{"id":861802,"date":"2025-06-18T11:24:41","date_gmt":"2025-06-18T15:24:41","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/u-by-kotex-teams-up-with-1-pickleball-player-anna-leigh-waters-to-help-smash-period-stigma-in-sports\/"},"modified":"2025-06-18T11:24:41","modified_gmt":"2025-06-18T15:24:41","slug":"u-by-kotex-teams-up-with-1-pickleball-player-anna-leigh-waters-to-help-smash-period-stigma-in-sports","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/u-by-kotex-teams-up-with-1-pickleball-player-anna-leigh-waters-to-help-smash-period-stigma-in-sports\/","title":{"rendered":"U by Kotex\u00ae Teams Up with #1 Pickleball Player Anna Leigh Waters to Help Smash Period Stigma in Sports"},"content":{"rendered":"
\n

PR Newswire<\/p>\n<\/p><\/div>\n

\n

\n The Champion Athlete Proves Periods Don’t Have to Sideline Performance<\/i>\n <\/p>\n

\n
\n CHICAGO<\/span>
\n <\/span>, June 18, 2025<\/span><\/span> \/PRNewswire\/ — The U by Kotex\u00ae Brand is taking a shot at period stigma through its new partnership with pickleball champion, Anna Leigh Waters<\/span><\/a>, to challenge the outdated idea that periods hold athletes back. As the number one pickleball player in the world at just 18 years old, the new U by Kotex\u00ae brand ambassador is revealing her power move \u2026 her period.<\/p>\n

\n

\n
\n \"U
\n <\/a>\n <\/p>\n<\/p><\/div>\n

A recent study suggests some women’s mental agility may actually improve<\/i> during menstruation1<\/sup>, with faster reaction times and better accuracy while on their period. Coming out of an undefeated tournament in San Clemente, California<\/span>, this week, where she swept doubles matches while on her period, Waters is reinforcing that peak performance doesn’t pause for your cycle.<\/p>\n

“It’s always a rush to win a match, but yesterday’s win was especially rewarding considering I’m on my period,” said Waters. “Many girls today think playing on their period is a barrier to success, even causing many of them to drop out of sports entirely. Thankfully, I now have U by Kotex\u00ae as a partner to further our shared mission of empowering women to stay in the game, every day of the month. I am proof that periods shouldn’t stop you from competing, chasing your goals, or showing up as your best self \u2013 especially when you have the right protection.”<\/p>\n

Additionally, according to a study in the UK, more than 84% of teenage girls ages 11-16 say their interest in sports and physical fitness decreased after starting their period2<\/sup>. Furthermore, nearly 25% of respondents say they feel embarrassed to take part in physical activity during their menstrual cycle2<\/sup>. The U by Kotex\u00ae partnership with Anna Leigh<\/span> aims to debunk the stigma and weaknesses associated with periods in sports \u2013 and normalize conversations about how playing on your period can be powerful.<\/p>\n

“We’re proud to partner with Anna Leigh Waters<\/span> to show the world that a period shouldn’t stand in the way of a woman’s progress,” said Nicole Pawlukowsky<\/span>, vice president of U by Kotex\u00ae. “Celebrating and showcasing female athletes’ resilience and strength is something the U by Kotex\u00ae brand is proud to champion, and we’re honored to partner with the #1 Pickleball player in the World to prove a period shouldn’t get in the way of doing what you love.”<\/p>\n

Follow along on social at @UbyKotex<\/a>\u00a0on Instagram and @UbyKotexUS<\/a>\u00a0on TikTok.<\/p>\n

\n About Kimberly-Clark<\/b>
\n
Kimberly-Clark (NASDAQ: KMB) and its trusted brands are an indispensable part of life for people in more than 175 countries. Fueled by ingenuity, creativity, and an understanding of people’s most essential needs, we create products that help individuals experience more of what’s important to them. Our portfolio of brands, including Huggies, Kleenex, Scott, Kotex, Cottonelle, Poise, Depend, Andrex, Pull-Ups, GoodNites, Intimus, Plenitud, Sweety, Softex, Viva and WypAll, hold No. 1 or No. 2 share positions in approximately 70 countries. We use sustainable practices that support a healthy planet, build strong communities, and ensure our business thrives for decades to come. We are proud to be recognized as one of the World’s Most Ethical Companies(R) by Ethisphere for the seventh year in a row and one of Fortune’s Most Innovative Companies in America in 2024. To keep up with the latest news and to learn more about the company’s 150-year history of innovation, visit the Kimberly-Clark website.<\/p>\n

\n Media Contacts
<\/b>
\n kotex@abmc-us.com<\/a>
\n
\n Media.Relations@kcc.com<\/a>\u00a0<\/p>\n

\n\n\n
\n

\n
\n 1<\/sup>\u00a0According to a 2024 study, Attentional, anticipatory and spatial cognition fluctuate throughout the menstrual cycle: Potential implications for female sport<\/a>, Neuropsychologia.
2<\/sup> According to a 2023 study, Exploring the menstrual cycle’s impact on physical activity<\/a>, Nuffield Health.<\/span>\n <\/p>\n<\/td>\n<\/tr>\n<\/table><\/div>\n

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\n
\n \"U
\n <\/a>\n <\/p>\n<\/p><\/div>\n

\n \"Cision\" View original content to download multimedia:https:\/\/www.prnewswire.com\/news-releases\/u-by-kotex-teams-up-with-1-pickleball-player-anna-leigh-waters-to-help-smash-period-stigma-in-sports-302485236.html<\/a><\/p>\n

SOURCE Kimberly-Clark<\/p>\n<\/p><\/div>\n

\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

PR Newswire The Champion Athlete Proves Periods Don’t Have to Sideline Performance CHICAGO , June 18, 2025 \/PRNewswire\/ — The U by Kotex\u00ae Brand is taking a shot at period stigma through its new partnership with pickleball champion, Anna Leigh Waters, to challenge the outdated idea that periods hold athletes back. As the number one pickleball player in the world at just 18 years old, the new U by Kotex\u00ae brand ambassador is revealing her power move \u2026 her period. A recent study suggests some women’s mental agility may actually improve during menstruation1, with faster reaction times and better accuracy while on their period. Coming out of an undefeated tournament in San Clemente, California, this week, where she swept doubles … <\/p>\n

Continue reading “U by Kotex\u00ae Teams Up with #1 Pickleball Player Anna Leigh Waters to Help Smash Period Stigma in Sports”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-861802","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nU by Kotex\u00ae Teams Up with #1 Pickleball Player Anna Leigh Waters to Help Smash Period Stigma in Sports - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/u-by-kotex-teams-up-with-1-pickleball-player-anna-leigh-waters-to-help-smash-period-stigma-in-sports\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"U by Kotex\u00ae Teams Up with #1 Pickleball Player Anna Leigh Waters to Help Smash Period Stigma in Sports - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"PR Newswire The Champion Athlete Proves Periods Don’t Have to Sideline Performance CHICAGO , June 18, 2025 \/PRNewswire\/ — The U by Kotex\u00ae Brand is taking a shot at period stigma through its new partnership with pickleball champion, Anna Leigh Waters, to challenge the outdated idea that periods hold athletes back. 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