{"id":865757,"date":"2025-07-01T15:03:04","date_gmt":"2025-07-01T19:03:04","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/potbelly-and-zappslaunch-hot-pepper-chips\/"},"modified":"2025-07-01T15:03:04","modified_gmt":"2025-07-01T19:03:04","slug":"potbelly-and-zappslaunch-hot-pepper-chips","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/potbelly-and-zappslaunch-hot-pepper-chips\/","title":{"rendered":"Potbelly and Zapp\u2019sLaunch Hot Pepper Chips"},"content":{"rendered":"

<\/p>\n

Potbelly and Zapp\u2019s<\/b>Launch Hot Pepper Chips<\/b><\/p>\n

New Must-Try Chips Inspired by the Brand\u2019s Signature Hot Peppers Give Fans a Spicy and Craveable New Crunch<\/i><\/b><\/p>\n

CHICAGO–(BUSINESS WIRE<\/a>)–
\nPotbelly Sandwich Works (NASDAQ: PBPB), the iconic neighborhood sandwich shop, is heating<\/i>up<\/i> taste buds this summer with its new signature Hot Pepper Flavored Potato Chips in partnership with Zapp\u2019s\u00ae<\/sup> (NYSE: UTZ), the daringly different brand of chips and pretzels with bold flavors rooted in the sights and sounds of The Big Easy. The new chips bring the flavor of Potbelly\u2019s craveable signature Hot Peppers in a spicy, snackable, portable form, now available exclusively at Potbelly shops nationwide.<\/p>\n

This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20250701507170\/en\/<\/a><\/p>\n

\"Potbelly<\/p>\n

Potbelly and Zapp\u2019s Launch Hot Pepper Chips (Source: Utz Brands, Inc.)<\/p>\n<\/div>\n

\nKnown for their kettle-style process, fried one batch at a time, Zapp\u2019s Kettle Potato Chips have been the perfect pairing to Potbelly\u2019s oven-toasted sandwiches for more than 15 years. The two brands teamed up for the Hot Pepper Flavored Chips, marrying the taste of a Potbelly fan-favorite with Zapp\u2019s distinctive, crunchy, and bold flavors to offer fans a spicy twist on a classic chip experience. The Hot Pepper Chips join a lineup of longtime Zapp\u2019s favorites, including Voodoo\u00ae<\/sup>, Spicy Cajun Crawtators\u00ae<\/sup>, Evil Eye\u00ae<\/sup>, Salt & Vinegar, and other unique flavors.<\/p>\n

\n\u201cOur Hot Peppers have a cult following, with fans adding them to their entrees and sides, enjoying the heat in our signature sauces and hummus, or buying them by the jar to enjoy and share<\/i>,\u201d said Potbelly Director of Consumer Insights and Menu Innovation Eric Chenel. \u201cNow, we\u2019re thrilled to deliver that bold flavor in a whole new format. These chips are spicy, flavorful, and unmistakably Potbelly. Whether paired with a toasty sandwich or enjoyed on their own, they bring the perfect Potbelly kick that fans have come to expect from our Hot Peppers.<\/i>\u201d<\/p>\n

\nFor information on exclusive offers and rewards, Potbelly encourages fans to join the Potbelly Perks program, where they can unlock special offers on the entire menu. To sign up for the Potbelly Perks reward program, visit www.potbelly.com\/perks<\/a>, and for more information on Potbelly, visit www.potbelly.com<\/a>.<\/p>\n

\nTo learn more about Zapp\u2019s, visit Zapp\u2019s website<\/a> or connect with Zapp\u2019s on Facebook<\/a>, Instagram<\/a> and TikTok<\/a>. And, as always, \u201cLaissez les bons temps rouler!\u201d<\/p>\n

\n#ZAPPS #ZAPPSHOTPEPPER #ZAPPSPOTBELLY<\/p>\n

About Potbelly<\/span><\/b><\/p>\n

\nPotbelly Sandwich Works is a neighborhood sandwich concept that has been feeding customers’ smiles with warm, toasty sandwiches, signature salads, hand-dipped shakes and other fresh menu items, customized just the way customers want them for more than 40 years. Potbelly promises Fresh, Fast & Friendly service in an environment that reflects the local neighborhood. Since opening its first shop in Chicago in 1977, Potbelly has expanded to neighborhoods across the country \u2013 with more than 425 shops in the United States including more than 80 franchised shops in the United States. For more information, please visit www.potbelly.com<\/a>.<\/p>\n

About Utz Brands, Inc.<\/span><\/b><\/p>\n

Utz Brands, Inc.<\/a> (NYSE: UTZ) manufactures a diverse portfolio of savory snacks through popular brands, including Utz\u00ae<\/sup>, On The Border\u00ae<\/sup> Chips & Dips, Zapp\u2019s\u00ae<\/sup>, and Boulder Canyon\u00ae<\/sup>, among others. After a century with a strong family heritage, Utz continues to have a passion for exciting and delighting consumers with delicious snack foods made from top-quality ingredients. Utz\u2019s products are distributed nationally through grocery, mass merchandisers, club, convenience, drug, and other channels. Based in Hanover, Pennsylvania, Utz has multiple manufacturing facilities across the U.S. to serve its growing customer base. For more information, please visit www.utzsnacks.com<\/a> or call 1\u2010800\u2010FOR\u2010SNAX.<\/p>\n

\"\"<\/p>\n

View source version on businesswire.com: <\/span>https:\/\/www.businesswire.com\/news\/home\/20250701507170\/en\/<\/a><\/span><\/p>\n

All Points Public Relations (Potbelly)
\n<\/span>
Donna Kang
\n
dkang@allpointspr.com
\n<\/a>
(847) 946-7257<\/p>\n

SPM Communications (Utz\/Zapp\u2019s)
\n<\/span>
Agency Media Contact
\n
Kayla Torres
\n
kayla@spmcommunications.com
\n<\/a><\/p>\n

Utz Brands, Inc.
\n<\/span>
Media
\n
Kevin Brick
\n
kbrick@utzsnacks.com<\/a><\/p>\n

KEYWORDS:<\/b> United States North America Illinois<\/p>\n

INDUSTRY KEYWORDS:<\/b> Retail Restaurant\/Bar Food\/Beverage<\/p>\n

MEDIA:<\/b><\/p>\n\n\n\n\n\n\n\n\n\n\n
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Potbelly and Zapp\u2019s Launch Hot Pepper Chips (Source: Utz Brands, Inc.)<\/font><\/td>\n<\/tr>\n
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Potbelly and Zapp\u2019sLaunch Hot Pepper Chips New Must-Try Chips Inspired by the Brand\u2019s Signature Hot Peppers Give Fans a Spicy and Craveable New Crunch CHICAGO–(BUSINESS WIRE)– Potbelly Sandwich Works (NASDAQ: PBPB), the iconic neighborhood sandwich shop, is heatingup taste buds this summer with its new signature Hot Pepper Flavored Potato Chips in partnership with Zapp\u2019s\u00ae (NYSE: UTZ), the daringly different brand of chips and pretzels with bold flavors rooted in the sights and sounds of The Big Easy. The new chips bring the flavor of Potbelly\u2019s craveable signature Hot Peppers in a spicy, snackable, portable form, now available exclusively at Potbelly shops nationwide. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20250701507170\/en\/ Potbelly and Zapp\u2019s Launch Hot Pepper … <\/p>\n

Continue reading “Potbelly and Zapp\u2019sLaunch Hot Pepper Chips”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-865757","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nPotbelly and Zapp\u2019sLaunch Hot Pepper Chips - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/potbelly-and-zappslaunch-hot-pepper-chips\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Potbelly and Zapp\u2019sLaunch Hot Pepper Chips - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Potbelly and Zapp\u2019sLaunch Hot Pepper Chips New Must-Try Chips Inspired by the Brand\u2019s Signature Hot Peppers Give Fans a Spicy and Craveable New Crunch CHICAGO–(BUSINESS WIRE)– Potbelly Sandwich Works (NASDAQ: PBPB), the iconic neighborhood sandwich shop, is heatingup taste buds this summer with its new signature Hot Pepper Flavored Potato Chips in partnership with Zapp\u2019s\u00ae (NYSE: UTZ), the daringly different brand of chips and pretzels with bold flavors rooted in the sights and sounds of The Big Easy. 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