{"id":863478,"date":"2025-06-25T05:03:01","date_gmt":"2025-06-25T09:03:01","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/forrester-introduces-the-total-experience-score-a-new-metric-for-measuring-the-power-of-a-unified-brand-and-customer-experience-2\/"},"modified":"2025-06-25T05:03:01","modified_gmt":"2025-06-25T09:03:01","slug":"forrester-introduces-the-total-experience-score-a-new-metric-for-measuring-the-power-of-a-unified-brand-and-customer-experience-2","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/forrester-introduces-the-total-experience-score-a-new-metric-for-measuring-the-power-of-a-unified-brand-and-customer-experience-2\/","title":{"rendered":"Forrester Introduces The Total Experience Score: A New Metric For Measuring The Power Of A Unified Brand And Customer Experience"},"content":{"rendered":"

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Forrester Introduces The Total Experience Score: A New Metric For Measuring The Power Of A Unified Brand And Customer Experience<\/b><\/p>\n

Aligning brand and customer experience empowers companies to outperform competitors, achieve up to 3.5x revenue growth, and earn higher customer retention and loyalty<\/i><\/p>\n

LONDON–(BUSINESS WIRE<\/a>)–
\nAccording to Forrester\u2019s<\/a> (Nasdaq: FORR)\u200b Global Total Experience Score Rankings, 2025<\/a>, when companies align their brand promise with the experiences they deliver across both customer and non-customer segments, they are better positioned to win and serve customers \u2014 unlocking up to 3.5x revenue growth and significantly boosting customer loyalty. Forrester\u2019s research shows that brand experience (BX) and customer experience (CX) are interconnected. To drive growth, companies need a harmonized framework that evaluates both experiences in tandem.<\/p>\n

\nForrester\u2019s Total Experience Score, a new metric launching today, integrates scores from Forrester\u2019s new Brand Experience Index<\/a> (BX Index\u2122) and its long-standing Customer Experience Index<\/a> (CX Index\u2122) to generate a single score that reflects how both non-customers and customers perceive a brand. The only metric that measures the impact of brand perceptions across the entire customer lifecycle, the Total Experience Score also provides an in-depth analysis to identify specific actions that companies can take to drive growth.<\/p>\n

Key findings from the global Total Experience Score rankings include:<\/b><\/p>\n