{"id":861696,"date":"2025-06-18T08:49:03","date_gmt":"2025-06-18T12:49:03","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/pessimism-about-future-household-finances-rises-yet-majority-of-u-s-consumers-remain-optimistic\/"},"modified":"2025-06-18T08:49:03","modified_gmt":"2025-06-18T12:49:03","slug":"pessimism-about-future-household-finances-rises-yet-majority-of-u-s-consumers-remain-optimistic","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/pessimism-about-future-household-finances-rises-yet-majority-of-u-s-consumers-remain-optimistic\/","title":{"rendered":"Pessimism About Future Household Finances Rises,\u00a0Yet Majority of U.S. Consumers Remain Optimistic"},"content":{"rendered":"

\nTransUnion\u2019s Q2 2025 Consumer Pulse study also finds those consumers most concerned about tariffs are seeking credit at elevated rates
\n<\/h2>\n
\n

CHICAGO, June 18, 2025 (GLOBE NEWSWIRE) — As tariffs and the potential for rising cost of goods have dominated the news cycle since early April, a new TransUnion (NYSE: TRU) Q2 2025 Consumer Pulse study<\/a> found that 27% of U.S. consumers are now pessimistic about their household finances over the next 12 months. This marks a six-percentage point rise from Q4 2024 (21%) and a four-percentage point increase from a year ago (23%). It\u2019s the highest level since TransUnion first began tracking this data point in Q1 2021.<\/p>\n

Despite the rise in pessimism, 55% of consumers are optimistic about their household finances over the next 12 months \u2013 the same percentage as in Q2 2024. However, optimism has declined from 58% in Q4 2024. The youngest consumers surveyed \u2013 Gen Z and Millennials \u2013 remain most optimistic about future finances, at 67% and 64%, respectively. The findings are derived from a survey of 2,998 American adults between May 1-12, 2025.<\/p>\n

\u201cSince early April, there has been a marked increase in the level of uncertainty about future costs primarily due to the ongoing discussions about tariffs,\u201d said Charlie Wise, senior vice president and head of global research and consulting at TransUnion. \u201cWhile we\u2019ve seen a rise in pessimism about future finances, it can\u2019t be overstated that the same percentage of Americans are as optimistic about their future finances today as they were at this same time last year. We posit this is happening because of the continued strong employment picture and sustained wage gains. If you have a job and feel like you\u2019re likely to get some form of pay increase over the next year, then you also will likely be able to manage through most possible scenarios for increases in the costs of goods and services.\u201d<\/p>\n

\n Comparing Optimism and Pessimism Levels in the Last Year by Generation; Tariff Impacts<\/strong>\n <\/p>\n\n\n\n\n\n\n\n\n
\n Generation\/Insights<\/strong><\/p>\n<\/td>\n\n
\n
Percent of consumers\u00a0
<\/strong>
\n
\n optimistic\u00a0<\/em>
\n <\/strong>
\n about their
household finances in the
next 12 months<\/strong>\n <\/td>\n		\n
\n
Percent of consumers\u00a0
<\/strong>
\n
\n pessimistic\u00a0<\/em>
\n <\/strong>
\n about their
household finances in the
next 12 months<\/strong>\n <\/td>\n		\n Percent of consumers
who say higher prices of
products resulting from
tariffs will impact them
personally<\/strong>\n <\/td>\n<\/tr>\n
\n Timeframe<\/strong>\n <\/td>\n\n Q2<\/strong>
\n
\n 2024<\/strong>\n <\/td>\n		\n Q4
2024<\/strong>\n <\/td>\n		\n Q2<\/strong>
\n
\n 2025<\/strong>\n <\/td>\n		\n Q2<\/strong>
\n
\n 2024<\/strong>\n <\/td>\n		\n Q4
2024<\/strong>\n <\/td>\n		\n Q2
2025<\/strong>\n <\/td>\n		\n Q2
2025*<\/strong>\n <\/td>\n<\/tr>\n
\n Overall<\/strong>\n <\/td>\n55%<\/td>\n\u00a0<\/td>\n58%<\/td>\n\u00a0<\/td>\n55%<\/td>\n\u00a0<\/td>\n23%<\/td>\n\u00a0<\/td>\n21%<\/td>\n\u00a0<\/td>\n27%<\/td>\n\u00a0<\/td>\n67%<\/td>\n\u00a0<\/td>\n<\/tr>\n
\n Gen Z<\/strong>\n <\/td>\n66%<\/td>\n\u00a0<\/td>\n64%<\/td>\n\u00a0<\/td>\n67%<\/td>\n\u00a0<\/td>\n14%<\/td>\n\u00a0<\/td>\n18%<\/td>\n\u00a0<\/td>\n17%<\/td>\n\u00a0<\/td>\n55%<\/td>\n\u00a0<\/td>\n<\/tr>\n
\n Millennials<\/strong>\n <\/td>\n62%<\/td>\n\u00a0<\/td>\n66%<\/td>\n\u00a0<\/td>\n64%<\/td>\n\u00a0<\/td>\n21%<\/td>\n\u00a0<\/td>\n17%<\/td>\n\u00a0<\/td>\n21%<\/td>\n\u00a0<\/td>\n59%<\/td>\n\u00a0<\/td>\n<\/tr>\n
\n Gen X<\/strong>\n <\/td>\n47%<\/td>\n\u00a0<\/td>\n53%<\/td>\n\u00a0<\/td>\n52%<\/td>\n\u00a0<\/td>\n28%<\/td>\n\u00a0<\/td>\n23%<\/td>\n\u00a0<\/td>\n29%<\/td>\n\u00a0<\/td>\n70%<\/td>\n\u00a0<\/td>\n<\/tr>\n
\n Baby Boomers<\/strong>\n <\/td>\n49%<\/td>\n\u00a0<\/td>\n49%<\/td>\n\u00a0<\/td>\n43%<\/td>\n\u00a0<\/td>\n26%<\/td>\n\u00a0<\/td>\n24%<\/td>\n\u00a0<\/td>\n36%<\/td>\n\u00a0<\/td>\n77%<\/td>\n\u00a0<\/td>\n<\/tr>\n<\/table>\n

\n *Q2 2025 is the first time this question was included in the Consumer Pulse study. <\/em>\n <\/p>\n

\n Impact of Tariff Concerns on Credit Market<\/strong>\n <\/p>\n

Nearly nine in 10 Americans (87%) reported some level of concern about the impact of current or possible tariffs on their household finances; 41% said they were very concerned. To that end, the Consumer Pulse study found that consumers now have an increasing interest in securing credit products.<\/p>\n

Of those consumers who were very concerned<\/em> about tariffs, 37% planned to apply for new credit or refinance existing credit in the next year, a higher rate than all others (30%) who planned the same. Liquidity credit products which provide access to cash, including credit cards and personal loans, appeared to be a greater preference for those who are tariff concerned. Specifically, this group is interested in increasing available credit on existing credit cards, applying for a personal loan and using buy now, pay later payment services.<\/p>\n

\u201cWhen there is uncertainty in the market, this often results in consumers seeking new credit to ensure they are prepared for any future financial hurdles. While it\u2019s not clear just how much of an impact tariffs will have on consumer wallets, it is clear that those consumers who are most concerned about them are more likely to be preparing for the future through myriad credit options,\u201d said Wise.<\/p>\n

\n Recession Fears Return, But are Consumers Simply in \u2018Rinse and Repeat\u2019 Mode?<\/strong>\n <\/p>\n

While inflation continues to be the top financial concern of Americans \u2013 81% ranked it as a Top 3 concern in the next 12 months \u2013 there was a pronounced increase in fears of a recession. This metric jumped seven percentage points from Q2 2024 with 52% saying it was in their Top 3 financial concerns over the next 12 months \u2014 its highest level in two years. In Q4 2024, fears of a recession stood at 43%.<\/p>\n

While recession anxieties are growing, Americans were even more worried two years ago, when 53% of respondents rated it as one of their Top 3 concerns. At that time, 75% of Q2 2023 Consumer Pulse study respondents said they believed the country would be in a recession by the end of 2023. In comparison, 72% of this quarter\u2019s respondents believe there will be a recession by the end of 2025. No recession ever occurred in 2023 or has over the ensuing two years, according to the U.S. Bureau of Economic Analysis.<\/p>\n

\u201cFears of a recession should never be discounted. However, history has a way of repeating itself. To this end, consumers are being pragmatic and considering the news of the day. As tariff discussions bring uncertainty, so do increased fears of economic setbacks. Yet, just like we saw in the second quarter of 2023, there are a lot of positives about the economy and the consumer credit market at-large. One thing is certain \u2013 we should expect to see more shifts in consumer sentiment in the coming months,\u201d concluded Wise.<\/p>\n

For more information about the Consumer Pulse study, please click here<\/a>.<\/p>\n

\n About TransUnion (NYSE: TRU) <\/strong>\n <\/p>\n

TransUnion is a global information and insights company with over 13,000 associates operating in more than 30 countries. We make trust possible by ensuring each person is reliably represented in the marketplace. We do this with a Tru\u2122 picture of each person: an actionable view of consumers, stewarded with care. Through our acquisitions and technology investments we have developed innovative solutions that extend beyond our strong foundation in core credit into areas such as marketing, fraud, risk and advanced analytics. As a result, consumers and businesses can transact with confidence and achieve great things. We call this Information for Good\u00ae<\/sup> \u2014 and it leads to economic opportunity, great experiences and personal empowerment for millions of people around the world.<\/p>\n

\n http:\/\/www.transunion.com\/business<\/a>\n <\/p>\n

\n Contact <\/strong>Dave Blumberg<\/p>\n

\n Email <\/strong>
\n david.blumberg@transunion.com<\/a>\u00a0<\/p>\n

\n Telephone <\/strong>312-972-6646<\/p>\n

\"\"
\n
\n \"\"\n <\/div>\n

<\/div>\n","protected":false},"excerpt":{"rendered":"

TransUnion\u2019s Q2 2025 Consumer Pulse study also finds those consumers most concerned about tariffs are seeking credit at elevated rates CHICAGO, June 18, 2025 (GLOBE NEWSWIRE) — As tariffs and the potential for rising cost of goods have dominated the news cycle since early April, a new TransUnion (NYSE: TRU) Q2 2025 Consumer Pulse study found that 27% of U.S. consumers are now pessimistic about their household finances over the next 12 months. This marks a six-percentage point rise from Q4 2024 (21%) and a four-percentage point increase from a year ago (23%). It\u2019s the highest level since TransUnion first began tracking this data point in Q1 2021. Despite the rise in pessimism, 55% of consumers are optimistic about their … <\/p>\n

Continue reading “Pessimism About Future Household Finances Rises,\u00a0Yet Majority of U.S. Consumers Remain Optimistic”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-861696","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nPessimism About Future Household Finances Rises,\u00a0Yet Majority of U.S. Consumers Remain Optimistic - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/pessimism-about-future-household-finances-rises-yet-majority-of-u-s-consumers-remain-optimistic\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pessimism About Future Household Finances Rises,\u00a0Yet Majority of U.S. Consumers Remain Optimistic - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"TransUnion\u2019s Q2 2025 Consumer Pulse study also finds those consumers most concerned about tariffs are seeking credit at elevated rates CHICAGO, June 18, 2025 (GLOBE NEWSWIRE) — As tariffs and the potential for rising cost of goods have dominated the news cycle since early April, a new TransUnion (NYSE: TRU) Q2 2025 Consumer Pulse study found that 27% of U.S. consumers are now pessimistic about their household finances over the next 12 months. 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This marks a six-percentage point rise from Q4 2024 (21%) and a four-percentage point increase from a year ago (23%). It\u2019s the highest level since TransUnion first began tracking this data point in Q1 2021. 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