{"id":865647,"date":"2025-07-01T11:03:22","date_gmt":"2025-07-01T15:03:22","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/samuel-adams-summer-ale-census-uncovers-the-truth-summer-beer\/"},"modified":"2025-07-01T11:03:22","modified_gmt":"2025-07-01T15:03:22","slug":"samuel-adams-summer-ale-census-uncovers-the-truth-summer-beer","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/samuel-adams-summer-ale-census-uncovers-the-truth-summer-beer\/","title":{"rendered":"Samuel Adams\u2019 Summer Ale Census Uncovers the Truth: Summer = Beer"},"content":{"rendered":"<h2>\nAs drinkers lean into seasonal traditions, Sam Adams\u2019 latest survey reveals the unexpected moments that make Summer Ale the ultimate cold beer for warm weather<br \/>\n<\/h2>\n<div class=\"mw_release\">\n<p>Boston, MA, July  01, 2025  (GLOBE NEWSWIRE) &#8212; <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=J5jx74YnowLdUUV4b2LYZIi4P47dcHPkBe033TmQq5-RuDkiraLbeL18JFe4rzRJXH0JxNpPmu-z0hMoiJHqO1bnHcI5lFv_mkY23mvWAVY=\" rel=\"nofollow\" target=\"_blank\">Samuel Adams<\/a>, one of the originators of the craft beer movement, releases the Sam Adams Summer Ale Census, providing a unique look at how beer drinkers enjoy drinking a brew during the summer season. <\/p>\n<p>According to the Sam Adams Summer Ale Census, 90% of drinkers enjoy beer more frequently in the Summer, and July is the undisputed champ of beer season\u2014nearly half say it\u2019s the top month to crack open a cold one. With the majority agreeing that a cold brew is essential or very important to maximize summer enjoyment, it\u2019s clear: no summer is complete without one in hand. [1]<\/p>\n<p>\u201cSummer\u2019s full of surprise adventures and fun moments \u2013 big and small \u2013 and nothing pairs better with these occasions than an ice-cold Sam Adams Summer Ale,\u201d said Lauren True, head of brand at Samuel Adams. \u201cThe Summer Ale Census highlights the many ways drinkers are soaking it all in and proves that Summer Ale is perfect for each moment \u2014just like we brewed it to be.\u201d<\/p>\n<p>\n        <b>Key Census Findings:<\/b>\n      <\/p>\n<ul>\n<li style=\"margin-top:0in;margin-bottom:0in\">\n          <b>The #1 summer combo \u2013 backyard BBQs and beer. <\/b>Whether it\u2019s burgers (63%), BBQ chicken or ribs (57%), or hot dogs (48%), drinkers firmly believe that nothing pairs better with sunshine than beer and firing up the grill. [1]<\/li>\n<li style=\"margin-top:0in;margin-bottom:0in\">\n          <b>It\u2019s beer o\u2019clock somewhere \u2013 and for many, it starts before happy hour.<\/b> A majority of weekend drinkers are ready to sip before sunset, with 24% starting between noon and 2 p.m. and 33% between 2 p.m. and 5 p.m. [1]<\/li>\n<li style=\"margin-top:0in;margin-bottom:0in\">\n          <b>Lawn mowed? Beer earned. <\/b>For over half of drinkers, household chores like mowing the lawn is reason enough to crack a cold one. [1]<\/li>\n<li style=\"margin-top:0in;margin-bottom:0in\">\n          <b>Who&#8217;s your beer bud? <\/b>1 in 3 said their partner is their go-to drinking mate, while another third pledged loyalty to their best buds. Love or friendship, either way, the summer beer is flowing. [1]<\/li>\n<li style=\"margin-top:0in;margin-bottom:0in\">\n          <b>Nearly 1 in 3 beer drinkers reach for something crisp and clean in summer. <\/b>But let\u2019s not forget, it\u2019s called <i>sweet<\/i> summertime for a reason. Fruity, tropical, and citrusy brews are popular with drinkers, too. [1]<\/li>\n<\/ul>\n<p>The Samuel Adams Beers of Summer Variety Pack unites four refreshing brews crafted for peak summer vibes: the iconic citrus Summer Ale, zesty Porch Rocker, easy-drinking American Light, and the new, pack-exclusive Blueberry Lager. These limited-edition 12 and 24-packs are the all-in-one summer sidekick\u2014perfect for BBQs, beach days, and everything in between. Available nationwide through July\u2014because Summer Starts with Sam.<\/p>\n<p>For more information on the Beers of Summer Variety Pack, visit SamuelAdams.com. <\/p>\n<p align=\"center\">\n        <b>###<\/b>\u00a0<\/p>\n<p>\n        <b>ABOUT SAMUEL ADAMS: THE BEER\u00a0<\/b>\u00a0<br \/>Samuel Adams is a leading independent, American craft brewer that helped to launch the craft beer revolution. The brewery began in 1984 when Founder and Brewer Jim Koch used a generations-old family recipe to brew beer in his kitchen. Inspired and unafraid to challenge conventional thinking about beer, Jim brought the recipe to life with hopes drinkers would appreciate the complex, full-flavor and started sampling the beer in Boston. He named the flagship brew Samuel Adams Boston Lager in recognition of one of our nation&#8217;s founding fathers, a revolutionary man of independent and pioneering spirit. Today, Samuel Adams is one of the world&#8217;s most awarded breweries and remains focused on crafting the highest quality beers through innovation and experimentation in the relentless pursuit of better. Samuel Adams remains dedicated to elevating and growing the American craft beer industry overall, including providing education and support for entrepreneurs and fellow brewers through its philanthropic program, Brewing the American Dream, which helps others pursue their American Dream. For more information, visit\u00a0<a href=\"https:\/\/www.globenewswire.com\/Tracker?data=RgCJ37H3IMQESAZvsFfiFRhDah6hw-_Nz2YAAEJeObcpjDOAQlJGQb2dCmK5r9ps--ODCvWJWt-Tsswav7-erqZ_ZiUX_MF1Z0i-OQ9Nk6OKLUt2Osb98yFkueqfCHq-L6EcNnY2x2PEZ3cj0UlulqtzxfmXKLpMvRpVl6Ciopg7X7hOYin_AhYWP6bjL9Q73UwJ-ZWLOAML59lbLsv9Nh6rfG9_voNK0X5e5zy1qpIT33lhC1iMtaIhEYbRY5dM8c47f0tZd-n9AZCCzXCj5qQF0_Vf70SWU4p6Qrd8cjcPQTqa6cbeCHlSATlcOdFaOsgo2zWVwvDhasb-Ce3JxrD0o1h0-_WvsmedN9MlPz0DYxEOR84KjJy0HSXkEKCqiLiceKsa2BSNpouRpFZ7EHVCjGVAt5RYeM0mTvdBwfCc5Ex27OZyCmTtNkxbHjPCSHj41Lzr2v2OSvCi16IW9W6OvhlzjLSuxZicX7SmfmDA263dh6LeCeeBpWgtPXn9_VYUT41DTGGbXSqZszsigz3yf1ssK8Ku8gorrS8KlLfsqQCT54sv-cJKnOokotSCy7-3QuTj9tOt4vItIcHFc7duWv6ZTZUIBuw2w9RRwFdGtUP99VWU8Ku53ZUXtPOgiQV6H8-P5GUJa61uVD7Uf0lpRgME_DD7jVMWc8cvcDWa7NNGGuNomou3KcunpsNo8FZwaahkESuFDJ8zhC-aBJZegNAw4QP1UREgK-qRKY-lv7MlZjUmAeGw2jAjpLrVrPW7NvPn0TymI_ccdazrg22llcGLKMhHU83zmBxsyxY2U3rTlVatyVS0ZNZjEkzwizQSIUZ5aThWuiLWmA8ORcZK_CGzsBpwh_znn5ZbW94ZHnrICqO8fh5Voy72mo-0nKWeVImn-epJRIqbAL2DcjrAdM1kvQNd3FiPnokK5kwYRHzxwgv-tqbNZXPfQwX6\" rel=\"nofollow\" target=\"_blank\">www.SamuelAdams.com<\/a>\u00a0or follow @SamuelAdamsBeer\u00a0<\/p>\n<p>\n        <b>ABOUT BOSTON BEER COMPANY\u00a0<\/b>\u00a0<br \/>The Boston Beer Company, Inc.\u00a0(NYSE: SAM) began in 1984 brewing Samuel Adams beer and has since grown to become one of the largest and most respected craft brewers in\u00a0the United States. We consistently offer the highest-quality products to our drinkers, and we apply what we&#8217;ve learned from making great-tasting craft beer to making great-tasting and innovative &#8220;beyond beer&#8221; products.\u00a0Boston Beer Company\u00a0has pioneered not only craft beer but also hard cider, hard seltzer and hard tea. Our core brands include household names like Angry Orchard Hard Cider, Dogfish Head, Truly\u00a0Hard Seltzer, Twisted Tea Hard Iced Tea, and Samuel Adams. We have taprooms and hospitality locations in\u00a0California,\u00a0Delaware,\u00a0Massachusetts,\u00a0New York\u00a0and\u00a0Ohio. For more information, please visit our website at\u00a0<a href=\"https:\/\/www.globenewswire.com\/Tracker?data=nHg2DYuRMvUeCdKm1ZQexBVki6T9-HKmurM2jJryw9rEDynthTJl5PO5K-uC8U4wmh7wt3X0vuExT_vg4Y5pBJob1n7IhKp7ksnC3-bb-pbHw72e-jUgiKdAqgm34sINm6ycPmzvnSnj-6Fnzj_IE1pW_VZ-dUMGp3goT-hBPb9SoIyIv4jVzzy1UAMXA5e0zRALwFo5hzAEcRttr99KvCPWdXzSqFXlLrlfgGhFIaTou-fkaZgoifIxsp0t_3Tk\" rel=\"nofollow\" target=\"_blank\">bostonbeer.com<\/a>, which includes links to our respective brand websites.<\/p>\n<p>[1] Powered by Harris QuestDIY, Sam Adams surveyed 2,094 individuals, aged 25-55 between June 11-12, 2025. Weighting was applied to the total sample by age, gender and region in accordance with the current U.S. Census.<\/p>\n<p id=\"gnw_attachments_section-header\">\n        <strong>Attachment<\/strong>\n      <\/p>\n<ul id=\"gnw_attachments_section-items\">\n<li>\n          <a target=\"_blank\" href=\"https:\/\/ml.globenewswire.com\/Resource\/Download\/125f82c6-7e2d-451a-8ce5-72113166bc5d\">Samuel Adams Summer Ale Census<\/a>\n        <\/li>\n<\/ul>\n<p>      <img decoding=\"async\" alt=\"\" class=\"__GNW8366DE3E__IMG\" src=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=OTQ4NzI0MCM3MDI2NDA4IzIyODUyODA=\" \/><br \/>\n      <br \/>\n      <img decoding=\"async\" alt=\"\" src=\"https:\/\/ml.globenewswire.com\/media\/OWJiOWQ5NDgtOWEwNC00NzBlLTkxY2YtNDYyMTBkMjY5MDVkLTEyOTY4MzAtMjAyNS0wNy0wMS1lbg==\/tiny\/Samuel-Adams.png\" \/>\n    <\/div>\n<div class=\"mw_contactinfo\">\n<pre>Devon Savage\r\nSamuel Adams\r\ndevon.savage@bostonbeer.com\r\n\r\nHUNTER\r\nSamAdams@hunterpr.com\r\n<\/pre>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>As drinkers lean into seasonal traditions, Sam Adams\u2019 latest survey reveals the unexpected moments that make Summer Ale the ultimate cold beer for warm weather Boston, MA, July 01, 2025 (GLOBE NEWSWIRE) &#8212; Samuel Adams, one of the originators of the craft beer movement, releases the Sam Adams Summer Ale Census, providing a unique look at how beer drinkers enjoy drinking a brew during the summer season. According to the Sam Adams Summer Ale Census, 90% of drinkers enjoy beer more frequently in the Summer, and July is the undisputed champ of beer season\u2014nearly half say it\u2019s the top month to crack open a cold one. With the majority agreeing that a cold brew is essential or very important to &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/samuel-adams-summer-ale-census-uncovers-the-truth-summer-beer\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Samuel Adams\u2019 Summer Ale Census Uncovers the Truth: Summer = Beer&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-865647","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Samuel Adams\u2019 Summer Ale Census Uncovers the Truth: Summer = Beer - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/samuel-adams-summer-ale-census-uncovers-the-truth-summer-beer\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Samuel Adams\u2019 Summer Ale Census Uncovers the Truth: Summer = Beer - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"As drinkers lean into seasonal traditions, Sam Adams\u2019 latest survey reveals the unexpected moments that make Summer Ale the ultimate cold beer for warm weather Boston, MA, July 01, 2025 (GLOBE NEWSWIRE) &#8212; Samuel Adams, one of the originators of the craft beer movement, releases the Sam Adams Summer Ale Census, providing a unique look at how beer drinkers enjoy drinking a brew during the summer season. According to the Sam Adams Summer Ale Census, 90% of drinkers enjoy beer more frequently in the Summer, and July is the undisputed champ of beer season\u2014nearly half say it\u2019s the top month to crack open a cold one. With the majority agreeing that a cold brew is essential or very important to &hellip; Continue reading &quot;Samuel Adams\u2019 Summer Ale Census Uncovers the Truth: Summer = Beer&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/samuel-adams-summer-ale-census-uncovers-the-truth-summer-beer\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2025-07-01T15:03:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=OTQ4NzI0MCM3MDI2NDA4IzIyODUyODA=\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/samuel-adams-summer-ale-census-uncovers-the-truth-summer-beer\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/samuel-adams-summer-ale-census-uncovers-the-truth-summer-beer\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Samuel Adams\u2019 Summer Ale Census Uncovers the Truth: Summer = Beer\",\"datePublished\":\"2025-07-01T15:03:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/samuel-adams-summer-ale-census-uncovers-the-truth-summer-beer\\\/\"},\"wordCount\":804,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/samuel-adams-summer-ale-census-uncovers-the-truth-summer-beer\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.globenewswire.com\\\/newsroom\\\/ti?nf=OTQ4NzI0MCM3MDI2NDA4IzIyODUyODA=\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/samuel-adams-summer-ale-census-uncovers-the-truth-summer-beer\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/samuel-adams-summer-ale-census-uncovers-the-truth-summer-beer\\\/\",\"name\":\"Samuel Adams\u2019 Summer Ale Census Uncovers the Truth: Summer = Beer - 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According to the Sam Adams Summer Ale Census, 90% of drinkers enjoy beer more frequently in the Summer, and July is the undisputed champ of beer season\u2014nearly half say it\u2019s the top month to crack open a cold one. 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