{"id":860596,"date":"2025-06-16T03:03:01","date_gmt":"2025-06-16T07:03:01","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/doubleverify-launches-news-accelerator-publisher-council-to-help-drive-advertiser-investment-in-news\/"},"modified":"2025-06-16T03:03:01","modified_gmt":"2025-06-16T07:03:01","slug":"doubleverify-launches-news-accelerator-publisher-council-to-help-drive-advertiser-investment-in-news","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/doubleverify-launches-news-accelerator-publisher-council-to-help-drive-advertiser-investment-in-news\/","title":{"rendered":"DoubleVerify Launches News Accelerator Publisher Council to Help Drive Advertiser Investment in News"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }\n.bwlistdisc { list-style-type: disc }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>DoubleVerify Launches News Accelerator Publisher Council to Help Drive Advertiser Investment in News<\/b><\/p>\n<p class=\"bwalignc\"><i>This first-of-its-kind Initiative brings together leading global publishers to advance sustainable monetization and support advertiser engagement in news environments<\/i><\/p>\n<p>NEW YORK&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fdoubleverify.com%2F&amp;esheet=54275403&amp;newsitemid=20250616660169&amp;lan=en-US&amp;anchor=DoubleVerify&amp;index=1&amp;md5=d935cec62568f18283dd1c3843ae50a3\">DoubleVerify<\/a> (&#8220;DV&#8221;) (NYSE: DV), the leading software platform to verify media quality, optimize ad performance, and prove campaign outcomes, today announced the formation of the News Accelerator<sup>TM<\/sup> Publisher Council, a new initiative designed to deepen engagement and transparency between DV and leading news organizations. The Council represents the next step in the evolution of DV\u2019s News Accelerator program, which aims to further align DV\u2019s technology with the needs of the news category and encourage greater advertiser spending on journalism across the spectrum.<\/p>\n<p>\nThe council convened for the first time last week and will serve as an ongoing forum for publishers to share insights, surface challenges, and help shape future innovations that drive advertiser confidence and investment across a broad array of news. Council members include The Associated Press, The Atlantic, CNN, Euronews, The Guardian, The Local Media Consortium and The New York Times, with additional publishers expected to join in the next few weeks.<\/p>\n<p>\n\u201cNews organizations play a vital role in fostering an open, informed society, and advertisers need the right independent tools to engage with journalism objectively and effectively,\u201d said Jack Marshall, Head of News, Policy &amp; Content Partnerships at DoubleVerify. \u201cDV\u2019s News Accelerator Publisher Council creates an ongoing forum for collaboration\u2014where publishers can share insights, highlight challenges, and provide direct feedback to help shape our tools so brands can navigate all news content with greater confidence and clarity.\u201d<\/p>\n<p>\nThe primary goals of the DV News Accelerator Publisher Council include:<\/p>\n<ul class=\"bwlistdisc\">\n<li><b>Informing Product Innovation<\/b> \u2013 Ensuring DV\u2019s tools and solutions are built with a deep understanding of news publishers\u2019 unique needs and the nuances of news content.\n<\/li>\n<li><b>Driving Advertiser Education<\/b> \u2013 Collaborating on thought leadership, research, and resources that demonstrate the value of advertising in news environments.\n<\/li>\n<li><b>Promoting Suitability and Scale <\/b>\u2013<b \/>Reframing the conversation around news content to help advertisers reach engaged audiences through flexible, nuanced and precise suitability controls, without unnecessary blocking or restrictions.\n<\/li>\n<\/ul>\n<p>\n\u201cAdvertisers are increasingly looking for environments that drive real impact, and news delivers on that need,\u201d said Rob Bradley, SVP of Digital Revenue, Strategy and Operations at CNN International Commercial. \u201cBy joining DV\u2019s News Accelerator Publisher Council, we\u2019re ensuring the voice of the publisher is heard as tools and standards evolve, and we\u2019re working to demonstrate the power of news to engage audiences and drive brand outcomes.&#8221;<\/p>\n<p>\n&#8220;We welcome the opportunity to work with our peers and DoubleVerify to ensure news content is supported by meaningful advertiser investment,\u201d said Holly Davis-Markowski, Ad Operations Director at the New York Times. \u201cThis is a critical step toward building a more sustainable ecosystem for journalism.&#8221;<\/p>\n<p>\n\u201cIn today\u2019s world, quality journalism is more essential than ever,\u201d said Dave Strauss, Vice President of Revenue Operations and Strategy for the Guardian US. \u201cThrough this council, we\u2019re hopeful we can develop meaningful solutions that enable advertisers to invest confidently in news, while achieving stronger performance and greater scale.\u201d<\/p>\n<p>\n\u201cWe\u2019re excited to partner with DoubleVerify and the broader publisher community to ensure local news continues to attract meaningful, sustained advertiser investment,\u201d said Fran Wills, CEO at the Local Media Consortium. \u201cThe DV News Accelerator Publisher Council offers a critical forum for collaboration\u2014helping publishers showcase the unique value of news audiences and unlock the full potential of the news opportunity for advertisers.\u201d<\/p>\n<p>\nLaunched in 2024, DV\u2019s <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fdoubleverify.com%2Fnewsroom%2Fdv-launches-news-accelerator-empowering-advertisers-to-tap-into-engaged-news-audiences-while-ensuring-brand-suitability%2F&amp;esheet=54275403&amp;newsitemid=20250616660169&amp;lan=en-US&amp;anchor=News+Accelerator&amp;index=2&amp;md5=42fa4b5c5869ab0e5fc8aabe72600cd5\">News Accelerator<\/a> represents the company\u2019s ongoing commitment to help advertisers capitalize on highly engaged news audiences and environments, while ensuring their ads run alongside content that aligns with their brand values. DV recently <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fdoubleverify.com%2Fdv-news-accelerator-update-introducing-new-tools-to-maximize-publisher-revenue-and-ad-scale-while-mitigating-the-impact-of-keyword-avoidance%2F&amp;esheet=54275403&amp;newsitemid=20250616660169&amp;lan=en-US&amp;anchor=launched&amp;index=3&amp;md5=2fe97d4be6509750462367d20a35cd30\">launched<\/a> a suite of innovations designed to enable advertisers to navigate news content more effectively, including:<\/p>\n<ul class=\"bwlistdisc\">\n<li><b>AI-Powered Keyword Optimization<\/b> \u2013 Automatically identify and refresh outdated keyword lists based on historical data and media trends\n<\/li>\n<li><b>Refined Keyword Controls<\/b> \u2013 Apply keyword avoidance only to unclassified URL paths to preserve quality inventory\n<\/li>\n<li><b>News Plus &amp; News Lite<\/b> \u2013 Contextual segments that promote ad placement alongside news content\n<\/li>\n<\/ul>\n<p>\nLater this year, DV plans to launch additional content categories for news, offering even more granular classification. These recent and upcoming innovations provide advertisers with greater nuance, flexibility, and control to protect brand equity while supporting publishers\u2019 monetization efforts. The DV News Accelerator Publisher Council builds on this foundation, creating a direct feedback loop between publishers and DV to inform product development and strengthen advertiser confidence.<\/p>\n<p>\nFor more information about DV\u2019s News Accelerator, contact <a rel=\"nofollow\" href=\"mailto:newsaccelerator@doubleverify.com\">newsaccelerator@doubleverify.com<\/a> or visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fdoubleverify.com%2Fnews-accelerator%2F&amp;esheet=54275403&amp;newsitemid=20250616660169&amp;lan=en-US&amp;anchor=https%3A%2F%2Fdoubleverify.com%2Fnews-accelerator%2F&amp;index=4&amp;md5=e16885d0362c7d94c19e2f8abec81ff3\">https:\/\/doubleverify.com\/news-accelerator\/<\/a><\/p>\n<p><b>About DoubleVerify<br \/>\n<br \/><\/b>DoubleVerify (\u201cDV\u201d) (NYSE: DV) is the industry\u2019s leading media effectiveness platform that leverages AI to drive superior outcomes for global brands. By powering media efficiency and performance, DV strengthens the online advertising ecosystem, preserving the fair value exchange between buyers and sellers of digital media. Learn more at <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.doubleverify.com&amp;esheet=54275403&amp;newsitemid=20250616660169&amp;lan=en-US&amp;anchor=www.doubleverify.com&amp;index=5&amp;md5=1fda711bf1efa9beed8fa536bd32720b\">www.doubleverify.com<\/a>.<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20250616660169r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20250616660169\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20250616660169\/en\/<\/a><\/span><\/p>\n<p>\nMedia Contact:<br \/>\n<br \/>Chris Harihar<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:chris@crenshawcomm.com\">chris@crenshawcomm.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> United States North America New York<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Advertising Communications Technology Software Artificial Intelligence Media Publishing<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\" \/>\n","protected":false},"excerpt":{"rendered":"<p>DoubleVerify Launches News Accelerator Publisher Council to Help Drive Advertiser Investment in News This first-of-its-kind Initiative brings together leading global publishers to advance sustainable monetization and support advertiser engagement in news environments NEW YORK&#8211;(BUSINESS WIRE)&#8211;DoubleVerify (&#8220;DV&#8221;) (NYSE: DV), the leading software platform to verify media quality, optimize ad performance, and prove campaign outcomes, today announced the formation of the News AcceleratorTM Publisher Council, a new initiative designed to deepen engagement and transparency between DV and leading news organizations. The Council represents the next step in the evolution of DV\u2019s News Accelerator program, which aims to further align DV\u2019s technology with the needs of the news category and encourage greater advertiser spending on journalism across the spectrum. The council convened for &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/doubleverify-launches-news-accelerator-publisher-council-to-help-drive-advertiser-investment-in-news\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;DoubleVerify Launches News Accelerator Publisher Council to Help Drive Advertiser Investment in News&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-860596","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>DoubleVerify Launches News Accelerator Publisher Council to Help Drive Advertiser Investment in News - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/doubleverify-launches-news-accelerator-publisher-council-to-help-drive-advertiser-investment-in-news\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"DoubleVerify Launches News Accelerator Publisher Council to Help Drive Advertiser Investment in News - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"DoubleVerify Launches News Accelerator Publisher Council to Help Drive Advertiser Investment in News This first-of-its-kind Initiative brings together leading global publishers to advance sustainable monetization and support advertiser engagement in news environments NEW YORK&#8211;(BUSINESS WIRE)&#8211;DoubleVerify (&#8220;DV&#8221;) (NYSE: DV), the leading software platform to verify media quality, optimize ad performance, and prove campaign outcomes, today announced the formation of the News AcceleratorTM Publisher Council, a new initiative designed to deepen engagement and transparency between DV and leading news organizations. The Council represents the next step in the evolution of DV\u2019s News Accelerator program, which aims to further align DV\u2019s technology with the needs of the news category and encourage greater advertiser spending on journalism across the spectrum. 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The Council represents the next step in the evolution of DV\u2019s News Accelerator program, which aims to further align DV\u2019s technology with the needs of the news category and encourage greater advertiser spending on journalism across the spectrum. 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