{"id":859435,"date":"2025-06-11T08:04:25","date_gmt":"2025-06-11T12:04:25","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/new-unity-audience-hub-doubles-engagement-for-brand-campaigns-unlocking-privacy-first-advertising-across-mobile-and-ctv\/"},"modified":"2025-06-11T08:04:25","modified_gmt":"2025-06-11T12:04:25","slug":"new-unity-audience-hub-doubles-engagement-for-brand-campaigns-unlocking-privacy-first-advertising-across-mobile-and-ctv","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/new-unity-audience-hub-doubles-engagement-for-brand-campaigns-unlocking-privacy-first-advertising-across-mobile-and-ctv\/","title":{"rendered":"New Unity Audience Hub Doubles Engagement for Brand Campaigns, Unlocking Privacy-First Advertising Across Mobile and CTV"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>New Unity Audience Hub Doubles Engagement for Brand Campaigns, Unlocking Privacy-First Advertising Across Mobile and CTV<\/b><\/p>\n<p class=\"bwalignc\"><i>Initial campaigns see a 103.6% lift in engagement rate, helping marketers reach target audiences more effectively while boosting ad performance for developers<\/i><\/p>\n<p>SAN FRANCISCO&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.unity3d.com&amp;esheet=54272265&amp;newsitemid=20250611725698&amp;lan=en-US&amp;anchor=Unity&amp;index=1&amp;md5=f41b8e36090faa8b1f156711f8a275e4\">Unity<\/a> (NYSE: U), the leading platform to create and grow games and interactive experiences, today announced the launch of the Unity Audience Hub. The Audience Hub blends federated, privacy-first insights from Unity\u2019s ads ecosystem with trusted third-party data sources to deliver curated, high-intent audiences to brand marketers. It optimizes for combined audience intelligence without compromising data privacy. In initial beta testing, brands have experienced a 102.6% increase in click-through-rate and a 103.6% uplift in engagement overall, demonstrating the power of the Audience Hub in reaching highly relevant audiences and matching them with media inventory.<\/p>\n<p>\n\u201cAt WPP Media, we\u2019re always looking for ways to connect with potential customers in a more relevant and engaging way,\u201d said Pete Basgen, Global Gaming &amp; Esports Lead at Wavemaker, a WPP Media Brand. \u201cLeveraging the Unity Audience Hub allows us to unlock valuable gaming insights and activation opportunities for our clients.\u201d<\/p>\n<p>\nThe Audience Hub is powered by Optable, and is launching with Experian as an initial third-party data partner. Marketers can build custom audiences and then activate those audiences within Unity&#8217;s mobile app and game inventory\u2014and beyond on channels like CTV, through a partnership with Roku.<\/p>\n<p>\n\u201cExperian\u2019s 2,400+ audiences help brands precisely identify and engage the high-value gaming audiences that power Unity\u2019s ecosystem,\u201d said Crystal Jacques, Vice President of Enterprise Partnerships at Experian. \u201cBy integrating our audience insights with the Unity Audience Hub, marketers can refine their user acquisition strategies, reach targeted audiences across mobile, web, and CTV, and drive performance\u2014all in a privacy-first manner.\u201d<\/p>\n<p>\n&#8220;Roku is thrilled to partner with Unity to unlock more performance efficiencies for advertisers,\u201d said Lindsay Pullins, Director, Head of Business Development &amp; Partnerships, Commerce and Performance at Roku. \u201cGaming now commands a large share of consumer time and attention, and Unity understands these audiences. Unity marketers can reach more relevant streamers on Roku, the #1 TV streaming platform in the U.S.*&#8221;<\/p>\n<p>\n&#8220;With the Unity Audience Hub we&#8217;re significantly expanding our offering for programmatic advertisers, giving them a powerful, privacy-first way to understand and reach their audiences like never before,&#8221; said Alex Blum, COO at Unity. &#8220;By combining curated audience insights with enriched targeting, omnichannel reach, and partnerships with industry leaders like Roku and Experian, we&#8217;re making it easier for brands to maximize performance and drive measurable results across mobile, web, and CTV.\u201d<\/p>\n<p>\nThe Unity Audience Hub is now available to marketers in the U.S. and Canada, with global access coming soon.<\/p>\n<p><b>About Unity<\/b><\/p>\n<p>\nUnity [NYSE: U] offers a suite of tools to create, market, and grow games and interactive experiences across all major platforms from mobile, PC, and console, to extended reality. For more information, visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Funity.com%2F&amp;esheet=54272265&amp;newsitemid=20250611725698&amp;lan=en-US&amp;anchor=Unity.com&amp;index=2&amp;md5=466ab6c7880ebbf91515757f7bd8f0ca\">Unity.com<\/a>.<\/p>\n<p><b>Forward-Looking Statements<\/b><\/p>\n<p>\nThis publication contains \u201cforward-looking statements,\u201d as that term is defined under federal securities laws, including, in particular, statements about Unity&#8217;s plans, strategies and objectives. The words \u201cbelieve,\u201d \u201cmay,\u201d \u201cwill,\u201d \u201cestimate,\u201d \u201ccontinue,\u201d \u201cintend,\u201d \u201cexpect,\u201d \u201cplan,\u201d \u201cproject,\u201d and similar expressions are intended to identify forward-looking statements. These forward-looking statements are subject to risks, uncertainties, and assumptions. If the risks materialize or assumptions prove incorrect, actual results could differ materially from the results implied by these forward-looking statements. Further information on these and additional risks that could affect Unity\u2019s results is included in our filings with the Securities and Exchange Commission (SEC) which are available on the Unity Investor Relations website. Statements herein speak only as of the date of this release, and Unity assumes no obligation to, and does not currently intend to, update any such forward-looking statements after the date of this publication except as required by law.<\/p>\n<p><i>*By hours streamed (Hypothesis Group: Dec 2024)<\/i><\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20250611725698r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20250611725698\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20250611725698\/en\/<\/a><\/span><\/p>\n<p>\nUnity PR Contact:<br \/>\n<br \/>Kelly Ekins<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:UnityComms@unity3d.com\">UnityComms@unity3d.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> United States North America California<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Technology Electronic Games Entertainment Advertising Communications Professional Services Software Digital Marketing Data Analytics Data Management<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20250611725698\/en\/2494644\/3\/U_Logo_Small_Black_RGB_1C.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>New Unity Audience Hub Doubles Engagement for Brand Campaigns, Unlocking Privacy-First Advertising Across Mobile and CTV Initial campaigns see a 103.6% lift in engagement rate, helping marketers reach target audiences more effectively while boosting ad performance for developers SAN FRANCISCO&#8211;(BUSINESS WIRE)&#8211;Unity (NYSE: U), the leading platform to create and grow games and interactive experiences, today announced the launch of the Unity Audience Hub. The Audience Hub blends federated, privacy-first insights from Unity\u2019s ads ecosystem with trusted third-party data sources to deliver curated, high-intent audiences to brand marketers. It optimizes for combined audience intelligence without compromising data privacy. In initial beta testing, brands have experienced a 102.6% increase in click-through-rate and a 103.6% uplift in engagement overall, demonstrating the power of &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/new-unity-audience-hub-doubles-engagement-for-brand-campaigns-unlocking-privacy-first-advertising-across-mobile-and-ctv\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;New Unity Audience Hub Doubles Engagement for Brand Campaigns, Unlocking Privacy-First Advertising Across Mobile and CTV&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-859435","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>New Unity Audience Hub Doubles Engagement for Brand Campaigns, Unlocking Privacy-First Advertising Across Mobile and CTV - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/new-unity-audience-hub-doubles-engagement-for-brand-campaigns-unlocking-privacy-first-advertising-across-mobile-and-ctv\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New Unity Audience Hub Doubles Engagement for Brand Campaigns, Unlocking Privacy-First Advertising Across Mobile and CTV - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"New Unity Audience Hub Doubles Engagement for Brand Campaigns, Unlocking Privacy-First Advertising Across Mobile and CTV Initial campaigns see a 103.6% lift in engagement rate, helping marketers reach target audiences more effectively while boosting ad performance for developers SAN FRANCISCO&#8211;(BUSINESS WIRE)&#8211;Unity (NYSE: U), the leading platform to create and grow games and interactive experiences, today announced the launch of the Unity Audience Hub. The Audience Hub blends federated, privacy-first insights from Unity\u2019s ads ecosystem with trusted third-party data sources to deliver curated, high-intent audiences to brand marketers. It optimizes for combined audience intelligence without compromising data privacy. In initial beta testing, brands have experienced a 102.6% increase in click-through-rate and a 103.6% uplift in engagement overall, demonstrating the power of &hellip; Continue reading &quot;New Unity Audience Hub Doubles Engagement for Brand Campaigns, Unlocking Privacy-First Advertising Across Mobile and CTV&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/new-unity-audience-hub-doubles-engagement-for-brand-campaigns-unlocking-privacy-first-advertising-across-mobile-and-ctv\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-11T12:04:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20250611725698r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/new-unity-audience-hub-doubles-engagement-for-brand-campaigns-unlocking-privacy-first-advertising-across-mobile-and-ctv\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/new-unity-audience-hub-doubles-engagement-for-brand-campaigns-unlocking-privacy-first-advertising-across-mobile-and-ctv\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"New Unity Audience Hub Doubles Engagement for Brand Campaigns, Unlocking Privacy-First Advertising Across Mobile and CTV\",\"datePublished\":\"2025-06-11T12:04:25+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/new-unity-audience-hub-doubles-engagement-for-brand-campaigns-unlocking-privacy-first-advertising-across-mobile-and-ctv\\\/\"},\"wordCount\":703,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/new-unity-audience-hub-doubles-engagement-for-brand-campaigns-unlocking-privacy-first-advertising-across-mobile-and-ctv\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cts.businesswire.com\\\/ct\\\/CT?id=bwnews&amp;sty=20250611725698r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/new-unity-audience-hub-doubles-engagement-for-brand-campaigns-unlocking-privacy-first-advertising-across-mobile-and-ctv\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/new-unity-audience-hub-doubles-engagement-for-brand-campaigns-unlocking-privacy-first-advertising-across-mobile-and-ctv\\\/\",\"name\":\"New Unity Audience Hub Doubles Engagement for Brand Campaigns, Unlocking Privacy-First Advertising Across Mobile and CTV - 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