{"id":865724,"date":"2025-07-01T12:04:36","date_gmt":"2025-07-01T16:04:36","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/exp-realty-selects-clozes-ai-powered-real-estate-platform-for-crm-of-choice-program\/"},"modified":"2025-07-01T12:04:36","modified_gmt":"2025-07-01T16:04:36","slug":"exp-realty-selects-clozes-ai-powered-real-estate-platform-for-crm-of-choice-program","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/exp-realty-selects-clozes-ai-powered-real-estate-platform-for-crm-of-choice-program\/","title":{"rendered":"eXp Realty selects Cloze\u2019s AI-powered real estate platform for CRM of Choice program"},"content":{"rendered":"<h2>\nAI-powered follow-up, automation, and real estate-specific integrations help agents get more from every relationship<br \/>\n<\/h2>\n<div class=\"mw_release\">\n<p align=\"left\">WELLESLEY, Mass., July  01, 2025  (GLOBE NEWSWIRE) &#8212; Cloze, the AI-powered real estate platform for sphere selling, today announced its inclusion in eXp Realty\u2019s new CRM of Choice program. Beginning today, eXp Realty agents across the U.S., Canada, and Puerto Rico will be able to select Cloze as their preferred CRM \u2014 at no additional cost \u2014 as part of their monthly tech package.<\/p>\n<p>According to the <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=HYyX_2paOHvOharVv4iWR89TsWFUqUnYIcWkTHjKJdGOXOKCzOtJ5o5pPnRlbUHxgP4yUH0wRPkhLLe_3De1N91S4heUSuYCuBZV_92cwZCAbh65lRgYLtNDXXmrO9_Ai4zS9w9dKfje-cuUtrPuc3uNeRPpdHoPcylhF3S6Z-7FNulTGB9wuEcw58p1hzKuscrM5k65pOR6AxvhUdUr1pM0PdNA3rE1KR7UmWTJpm8=\" rel=\"nofollow\" target=\"_blank\"><u>National Association of Realtors (NAR)<\/u><\/a>, the typical REALTOR\u00ae earned 41% of their business through referrals and repeat clients, with high-performing agents often seeing a much higher percentage. Yet, 88% of the people an agent interacts with never make it into their CRM. Cloze is the only CRM that tracks calls and texts automatically from an agent\u2019s own phone number, enabling the platform to capture an agent\u2019s entire sphere, not just the 12% that are entered into a traditional CRM. With every communication captured in one place, Cloze\u2019s AI keeps contact info fresh and surfaces relationships\u2014so that agents can capitalize on their entire sphere of influence.<\/p>\n<p>Designed for agents and teams whose growth is powered by real relationships, Cloze offers agents and team leaders tools that deepen client connections, maximize productivity, and drive repeat and referral business. Cloze uses AI to surface the right outreach and follow-ups\u2014so agents get more from their sphere with less effort\u2014thanks to deep integrations with Canva, SkySlope, eXp Access, and more.<\/p>\n<p>\u201cCRM of Choice represents a new chapter in how we support our agents\u2019 growth at eXp,\u201d said Kendall Bonner, Vice President, Industry Relations and Strategic Partnerships, eXp Realty. \u201cCloze\u2019s use of AI to personalize automation and recommendations for relationship-driven selling gives agents a smarter way to turn everyday connections into lasting business.\u201d<\/p>\n<p>\n        <strong>A platform designed around how agents work<\/strong>\n      <\/p>\n<p>At the heart of Cloze is the Cloze Intelligence Engine, which uses AI to automatically build and maintain each agent\u2019s database by capturing real-world activity \u2014 emails, calls, texts, and meetings \u2014 without requiring manual data entry. The built-in personal assistant then nudges agents to follow up, surfaces action items from conversations, and helps prioritize the relationships that are most likely to drive future deals.<\/p>\n<p>Cloze is uniquely designed to help agents make the most of their sphere of influence:<\/p>\n<ul type=\"disc\">\n<li>\n          <strong>Stay organized, automatically\u2014<\/strong>Cloze automatically logs calls, texts, emails, and meetings, pulling in full history, even from the past, to discover warm opportunities<\/li>\n<li>\n          <strong>Focus on what drives Gross Commission Income (GCI)\u2014<\/strong>Cloze AI reminds agents to reconnect and follow-up, surfacing key action items, deadlines, and milestones, including reaching out to past contacts, so agents hit their goals<\/li>\n<li>\n          <strong>Simplify and scale personal outreach\u2014<\/strong>With one platform for both personal and automated outreach, agents can seamlessly move between 1:1 messages, automated marketing, and mail-merged mass outreach without switching tools<\/li>\n<li>\n          <strong>Stay productive while on the go<\/strong>\u2014Cloze\u2019s best-in-class mobile experience through both iOS and Android apps offer full functionality so that agents can run every part of their business from anywhere<\/li>\n<\/ul>\n<p>\n        <strong>Easy, polished marketing\u2014powered by AI and Canva<\/strong>\n      <\/p>\n<p>Cloze\u2019s Canva integration provides a one-click experience to create polished, eXp-branded materials \u2014 flyers, postcards, videos, social posts, and more \u2014 pre-filled with listing details. Agents can customize and send materials directly from within Cloze, ensuring brand consistency without the design hassle.<\/p>\n<p>In addition, Cloze\u2019s real estate-savvy generative AI can ghostwrite listing descriptions, newsletters, agent bios, one-off emails, and multi-step campaigns \u2014 all from a single platform.<\/p>\n<p>Agents and teams who sell to clients that speak different languages can use Cloze\u2019s multi-lingual marketing, which can automatically detect the language of every client to ensure everyone receives marketing materials in their language of choice, automatically.<\/p>\n<p>\n        <strong>Embedded into the eXp ecosystem<\/strong>\n      <\/p>\n<p>In addition to Canva, Cloze connects with other tools agents already use, such as eXp-supported systems like SkySlope, Dotloop, Slack, DialSafe, and eXp Access, as well as over 100 additional applications, so that agents can be more productive, all while seamlessly capturing all interactions in one place without manual entry.<\/p>\n<p>\n        <strong>Built to support every agent\u2014solo or on a team<\/strong>\n      <\/p>\n<p>Cloze is designed to adapt to how agents actually work\u2014whether they\u2019re growing a solo business or working as part of a team. Shared communication history, lead routing, and visibility keep teams coordinated and on track, while personal contacts and conversations stay private by default. Agents get the structure they need without giving up control, and team leaders gain the visibility they need to support performance and accountability.<\/p>\n<p>\u201cCloze was built from the ground up to support sphere-based selling \u2014 and it\u2019s why agents who use Cloze consistently outperform,\u201d said Dan Foody, CEO and Co-Founder of Cloze. \u201cOur new relationship with eXp Realty will bring these capabilities to even more agents across North America.\u201d<\/p>\n<p>\n        <strong>About Cloze<\/strong>\n      <\/p>\n<p>Cloze is an AI-powered sales and marketing platform that helps real estate brokerages, agents, and teams strengthen relationships, automate outreach, and manage lead routing. Real estate leaders like Windermere, Baird &amp; Warner, Brown Harris Stevens, and Sotheby\u2019s International Realty use Cloze\u2019s open platform to create a sales and marketing hub that future-proofs their tech stack. By integrating deeply with existing tools, Cloze makes it easy to add, change, or update those tools whenever needed. For more information on Cloze, visit <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=o6qP6wmwIQisVD_M4R1yJL3dwwLE0VPXf7tKowsqV95CEDh1eE8yTd9UFEHD8iblzJbXJ6GfM_MDPDnPOWOs3g==\" rel=\"nofollow\" target=\"_blank\"><u>cloze.com<\/u><\/a>.<\/p>\n<p>\n        <strong>Media Relations Contact:<\/strong><br \/>\n        <br \/>Cloze, Inc.<br \/>Alex Cot\u00e9<br \/>press@cloze.com<\/p>\n<p>\n        <strong>About eXp World Holdings, Inc.<\/strong>\n      <\/p>\n<p>eXp World Holdings, Inc. (Nasdaq: EXPI) (the \u201cCompany\u201d) is the holding company for eXp Realty<sup>\u00ae<\/sup> and SUCCESS<sup>\u00ae<\/sup> Enterprises. eXp Realty is the largest independent real estate brokerage in the world, with nearly 81,000 agents across 27 countries. As a cloud-based, agent-centric brokerage, eXp Realty provides real estate agents industry-leading commission splits, revenue share, equity ownership opportunities, and a global network that empowers agents to build thriving businesses. For more information about eXp World Holdings, Inc., visit: <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=Se9HOYeA7S6Mh_C5pbbBkHae9lAqI2FikSGIl3RJsrVvHLc1vKHbRJY08OtWclN5wrekeGv8Ar3kfdGnCWoaDPdN-vi6uFAtvEI1i6-vlbk=\" rel=\"nofollow\" target=\"_blank\"><strong>expworldholdings.com<\/strong><\/a>.<\/p>\n<p>SUCCESS<sup>\u00ae<\/sup> Enterprises, anchored by SUCCESS<sup>\u00ae<\/sup> magazine, has been a trusted name in personal and professional development since 1897. As part of the eXp ecosystem, it offers agents access to valuable resources to enhance their skills, grow their businesses, and achieve long-term success. For more information about SUCCESS, visit <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=HnjuBscv_U1uvEsutrm1E0V66Emxv6neGk15_iJmysbM-rtVB8uhKaSsiuLvPBXCPcsLYsmSdlAfmMA1rAugxw==\" rel=\"nofollow\" target=\"_blank\"><strong>success.com<\/strong><\/a>.<\/p>\n<p>\n        <strong>Media Relations Contact<\/strong>:<br \/>eXp World Holdings, Inc.<br \/><a href=\"https:\/\/www.globenewswire.com\/Tracker?data=vR916uYsicvrVnDepyFEekvtB-GkriN0KiCHagLi3V83f9lzug5TIrOHRyxojiJB6RBm0ARxYcjYyFM-c9XMEXRpTk0E-xuUSIta18oabpzxqGJaXfZraqS8sNQZ2rVB1y1-ioelTId6dNJ_BwIcaQ==\" rel=\"nofollow\" target=\"_blank\">mediarelations@expworldholdings.com<\/a><\/p>\n<p><strong>Investor Relations<\/strong><br \/>Denise Garcia<br \/>investors@expworldholdings.com<\/p>\n<p>      <img decoding=\"async\" alt=\"\" class=\"__GNW8366DE3E__IMG\" src=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=OTQ4NzYzNiM3MDI3NDczIzIyODk5ODk=\" \/><br \/>\n      <br \/>\n      <img decoding=\"async\" alt=\"\" src=\"https:\/\/ml.globenewswire.com\/media\/M2UwMmZhZDEtMDQ5OC00YWZkLWEzMmMtY2ZkZjM5ZTlkNGI2LTEzMDE1MzktMjAyNS0wNy0wMS1lbg==\/tiny\/Cloze-Inc-.png\" \/>\n    <\/div>\n<div class=\"mw_contactinfo\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>AI-powered follow-up, automation, and real estate-specific integrations help agents get more from every relationship WELLESLEY, Mass., July 01, 2025 (GLOBE NEWSWIRE) &#8212; Cloze, the AI-powered real estate platform for sphere selling, today announced its inclusion in eXp Realty\u2019s new CRM of Choice program. Beginning today, eXp Realty agents across the U.S., Canada, and Puerto Rico will be able to select Cloze as their preferred CRM \u2014 at no additional cost \u2014 as part of their monthly tech package. According to the National Association of Realtors (NAR), the typical REALTOR\u00ae earned 41% of their business through referrals and repeat clients, with high-performing agents often seeing a much higher percentage. Yet, 88% of the people an agent interacts with never make it &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/exp-realty-selects-clozes-ai-powered-real-estate-platform-for-crm-of-choice-program\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;eXp Realty selects Cloze\u2019s AI-powered real estate platform for CRM of Choice program&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-865724","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>eXp Realty selects Cloze\u2019s AI-powered real estate platform for CRM of Choice program - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/exp-realty-selects-clozes-ai-powered-real-estate-platform-for-crm-of-choice-program\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"eXp Realty selects Cloze\u2019s AI-powered real estate platform for CRM of Choice program - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"AI-powered follow-up, automation, and real estate-specific integrations help agents get more from every relationship WELLESLEY, Mass., July 01, 2025 (GLOBE NEWSWIRE) &#8212; Cloze, the AI-powered real estate platform for sphere selling, today announced its inclusion in eXp Realty\u2019s new CRM of Choice program. Beginning today, eXp Realty agents across the U.S., Canada, and Puerto Rico will be able to select Cloze as their preferred CRM \u2014 at no additional cost \u2014 as part of their monthly tech package. According to the National Association of Realtors (NAR), the typical REALTOR\u00ae earned 41% of their business through referrals and repeat clients, with high-performing agents often seeing a much higher percentage. Yet, 88% of the people an agent interacts with never make it &hellip; Continue reading &quot;eXp Realty selects Cloze\u2019s AI-powered real estate platform for CRM of Choice program&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/exp-realty-selects-clozes-ai-powered-real-estate-platform-for-crm-of-choice-program\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2025-07-01T16:04:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=OTQ4NzYzNiM3MDI3NDczIzIyODk5ODk=\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/exp-realty-selects-clozes-ai-powered-real-estate-platform-for-crm-of-choice-program\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/exp-realty-selects-clozes-ai-powered-real-estate-platform-for-crm-of-choice-program\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"eXp Realty selects Cloze\u2019s AI-powered real estate platform for CRM of Choice program\",\"datePublished\":\"2025-07-01T16:04:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/exp-realty-selects-clozes-ai-powered-real-estate-platform-for-crm-of-choice-program\\\/\"},\"wordCount\":1051,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/exp-realty-selects-clozes-ai-powered-real-estate-platform-for-crm-of-choice-program\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.globenewswire.com\\\/newsroom\\\/ti?nf=OTQ4NzYzNiM3MDI3NDczIzIyODk5ODk=\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/exp-realty-selects-clozes-ai-powered-real-estate-platform-for-crm-of-choice-program\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/exp-realty-selects-clozes-ai-powered-real-estate-platform-for-crm-of-choice-program\\\/\",\"name\":\"eXp Realty selects Cloze\u2019s AI-powered real estate platform for CRM of Choice program - 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Market Newsdesk","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.marketnewsdesk.com\/index.php\/exp-realty-selects-clozes-ai-powered-real-estate-platform-for-crm-of-choice-program\/","og_locale":"en_US","og_type":"article","og_title":"eXp Realty selects Cloze\u2019s AI-powered real estate platform for CRM of Choice program - Market Newsdesk","og_description":"AI-powered follow-up, automation, and real estate-specific integrations help agents get more from every relationship WELLESLEY, Mass., July 01, 2025 (GLOBE NEWSWIRE) &#8212; Cloze, the AI-powered real estate platform for sphere selling, today announced its inclusion in eXp Realty\u2019s new CRM of Choice program. Beginning today, eXp Realty agents across the U.S., Canada, and Puerto Rico will be able to select Cloze as their preferred CRM \u2014 at no additional cost \u2014 as part of their monthly tech package. According to the National Association of Realtors (NAR), the typical REALTOR\u00ae earned 41% of their business through referrals and repeat clients, with high-performing agents often seeing a much higher percentage. Yet, 88% of the people an agent interacts with never make it &hellip; Continue reading \"eXp Realty selects Cloze\u2019s AI-powered real estate platform for CRM of Choice program\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/exp-realty-selects-clozes-ai-powered-real-estate-platform-for-crm-of-choice-program\/","og_site_name":"Market Newsdesk","article_published_time":"2025-07-01T16:04:36+00:00","og_image":[{"url":"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=OTQ4NzYzNiM3MDI3NDczIzIyODk5ODk=","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/exp-realty-selects-clozes-ai-powered-real-estate-platform-for-crm-of-choice-program\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/exp-realty-selects-clozes-ai-powered-real-estate-platform-for-crm-of-choice-program\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"eXp Realty selects Cloze\u2019s AI-powered real estate platform for CRM of Choice program","datePublished":"2025-07-01T16:04:36+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/exp-realty-selects-clozes-ai-powered-real-estate-platform-for-crm-of-choice-program\/"},"wordCount":1051,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/exp-realty-selects-clozes-ai-powered-real-estate-platform-for-crm-of-choice-program\/#primaryimage"},"thumbnailUrl":"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=OTQ4NzYzNiM3MDI3NDczIzIyODk5ODk=","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/exp-realty-selects-clozes-ai-powered-real-estate-platform-for-crm-of-choice-program\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/exp-realty-selects-clozes-ai-powered-real-estate-platform-for-crm-of-choice-program\/","name":"eXp Realty selects Cloze\u2019s AI-powered real estate platform for CRM of Choice program - 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