{"id":859332,"date":"2025-06-11T00:04:02","date_gmt":"2025-06-11T04:04:02","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/e-l-f-hits-the-pitch-with-san-diego-wave-fc-and-kansas-city-current\/"},"modified":"2025-06-11T00:04:02","modified_gmt":"2025-06-11T04:04:02","slug":"e-l-f-hits-the-pitch-with-san-diego-wave-fc-and-kansas-city-current","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/e-l-f-hits-the-pitch-with-san-diego-wave-fc-and-kansas-city-current\/","title":{"rendered":"e.l.f. Hits the Pitch With San Diego Wave FC and Kansas City Current"},"content":{"rendered":"

<\/p>\n

e.l.f. Hits the Pitch With San Diego Wave FC and Kansas City Current<\/b><\/p>\n

Builds on the brand\u2019s multi-year engagement with the National Women\u2019s Soccer League<\/i><\/p>\n

OAKLAND, Calif.–(BUSINESS WIRE<\/a>)–
\ne.l.f. Cosmetics, a brand from e.l.f. Beauty (NYSE:ELF), scores again in its commitment to Empower.Legendary.Females. by teaming up with not one but two standout National Women\u2019s Soccer League clubs\u2014San Diego Wave FC and Kansas City Current\u2014through immersive, fan-first experiences that bring beauty, sport and community together.<\/p>\n

This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20250610959683\/en\/<\/a><\/p>\n

\"Building<\/p>\n

Building on the brand’s multi-year engagement with the National Women\u2019s Soccer League, e.l.f. Cosmetics is teaming up with the San Diego Wave FC and Kansas City Current through immersive, fan-first experiences that bring beauty, sport and community together.<\/p>\n<\/div>\n

\nEarlier this year, e.l.f. became the first official makeup and skincare partner of the NWSL and was named Presenting Partner of the NWSL Challenge Cup through 2027.<\/p>\n

\n\u201cAs a brand, we don\u2019t just show up\u2014we show up with purpose,\u201d said Patrick O\u2019Keefe, Chief Integrated Marketing Communications Officer at e.l.f. Beauty. \u201cSoccer in the U.S. is experiencing incredible growth, reflecting both its global popularity and cultural relevance. We\u2019re leaning in to help level the playing field and change the game for women in the sport. Teaming up with San Diego Wave and Kansas City Current for these fan-first moments\u2014and through our partnership with the NWSL\u2014is about more than visibility; it\u2019s about creating meaningful impact. From the players on the field to the fans in the stands, we\u2019re here to Empower. Legendary. Females. and inspire the next generation to dream bigger, play harder, and always show up as their bold, authentic selves.\u201d<\/p>\n

\nIn San Diego, e.l.f. joins Wave FC as a Presenting Sponsor on June 22, 2025, at the Club\u2019s Pups at the Pitch<\/i> match. As part of the match, Wave FC is partnering with The Animal Pad, a local dog rescue, to feature adoptable pups in-venue, including a photo moment as Wave FC players arrive to Snapdragon Stadium. Alongside the Club, e.l.f. will help shine a light on the rescue dogs \u2014 bringing to life its purpose to stand with every eye, lip, face and paw as a cruelty-free brand. Fans will have the opportunity to adopt the dogs at the match.<\/p>\n

\n\u201cWe\u2019re thrilled to team up with e.l.f. Cosmetics for Wave\u2019s first-ever Pups at the Pitch<\/i> match and to officially kick-off their larger NWSL partnership here in San Diego. This fun and inclusive event celebrates the unique bond between our fans and their furry friends\u2014something that aligns perfectly with e.l.f.\u2019s bold, joyful spirit. Together, we\u2019re bringing a fresh, feel-good energy to Snapdragon Stadium and creating unforgettable matchday moments for our Wave community,\u201d said Alyssa Haynes, San Diego Wave FC Senior Director of Corporate Partnerships.<\/p>\n

\nOn August 16, 2025, e.l.f. will head to Kansas City Stadium as the KC Currents take on Orlando Pride.<\/p>\n

\n\u201cAhead of our August 16th match against Orlando Pride, e.l.f. is partnering with the Kansas City Current to create a one-of-a-kind activation at CPKC Stadium, the first stadium in the world purpose-built for a women\u2019s professional sports team,\u201d said Kansas City Current SVP of Commercial Missy Jenkins. \u201cWe are excited to partner with an industry-leading brand that raises the bar for fans and the community. This opportunity will amplify our fan experience ahead of a great matchup on the pitch.\u201d<\/p>\n

\nBoth matches will feature experiential, on-site activations designed to celebrate fandom and inspire the next generation of players. The e.l.f. Training Center<\/i> will invite the community to test their soccer skills, recharge in a glow-up recovery area, and envision their future se.l.f. as a soccer star through a photo experience and custom trading cards. A storytelling wall will highlight iconic female soccer legends, and the events will be livestreamed on e.l.f. You!<\/i>, the brand\u2019s Twitch channel.<\/p>\n

\ne.l.f. continues to show up in unexpected places to support women who are breaking barriers and redefining what\u2019s possible. A bold voice for women\u2019s empowerment, e.l.f. also supports the Billie Jean King Cup, Kendall Coyne Schofield and the National Women\u2019s Hockey League, professional race car driver Katherine Legge, Paralympic swimmer Anastasia Pagonis and the Wonder Women of Wrestling Varsity Tournament, among other initiatives that democratize access for all on the playing fields.<\/p>\n

About e.l.f. Cosmetics<\/b><\/p>\n

\ne.l.f. Beauty (NYSE: ELF) is fueled by a belief that anything is e.l.f.ing possible. We are a different kind of company that disrupts norms, shapes culture and connects communities through positivity, inclusivity and accessibility. e.l.f. Cosmetics, our global flagship brand, makes the best of beauty accessible to every eye, lip and face by bringing together the best of beauty, culture and entertainment. Our superpower is delivering universally appealing, premium quality products at accessible prices that are e.l.f. clean and vegan, all double-certified by Leaping Bunny and PETA as cruelty free. We are proud to have products made in Fair Trade Certified\u2122 facilities. Learn more at www.elfcosmetics.com<\/a>.<\/p>\n

About San Diego Wave F\u00fatbol Club<\/b><\/p>\n

\nSan Diego Wave F\u00fatbol Club, founded in 2021, competes in the National Women\u2019s Soccer League (NWSL). Since its inception, the Wave has quickly emerged as one of the premier clubs in global women’s soccer – setting the NWSL single-game attendance record, reaching the playoffs in its inaugural season, and capturing its first trophy with the 2023 NWSL Supporters Shield. In 2024, the Club continued to make history, ranking #2 worldwide in women\u2019s soccer attendance. Committed to excellence on the pitch and impact off it, the Wave is deeply rooted in the San Diego community and proudly led by the Leichtman Levine Family. The team plays its home matches at Snapdragon Stadium, a state-of-the-art venue in the heart of the city. For more information, visit sandiegowavefc.com<\/a>.<\/p>\n

About the Kansas City Current<\/b><\/p>\n

\nFounded in December 2020, the Kansas City Current is led by the ownership group of Angie Long, Chris Long, Brittany Mahomes and Patrick Mahomes. The team competes in the National Women\u2019s Soccer League (NWSL). The Kansas City Current plays its home matches at CPKC Stadium, the first stadium purpose-built for a professional women\u2019s sports team. Named The Most Ambitious NWSL Club for two consecutive seasons by ESPN, the Current is proud of its many precedent-setting accomplishments. To receive updates on the Current, visit kansascitycurrent.com<\/a>.<\/p>\n

About National Women’s Soccer League<\/b><\/p>\n

\nThe National Women\u2019s Soccer League is the premier women\u2019s professional soccer league in the world featuring national team players from around the globe. The clubs are Angel City FC, Bay FC, Boston, Chicago Stars FC, Houston Dash, Kansas City Current, NJ\/NY Gotham FC, North Carolina Courage, Orlando Pride, Portland Thorns FC, Racing Louisville FC, San Diego Wave FC, Seattle Reign FC, Utah Royals FC, and Washington Spirit.<\/p>\n

\"\"<\/p>\n

View source version on businesswire.com: <\/span>https:\/\/www.businesswire.com\/news\/home\/20250610959683\/en\/<\/a><\/span><\/p>\n

\ne.l.f Beauty
\n
Laura Cosgrave
\n
Lcosgrave@elfbeauty.com
\n<\/a><\/p>\n

San Diego Wave FC
\n
Justyne Freud
\n
jfreud@wavefc.com
\n<\/a><\/p>\n

Kansas City Current
\n
Dani Welniak
\n
Dani.welniak@kansascitycurrent.com
\n<\/a><\/p>\n

National Women’s Soccer League
\n
Madelyn Flax
\n
Mflax@nwslsoccer.com<\/a><\/p>\n

KEYWORDS:<\/b> United States North America California Kansas<\/p>\n

INDUSTRY KEYWORDS:<\/b> Cosmetics Soccer Retail Sports<\/p>\n

MEDIA:<\/b><\/p>\n\n\n\n\n\n\n\n
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Building on the brand’s multi-year engagement with the National Women\u2019s Soccer League, e.l.f. Cosmetics is teaming up with the San Diego Wave FC and Kansas City Current through immersive, fan-first experiences that bring beauty, sport and community together.<\/font><\/td>\n<\/tr>\n
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e.l.f. Hits the Pitch With San Diego Wave FC and Kansas City Current Builds on the brand\u2019s multi-year engagement with the National Women\u2019s Soccer League OAKLAND, Calif.–(BUSINESS WIRE)– e.l.f. Cosmetics, a brand from e.l.f. Beauty (NYSE:ELF), scores again in its commitment to Empower.Legendary.Females. by teaming up with not one but two standout National Women\u2019s Soccer League clubs\u2014San Diego Wave FC and Kansas City Current\u2014through immersive, fan-first experiences that bring beauty, sport and community together. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20250610959683\/en\/ Building on the brand’s multi-year engagement with the National Women\u2019s Soccer League, e.l.f. Cosmetics is teaming up with the San Diego Wave FC and Kansas City Current through immersive, fan-first experiences that bring beauty, sport … <\/p>\n

Continue reading “e.l.f. Hits the Pitch With San Diego Wave FC and Kansas City Current”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-859332","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\ne.l.f. Hits the Pitch With San Diego Wave FC and Kansas City Current - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/e-l-f-hits-the-pitch-with-san-diego-wave-fc-and-kansas-city-current\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"e.l.f. 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