{"id":859455,"date":"2025-06-11T08:06:52","date_gmt":"2025-06-11T12:06:52","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/meltwater-and-8x8-partner-to-elevate-customer-support-through-social-intelligence\/"},"modified":"2025-06-11T08:06:52","modified_gmt":"2025-06-11T12:06:52","slug":"meltwater-and-8x8-partner-to-elevate-customer-support-through-social-intelligence","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/meltwater-and-8x8-partner-to-elevate-customer-support-through-social-intelligence\/","title":{"rendered":"Meltwater and 8&#215;8 partner to elevate customer support through social intelligence"},"content":{"rendered":"<div class=\"mw_release\">\n<p>SAN FRANCISCO, June  11, 2025  (GLOBE NEWSWIRE) &#8212; <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=FOChQl0WbEUKc-zHiSedLveE3miy812f_ZNAfGGe-JVVnazCNM4dP65m6xz1O2yB90fvz1yXQXKGDXxhT1QStA==\" rel=\"nofollow\" target=\"_blank\"><u>Meltwater<\/u><\/a>, a global leader in media, social and consumer intelligence, today announces a partnership with <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=GpwPDO47ueF0oQWFK-XBx44Qa5XKKrs3pmImJbl160uEL0cO6VIp5Nh4vf3wopsOsIzYfzPaoqasULjG8OlVJQ==\" rel=\"nofollow\" target=\"_blank\">8&#215;8, Inc.<\/a> (NASDAQ: EGHT) through the <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=CYYMSAcanDkocXHQUqZmHW0y2VE6u3a6oTO46uu9mroVBvXxRvj1JWkbw1lJh2u6-A5TYSw13wQjd-IzkdnJQ774u3tc7Wm0rZ2NHXZ80LLXPqcRmqxVBLOoaS_avYwZ5gaAFiczB2zypOKiIe-EsOkkN_EyrNTvOFkzaqOL3KY=\" rel=\"nofollow\" target=\"_blank\"><u>8&#215;8 Technology Partner Ecosystem<\/u><\/a>, empowering businesses to connect with customers through social media more efficiently, enhance service operations, and deliver superior customer experiences.<\/p>\n<p>8&#215;8<sup>\u00ae<\/sup> is the industry&#8217;s most integrated platform provider for CX, which combines Contact Center, Unified Communication and CPaaS solutions, and supports enterprise organizations around the world with its suite of CX solutions. With Meltwater\u2019s social insights available directly within 8&#215;8 Contact Center\u2122, 8&#215;8 customers can now utilize social media as a customer care and engagement channel. Social media is a critical channel for customer engagement, but many contact centers lack the necessary tools to monitor and analyze the vast volume of customer interactions happening online. This new solution with 8&#215;8 addresses this gap, equipping teams with the tools needed to make sense of the ever-growing mountain of social data.<\/p>\n<p>By leveraging Meltwater\u2019s industry leading dataset, which processes more than 1 billion pieces of content daily and transforms them into actionable insights, teams can respond to inquiries faster, identify emerging risks, and extend their reach to underserved audiences, enhancing the overall customer experience.<\/p>\n<p>Key benefits of the integration include:<\/p>\n<ul type=\"disc\">\n<li>\n          <strong>Advanced and configurable filtering:<\/strong> Use advanced keyword filtering to surface the most relevant and actionable social media conversations \u2013 such as @mentions and direct messages \u2013 and seamlessly route them to existing 8&#215;8 Contact Center agent queues, just like any other channel.<\/li>\n<li>\n          <strong>Elevated customer experience across social channels: <\/strong>Enable faster, personalized responses and consistent engagement across platforms.<\/li>\n<li>\n          <strong>Streamlined agent workflows:<\/strong> Unify social and support channels to reduce app switching and improve resolution times.<\/li>\n<li>\n          <strong>Boosted brand reputation and loyalty: <\/strong>Identify negative sentiment early, respond quickly, and amplify praise to elevate customer experience and strengthen customer trust.<\/li>\n<\/ul>\n<p>\u201cToday\u2019s customers expect fast personalized responses, especially on social media. When mentions go unanswered or replies are delayed, it doesn\u2019t just mean missed opportunities, it can erode trust and damage brand reputation,\u201d said Doug Balut, Senior Vice President of Global Alliances and Partnerships at Meltwater. \u201cThis partnership brings together two industry leaders to empower brands with real-time insights they need to understand customer sentiment, anticipate issues, and respond with agility to improve the customer experience.\u201d<\/p>\n<p>\u201cSocial media has become a vital channel for customer engagement, yet many contact centers still struggle to support it effectively,\u201d said Victor Belfor, Global Vice President, Business Development and Strategic Partnerships at 8&#215;8, Inc. \u201cWe chose to partner with Meltwater because we believe it\u2019s one of the most powerful social listening platforms in the market. Together, we\u2019re helping organizations stay connected with their customers by delivering best-in-class technology from a single, trusted provider.\u201d<\/p>\n<p>The integration between 8&#215;8 and Meltwater reflects the core strength of the 8&#215;8 Technology Partner Ecosystem: delivering powerful, proven technologies without compromising the simplicity and reliability of a single-source solution. Joint customers benefit from a seamless, deeply integrated experience that feels native to the 8&#215;8 platform, while still gaining access to cutting-edge capabilities helping businesses streamline operations, reduce total cost of ownership (TCO), and avoid the pitfalls of fragmented tech stacks.<\/p>\n<p>\n        <strong>For more information, please contact:<\/strong><br \/>\n        <br \/>Stacy Slayden<br \/><a href=\"https:\/\/www.globenewswire.com\/Tracker?data=GQ0MDYG-jATQlSPm7UkMNd6r9wzsV3z5OQYqs0vmWn9iZFFaQAIcU1_CQXUcH_ri3akEpiOqSeldxFsi_xqProhUWTaOKsuqWd1zuQlrrPo=\" rel=\"nofollow\" target=\"_blank\"><u>pr@meltwater.com<\/u><\/a><\/p>\n<p>\n        <strong>About Meltwater <\/strong><br \/>\n        <br \/>\n        <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=FOChQl0WbEUKc-zHiSedLuk0yGS8CvzwP1rpzUb2qu5A0wJfRCCEaVFazxKSZAHv9lLCwZ4ijsYQNwueRve0Yw==\" rel=\"nofollow\" target=\"_blank\"><br \/>\n          <u>Meltwater<\/u><br \/>\n        <\/a> empowers companies with solutions that span media, social and consumer intelligence. By analyzing ~1 billion pieces of content daily and transforming them into vital insights, Meltwater unlocks the competitive edge to drive results. With 27,000 global customers, 50 offices across six continents, and 2,200 employees, Meltwater is the industry partner for global brands making an impact. Learn more at <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=1yzDObQwJWy8ENLBmRK3mEaY6HHjcqUmAEsFZ__7d0lG1h2VFu7xQYlL4wXKjvizBFX8nmvSWtw6qgUAJv4IqA==\" rel=\"nofollow\" target=\"_blank\"><u>meltwater.com<\/u><\/a>.<\/p>\n<p>\n        <strong>About 8&#215;8 Inc.<\/strong><br \/>\n        <br \/>8&#215;8, Inc. (NASDAQ: EGHT) connects people and organizations through seamless communication on the industry&#8217;s most integrated platform for Customer Experience\u2014combining Contact Center, Unified Communication, and CPaaS solutions. The 8&#215;8<sup>\u00ae<\/sup> Platform for CX integrates AI at every level to enable personalized customer journeys, drive operational excellence and insights, and facilitate team collaboration. We help customer experience and IT leaders become the heartbeat of their organizations, empowering them to unlock the potential of every interaction. For additional information, visit <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=YaoD8cOsOIxBjECiHPIfm2PfqByz5pKuCUYWSrKWzjw5ThvW6YjX8hr2JIaMYyfp_eTazEHvuHUE2Sa2XDWfqA==\" rel=\"nofollow\" target=\"_blank\"><u>www.8&#215;8.com<\/u><\/a>, or follow 8&#215;8 on <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=cplPQ3M3VkVZcbuuldqJBq0ibZbaQVyF4cY-4dQfKcLnGwn1YZcekGNsiQt7B9chA81R-I7qhQFtgBJipjZCokP18jc-G1Wdy5UfUUEcku0=\" rel=\"nofollow\" target=\"_blank\"><u>LinkedIn<\/u><\/a>, <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=j4dTUsvQCMtB_e4oboZSfERmpjBqL4JkDMY8_wA0xg2JITOOGj49W0jYoQEMjF-_rGUOvJNWqrFxEw3oSKRO1A==\" rel=\"nofollow\" target=\"_blank\"><u>X<\/u><\/a>, and <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=hpN9bdoPeJ1IOzKLCD5o4CKb0ZjFJkm8CuwL4BontwXztdBhW4BHztPK1W-2cQJsYxdx3kNOj91z6UyJ1pf5f-Oe1KrvVJQ88xSo_RqnLI4=\" rel=\"nofollow\" target=\"_blank\"><u>Facebook<\/u><\/a>. 8&#215;8 and associated logos and marks are trademarks of 8&#215;8, Inc. All rights reserved.<\/p>\n<p>      <img decoding=\"async\" alt=\"\" class=\"__GNW8366DE3E__IMG\" src=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=OTQ2Njc0NCM2OTg1NDcxIzUwMDAyNTU1Nw==\" \/><br \/>\n      <br \/>\n      <img decoding=\"async\" alt=\"\" src=\"https:\/\/ml.globenewswire.com\/media\/ZTZiYmRmN2UtMzUzMi00YzZhLWEyMTAtOWRiYzgzOWUzYjAwLTUwMDAyNTU1Ny0yMDI1LTA2LTExLWVu\/tiny\/Meltwater.png\" \/>\n    <\/div>\n<div class=\"mw_contactinfo\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>SAN FRANCISCO, June 11, 2025 (GLOBE NEWSWIRE) &#8212; Meltwater, a global leader in media, social and consumer intelligence, today announces a partnership with 8&#215;8, Inc. (NASDAQ: EGHT) through the 8&#215;8 Technology Partner Ecosystem, empowering businesses to connect with customers through social media more efficiently, enhance service operations, and deliver superior customer experiences. 8&#215;8\u00ae is the industry&#8217;s most integrated platform provider for CX, which combines Contact Center, Unified Communication and CPaaS solutions, and supports enterprise organizations around the world with its suite of CX solutions. With Meltwater\u2019s social insights available directly within 8&#215;8 Contact Center\u2122, 8&#215;8 customers can now utilize social media as a customer care and engagement channel. Social media is a critical channel for customer engagement, but many contact &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/meltwater-and-8x8-partner-to-elevate-customer-support-through-social-intelligence\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Meltwater and 8&#215;8 partner to elevate customer support through social intelligence&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-859455","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Meltwater and 8x8 partner to elevate customer support through social intelligence - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/meltwater-and-8x8-partner-to-elevate-customer-support-through-social-intelligence\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Meltwater and 8x8 partner to elevate customer support through social intelligence - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"SAN FRANCISCO, June 11, 2025 (GLOBE NEWSWIRE) &#8212; Meltwater, a global leader in media, social and consumer intelligence, today announces a partnership with 8&#215;8, Inc. (NASDAQ: EGHT) through the 8&#215;8 Technology Partner Ecosystem, empowering businesses to connect with customers through social media more efficiently, enhance service operations, and deliver superior customer experiences. 8&#215;8\u00ae is the industry&#8217;s most integrated platform provider for CX, which combines Contact Center, Unified Communication and CPaaS solutions, and supports enterprise organizations around the world with its suite of CX solutions. With Meltwater\u2019s social insights available directly within 8&#215;8 Contact Center\u2122, 8&#215;8 customers can now utilize social media as a customer care and engagement channel. 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(NASDAQ: EGHT) through the 8&#215;8 Technology Partner Ecosystem, empowering businesses to connect with customers through social media more efficiently, enhance service operations, and deliver superior customer experiences. 8&#215;8\u00ae is the industry&#8217;s most integrated platform provider for CX, which combines Contact Center, Unified Communication and CPaaS solutions, and supports enterprise organizations around the world with its suite of CX solutions. With Meltwater\u2019s social insights available directly within 8&#215;8 Contact Center\u2122, 8&#215;8 customers can now utilize social media as a customer care and engagement channel. Social media is a critical channel for customer engagement, but many contact &hellip; Continue reading \"Meltwater and 8&#215;8 partner to elevate customer support through social intelligence\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/meltwater-and-8x8-partner-to-elevate-customer-support-through-social-intelligence\/","og_site_name":"Market Newsdesk","article_published_time":"2025-06-11T12:06:52+00:00","og_image":[{"url":"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=OTQ2Njc0NCM2OTg1NDcxIzUwMDAyNTU1Nw==","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/meltwater-and-8x8-partner-to-elevate-customer-support-through-social-intelligence\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/meltwater-and-8x8-partner-to-elevate-customer-support-through-social-intelligence\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"Meltwater and 8&#215;8 partner to elevate customer support through social intelligence","datePublished":"2025-06-11T12:06:52+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/meltwater-and-8x8-partner-to-elevate-customer-support-through-social-intelligence\/"},"wordCount":712,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/meltwater-and-8x8-partner-to-elevate-customer-support-through-social-intelligence\/#primaryimage"},"thumbnailUrl":"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=OTQ2Njc0NCM2OTg1NDcxIzUwMDAyNTU1Nw==","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/meltwater-and-8x8-partner-to-elevate-customer-support-through-social-intelligence\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/meltwater-and-8x8-partner-to-elevate-customer-support-through-social-intelligence\/","name":"Meltwater and 8x8 partner to elevate customer support through social intelligence - 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