{"id":860599,"date":"2025-06-16T03:04:01","date_gmt":"2025-06-16T07:04:01","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/snowflake-and-acxiom-announce-plans-to-transform-ai-powered-marketing-for-brands-and-agencies\/"},"modified":"2025-06-16T03:04:01","modified_gmt":"2025-06-16T07:04:01","slug":"snowflake-and-acxiom-announce-plans-to-transform-ai-powered-marketing-for-brands-and-agencies","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/snowflake-and-acxiom-announce-plans-to-transform-ai-powered-marketing-for-brands-and-agencies\/","title":{"rendered":"Snowflake and Acxiom Announce Plans to Transform AI-Powered Marketing for Brands and Agencies"},"content":{"rendered":"

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Snowflake and Acxiom Announce Plans to Transform AI-Powered Marketing for Brands and Agencies<\/b><\/p>\n

This expanded collaboration will unlock unprecedented self-service AI marketing across all of Interpublic Group via a consumer-facing expansion of its Interact platform<\/i><\/p>\n

No-Headquarters\/BOZEMAN, Mont. & NEW YORK–(BUSINESS WIRE<\/a>)–Snowflake<\/a> (NYSE: SNOW), the AI Data Cloud company, and Acxiom<\/a>\u00ae <\/sup>, the connected data and technology foundation of Interpublic Group of Companies, Inc. (NYSE: IPG), today announced a strategic initiative to build and deliver a modern, AI-powered marketing data infrastructure that will fundamentally transform how brands leverage AI for marketing. This collaboration will enable IPG to bring its proprietary data, identity, and collaboration tools directly into brands\u2019 Snowflake environments.<\/p>\n

This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20250616947395\/en\/<\/a><\/p>\n

\"Snowflake<\/p>\n

Snowflake and Acxiom Announce Plans to Transform AI-Powered Marketing for Brands and Agencies<\/p>\n<\/div>\n

\nWith operations in over 100 countries, IPG will make these capabilities available to brands at a global scale, helping modernize outdated data practices by delivering a first-of-its-kind, secure and transparent AI-powered marketing foundation built natively in the cloud. As part of this transformation, Acxiom will also modernize its products, solutions, and client environments with Snowflake, enabling brands to maximize the power of their first-party data in the cloud.<\/p>\n

\nThis collaboration unlocks a new era of marketing capabilities for brands. By bringing IPG\u2019s advanced technologies\u2014including Acxiom\u2019s comprehensive suite of data and identity solutions and IPG\u2019s collaborative Interact platform\u2014directly into their Snowflake environments, brands gain unprecedented visibility and control over their data flow across applications, agencies, and platforms. With Snowflake\u2019s built-in privacy and security features, this direct integration eliminates the need to move first-party data. It empowers brands with real-time insights, precise audience segmentation, and improved personalization, while also modernizing their data and technology stacks with composable architectures and AI.<\/p>\n

\n“IPG and Acxiom are redefining how brands leverage data and AI by building on Snowflake’s secure, unified platform,\u201d said Denise Persson, Chief Marketing Officer, Snowflake. \u201cOur AI Data Cloud provides the robust foundation necessary to bring IPG\u2019s innovative vision for a modern, AI-driven marketing ecosystem to life, enabling seamless collaboration and the deployment of advanced AI capabilities for their clients.”<\/p>\n

\n\u201cEvery marketer and business leader wants speed, flexibility, and meaningful results from their data and martech investments,\u201d said Jarrod Martin, Global CEO of Acxiom. \u201cBy partnering with Snowflake, we\u2019re eliminating data silos that previously prevented marketers from achieving truly integrated customer views and real-time personalization.\u201d<\/p>\n

Breaking the Black Box: Marketing’s Transparent Future<\/b><\/p>\n

\nThis initiative unlocks capabilities previously impossible to deliver at scale:<\/p>\n