vendor and high-bandwidth connectivity solutions that eliminate the shortcomings of closed, single-vendor ecosystems in an evolving landscape.<\/p>\n

Microchip will be demonstrating this camera\/capture card at the Automotive Ethernet Tech Days<\/u><\/strong><\/a>, Kyoto International Conference Center Annex Hall, Kyoto, Japan, July 3-4.<\/p>\n

\n Pricing and Availability<\/strong>\n <\/p>\n

Engineering samples of the VS775S serializer\/deserializer and evaluation kits are available to qualified customers today. For additional information, contact a Microchip sales representative or authorized worldwide distributor<\/u><\/strong><\/a> or visit Microchip\u2019s website, www.microchip.com\/asa<\/u><\/strong><\/a>.<\/p>\n

\n Resources<\/strong>\n <\/p>\n

High-res images available through Flickr or editorial contact (feel free to publish):
\u2022\u00a0PR image: www.flickr.com\/photos\/microchiptechnology\/54577687622\/sizes\/o\/<\/u><\/strong><\/a><\/p>\n

\n
\n About Microchip Technology<\/u>
\n <\/strong>
\n :<\/strong>
\n
Microchip Technology Inc. is a leading provider of smart, connected and secure embedded control and processing solutions. Its easy-to-use development tools and comprehensive product portfolio enable customers to create optimal designs which reduce risk while lowering total system cost and time to market. The company solutions serve more than 100,000 customers across the industrial, automotive, consumer, aerospace and defense, communications and computing markets. Headquartered in Chandler, Arizona, Microchip offers outstanding technical support along with dependable delivery and quality. For more information, visit the Microchip website at\u00a0www.microchip.com<\/a><\/strong>.<\/p>\n

\n Note: The Microchip name and logo and the Microchip logo are registered trademarks of Microchip Technology Incorporated in the U.S.A. and other countries. All other trademarks mentioned herein are the property of their respective companies.<\/em>\n <\/p>\n\n\n\n\n\n
\n Editorial Contact:<\/strong>\n <\/td>\n\n Reader Inquiries:<\/strong>\n <\/td>\n<\/tr>\n
Brian Thorsen<\/td>\n1-888-624-7435<\/td>\n<\/tr>\n
480-792-7182<\/td>\n\u00a0<\/td>\n<\/tr>\n
\n
\n
\n brian.thorsen@microchip.com<\/u>
\n <\/strong>
\n <\/a>\n <\/td>\n		\u00a0<\/td>\n<\/tr>\n<\/table>\n

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<\/div>\n","protected":false},"excerpt":{"rendered":"

Ecosystem\u2019s camera module and development tools are based on Microchip\u2019s VS700 family of serializers and deserializers and will help Japanese OEMs speed ASA-ML adoption in ADAS applications CHANDLER, Ariz., July 02, 2025 (GLOBE NEWSWIRE) — An automotive industry transition is underway to replace proprietary camera connectivity with solutions based on the open and interoperable Automotive Serdes Alliance Motion Link (ASA-ML) standard driven by over 150 member companies worldwide. To simplify and accelerate the adoption of ASA-ML for Advanced Driver-Assistance Systems (ADAS), Microchip Technology\u00a0(Nasdaq: MCHP)\u00a0has partnered with camera module supplier Nippon Chemi-Con Corporation and video-testing solution provider NetVision Co. Ltd. to deliver the first ASA-ML camera-development platform of its kind that brings the standard\u2019s scalable high-speed asymmetric data rates to the … <\/p>\n

Continue reading “Microchip Partners with Nippon Chemi-Con and NetVision on First ASA-ML Camera Development Ecosystem for Japanese Automotive Market”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-866056","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nMicrochip Partners with Nippon Chemi-Con and NetVision on First ASA-ML Camera Development Ecosystem for Japanese Automotive Market - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/microchip-partners-with-nippon-chemi-con-and-netvision-on-first-asa-ml-camera-development-ecosystem-for-japanese-automotive-market\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Microchip Partners with Nippon Chemi-Con and NetVision on First ASA-ML Camera Development Ecosystem for Japanese Automotive Market - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Ecosystem\u2019s camera module and development tools are based on Microchip\u2019s VS700 family of serializers and deserializers and will help Japanese OEMs speed ASA-ML adoption in ADAS applications CHANDLER, Ariz., July 02, 2025 (GLOBE NEWSWIRE) — An automotive industry transition is underway to replace proprietary camera connectivity with solutions based on the open and interoperable Automotive Serdes Alliance Motion Link (ASA-ML) standard driven by over 150 member companies worldwide. 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To simplify and accelerate the adoption of ASA-ML for Advanced Driver-Assistance Systems (ADAS), Microchip Technology\u00a0(Nasdaq: MCHP)\u00a0has partnered with camera module supplier Nippon Chemi-Con Corporation and video-testing solution provider NetVision Co. Ltd. to deliver the first ASA-ML camera-development platform of its kind that brings the standard\u2019s scalable high-speed asymmetric data rates to the … Continue reading \"Microchip Partners with Nippon Chemi-Con and NetVision on First ASA-ML Camera Development Ecosystem for Japanese Automotive Market\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/microchip-partners-with-nippon-chemi-con-and-netvision-on-first-asa-ml-camera-development-ecosystem-for-japanese-automotive-market\/","og_site_name":"Market Newsdesk","article_published_time":"2025-07-02T12:12:34+00:00","og_image":[{"url":"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=OTQ4NzA2NiM3MDI1NjQ0IzIwMDQ3NzY=","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/microchip-partners-with-nippon-chemi-con-and-netvision-on-first-asa-ml-camera-development-ecosystem-for-japanese-automotive-market\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/microchip-partners-with-nippon-chemi-con-and-netvision-on-first-asa-ml-camera-development-ecosystem-for-japanese-automotive-market\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"Microchip Partners with Nippon Chemi-Con and NetVision on First ASA-ML Camera Development Ecosystem for Japanese Automotive Market","datePublished":"2025-07-02T12:12:34+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/microchip-partners-with-nippon-chemi-con-and-netvision-on-first-asa-ml-camera-development-ecosystem-for-japanese-automotive-market\/"},"wordCount":964,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/microchip-partners-with-nippon-chemi-con-and-netvision-on-first-asa-ml-camera-development-ecosystem-for-japanese-automotive-market\/#primaryimage"},"thumbnailUrl":"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=OTQ4NzA2NiM3MDI1NjQ0IzIwMDQ3NzY=","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/microchip-partners-with-nippon-chemi-con-and-netvision-on-first-asa-ml-camera-development-ecosystem-for-japanese-automotive-market\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/microchip-partners-with-nippon-chemi-con-and-netvision-on-first-asa-ml-camera-development-ecosystem-for-japanese-automotive-market\/","name":"Microchip Partners with Nippon Chemi-Con and NetVision on First ASA-ML Camera Development Ecosystem for Japanese Automotive Market - 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