{"id":863298,"date":"2025-06-24T11:04:11","date_gmt":"2025-06-24T15:04:11","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/mastercraft-returns-to-lake-tahoe-with-standout-activations-for-2025-american-century-championship\/"},"modified":"2025-06-24T11:04:11","modified_gmt":"2025-06-24T15:04:11","slug":"mastercraft-returns-to-lake-tahoe-with-standout-activations-for-2025-american-century-championship","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/mastercraft-returns-to-lake-tahoe-with-standout-activations-for-2025-american-century-championship\/","title":{"rendered":"MasterCraft Returns to Lake Tahoe with Standout Activations for 2025 American Century Championship \u00a0"},"content":{"rendered":"

\nIn Its Sixth Year of Sponsorship, MasterCraft Makes Waves With Bold Hole-In-One Prize, Celebrity Sweepstakes, and On-Water Philanthropy
\n<\/h2>\n
\n

VONORE, Tenn., June 24, 2025 (GLOBE NEWSWIRE) — MasterCraft Boat Company<\/a>, a subsidiary of MasterCraft Boat Holdings, Inc (NASDAQ: MCFT) and the best-selling towboat brand, is proud to return as an official sponsor of the 2025 American Century Championship (ACC) in Lake Tahoe, beginning July 9. Building on its six years of sponsorship, MasterCraft will showcase its premium towboat lineup \u2013 including the recently redesigned flagship models, XStar 23 and XStar 25 while leading several high-impact activations including a $300,000 hole-in-one prize, a national sweepstakes with Travis Mathew, Ogio and Callaway, and the return of Surf to Save Lives in support of St. Jude Children\u2019s Research Hospital.<\/p>\n

\u201cWe\u2019re proud to return to the American Century Championship and celebrate performance, purpose, and shared passions,\u201d said Krista Schipner, Vice President of Marketing at MasterCraft. \u201cIt\u2019s always an incredible week \u2013 connecting with fans and participants, supporting a great cause, and bringing our brand to life both on the course and on the water.\u201d<\/p>\n

From headturning prize moments to waves that make a difference, MasterCraft\u2019s presence will leave an impression both on the course and on the water. The full lineup of MasterCraft\u2019s on-site activations is outlined below:\u00a0<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
\n
    \n
  • \n A Hole-in-One Like No Other: Win the 2024 MasterCraft X24<\/strong>\n <\/li>\n<\/ul>\n<\/td>\n<\/tr>\n
\u00a0<\/td>\nSet on Hole 12, the 135-yard par-3 challenge ups the ante with a spectacular prize: a fully loaded 2024 MasterCraft X24, valued at over $300,000.<\/p>\n

This X24 is a wave-making machine, equipped with the Ilmor Supercharged 6.2L engine, underwater lights, cockpit heater, stern thruster, wireless phone chargers, and saltwater-ready tech. It also features hand-stitched CoolFeel upholstery, seamless smartphone integration, and best-in-class surf and wake performance.<\/p>\n

“This boat isn\u2019t just a prize\u2014it\u2019s a statement. One swing. One X24. One unforgettable win,” <\/em>said Krista Schipner, Vice President of Marketing at MasterCraft.<\/p>\n

For more information on the X24 model visit HERE<\/u><\/a>
*<\/em>Select features will differ from giveaway model<\/em><\/td>\n<\/tr>\n

\u00a0<\/td>\n\u00a0<\/td>\n<\/tr>\n
\n
    \n
  • \n Travis Mathew x Callaway x MasterCraft Sweepstakes<\/strong>\n <\/li>\n<\/ul>\n<\/td>\n<\/tr>\n
\u00a0<\/td>\nFrom June 30 to July 20, fans can enter the Travis Mathew x Callaway x MasterCraft Sweepstakes for a chance to win the ultimate 2026 ACC experience:<\/p>\n
    \n
  • All-access tickets for three tournament days<\/li>\n
  • Roundtrip airfare + hotel for two<\/li>\n
  • VIP boating session with MasterCraft team athlete and professional wakeboarder, Steel Lafferty on the Travis Mathew-branded MasterCraft<\/li>\n
  • Full Travis Mathew apparel collection ($1,000 value)<\/li>\n
  • Callaway gift card<\/li>\n
  • Ogio travel luggage<\/li>\n<\/ul>\n

    Bonus entries are awarded for following Travis Mathew, Callaway, and MasterCraft on Instagram.\u00a0\u00a0<\/td>\n<\/tr>\n

\u00a0<\/td>\n\u00a0<\/td>\n<\/tr>\n
\n
    \n
  • \n Surf to Save Lives: Every Ride Counts<\/strong>\n <\/li>\n<\/ul>\n<\/td>\n<\/tr>\n
\u00a0<\/td>\nMasterCraft\u2019s philanthropic initiative, Surf to Save Lives, returns in partnership with St. Jude Children\u2019s Research Hospital. Throughout ACC, celebrities and athletes can log minutes riding behind MasterCraft boats\u2014each tracked minute contributing to the brand\u2019s $75,000 donation commitment.<\/p>\n

Childhood cancer survivor and MasterCraft athlete Alexa Score will be on site to lead demos and support participants in raising awareness and funds for families fighting childhood cancer.<\/p>\n

\u201cThe energy around this event is incredible\u2014but what makes it truly special is our chance to use that momentum to give back,\u201d<\/em> said Krista Schipner, Vice President of Marketing at MasterCraft. \u201cFrom hole-in-one dreams to on-water fundraising, this is what performance with purpose looks like.\u201d<\/em><\/p>\n

More on the initiative: Surf to Save Lives<\/u><\/a>\u00a0<\/td>\n<\/tr>\n

\u00a0<\/td>\n\u00a0<\/td>\n<\/tr>\n
\n
    \n
  • \n Premium Boats & Bold Partnerships on Display<\/strong>\n <\/li>\n<\/ul>\n<\/td>\n<\/tr>\n
\u00a0<\/td>\nAttendees can visit MasterCraft at Hole 17, where the all-new XStar 23 and XStar 25 will be on display alongside a Chevrolet Silverado, showcasing the shared performance DNA behind the MasterCraft x General Motors relationship.<\/p>\n

Both XStar models feature the industry-first Z100 tower, MAAX Audio for immersive sound, and MasterCraft\u2019s signature SurfStar system. The booth will also offer opportunities to learn more about the technology, craftsmanship, and engineering that powers the brand.<\/p>\n

\u201cWhether it\u2019s pulling a world-class athlete or pulling up to Hole 17 in style\u2014MasterCraft delivers performance and style with an abundance of attitude,\u201d<\/em> added Schipner.<\/p>\n

More on the GM partnership: MasterCraft x GM<\/u><\/a>\u00a0<\/td>\n<\/tr>\n

\u00a0<\/td>\n\u00a0<\/td>\n<\/tr>\n
\n
    \n
  • \n On the Water, After the Course<\/strong>\n <\/li>\n<\/ul>\n<\/td>\n<\/tr>\n
\u00a0<\/td>\nFollowing ACC, MasterCraft will extend its presence with two on-water activations on the shores of Tahoe:<\/p>\n
    \n
  • Monday, July 14<\/strong> \u2013 MasterCraft will host a Rule the Water VIP Demo Day at Lakeside Marina, part of its 60-stop nationwide tour. Attendees can experience the latest MasterCraft lineup firsthand, including exclusive rides, product walk-throughs, and one-on-one time with the team.<\/li>\n
  • Tuesday, July 15<\/strong> \u2013 The brand will hold its signature Let Her Rip women\u2019s clinic, designed to empower girls and women to feel confident behind the wheel and behind the boat. With coaching from Alexa Score, demos, and a supportive environment, it\u2019s all about building skills\u2014and confidence\u2014on the water.<\/li>\n<\/ul>\n

    For inquiries and to reserve a spot for the Tahoe Let Her Rip or Rule the Water day, contact: Lucas at lucas@cal-custom.com<\/u><\/a>\u00a0<\/td>\n<\/tr>\n

\u00a0<\/td>\n\u00a0<\/td>\n<\/tr>\n<\/table>\n

To get more details about MasterCraft and the exciting upcoming activations, visit MasterCraft.com<\/a> and follow along on Instagram<\/a>, YouTube<\/a>, X<\/a> and Facebook<\/a>.<\/p>\n

\n
\n About MasterCraft:<\/u>
\n <\/strong>
\n
MasterCraft is a world-renowned innovator, designer, manufacturer, and marketer of premium performance sport boats. Founded in 1968, MasterCraft has cultivated its iconic brand image through a rich history of industry-leading innovation, and more than five decades after the original MasterCraft made its debut, the company\u2019s goal remains the same – to continue building the world\u2019s best ski, wakeboard, wake surf, and luxury performance powerboats.<\/p>\n

\n
\n About MasterCraft Boat Holdings, Inc.:<\/u>
\n <\/strong>
\n
Headquartered in Vonore, TN, MasterCraft Boat Holdings, Inc. (NASDAQ: MCFT) is a leading innovator, designer, manufacturer, and marketer of premium recreational powerboats through its three brands, MasterCraft, Crest, and Balise. For more information about MasterCraft Boat Holdings, please visit Investors.MasterCraft.com<\/a>, MasterCraft.com<\/a>, CrestPontoonBoats.com<\/a>, and BalisePontoonBoats.com<\/a><\/p>\n

Media Contact:
The Brand Amp
MasterCraftPR@TheBrandAmp.com<\/a>\u00a0<\/p>\n

\"\"
\n
\n \"\"\n <\/div>\n

<\/div>\n","protected":false},"excerpt":{"rendered":"

In Its Sixth Year of Sponsorship, MasterCraft Makes Waves With Bold Hole-In-One Prize, Celebrity Sweepstakes, and On-Water Philanthropy VONORE, Tenn., June 24, 2025 (GLOBE NEWSWIRE) — MasterCraft Boat Company, a subsidiary of MasterCraft Boat Holdings, Inc (NASDAQ: MCFT) and the best-selling towboat brand, is proud to return as an official sponsor of the 2025 American Century Championship (ACC) in Lake Tahoe, beginning July 9. Building on its six years of sponsorship, MasterCraft will showcase its premium towboat lineup \u2013 including the recently redesigned flagship models, XStar 23 and XStar 25 while leading several high-impact activations including a $300,000 hole-in-one prize, a national sweepstakes with Travis Mathew, Ogio and Callaway, and the return of Surf to Save Lives in support of … <\/p>\n

Continue reading “MasterCraft Returns to Lake Tahoe with Standout Activations for 2025 American Century Championship \u00a0“<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-863298","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nMasterCraft Returns to Lake Tahoe with Standout Activations for 2025 American Century Championship \u00a0 - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/mastercraft-returns-to-lake-tahoe-with-standout-activations-for-2025-american-century-championship\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MasterCraft Returns to Lake Tahoe with Standout Activations for 2025 American Century Championship \u00a0 - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"In Its Sixth Year of Sponsorship, MasterCraft Makes Waves With Bold Hole-In-One Prize, Celebrity Sweepstakes, and On-Water Philanthropy VONORE, Tenn., June 24, 2025 (GLOBE NEWSWIRE) — MasterCraft Boat Company, a subsidiary of MasterCraft Boat Holdings, Inc (NASDAQ: MCFT) and the best-selling towboat brand, is proud to return as an official sponsor of the 2025 American Century Championship (ACC) in Lake Tahoe, beginning July 9. Building on its six years of sponsorship, MasterCraft will showcase its premium towboat lineup \u2013 including the recently redesigned flagship models, XStar 23 and XStar 25 while leading several high-impact activations including a $300,000 hole-in-one prize, a national sweepstakes with Travis Mathew, Ogio and Callaway, and the return of Surf to Save Lives in support of … Continue reading "MasterCraft Returns to Lake Tahoe with Standout Activations for 2025 American Century Championship \u00a0"\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/mastercraft-returns-to-lake-tahoe-with-standout-activations-for-2025-american-century-championship\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-24T15:04:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=OTQ4MzYyNSM2OTk5MzIyIzIwMTkzNDU=\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/mastercraft-returns-to-lake-tahoe-with-standout-activations-for-2025-american-century-championship\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/mastercraft-returns-to-lake-tahoe-with-standout-activations-for-2025-american-century-championship\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"MasterCraft Returns to Lake Tahoe with Standout Activations for 2025 American Century Championship \u00a0\",\"datePublished\":\"2025-06-24T15:04:11+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/mastercraft-returns-to-lake-tahoe-with-standout-activations-for-2025-american-century-championship\\\/\"},\"wordCount\":948,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/mastercraft-returns-to-lake-tahoe-with-standout-activations-for-2025-american-century-championship\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.globenewswire.com\\\/newsroom\\\/ti?nf=OTQ4MzYyNSM2OTk5MzIyIzIwMTkzNDU=\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/mastercraft-returns-to-lake-tahoe-with-standout-activations-for-2025-american-century-championship\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/mastercraft-returns-to-lake-tahoe-with-standout-activations-for-2025-american-century-championship\\\/\",\"name\":\"MasterCraft Returns to Lake Tahoe with Standout Activations for 2025 American Century Championship \u00a0 - 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Market Newsdesk","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.marketnewsdesk.com\/index.php\/mastercraft-returns-to-lake-tahoe-with-standout-activations-for-2025-american-century-championship\/","og_locale":"en_US","og_type":"article","og_title":"MasterCraft Returns to Lake Tahoe with Standout Activations for 2025 American Century Championship \u00a0 - Market Newsdesk","og_description":"In Its Sixth Year of Sponsorship, MasterCraft Makes Waves With Bold Hole-In-One Prize, Celebrity Sweepstakes, and On-Water Philanthropy VONORE, Tenn., June 24, 2025 (GLOBE NEWSWIRE) — MasterCraft Boat Company, a subsidiary of MasterCraft Boat Holdings, Inc (NASDAQ: MCFT) and the best-selling towboat brand, is proud to return as an official sponsor of the 2025 American Century Championship (ACC) in Lake Tahoe, beginning July 9. Building on its six years of sponsorship, MasterCraft will showcase its premium towboat lineup \u2013 including the recently redesigned flagship models, XStar 23 and XStar 25 while leading several high-impact activations including a $300,000 hole-in-one prize, a national sweepstakes with Travis Mathew, Ogio and Callaway, and the return of Surf to Save Lives in support of … Continue reading \"MasterCraft Returns to Lake Tahoe with Standout Activations for 2025 American Century Championship \u00a0\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/mastercraft-returns-to-lake-tahoe-with-standout-activations-for-2025-american-century-championship\/","og_site_name":"Market Newsdesk","article_published_time":"2025-06-24T15:04:11+00:00","og_image":[{"url":"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=OTQ4MzYyNSM2OTk5MzIyIzIwMTkzNDU=","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/mastercraft-returns-to-lake-tahoe-with-standout-activations-for-2025-american-century-championship\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/mastercraft-returns-to-lake-tahoe-with-standout-activations-for-2025-american-century-championship\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"MasterCraft Returns to Lake Tahoe with Standout Activations for 2025 American Century Championship \u00a0","datePublished":"2025-06-24T15:04:11+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/mastercraft-returns-to-lake-tahoe-with-standout-activations-for-2025-american-century-championship\/"},"wordCount":948,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/mastercraft-returns-to-lake-tahoe-with-standout-activations-for-2025-american-century-championship\/#primaryimage"},"thumbnailUrl":"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=OTQ4MzYyNSM2OTk5MzIyIzIwMTkzNDU=","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/mastercraft-returns-to-lake-tahoe-with-standout-activations-for-2025-american-century-championship\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/mastercraft-returns-to-lake-tahoe-with-standout-activations-for-2025-american-century-championship\/","name":"MasterCraft Returns to Lake Tahoe with Standout Activations for 2025 American Century Championship \u00a0 - 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