{"id":863327,"date":"2025-06-24T13:50:46","date_gmt":"2025-06-24T17:50:46","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/reborn-coffee-delivering-strong-store-second-quarter-sales-momentum-to-date-and-advances-global-growth-initiatives\/"},"modified":"2025-06-24T13:50:46","modified_gmt":"2025-06-24T17:50:46","slug":"reborn-coffee-delivering-strong-store-second-quarter-sales-momentum-to-date-and-advances-global-growth-initiatives","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/reborn-coffee-delivering-strong-store-second-quarter-sales-momentum-to-date-and-advances-global-growth-initiatives\/","title":{"rendered":"Reborn Coffee Delivering Strong Store Second Quarter Sales Momentum to Date and Advances Global Growth Initiatives"},"content":{"rendered":"
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\n Observed 32% Q2 2025 Store-Level Sales Growth, Cold Brew Vertical, and Turkey Launch Reinforce Multi-Channel Expansion Strategy<\/em>
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BREA, Calif., June 24, 2025 (GLOBE NEWSWIRE) — Reborn Coffee Inc. (Nasdaq: REBN), a leader in the specialty coffee market, today announced series of corporate developments that highlight the company\u2019s rapid growth and strategic execution in global markets.<\/p>\n

\u201cReborn\u2019s recent progress reflects our ability to execute across multiple growth verticals simultaneously\u2014from international market entry to product innovation and franchise infrastructure,\u201d said Jay Kim, CEO of Reborn Coffee. \u201cWe\u2019re building not just a coffee brand, but a global lifestyle ecosystem.\u201d<\/p>\n

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\n Positive Store-Level Sales Trend Observed in Q2 2025<\/u>
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\n :<\/strong> Reborn Coffee has observed encouraging trends in its store-level sales performance during the second quarter of 2025. Compared to the same period last year, company-operated stores have experienced an average sales increase of approximately 32% to date. This growth reflects strong customer demand, effective product mix, and improved operational efficiency. While full quarterly results will be disclosed in the Company\u2019s upcoming financial reporting, Reborn remains optimistic about continued momentum across its retail and B2B channels.<\/p>\n

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\n RTD Cold Brew Program Nears Completion<\/u>
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\n :<\/strong> Reborn Coffee\u2019s Ready-to-Drink (RTD) Cold Brew line, developed in partnership with global beverage solutions provider Finlays, is entering the final stages of production. As part of this program, Reborn is finalizing a direct sourcing agreement with Gualanday, a high-elevation coffee farm in Colombia, to supply a full container of premium Colombian green coffee beans. These beans will be roasted and brewed exclusively for the RTD product, supporting a fully traceable, farm-to-RTD can supply chain.<\/p>\n

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\n Okayama Bakery Collaboration to Enhance In-Store Offering<\/u>
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\n : <\/strong>Reborn has partnered with Okayama Bakery to integrate high-quality baked goods at select locations. This collaboration is expected to increase average ticket size and elevate the customer experience. This collaboration will initially roll out in select high-traffic U.S. locations, aiming to drive cross-category sales and elevate customer experience.<\/p>\n

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\n Reborn Coffee Academy Under Development<\/u>
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\n :<\/strong> Reborn Coffee is currently in the early stages of developing the Reborn Coffee Academy, a proprietary training and certification program designed to elevate the skills of baristas, franchise partners, and coffee enthusiasts across its global network. Reborn is actively exploring potential collaboration with leading coffee education bodies, including the Specialty Coffee Association (SCA) to ensure the Academy meets internationally recognized standards in specialty coffee education. The Academy is envisioned as a multi-tiered program that will include:<\/p>\n