{"id":861719,"date":"2025-06-18T09:58:23","date_gmt":"2025-06-18T13:58:23","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/humana-launches-invite-campaign-to-inspire-active-aging-through-pickleball-and-community-connection\/"},"modified":"2025-06-18T09:58:23","modified_gmt":"2025-06-18T13:58:23","slug":"humana-launches-invite-campaign-to-inspire-active-aging-through-pickleball-and-community-connection","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/humana-launches-invite-campaign-to-inspire-active-aging-through-pickleball-and-community-connection\/","title":{"rendered":"Humana Launches \u201cInvite\u201d Campaign to Inspire Active Aging Through Pickleball and Community Connection"},"content":{"rendered":"

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Humana Launches \u201cInvite\u201d Campaign to Inspire Active Aging Through Pickleball and Community Connection<\/b><\/p>\n

LOUISVILLE, Ky.–(BUSINESS WIRE<\/a>)–
\nHumana Inc. (NYSE: HUM), a leading health and well-being company, is expanding its commitment to senior wellness with the launch of Invite<\/i>, a new campaign designed to encourage older adults of all fitness levels to stay active, connected and engaged \u2013 starting with the fastest-growing sport in America: pickleball.<\/p>\n

This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20250618737488\/en\/<\/a><\/p>\n

\"As<\/p>\n

As part of Humana’s new “Invite” campaign, the health and wellness company debuted a television spot featuring senior pickleball athletes extending an open invitation to others to join the fun, stay social, and support their physical and mental well-being.<\/p>\n<\/div>\n

\nAs part of the campaign, Humana debuted a new television spot this week leading up to the Carvana PPA Tour event in San Clemente, California. The spot \u2013 airing on multiple networks including ESPN2, CBS Sports, FS1, FS2 and the Tennis Channel \u2013 features senior pickleball athletes extending an open invitation to others to join the fun, stay social, and support their physical and mental well-being.<\/p>\n

\n\u201cPickleball is more than a game \u2013 it\u2019s a gateway to better health, new friendships, and joyful movement at any age,\u201d said Jennifer Ilecki, Chief Marketing Officer at Humana. \u201cWith Invite<\/i>, we\u2019re not just celebrating the incredible athletes already on the court \u2013 we\u2019re encouraging everyone to take that first step toward active aging. We\u2019re extending a warm, inclusive invitation to older adults everywhere to get involved and embrace living life to the fullest.\u201d<\/p>\n

\nHumana is also launching a media campaign with social media, print and digital to complement the new TV spot, inviting older adults to \u201cget in the game\u201d by inspiring movement, connection and community. As part of the company\u2019s commitment to expanding access to the sport and encouraging older adults to stay active and socially engaged, Humana is offering complimentary pickleball paddles, while supplies last.<\/p>\n

\nThe campaign builds on Humana\u2019s longstanding investment in the pickleball community and its commitment to supporting active lifestyles for older adults. Through years of meaningful partnerships and on-the-ground engagement, Humana has become a trusted presence in the sport \u2013 both on and off the court.<\/p>\n

\nHumana\u2019s partnerships with leading pickleball organizations complement its longstanding sponsorship of the National Senior Games as well as the National Mall of Pickleball, a landmark event on the National Mall in Washington, D.C., that brings together players of all backgrounds for a celebration of health and community.<\/p>\n