{"id":860584,"date":"2025-06-16T00:03:10","date_gmt":"2025-06-16T04:03:10","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/amazon-ads-and-roku-announce-partnership-creating-the-largest-authenticated-ctv-footprint\/"},"modified":"2025-06-16T00:03:10","modified_gmt":"2025-06-16T04:03:10","slug":"amazon-ads-and-roku-announce-partnership-creating-the-largest-authenticated-ctv-footprint","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/amazon-ads-and-roku-announce-partnership-creating-the-largest-authenticated-ctv-footprint\/","title":{"rendered":"Amazon Ads and Roku Announce Partnership Creating the Largest Authenticated CTV Footprint"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }\n.bwlistdisc { list-style-type: disc }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>Amazon Ads and Roku Announce Partnership Creating the Largest Authenticated CTV Footprint<\/b><\/p>\n<p class=\"bwalignc\"><i>New exclusive partnership cements Amazon as Roku\u2019s most addressable DSP for CTV activation<\/i><\/p>\n<p>NEW YORK&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nToday, Amazon Ads and Roku, Inc. (NASDAQ: ROKU) announced a new integration that gives advertisers access to the largest authenticated CTV footprint in the U.S. exclusively through Amazon DSP. The new collaboration delivers logged-in reach to an estimated 80M U.S. Connected TV (CTV) households, representing more than 80% of U.S. CTV households according to ComScore data. Unlocking an addressable CTV audience at such unprecedented scale will drive improved performance, planning, optimization, and measurement for all advertisers, further enabling CTV as a true performance solution. The exclusive partnership between two leaders in CTV enhances addressability across major streaming apps including The Roku Channel, Prime Video, and other leading CTV streaming services on Roku and Fire TV operating systems; popular streaming services already available, including Disney, FOX Corporation, Paramount, Tubi, and Warner Bros Discovery; and all premium publishers.<\/p>\n<p id=\"news-body-cta\">This press release features multimedia. View the full release here: <a href=\"https:\/\/www.businesswire.com\/news\/home\/20250615384366\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20250615384366\/en\/<\/a><\/p>\n<div id=\"bwbodyimg\" style=\"width: 480px;float:left;padding-left:0px;padding-right:20px;padding-top:0px;padding-bottom:0px\"><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20250615384366\/en\/2498382\/4\/Roku_X_Amazon.jpg\" alt=\"Amazon Ads and Roku, Inc. announced a new integration that gives advertisers access to the largest authenticated CTV footprint in the U.S. exclusively through Amazon DSP.\" \/><\/p>\n<p style=\"font-size:85%\">Amazon Ads and Roku, Inc. announced a new integration that gives advertisers access to the largest authenticated CTV footprint in the U.S. exclusively through Amazon DSP.<\/p>\n<\/div>\n<p>\nEarly tests of this integration have shown significant results. Advertisers using this new solution reached 40% more unique viewers with the same budget and reduced how often the same person saw an ad by nearly 30%, enabling advertisers to benefit from three times more value from their ad spend.<\/p>\n<p>\n\u201cOur exclusive partnership with Roku is a giant leap for advertisers, bringing best-in-class planning, audience precision, and performance to TV advertising,\u201d<b> said<\/b><b>Paul Kotas, Senior Vice President, Amazon Ads<\/b>. \u201cThe collaboration enables agencies and brands that use Amazon DSP to benefit from greater efficiency and higher performance. We\u2019re removing the guesswork to provide advertisers with unprecedented capabilities and delivering performance in ways that simply weren&#8217;t possible before. By combining our technologies, advertisers can now drive full-funnel campaign outcomes\u2014from awareness through conversion\u2014while eliminating media waste across Amazon and Roku streaming audiences.\u201d<\/p>\n<p>\nThe integration utilizes a custom identity resolution service, allowing Amazon DSP to recognize logged-in viewers across the Roku OS and devices in the U.S. This exclusive capability enables advertisers to reach the same viewer deterministically across different streaming channels and devices, providing more accurate audience targeting and measurement than previously possible.<\/p>\n<p>\n\u201cFor years, Roku has been committed to delivering performance-driven, open, and interoperable solutions that provide visibility and accountability for advertisers. Our partnership with Amazon strengthens this mission, as Amazon DSP exemplifies these principles,\u201d <b>said Charlie Collier, President, Roku Media<\/b>. \u201cThis collaboration delivers a unified, future-ready solution at an unprecedented scale, one designed to drive measurable outcomes by unlocking performance across CTV. With nearly half of all TV streaming time in the U.S. happening on Roku, and the power and depth of Amazon in retail and beyond, together we\u2019re uniquely positioned to prove performance and differentiate DSP offerings for our shared advertisers and marketers.\u201d<\/p>\n<p>\nAs the most addressable platform for Roku\u2019s CTV activation, Amazon DSP now offers advertisers new exclusive advantages:<\/p>\n<ul class=\"bwlistdisc\">\n<li><b>Reach with more precision:<\/b> Authenticated reach across two of the largest CTV footprints, paired with Amazon\u2019s trillions of shopping, streaming, and browsing signals, helps brands more precisely reach their desired audiences and connect ads to consumer actions, such as purchases.\n<\/li>\n<li><b>Measurable results at every stage of the customer journey: <\/b>Combining data from ads served on the Roku platform with Amazon DSP insights shows exactly how ads drive outcomes across the funnel, providing a level of intelligence across Roku properties not offered by any other DSP.\n<\/li>\n<li><b>Effective control of ad frequency:<\/b> Amazon DSP can now recognize users across channels and devices to deliver the right number of ads\u2014eliminating wasted impressions while creating a better viewing experience.\n<\/li>\n<\/ul>\n<p>\nAmazon Ads offers full-funnel advertising solutions to help businesses of all sizes achieve their marketing goals at scale. Amazon DSP is a technology solution available to Amazon Ads customers, providing choice and flexibility to drive meaningful moments between brands and consumers. Amazon DSP leverages unique first-party insights paired with sophisticated clean room technology to bring advertisers and publishers closer together, increasing efficiency and improving performance. It leverages advanced AI to deliver impactful ads to relevant audiences through automation that streamlines campaign planning, buying, and measurement.<\/p>\n<p>\nThis partnership complements Roku\u2019s direct sales strategy and reinforces the company\u2019s commitment to working with a diverse range of partners, including DSPs, to maximize reach and performance for our clients.<\/p>\n<p>\nThe new solution will be available in the U.S. to all advertisers that use Amazon DSP by Q4 2025. To learn more about the Amazon DSP, visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fadvertising.amazon.com%2F&amp;esheet=54276372&amp;newsitemid=20250615384366&amp;lan=en-US&amp;anchor=https%3A%2F%2Fadvertising.amazon.com%2F&amp;index=1&amp;md5=967093c9f45515d1696cc9f32fa10d96\">https:\/\/advertising.amazon.com\/<\/a>.<\/p>\n<p><b>About Amazon Ads<\/b><\/p>\n<p>\nAmazon Ads offers full-funnel advertising solutions to help businesses of all sizes achieve their marketing goals at scale. Amazon Ads connects advertisers to highly relevant audiences through first-party insights; extensive reach across premium content like Prime Video, Twitch, and third-party publishers; the ability to connect and directly measure campaign tactics across awareness, consideration, and conversion; and generative AI to deliver appropriate creative at each step. Amazon Ads reaches a monthly ad-supported audience of 275 million+ customers across owned and operated properties in the U.S.<\/p>\n<p><b>About Roku, Inc.<\/b><\/p>\n<p>\nRoku pioneered streaming on TV. We connect users to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers with unique capabilities to engage consumers. Roku TV\u2122 models, Roku streaming players, and TV-related audio devices are available in various countries around the world through direct retail sales and\/or licensing arrangements with TV OEM brands. Roku-branded TVs and Roku Smart Home products are sold exclusively in the United States. Roku also operates The Roku Channel, the home of free and premium entertainment with exclusive access to Roku Originals, and the #2 app on our platform in the U.S. by streaming hours. The Roku Channel is available in the United States, Canada, Mexico, and the United Kingdom. Roku is headquartered in San Jose, Calif., U.S.A.<\/p>\n<p><i>This press release contains \u201cforward-looking\u201d statements that are based on our beliefs and assumptions and on information currently available to us on the date of this press release. Forward-looking statements may involve known and unknown risks, uncertainties and other factors that may cause our actual results, performance, or achievements to be materially different from those expressed or implied by the forward-looking statements. These statements include but are not limited to those related to the benefits of Amazon Ads and Roku\u2019s announced partnership, including the reach, features, capabilities and benefits of the integration; the timing of the availability of this integration and its features; and the features, benefits, and availability of the Roku platform. Except as required by law, we assume no obligation to update these forward-looking statements publicly, or to update the reasons actual results could differ materially from those anticipated in the forward-looking statements, even if new information becomes available in the future. Important factors that could cause our actual results to differ materially are detailed from time to time in the reports Roku, Inc. files with the Securities and Exchange Commission, including our Annual Report on Form 10-K and Quarterly reports on Form 10-Q. Copies of reports filed with the SEC are posted on Roku\u2019s website and are available from Roku without charge.<\/i><\/p>\n<p><i>Roku is a registered trademark, and Roku TV is a trademark of Roku, Inc. in the U.S. and in other countries.<\/i><\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20250615384366r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20250615384366\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20250615384366\/en\/<\/a><\/span><\/p>\n<p>\nErik Fairleigh<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:amazonadvertising-pr@amazon.com\">amazonadvertising-pr@amazon.com<br \/>\n<\/a><br \/>Amazon Ads<\/p>\n<p>\nKelli Raftery<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:kraftery@roku.com\">kraftery@roku.com<br \/>\n<\/a><br \/>Roku, Inc.<\/p>\n<p>\nSarah Saul<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:AdsPR@roku.com\">AdsPR@roku.com<br \/>\n<\/a><br \/>Roku, Inc.<\/p>\n<p><b>KEYWORDS:<\/b> United States North America New York<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Content Marketing Online Consumer Electronics Technology Carriers and Services Marketing Advertising Communications Apps\/Applications TV and Radio Artificial Intelligence Electronic Commerce Entertainment Digital Marketing Internet<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20250615384366\/en\/2498382\/3\/Roku_X_Amazon.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">Amazon Ads and Roku, Inc. announced a new integration that gives advertisers access to the largest authenticated CTV footprint in the U.S. exclusively through Amazon DSP.<\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20250615384366\/en\/839622\/3\/roku-logo_Purple.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Amazon Ads and Roku Announce Partnership Creating the Largest Authenticated CTV Footprint New exclusive partnership cements Amazon as Roku\u2019s most addressable DSP for CTV activation NEW YORK&#8211;(BUSINESS WIRE)&#8211; Today, Amazon Ads and Roku, Inc. (NASDAQ: ROKU) announced a new integration that gives advertisers access to the largest authenticated CTV footprint in the U.S. exclusively through Amazon DSP. The new collaboration delivers logged-in reach to an estimated 80M U.S. Connected TV (CTV) households, representing more than 80% of U.S. CTV households according to ComScore data. Unlocking an addressable CTV audience at such unprecedented scale will drive improved performance, planning, optimization, and measurement for all advertisers, further enabling CTV as a true performance solution. The exclusive partnership between two leaders in CTV &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/amazon-ads-and-roku-announce-partnership-creating-the-largest-authenticated-ctv-footprint\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Amazon Ads and Roku Announce Partnership Creating the Largest Authenticated CTV Footprint&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-860584","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Amazon Ads and Roku Announce Partnership Creating the Largest Authenticated CTV Footprint - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/amazon-ads-and-roku-announce-partnership-creating-the-largest-authenticated-ctv-footprint\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Amazon Ads and Roku Announce Partnership Creating the Largest Authenticated CTV Footprint - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Amazon Ads and Roku Announce Partnership Creating the Largest Authenticated CTV Footprint New exclusive partnership cements Amazon as Roku\u2019s most addressable DSP for CTV activation NEW YORK&#8211;(BUSINESS WIRE)&#8211; Today, Amazon Ads and Roku, Inc. (NASDAQ: ROKU) announced a new integration that gives advertisers access to the largest authenticated CTV footprint in the U.S. exclusively through Amazon DSP. The new collaboration delivers logged-in reach to an estimated 80M U.S. Connected TV (CTV) households, representing more than 80% of U.S. CTV households according to ComScore data. Unlocking an addressable CTV audience at such unprecedented scale will drive improved performance, planning, optimization, and measurement for all advertisers, further enabling CTV as a true performance solution. 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(NASDAQ: ROKU) announced a new integration that gives advertisers access to the largest authenticated CTV footprint in the U.S. exclusively through Amazon DSP. The new collaboration delivers logged-in reach to an estimated 80M U.S. Connected TV (CTV) households, representing more than 80% of U.S. CTV households according to ComScore data. Unlocking an addressable CTV audience at such unprecedented scale will drive improved performance, planning, optimization, and measurement for all advertisers, further enabling CTV as a true performance solution. 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