{"id":863085,"date":"2025-06-24T08:29:33","date_gmt":"2025-06-24T12:29:33","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/pepsico-leverages-salesforces-agentforce-to-advance-ai-agenda\/"},"modified":"2025-06-24T08:29:33","modified_gmt":"2025-06-24T12:29:33","slug":"pepsico-leverages-salesforces-agentforce-to-advance-ai-agenda","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/pepsico-leverages-salesforces-agentforce-to-advance-ai-agenda\/","title":{"rendered":"PepsiCo Leverages Salesforce’s Agentforce to Advance AI Agenda"},"content":{"rendered":"
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PR Newswire<\/p>\n<\/p><\/div>\n

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\n Agentforce will enhance field operations and redefine the standard for customer engagement at PepsiCo<\/i>\n <\/p>\n

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\n PURCHASE, N.Y.<\/span> and SAN FRANCISCO<\/span><\/span>, June 24, 2025<\/span><\/span> \/PRNewswire\/ —\u00a0PepsiCo (NASDAQ: PEP) today announced plans to deploy Agentforce<\/a><\/u> \u2014 the digital labor platform from Salesforce (NYSE:CRM) for bringing trusted, autonomous AI agents into the flow of work. Through this expanded collaboration with Salesforce, the world’s #1 AI CRM, PepsiCo will leverage AI agents to manage key functions, enhancing customer support and operational efficiency, while empowering sales teams to focus on strategic growth and deeper engagement with retailers. PepsiCo is one of the first major food and beverage companies to deploy Agentforce at scale, marking an important step in PepsiCo’s AI roadmap.<\/p>\n

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“AI is reshaping our business in ways that were once unimaginable,” said Ramon Laguarta<\/span>, Chairman and CEO of PepsiCo. “This collaboration with Salesforce is another step toward a more connected and adaptive PepsiCo \u2013 deploying AI to unlock smarter and faster decision-making, fuel innovation, and power sustainable growth.”<\/p>\n

“We are excited to see PepsiCo, a company whose products are enjoyed over a billion times a day, at the forefront of the digital labor revolution with Agentforce,” said Marc Benioff<\/span>, Chair and CEO, Salesforce. “Ramon Laguarta<\/span> and his team are reimagining how work gets done by uniting human expertise with the intelligence of our deeply unified platform. This is a powerful testament to how AI agents are delivering real value and fundamentally reshaping customer engagement at global scale.”<\/p>\n

This collaboration will allow PepsiCo to streamline GTM and B2B processes and elevate customer service through harmonized data and intelligent AI agents. Additionally, Salesforce will enable the company to:<\/p>\n