{"id":859386,"date":"2025-06-11T07:03:59","date_gmt":"2025-06-11T11:03:59","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/global-atlantic-unveils-new-brand-to-reflect-strategic-growth-and-strength\/"},"modified":"2025-06-11T07:03:59","modified_gmt":"2025-06-11T11:03:59","slug":"global-atlantic-unveils-new-brand-to-reflect-strategic-growth-and-strength","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/global-atlantic-unveils-new-brand-to-reflect-strategic-growth-and-strength\/","title":{"rendered":"Global Atlantic Unveils New Brand to Reflect Strategic Growth and Strength"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }\n.bwuline { text-decoration: underline }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>Global Atlantic Unveils New Brand to Reflect Strategic Growth and Strength<\/b><\/p>\n<p class=\"bwalignc\"><b><i>Reimagined Brand Underscores Powerful Combination of KKR\u2019s Differentiated Investment Capabilities and Global Atlantic\u2019s Insurance Expertise<\/i><\/b><\/p>\n<p>NEW YORK&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.globalatlantic.com&amp;esheet=54272077&amp;newsitemid=20250611826123&amp;lan=en-US&amp;anchor=Global+Atlantic&amp;index=1&amp;md5=d2830e33e259d37f3da034065ce4236e\">Global Atlantic<\/a>, a leading provider of retirement security and investment solutions, and a wholly-owned subsidiary of KKR, today launched its new brand identity and logo. Global Atlantic\u2019s new brand highlights the powerful combination of KKR\u2019s differentiated investment capabilities and Global Atlantic\u2019s insurance expertise. The new brand pays tribute to the company\u2019s rich history and legacy in the retirement space, while embracing a new strategic vision as an insurance business of KKR, a leading global investment firm.<\/p>\n<p>\nTogether, Global Atlantic and KKR are addressing the growing global demand for retirement, financial security, and investment solutions, while delivering value to clients, policyholders, and financial institutions. The refreshed identity underscores the firm\u2019s commitment to helping more individuals and their families attain secure financial futures. It also represents Global Atlantic\u2019s heritage of building long-term relationships with financial institutions grounded in trust, transparency, and commitment to achieving shared goals.<\/p>\n<p>\nThe new logo is designed to represent the two firms coming together, highlighting Global Atlantic\u2019s and KKR\u2019s creative, forward-thinking approach to developing insurance and investment solutions. Backed by the strength of KKR, Global Atlantic\u2019s risk-management focus and client-driven solutions enables the firm to design flexible, forward-thinking strategies that are adaptable to the evolving needs of the marketplace. These solutions include products for building savings, leaving a legacy, ensuring guaranteed income, and protecting wealth.<\/p>\n<p>\n\u201cWe couldn\u2019t be more excited about our future. Our unique advantage lies in the strength of our team, proven track record of success across Global Atlantic and KKR, and a culture that unites these two firms in a way that delivers differentiated value to our clients, policyholders, and partners,\u201d said Billy Butcher and Manu Sareen, Co-Heads of Global Atlantic. \u201cIt is the time-tested investment capabilities of KKR that enables Global Atlantic to deliver outsized value to the people who count on us every day to help them address their real-life challenges and attain secure financial futures. We look forward to continuing to deliver on our promises and unlocking new opportunities in the years to come.\u201d<\/p>\n<p>\nFor more details on Global Atlantic\u2019s refreshed vision visit:<br \/>\n<br \/><a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.globalatlantic.com&amp;esheet=54272077&amp;newsitemid=20250611826123&amp;lan=en-US&amp;anchor=www.globalatlantic.com&amp;index=2&amp;md5=f6f8c34b0ec3115495c47e94549fef87\">www.globalatlantic.com<\/a><\/p>\n<p><b>About Global Atlantic<\/b><\/p>\n<p>\nGlobal Atlantic is a leading provider of retirement security and investment solutions with operations in the U.S., Bermuda, and Japan. As a wholly-owned subsidiary of KKR (NYSE: KKR), a leading global investment firm, Global Atlantic combines deep insurance expertise with KKR\u2019s powerful investment capabilities to deliver long-term financial security for millions of individuals worldwide. With a broad suite of annuity, preneed life insurance, reinsurance, and investment solutions, Global Atlantic, through its issuing companies, helps people achieve their financial goals with confidence. For more information, please visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Furl.us.m.mimecastprotect.com%2Fs%2FnJ1GCER60LtXr8w4Twh1f7zHWp%3Fdomain%3Dglobalatlantic.com&amp;esheet=54272077&amp;newsitemid=20250611826123&amp;lan=en-US&amp;anchor=www.globalatlantic.com&amp;index=3&amp;md5=4e823cc9baf8e462158755c3a1bbd38d\">www.globalatlantic.com<\/a>.<\/p>\n<p>\nGlobal Atlantic is the marketing name for The Global Atlantic Financial Group LLC and its subsidiaries, including Forethought Life Insurance Company and Accordia Life and Annuity Company. Each subsidiary is responsible for its own financial and contractual obligations. These subsidiaries are not authorized to do business in New York.<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20250611826123r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20250611826123\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20250611826123\/en\/<\/a><\/span><\/p>\n<p>\nICR Inc.<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:GlobalAtlantic@icrinc.com\">GlobalAtlantic@icrinc.com<br \/>\n<\/a><span class=\"bwuline\"><br \/><\/span>(203) 682-8268<\/p>\n<p><b>KEYWORDS:<\/b> United States North America New York<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Professional Services Data Analytics Other Professional Services Insurance Finance Asset Management<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20250611826123\/en\/2494145\/3\/Global_Atlantic.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Global Atlantic Unveils New Brand to Reflect Strategic Growth and Strength Reimagined Brand Underscores Powerful Combination of KKR\u2019s Differentiated Investment Capabilities and Global Atlantic\u2019s Insurance Expertise NEW YORK&#8211;(BUSINESS WIRE)&#8211;Global Atlantic, a leading provider of retirement security and investment solutions, and a wholly-owned subsidiary of KKR, today launched its new brand identity and logo. Global Atlantic\u2019s new brand highlights the powerful combination of KKR\u2019s differentiated investment capabilities and Global Atlantic\u2019s insurance expertise. The new brand pays tribute to the company\u2019s rich history and legacy in the retirement space, while embracing a new strategic vision as an insurance business of KKR, a leading global investment firm. Together, Global Atlantic and KKR are addressing the growing global demand for retirement, financial security, and &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/global-atlantic-unveils-new-brand-to-reflect-strategic-growth-and-strength\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Global Atlantic Unveils New Brand to Reflect Strategic Growth and Strength&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-859386","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Global Atlantic Unveils New Brand to Reflect Strategic Growth and Strength - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/global-atlantic-unveils-new-brand-to-reflect-strategic-growth-and-strength\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Global Atlantic Unveils New Brand to Reflect Strategic Growth and Strength - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Global Atlantic Unveils New Brand to Reflect Strategic Growth and Strength Reimagined Brand Underscores Powerful Combination of KKR\u2019s Differentiated Investment Capabilities and Global Atlantic\u2019s Insurance Expertise NEW YORK&#8211;(BUSINESS WIRE)&#8211;Global Atlantic, a leading provider of retirement security and investment solutions, and a wholly-owned subsidiary of KKR, today launched its new brand identity and logo. Global Atlantic\u2019s new brand highlights the powerful combination of KKR\u2019s differentiated investment capabilities and Global Atlantic\u2019s insurance expertise. The new brand pays tribute to the company\u2019s rich history and legacy in the retirement space, while embracing a new strategic vision as an insurance business of KKR, a leading global investment firm. 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