{"id":862671,"date":"2025-06-23T10:20:30","date_gmt":"2025-06-23T14:20:30","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/cit-and-natura-leverage-artificial-intelligence-to-make-the-digital-environment-more-inclusive-and-efficient-for-up-to-1-8-million-consultants\/"},"modified":"2025-06-23T10:20:30","modified_gmt":"2025-06-23T14:20:30","slug":"cit-and-natura-leverage-artificial-intelligence-to-make-the-digital-environment-more-inclusive-and-efficient-for-up-to-1-8-million-consultants","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/cit-and-natura-leverage-artificial-intelligence-to-make-the-digital-environment-more-inclusive-and-efficient-for-up-to-1-8-million-consultants\/","title":{"rendered":"CI&T and Natura Leverage Artificial Intelligence to Make the Digital Environment More Inclusive and Efficient for up to 1.8 Million Consultants"},"content":{"rendered":"

<\/p>\n

CI&T and Natura Leverage Artificial Intelligence to Make the Digital Environment More Inclusive and Efficient for up to 1.8 Million Consultants<\/b><\/p>\n

S\u00c3O PAULO–(BUSINESS WIRE<\/a>)–
\nFollowing last month\u2019s Global Accessibility Awareness Day, CI&T<\/a> (NYSE: CINT), a tech-business specialist, reinforced the role of AI as an ally of accessibility and celebrated its partnership with Natura, Brazil\u2019s largest multinational cosmetics company, in building a more inclusive digital environment for people with disabilities.<\/p>\n

\nFocusing on diversity and enhancing user experience, the initiative has positively impacted 1.8 million Natura and Avon Beauty Consultants, offering more intuitive, accessible journeys tailored to the varying navigation needs of these partners. Over 60 product, technology, and design experts from Natura and CI&T collaborated in the creation of an inclusive and lasting digital transformation, where it is possible to adapt and identify new needs over time.<\/p>\n

\nFor CI&T, AI allows for the identification of less obvious barriers, real-time suggestions for improvements, and the automation of recurring checks on digital platforms. CI&T employees with disabilities directly participated in the creation and validation of interfaces.<\/p>\n

\n\u201cInvolving individuals with disabilities in development is not just a matter of representation\u2014it is what makes the initiative more practical and connected to the reality of its users. These experiences guide more empathetic and effective solutions. This is undoubtedly a great example of using artificial intelligence in favor of human needs,\u201d says Cinthia Oliveira, global head of ESG at CI&T.<\/p>\n

\nThe work has evolved based on three main fronts: technical diagnosis, active participation of people with disabilities, and continuous training of teams. On the technical side, tools like CI&T Flow, CI&T\u2019s proprietary GenAI platform, utilize AI to assess digital interfaces according to the international Web Content Accessibility Guidelines (WCAG) and broader A11Y best practices, Additionally, empathy workshops and training for leadership and design teams contribute to strengthening a more conscious and sensitive culture towards diversity.<\/p>\n

About CI&T<\/b><\/p>\n

\nCI&T (NYSE: CINT) is a global technology transformation specialist for 100+ large enterprises and fast growth clients. CI&T brings a 30-year track record of helping clients navigate change to deliver accelerated business impact, with deep expertise across AI, strategy, customer experience, software development, cloud services, data and more. CI&T\u2019s proprietary AI platform, CI&T FLOW boosts team productivity, ensuring fast, efficient, and scalable delivery of world-class solutions. Operating globally with over 7,400 professionals across 10 countries, CI&T delivers cutting-edge solutions to drive success for its clients.<\/p>\n

\"\"<\/p>\n

View source version on businesswire.com: <\/span>https:\/\/www.businesswire.com\/news\/home\/20250623528682\/en\/<\/a><\/span><\/p>\n

\nInvestor Relations Contact:
\n
Eduardo Galv\u00e3o
\n
investors@ciandt.com<\/a><\/p>\n

KEYWORDS:<\/b> Latin America North America United States Brazil South America New York<\/p>\n

INDUSTRY KEYWORDS:<\/b> Cosmetics Retail Environmental, Social and Governance (ESG) Data Management Technology Consulting Business Professional Services Artificial Intelligence Other Technology People with Disabilities DEI (Diversity, Equity and Inclusion) Software Consumer Internet<\/p>\n

MEDIA:<\/b><\/p>\n\n\n\n\n
Logo<\/b><\/font><\/td>\n<\/tr>\n
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CI&T and Natura Leverage Artificial Intelligence to Make the Digital Environment More Inclusive and Efficient for up to 1.8 Million Consultants S\u00c3O PAULO–(BUSINESS WIRE)– Following last month\u2019s Global Accessibility Awareness Day, CI&T (NYSE: CINT), a tech-business specialist, reinforced the role of AI as an ally of accessibility and celebrated its partnership with Natura, Brazil\u2019s largest multinational cosmetics company, in building a more inclusive digital environment for people with disabilities. Focusing on diversity and enhancing user experience, the initiative has positively impacted 1.8 million Natura and Avon Beauty Consultants, offering more intuitive, accessible journeys tailored to the varying navigation needs of these partners. Over 60 product, technology, and design experts from Natura and CI&T collaborated in the creation of an inclusive … <\/p>\n

Continue reading “CI&T and Natura Leverage Artificial Intelligence to Make the Digital Environment More Inclusive and Efficient for up to 1.8 Million Consultants”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-862671","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nCI&T and Natura Leverage Artificial Intelligence to Make the Digital Environment More Inclusive and Efficient for up to 1.8 Million Consultants - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/cit-and-natura-leverage-artificial-intelligence-to-make-the-digital-environment-more-inclusive-and-efficient-for-up-to-1-8-million-consultants\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CI&T and Natura Leverage Artificial Intelligence to Make the Digital Environment More Inclusive and Efficient for up to 1.8 Million Consultants - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"CI&T and Natura Leverage Artificial Intelligence to Make the Digital Environment More Inclusive and Efficient for up to 1.8 Million Consultants S\u00c3O PAULO–(BUSINESS WIRE)– Following last month\u2019s Global Accessibility Awareness Day, CI&T (NYSE: CINT), a tech-business specialist, reinforced the role of AI as an ally of accessibility and celebrated its partnership with Natura, Brazil\u2019s largest multinational cosmetics company, in building a more inclusive digital environment for people with disabilities. 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