{"id":864978,"date":"2025-06-30T09:56:19","date_gmt":"2025-06-30T13:56:19","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/doubleverify-debuts-first-of-its-kind-attention-measurement-for-social-launching-with-snap\/"},"modified":"2025-06-30T09:56:19","modified_gmt":"2025-06-30T13:56:19","slug":"doubleverify-debuts-first-of-its-kind-attention-measurement-for-social-launching-with-snap","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/doubleverify-debuts-first-of-its-kind-attention-measurement-for-social-launching-with-snap\/","title":{"rendered":"DoubleVerify Debuts First-of-Its-Kind Attention Measurement for Social, Launching with Snap"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }\n.bwlistdisc { list-style-type: disc }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>DoubleVerify Debuts First-of-Its-Kind Attention Measurement for Social, Launching with Snap<\/b><\/p>\n<p class=\"bwalignc\"><i>Developed with Lumen Research, the launch brings DV Authentic Attention measurement to social platforms for the first time, now spanning Social, CTV, and the open web<\/i><\/p>\n<p>NEW YORK&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fdoubleverify.com%2F&amp;esheet=54283386&amp;newsitemid=20250630439853&amp;lan=en-US&amp;anchor=DoubleVerify&amp;index=1&amp;md5=07780ad8300687fd10f9b7e858c44c36\">DoubleVerify<\/a> (&#8220;DV&#8221;) (NYSE: DV), the leading software platform to verify media quality, optimize ad performance, and prove campaign outcomes, today announced the launch of DV Authentic Attention<sup>\u00ae<\/sup> for Social. The product will first launch with Snap, combining timely platform signals with eye-tracking insights. The new solution marks an expansion of DV\u2019s attention measurement capabilities, now spanning open web, connected TV (CTV), and social media\u2013unlocking a more complete view of cross-platform effectiveness.<\/p>\n<p>\n\u201cSnap\u2019s immersive, high-impact environment makes it an ideal platform to demonstrate how attention can drive better outcomes across social environments,\u201d said Mark Zagorski, CEO of DoubleVerify. \u201cThis will give advertisers further visibility into how users engage with their campaigns, transforming how performance is measured and empowering smarter, more impactful media investment decisions.\u201d<\/p>\n<p>\nThe new offering combines DV\u2019s scalable ad exposure data, including key metrics such as viewable time and screen share, with eyes-on-screen ad signals from Lumen Research, creating the most holistic attention solution available for advertisers seeking to measure their performance on Snapchat at scale. This is the first solution on Snapchat to combine impression-level ad exposure metrics with eyes-on-screen data, delivering an unprecedented level of attention insight across their platform.<\/p>\n<p>\nThe solution enables advertisers to assess media performance on Snapchat with greater precision, helping inform budget decisions, validate campaign impact, and drive stronger ROI. DV Authentic Attention offers three main metrics to provide brands with actionable insights into their campaign performance:<\/p>\n<ul class=\"bwlistdisc\">\n<li><b>Ad Focus<\/b> \u2013 Evaluates the ad&#8217;s ability to capture eye gaze, helping marketers understand the likelihood of an ad reaching users.\n<\/li>\n<li><b>Dwell Time<\/b> \u2013 Measures how long an ad holds a user\u2019s attention, quantifying in seconds the focus each ad receives to inform creative optimization.\n<\/li>\n<li><b>Attention Index<\/b> \u2013 Offers an overall measure of attention on Snap and enables advertisers to benchmark their results against peer performance within their vertical.\n<\/li>\n<\/ul>\n<p>\nBy measuring at the impression level, DV captures granular data that reveals the specific drivers of attention within each campaign, which powers insights that surpass the aggregated reporting used by other attention offerings on Social. For Snap advertisers, this enables a deeper understanding of how creative, placements, and activation strategies ultimately impact user attention.<\/p>\n<p>\nDV Authentic Attention is a key component of DV&#8217;s Media AdVantage Platform, which combines media verification, ad optimization, and campaign outcomes measurement to maximize media performance and ROAS. As part of media verification, DV Authentic Attention helps advertisers understand how effectively their ads capture attention and drive user engagement \u2013\u2013 data signals that are correlated with campaign performance.<\/p>\n<p>\nWith this release, DV and Snap are expanding their joint measurement capabilities, building on DV\u2019s existing fraud, brand suitability, and viewability measurement on Snapchat, while bringing DV\u2019s attention measurement capabilities to Social for the first time, alongside coverage on the open web and CTV.<\/p>\n<p>\nDV Authentic Attention for Social is now globally available on Snapchat, with additional platform integrations coming throughout 2025.<\/p>\n<p>\nTo learn more, visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.doubleverify.com&amp;esheet=54283386&amp;newsitemid=20250630439853&amp;lan=en-US&amp;anchor=www.doubleverify.com&amp;index=2&amp;md5=831f55d9460674bc1ec2bf36cf9b157d\">www.doubleverify.com<\/a>.<\/p>\n<p><b>About DoubleVerify<\/b><\/p>\n<p>\nDoubleVerify (\u201cDV\u201d) (NYSE: DV) is the industry\u2019s leading media effectiveness platform that leverages AI to drive superior outcomes for global brands. By powering media efficiency and performance, DV strengthens the online advertising ecosystem, preserving the fair value exchange between buyers and sellers of digital media. Learn more at <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.doubleverify.com&amp;esheet=54283386&amp;newsitemid=20250630439853&amp;lan=en-US&amp;anchor=www.doubleverify.com&amp;index=3&amp;md5=42e345bb93d4236757b58ebefa7240b9\">www.doubleverify.com<\/a>.<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20250630439853r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20250630439853\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20250630439853\/en\/<\/a><\/span><\/p>\n<p>\nMedia Contact:<br \/>\n<br \/>Chris Harihar<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:chris@crenshawcomm.com\">chris@crenshawcomm.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> United States North America New York<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Data Management Technology Marketing Advertising Communications Social Media Software Artificial Intelligence Audio\/Video Internet Media<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\" \/>\n","protected":false},"excerpt":{"rendered":"<p>DoubleVerify Debuts First-of-Its-Kind Attention Measurement for Social, Launching with Snap Developed with Lumen Research, the launch brings DV Authentic Attention measurement to social platforms for the first time, now spanning Social, CTV, and the open web NEW YORK&#8211;(BUSINESS WIRE)&#8211;DoubleVerify (&#8220;DV&#8221;) (NYSE: DV), the leading software platform to verify media quality, optimize ad performance, and prove campaign outcomes, today announced the launch of DV Authentic Attention\u00ae for Social. The product will first launch with Snap, combining timely platform signals with eye-tracking insights. The new solution marks an expansion of DV\u2019s attention measurement capabilities, now spanning open web, connected TV (CTV), and social media\u2013unlocking a more complete view of cross-platform effectiveness. \u201cSnap\u2019s immersive, high-impact environment makes it an ideal platform to demonstrate &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/doubleverify-debuts-first-of-its-kind-attention-measurement-for-social-launching-with-snap\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;DoubleVerify Debuts First-of-Its-Kind Attention Measurement for Social, Launching with Snap&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-864978","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>DoubleVerify Debuts First-of-Its-Kind Attention Measurement for Social, Launching with Snap - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/doubleverify-debuts-first-of-its-kind-attention-measurement-for-social-launching-with-snap\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"DoubleVerify Debuts First-of-Its-Kind Attention Measurement for Social, Launching with Snap - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"DoubleVerify Debuts First-of-Its-Kind Attention Measurement for Social, Launching with Snap Developed with Lumen Research, the launch brings DV Authentic Attention measurement to social platforms for the first time, now spanning Social, CTV, and the open web NEW YORK&#8211;(BUSINESS WIRE)&#8211;DoubleVerify (&#8220;DV&#8221;) (NYSE: DV), the leading software platform to verify media quality, optimize ad performance, and prove campaign outcomes, today announced the launch of DV Authentic Attention\u00ae for Social. The product will first launch with Snap, combining timely platform signals with eye-tracking insights. The new solution marks an expansion of DV\u2019s attention measurement capabilities, now spanning open web, connected TV (CTV), and social media\u2013unlocking a more complete view of cross-platform effectiveness. \u201cSnap\u2019s immersive, high-impact environment makes it an ideal platform to demonstrate &hellip; Continue reading &quot;DoubleVerify Debuts First-of-Its-Kind Attention Measurement for Social, Launching with Snap&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/doubleverify-debuts-first-of-its-kind-attention-measurement-for-social-launching-with-snap\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-30T13:56:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20250630439853r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/doubleverify-debuts-first-of-its-kind-attention-measurement-for-social-launching-with-snap\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/doubleverify-debuts-first-of-its-kind-attention-measurement-for-social-launching-with-snap\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"DoubleVerify Debuts First-of-Its-Kind Attention Measurement for Social, Launching with Snap\",\"datePublished\":\"2025-06-30T13:56:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/doubleverify-debuts-first-of-its-kind-attention-measurement-for-social-launching-with-snap\\\/\"},\"wordCount\":635,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/doubleverify-debuts-first-of-its-kind-attention-measurement-for-social-launching-with-snap\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cts.businesswire.com\\\/ct\\\/CT?id=bwnews&amp;sty=20250630439853r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/doubleverify-debuts-first-of-its-kind-attention-measurement-for-social-launching-with-snap\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/doubleverify-debuts-first-of-its-kind-attention-measurement-for-social-launching-with-snap\\\/\",\"name\":\"DoubleVerify Debuts First-of-Its-Kind Attention Measurement for Social, Launching with Snap - 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The product will first launch with Snap, combining timely platform signals with eye-tracking insights. 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