{"id":865719,"date":"2025-07-01T12:03:08","date_gmt":"2025-07-01T16:03:08","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/the-real-brokerage-acquires-flyhomes-consumer-home-search-technology-to-advance-ai-driven-home-buying-experience-makes-strategic-investment\/"},"modified":"2025-07-01T12:03:08","modified_gmt":"2025-07-01T16:03:08","slug":"the-real-brokerage-acquires-flyhomes-consumer-home-search-technology-to-advance-ai-driven-home-buying-experience-makes-strategic-investment","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/the-real-brokerage-acquires-flyhomes-consumer-home-search-technology-to-advance-ai-driven-home-buying-experience-makes-strategic-investment\/","title":{"rendered":"The Real Brokerage Acquires Flyhomes\u2019 Consumer Home Search Technology to Advance AI-Driven Home Buying Experience; Makes Strategic Investment"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>The Real Brokerage Acquires Flyhomes\u2019 Consumer Home Search Technology to Advance AI-Driven Home Buying Experience; Makes Strategic Investment<\/b><\/p>\n<p class=\"bwalignc\"><i>Real takes a major step toward its mission of simplifying life\u2019s most complex transaction for agents and their clients<\/i><\/p>\n<p>MIAMI&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nThe Real Brokerage Inc. (NASDAQ: REAX), a technology platform reshaping real estate for agents, home buyers and sellers, today announced its acquisition of the AI-powered consumer home search portal and related technology assets of Flyhomes. Concurrently, Real has made an equity investment in Flyhomes to support Flyhomes\u2019 evolution into a wholesale mortgage lender focused on modern home financing solutions.<\/p>\n<p>\nThe acquisition marks a significant step forward in Real\u2019s mission to simplify the home buying process and enhance the agent and client experience through seamless, AI-driven technology. In the coming months, Flyhomes\u2019 consumer portal, built with deep MLS integrations, real-time market insights and an intuitive user-friendly interface, will be integrated into Real\u2019s forthcoming consumer-facing product, Leo for Clients, an AI-powered platform designed to simplify the buying and selling journey for clients. This consumer experience will serve as a natural extension of Real\u2019s AI-powered assistant for real estate agents, Leo, which was designed to deliver context-aware, real-time support for agents and now answers thousands of questions daily.<\/p>\n<p>\nThrough its subsidiary One Real Mortgage, Real will also offer Flyhomes\u2019 flagship \u201cBuy Before You Sell\u201d financing solutions to agents and their clients. This integration represents another move forward in Real\u2019s strategy to streamline the transaction process, empowering agents to offer more flexible, client-first mortgage products that align with modern homeownership goals.<\/p>\n<p>\n\u201cBy bringing Flyhomes\u2019 consumer technology under the Real umbrella, we\u2019re combining the best in real estate innovation to deliver a seamless, AI-powered experience\u2014designed around people\u2014for both agents and consumers,\u201d said Tamir Poleg, Chairman and CEO of Real. \u201cWe\u2019re also excited to offer Flyhomes\u2019 \u2018Buy Before You Sell\u2019 products through One Real Mortgage, giving our agents and their clients more flexibility and control on their path to homeownership. It\u2019s another step forward in simplifying the real estate transaction.\u201d<\/p>\n<p>\nReal\u2019s proprietary agent-facing software platform, reZEN, was built entirely in-house and now powers more than 120,000 transactions annually. With the integration of Flyhomes\u2019 consumer platform and engineering team, Real gains market-tested technology and skilled R&amp;D talent with deep real estate domain expertise to elevate the client experience.<\/p>\n<p>\n\u201cThis acquisition allows us to connect the dots between agent tools, client experience and transaction flow, all in one intelligent ecosystem,\u201d said Pritesh Damani, Chief Technology Officer at Real. \u201cWith Leo and reZEN already transforming how agents operate, we now have the foundation in place to bring that same level of intelligence to buyers and sellers through a consumer interface that\u2019s intuitive, personalized and deeply integrated.\u201d<\/p>\n<p>\n\u201cWe built the world\u2019s first purpose-built AI home search portal to challenge the status quo and deliver a fundamentally smarter home search and research experience,\u201d said Tushar Garg, Co-Founder and CEO of Flyhomes. \u201cIts performance and the ingenuity of the engineering team behind it have exceeded all expectations, proving the platform\u2019s potential to transform the consumer experience. As we focus on scaling our \u2018Buy Before You Sell\u2019 financial products nationwide through the wholesale mortgage channel, we made the strategic decision to transition the portal and the team to the best environment for continued growth. Real is uniquely positioned to take it forward, with the vision, agent network and technology infrastructure to fully unlock its potential.\u201d<\/p>\n<p>\nBoth the acquisition and investment were funded with existing cash on hand and are not expected to have a material impact on Real\u2019s financial results.<\/p>\n<p><b>About Real<\/b><\/p>\n<p>\nReal (NASDAQ: REAX) is a real estate experience company working to simplify life\u2019s most complex transaction. The fast-growing company combines essential real estate, mortgage and closing services with powerful technology to deliver a single seamless end-to-end consumer experience, guided by trusted agents. With a presence in all 50 states throughout the U.S. and Canada, Real supports over 27,000 agents who use its digital brokerage platform and tight-knit professional community to power their own forward-thinking businesses. Additional information can be found on its website at <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.onereal.com&amp;esheet=54284471&amp;newsitemid=20250701103078&amp;lan=en-US&amp;anchor=www.onereal.com&amp;index=1&amp;md5=03ce442e7eec09849ae070c0468802e7\">www.onereal.com<\/a>.<\/p>\n<p><b>Forward-Looking Statements<\/b><\/p>\n<p>\nSome of the statements in this press release are &#8220;forward-looking statements,&#8221; as that term is defined in the Private Securities Litigation Reform Act of 1995, including statements regarding the impact of the acquisition and investment, the integration of Flyhomes\u2019 technology into Real\u2019s platform, and Real\u2019s consumer-facing product, Leo for Clients. Forward-looking statements are subject to risks, uncertainties and assumptions, including the risk that Real\u2019s consumer-facing product may not be launched as expected or may not include its anticipated features, and the risk that the integration of these technologies may face unforeseen challenges. Actual results may differ materially from those expressed or implied in these statements due to various factors, including, but not limited to, market conditions, regulatory changes, operational challenges, and other risks as detailed under the heading \u201cRisk Factors\u201d in the Company\u2019s Annual Information Form dated March 6, 2025, and \u201cRisks and Uncertainties\u201d in the Company\u2019s Quarterly Management\u2019s Discussion and Analysis for the period ended March 31, 2025, copies of which are available under the Company\u2019s SEDAR+ profile at <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.sedarplus.ca&amp;esheet=54284471&amp;newsitemid=20250701103078&amp;lan=en-US&amp;anchor=www.sedarplus.ca&amp;index=2&amp;md5=3ed89c726539d27ca09e1214599701c4\">www.sedarplus.ca<\/a>. The Company undertakes no obligation to update any forward-looking statements to reflect events or circumstances after the date of this press release, except as required by applicable law. It is not possible for management to predict all the possible risks that could affect Real or to assess the impact of all possible risks on Real&#8217;s business.<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20250701103078r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20250701103078\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20250701103078\/en\/<\/a><\/span><\/p>\n<p>\nInvestor inquiries, please contact:<br \/>\n<br \/>Ravi Jani<br \/>\n<br \/>Chief Financial Officer<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:investors@therealbrokerage.com\">investors@therealbrokerage.com<br \/>\n<\/a><br \/>908.280.2515<\/p>\n<p>For media inquiries, please contact:<br \/>\n<br \/>Elisabeth Warrick<br \/>\n<br \/>Senior Director, Marketing, Communications &amp; Brand<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:press@therealbrokerage.com\">press@therealbrokerage.com<br \/>\n<\/a><br \/>201.564.4221<\/p>\n<p><b>KEYWORDS:<\/b> United States North America Canada Florida<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Technology Other Construction &amp; Property Residential Building &amp; Real Estate Other Technology Software Construction &amp; Property Artificial Intelligence<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20250701103078\/en\/1943730\/3\/Logo_Square.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>The Real Brokerage Acquires Flyhomes\u2019 Consumer Home Search Technology to Advance AI-Driven Home Buying Experience; Makes Strategic Investment Real takes a major step toward its mission of simplifying life\u2019s most complex transaction for agents and their clients MIAMI&#8211;(BUSINESS WIRE)&#8211; The Real Brokerage Inc. (NASDAQ: REAX), a technology platform reshaping real estate for agents, home buyers and sellers, today announced its acquisition of the AI-powered consumer home search portal and related technology assets of Flyhomes. Concurrently, Real has made an equity investment in Flyhomes to support Flyhomes\u2019 evolution into a wholesale mortgage lender focused on modern home financing solutions. The acquisition marks a significant step forward in Real\u2019s mission to simplify the home buying process and enhance the agent and client &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/the-real-brokerage-acquires-flyhomes-consumer-home-search-technology-to-advance-ai-driven-home-buying-experience-makes-strategic-investment\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;The Real Brokerage Acquires Flyhomes\u2019 Consumer Home Search Technology to Advance AI-Driven Home Buying Experience; Makes Strategic Investment&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-865719","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Real Brokerage Acquires Flyhomes\u2019 Consumer Home Search Technology to Advance AI-Driven Home Buying Experience; Makes Strategic Investment - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/the-real-brokerage-acquires-flyhomes-consumer-home-search-technology-to-advance-ai-driven-home-buying-experience-makes-strategic-investment\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Real Brokerage Acquires Flyhomes\u2019 Consumer Home Search Technology to Advance AI-Driven Home Buying Experience; Makes Strategic Investment - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"The Real Brokerage Acquires Flyhomes\u2019 Consumer Home Search Technology to Advance AI-Driven Home Buying Experience; Makes Strategic Investment Real takes a major step toward its mission of simplifying life\u2019s most complex transaction for agents and their clients MIAMI&#8211;(BUSINESS WIRE)&#8211; The Real Brokerage Inc. (NASDAQ: REAX), a technology platform reshaping real estate for agents, home buyers and sellers, today announced its acquisition of the AI-powered consumer home search portal and related technology assets of Flyhomes. Concurrently, Real has made an equity investment in Flyhomes to support Flyhomes\u2019 evolution into a wholesale mortgage lender focused on modern home financing solutions. The acquisition marks a significant step forward in Real\u2019s mission to simplify the home buying process and enhance the agent and client &hellip; Continue reading &quot;The Real Brokerage Acquires Flyhomes\u2019 Consumer Home Search Technology to Advance AI-Driven Home Buying Experience; Makes Strategic Investment&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/the-real-brokerage-acquires-flyhomes-consumer-home-search-technology-to-advance-ai-driven-home-buying-experience-makes-strategic-investment\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2025-07-01T16:03:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20250701103078r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/the-real-brokerage-acquires-flyhomes-consumer-home-search-technology-to-advance-ai-driven-home-buying-experience-makes-strategic-investment\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/the-real-brokerage-acquires-flyhomes-consumer-home-search-technology-to-advance-ai-driven-home-buying-experience-makes-strategic-investment\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"The Real Brokerage Acquires Flyhomes\u2019 Consumer Home Search Technology to Advance AI-Driven Home Buying Experience; 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(NASDAQ: REAX), a technology platform reshaping real estate for agents, home buyers and sellers, today announced its acquisition of the AI-powered consumer home search portal and related technology assets of Flyhomes. Concurrently, Real has made an equity investment in Flyhomes to support Flyhomes\u2019 evolution into a wholesale mortgage lender focused on modern home financing solutions. 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