{"id":859561,"date":"2025-06-11T09:13:23","date_gmt":"2025-06-11T13:13:23","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/millennial-women-lean-into-investing-they-start-earlier-invest-across-more-asset-classes-and-carry-greater-confidence-than-previous-generations\/"},"modified":"2025-06-11T09:13:23","modified_gmt":"2025-06-11T13:13:23","slug":"millennial-women-lean-into-investing-they-start-earlier-invest-across-more-asset-classes-and-carry-greater-confidence-than-previous-generations","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/millennial-women-lean-into-investing-they-start-earlier-invest-across-more-asset-classes-and-carry-greater-confidence-than-previous-generations\/","title":{"rendered":"Millennial Women Lean Into Investing: They Start Earlier, Invest Across More Asset Classes and Carry Greater Confidence Than Previous Generations"},"content":{"rendered":"

<\/p>\n

Millennial Women Lean Into Investing: They Start Earlier, Invest Across More Asset Classes and Carry Greater Confidence Than Previous Generations<\/b><\/p>\n

WESTLAKE, Texas–(BUSINESS WIRE<\/a>)–
\nMillennial women are getting started with investing nearly a decade earlier than Boomer women, according to a new generational analysis of data from Charles Schwab\u2019s 2025 Women Investors Survey<\/a>. They are also investing in a broader and more complex range of asset classes, have greater confidence in their investment strategies, and are more likely to say they find investing fun and empowering than older generations.<\/p>\n

\nThe survey of 1,200 American women investors who are primary or joint financial decisionmakers in their households found that the average age that Millennial women started investing is 27, as compared to Gen Xers who started at 31 and Boomers at 36. Almost one-third (31%) of Millennial women investors say they feel very confident in their investing strategy while a quarter each of Gen X women (26%) and Boomer women (26%) say the same.<\/p>\n

\nMillennial women have come to investing with different motivations and drivers than previous generations, according to the survey. Less than half (47%) started primarily to save for retirement whereas large majorities of Gen Xers (62%) and Boomers (77%) cite retirement as their primary reason for getting started. Millennial women are more likely than older generations to say they got interested on their own or because they wanted to learn.<\/p>\n\n\n\n\n\n\n\n
\n

Why did you start investing?<\/b><\/p>\n<\/td>\n

\n

Millennial women investors<\/b><\/p>\n<\/td>\n

\n

Gen X women investors<\/b><\/p>\n<\/td>\n

\n

Boomer women investors<\/b><\/p>\n<\/td>\n<\/tr>\n

\n

\nTo save for retirement<\/p>\n<\/td>\n

\n

\n47%<\/p>\n<\/td>\n

\n

\n62%<\/p>\n<\/td>\n

\n

\n77%<\/p>\n<\/td>\n<\/tr>\n

\n

\nI became interested on my own<\/p>\n<\/td>\n

\n

\n40%<\/p>\n<\/td>\n

\n

\n34%<\/p>\n<\/td>\n

\n

\n27%<\/p>\n<\/td>\n<\/tr>\n

\n

\nI became eligible for an employer-sponsored retirement account (e.g., 401(k), 403(b) or 457)<\/p>\n<\/td>\n

\n

\n40%<\/p>\n<\/td>\n

\n

\n45%<\/p>\n<\/td>\n

\n

\n50%<\/p>\n<\/td>\n<\/tr>\n

\n

\nTo learn how to invest<\/p>\n<\/td>\n

\n

\n36%<\/p>\n<\/td>\n

\n

\n23%<\/p>\n<\/td>\n

\n

\n11%<\/p>\n<\/td>\n<\/tr>\n

\n

\nFor fun<\/p>\n<\/td>\n

\n

\n12%<\/p>\n<\/td>\n

\n

\n8%<\/p>\n<\/td>\n

\n

\n4%<\/p>\n<\/td>\n<\/tr>\n<\/table>\n

\nAdditionally, significantly higher numbers of Millennial women say they enjoy investing and that it gives them a feeling of empowerment. Millennial women are also more likely than older generations to see themselves as \u201cinvestors\u201d and \u201ctraders.\u201d<\/p>\n\n\n\n\n\n\n
\n

\n\u00a0<\/p>\n<\/td>\n

\n

Millennial women investors<\/b><\/p>\n<\/td>\n

\n

Gen X women investors<\/b><\/p>\n<\/td>\n

\n

Boomer women investors<\/b><\/p>\n<\/td>\n<\/tr>\n

\n

\nEnjoy investing (strongly agree)<\/p>\n<\/td>\n

\n

\n51%<\/p>\n<\/td>\n

\n

\n39%<\/p>\n<\/td>\n

\n

\n18%<\/p>\n<\/td>\n<\/tr>\n

\n

\nFeeling of empowerment (strongly agree)<\/p>\n<\/td>\n

\n

\n56%<\/p>\n<\/td>\n

\n

\n48%<\/p>\n<\/td>\n

\n

\n28%<\/p>\n<\/td>\n<\/tr>\n

\n

\nConsider myself an investor<\/p>\n<\/td>\n

\n

\n73%<\/p>\n<\/td>\n

\n

\n61%<\/p>\n<\/td>\n

\n

\n47%<\/p>\n<\/td>\n<\/tr>\n

\n

\nConsider myself a trader<\/p>\n<\/td>\n

\n

\n37%<\/p>\n<\/td>\n

\n

\n23%<\/p>\n<\/td>\n

\n

\n11%<\/p>\n<\/td>\n<\/tr>\n<\/table>\n

\n“These really positive shifts with young women investors mirror what we see in our day-to-day work with clients,\u201d said Jeannie Bidner, Head of Schwab\u2019s Branch Network, overseeing the firm\u2019s nearly 400 branch locations across 48 states. \u201cWomen are coming to the table earlier, more prepared, and asking deeper questions, which lead to more meaningful and personalized financial planning conversations. From day one, Schwab\u2019s mission has been about empowering more people to get invested and reach their financial goals by removing barriers and providing access to products, education and services. We\u2019re thrilled to see younger women own the role of investor with confidence and are excited to support them in shaping their futures.\u201d<\/p>\n

Doing it their way<\/b><\/p>\n

\nThe survey finds that Millennial women are more likely to embrace a broader and more complex range of investments beyond more traditional stocks and bonds, including cryptocurrencies, options or futures, and alternative investments.<\/p>\n\n\n\n\n\n
\n

Currently or have previously owned<\/b><\/p>\n<\/td>\n

\n

Millennial women investors<\/b><\/p>\n<\/td>\n

\n

Gen X women investors<\/b><\/p>\n<\/td>\n

\n

Boomer women investors<\/b><\/p>\n<\/td>\n<\/tr>\n

\n

\nCryptocurrencies<\/p>\n<\/td>\n

\n

\n51%<\/p>\n<\/td>\n

\n

\n31%<\/p>\n<\/td>\n

\n

\n7%<\/p>\n<\/td>\n<\/tr>\n

\n

\nOptions or futures<\/p>\n<\/td>\n

\n

\n28%<\/p>\n<\/td>\n

\n

\n19%<\/p>\n<\/td>\n

\n

\n10%<\/p>\n<\/td>\n<\/tr>\n

\n

\nAlternative investments<\/p>\n<\/td>\n

\n

\n24%<\/p>\n<\/td>\n

\n

\n20%<\/p>\n<\/td>\n

\n

\n8%<\/p>\n<\/td>\n<\/tr>\n<\/table>\n

\nWhen it comes to their strengths as investors, all women investors point to their patience and discipline, but Millennial women notably also highlight their strategic planning skills and open-mindedness.<\/p>\n\n\n\n\n\n\n\n\n
\n

Greatest investing strengths<\/b><\/p>\n<\/td>\n

\n

Millennial women investors<\/b><\/p>\n<\/td>\n

\n

Gen X women investors<\/b><\/p>\n<\/td>\n

\n

Boomer women investors<\/b><\/p>\n<\/td>\n<\/tr>\n

\n

\nPatience<\/p>\n<\/td>\n

\n

\n47%<\/p>\n<\/td>\n

\n

\n50%<\/p>\n<\/td>\n

\n

\n56%<\/p>\n<\/td>\n<\/tr>\n

\n

\nDiscipline<\/p>\n<\/td>\n

\n

\n39%<\/p>\n<\/td>\n

\n

\n48%<\/p>\n<\/td>\n

\n

\n49%<\/p>\n<\/td>\n<\/tr>\n

\n

\nPlanning\/Strategy<\/p>\n<\/td>\n

\n

\n37%<\/p>\n<\/td>\n

\n

\n32%<\/p>\n<\/td>\n

\n

\n22%<\/p>\n<\/td>\n<\/tr>\n

\n

\nOpen-mindedness<\/p>\n<\/td>\n

\n

\n35%<\/p>\n<\/td>\n

\n

\n31%<\/p>\n<\/td>\n

\n

\n20%<\/p>\n<\/td>\n<\/tr>\n

\n

\nKnowledge<\/p>\n<\/td>\n

\n

\n26%<\/p>\n<\/td>\n

\n

\n20%<\/p>\n<\/td>\n

\n

\n12%<\/p>\n<\/td>\n<\/tr>\n

\n

\nCuriosity<\/p>\n<\/td>\n

\n

\n21%<\/p>\n<\/td>\n

\n

\n18%<\/p>\n<\/td>\n

\n

\n9%<\/p>\n<\/td>\n<\/tr>\n<\/table>\n

\n\u201cYounger women investors are off to a good start when it comes to embracing core investing principles like patience and discipline, though there is room for them to continue to strengthen those important characteristics, which often comes with time and experience,\u201d said Bidner. \u201cWhat\u2019s interesting, is that younger women investors are more likely than older peers to be focused on building their base of knowledge and thinking through their plan and the options that are out there. It speaks to the heightened level of engagement we see among Millennial women and the importance of investing and financial education and resources \u2013 a big focus for Schwab.\u201d<\/p>\n

A community-driven approach<\/b><\/p>\n

\nWhile knowledge sharing and tapping their communities to discuss finances is important to women investors across generations, it stands out as a core part of the investing experience for Millennial women, the survey finds. In fact, nearly twice as many Millennial women investors say they participated in an investment club or community when they first started investing than prior generations. Millennial women investors are also the most likely of those surveyed to see financial conversations as a way to build closer relationships. More than a quarter frequently discuss financial information or advice with others and are more likely to do so with their friends than older generations. They are also more likely to go to friends or leverage social media for financial information, research and advice.<\/p>\n\n\n\n\n\n\n\n\n
\n

\n\u00a0<\/p>\n<\/td>\n

\n

Millennial women investors<\/b><\/p>\n<\/td>\n

\n

Gen X women investors<\/b><\/p>\n<\/td>\n

\n

Boomer women investors<\/b><\/p>\n<\/td>\n<\/tr>\n

\n

\nParticipated in an investment community, club or group when first started investing<\/p>\n<\/td>\n

\n

\n16%<\/p>\n<\/td>\n

\n

\n8%<\/p>\n<\/td>\n

\n

\n8%<\/p>\n<\/td>\n<\/tr>\n

\n

\nDiscuss financial information and advice as a way to build closer relationships and community<\/p>\n<\/td>\n

\n

\n31%<\/p>\n<\/td>\n

\n

\n20%<\/p>\n<\/td>\n

\n

\n7%<\/p>\n<\/td>\n<\/tr>\n

\n

\nDiscuss financial information or advice frequently with others<\/p>\n<\/td>\n

\n

\n29%<\/p>\n<\/td>\n

\n

\n17%<\/p>\n<\/td>\n

\n

\n8%<\/p>\n<\/td>\n<\/tr>\n

\n

\nDiscuss financial information with friends<\/p>\n<\/td>\n

\n

\n62%<\/p>\n<\/td>\n

\n

\n53%<\/p>\n<\/td>\n

\n

\n47%<\/p>\n<\/td>\n<\/tr>\n

\n

\nGo to friends for financial information, research and advice<\/p>\n<\/td>\n

\n

\n31%<\/p>\n<\/td>\n

\n

\n22%<\/p>\n<\/td>\n

\n

\n13%<\/p>\n<\/td>\n<\/tr>\n

\n

\nGo to social media for financial information, research and advice<\/p>\n<\/td>\n

\n

\n42%<\/p>\n<\/td>\n

\n

\n30%<\/p>\n<\/td>\n

\n

\n6%<\/p>\n<\/td>\n<\/tr>\n<\/table>\n

\n\u201cAt Schwab, we believe that investing is key to financial freedom, and we are constantly working to engage people across generations to help them unlock the power of investing \u2013 but on their own terms. The way that Millennial women are making investing their own and creating a network effect by sharing their learnings is an important emerging trend, and we\u2019re excited to support them in that effort,\u201d said Bidner.<\/p>\n

\nTo learn more about how Schwab serves women investors, from those just starting out to those with decades of experience, visit Schwab.com\/women-in-investing<\/a>.<\/p>\n

About the Schwab Women Investors Survey<\/b><\/p>\n

\nThe online survey was conducted by Logica Research from January 7, 2025, to January 23, 2025, among a national sample of 1,200 women investors in the United States, aged 21+, with at least $5,000 in investable assets and who are primary or joint financial decisionmakers in their households. Detailed results can be found here<\/a>.<\/p>\n

Disclosures<\/b><\/p>\n

\n\u200bThe information provided here is for general informational purposes only and should not be considered an individualized recommendation or personalized investment advice. All expressions of opinion are subject to changes without notice in reaction to shifting market, economic, and geopolitical conditions.<\/p>\n

\nData herein is obtained from what are considered reliable sources; however, its accuracy, completeness, or reliability cannot be guaranteed. Supporting documentation for any claims or statistical information is available upon request.<\/p>\n

\nInvesting involves risk, including loss of principal.<\/p>\n

About Charles Schwab<\/b><\/p>\n

\nAt Charles Schwab we believe in the power of investing to help individuals create a better tomorrow. We have a history of challenging the status quo in our industry, innovating in ways that benefit investors and the advisors and employers who serve them, and championing our clients\u2019 goals with passion and integrity.<\/p>\n

\nThe Charles Schwab Corporation (NYSE: SCHW) is a leading provider of financial services, with 37.0 million active brokerage accounts, 5.5 million workplace plan participant accounts, 2.1 million banking accounts, and $9.93 trillion in client assets as of March 31, 2025. Through its operating subsidiaries, the company provides a full range of wealth management, securities brokerage, banking, asset management, custody, and financial advisory services to individual investors and independent investment advisors. Its broker-dealer subsidiary, Charles Schwab & Co., Inc. (member SIPC, https:\/\/www.sipc.org<\/a>), and its affiliates offer a complete range of investment services and products including an extensive selection of mutual funds; financial planning and investment advice; retirement plan and equity compensation plan services; referrals to independent, fee-based investment advisors; and custodial, operational and trading support for independent, fee-based investment advisors through Schwab Advisor Services. Its primary banking subsidiary, Charles Schwab Bank, SSB (member FDIC and an Equal Housing Lender), provides banking and lending services and products.<\/p>\n

\nMore information is available at https:\/\/www.aboutschwab.com<\/a>. Follow us on X<\/a>, Facebook<\/a>, YouTube<\/a> and LinkedIn<\/a>.<\/p>\n

\n(0625-ZNC4)<\/p>\n

\"\"<\/p>\n

View source version on businesswire.com: <\/span>https:\/\/www.businesswire.com\/news\/home\/20250611383082\/en\/<\/a><\/span><\/p>\n

\nHibah Shariff
\n
Charles Schwab
\n
415-667-0507
\n
hibah.shariff@schwab.com<\/a><\/p>\n

KEYWORDS:<\/b> United States North America Texas<\/p>\n

INDUSTRY KEYWORDS:<\/b> Professional Services Consumer Women Millennials Finance Banking Personal Finance<\/p>\n

MEDIA:<\/b><\/p>\n\n\n\n\n
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Millennial Women Lean Into Investing: They Start Earlier, Invest Across More Asset Classes and Carry Greater Confidence Than Previous Generations WESTLAKE, Texas–(BUSINESS WIRE)– Millennial women are getting started with investing nearly a decade earlier than Boomer women, according to a new generational analysis of data from Charles Schwab\u2019s 2025 Women Investors Survey. They are also investing in a broader and more complex range of asset classes, have greater confidence in their investment strategies, and are more likely to say they find investing fun and empowering than older generations. The survey of 1,200 American women investors who are primary or joint financial decisionmakers in their households found that the average age that Millennial women started investing is 27, as compared to … <\/p>\n

Continue reading “Millennial Women Lean Into Investing: They Start Earlier, Invest Across More Asset Classes and Carry Greater Confidence Than Previous Generations”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-859561","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nMillennial Women Lean Into Investing: They Start Earlier, Invest Across More Asset Classes and Carry Greater Confidence Than Previous Generations - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/millennial-women-lean-into-investing-they-start-earlier-invest-across-more-asset-classes-and-carry-greater-confidence-than-previous-generations\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Millennial Women Lean Into Investing: They Start Earlier, Invest Across More Asset Classes and Carry Greater Confidence Than Previous Generations - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Millennial Women Lean Into Investing: They Start Earlier, Invest Across More Asset Classes and Carry Greater Confidence Than Previous Generations WESTLAKE, Texas–(BUSINESS WIRE)– Millennial women are getting started with investing nearly a decade earlier than Boomer women, according to a new generational analysis of data from Charles Schwab\u2019s 2025 Women Investors Survey. They are also investing in a broader and more complex range of asset classes, have greater confidence in their investment strategies, and are more likely to say they find investing fun and empowering than older generations. The survey of 1,200 American women investors who are primary or joint financial decisionmakers in their households found that the average age that Millennial women started investing is 27, as compared to … Continue reading "Millennial Women Lean Into Investing: They Start Earlier, Invest Across More Asset Classes and Carry Greater Confidence Than Previous Generations"\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/millennial-women-lean-into-investing-they-start-earlier-invest-across-more-asset-classes-and-carry-greater-confidence-than-previous-generations\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-11T13:13:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&sty=20250611383082r1&sid=flmnd&distro=nx&lang=en\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/millennial-women-lean-into-investing-they-start-earlier-invest-across-more-asset-classes-and-carry-greater-confidence-than-previous-generations\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/millennial-women-lean-into-investing-they-start-earlier-invest-across-more-asset-classes-and-carry-greater-confidence-than-previous-generations\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Millennial Women Lean Into Investing: They Start Earlier, Invest Across More Asset Classes and Carry Greater Confidence Than Previous Generations\",\"datePublished\":\"2025-06-11T13:13:23+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/millennial-women-lean-into-investing-they-start-earlier-invest-across-more-asset-classes-and-carry-greater-confidence-than-previous-generations\\\/\"},\"wordCount\":1369,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/millennial-women-lean-into-investing-they-start-earlier-invest-across-more-asset-classes-and-carry-greater-confidence-than-previous-generations\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cts.businesswire.com\\\/ct\\\/CT?id=bwnews&sty=20250611383082r1&sid=flmnd&distro=nx&lang=en\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/millennial-women-lean-into-investing-they-start-earlier-invest-across-more-asset-classes-and-carry-greater-confidence-than-previous-generations\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/millennial-women-lean-into-investing-they-start-earlier-invest-across-more-asset-classes-and-carry-greater-confidence-than-previous-generations\\\/\",\"name\":\"Millennial Women Lean Into Investing: They Start Earlier, Invest Across More Asset Classes and Carry Greater Confidence Than Previous Generations - 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