\nThis summer, pack your bags for Camp Unwritten<\/b> \u2013 a one-of-a-kind glamping getaway where you\u2019re the star of the story \u2013 created by World of Hyatt with Reese\u2019s Book Club and Under Canvas. Think summer camp vibes, but all grown up: these limited-time bookable camps transform glamping into a literary escape, complete with curated book moments, luxe campfire settings and outdoor adventures that turn every guest and member into the main character of their summer.<\/p>\n
This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20250610058144\/en\/<\/a><\/p>\n Camp Unwritten<\/p>\n<\/div>\n \n\u201cWith BookTok, Bookstagram, experiential travel and outdoor adventures all having a moment, we saw the perfect chance to bring it all together,\u201d said Laurie Blair, senior vice president of global marketing, Hyatt. \u201cCamp Unwritten lets our members unplug and capture that leading role feel \u2013 cozy reads by the fire, wide-open skies and a setting straight out of a summer novel. It\u2019s one more way we\u2019re continuing to lean into experiences for members that spark joy and connection.\u201d<\/p>\n Limited-Time Series Reimagining Campfire Tales from Check-in to Chapter One<\/b><\/p>\n \nThis is not your average book club. World of Hyatt and Reese\u2019s Book Club are bringing members face-to-face with today\u2019s most talked-about authors \u2013 The New York Times<\/i> bestsellers and Reese\u2019s Book Club picks \u2013 in stunning, off-the-grid Under Canvas settings. These are bespoke escapes where guests can lean into their passion with campfire conversations, author inspired programming, curated menus and unforgettable moments with the minds behind the books you love. These limited-time and limited-availability experiences will offer immersive moments with fan-favorite books from young adult to murder mystery genres, including:<\/p>\n \n\u201cAt Hello Sunshine, we see books as a way to unite people,\u201d said Sarah Harden, CEO of Hello Sunshine. \u201cCollaborating with World of Hyatt allows us to bring beloved Reese\u2019s Book Club stories to life in enchanting settings, fostering meaningful connections among like-minded travelers under the stars.\u201d<\/p>\n Missed This Chapter? Write Your Own<\/b><\/p>\n \nFor members not able to participate in one of the limited-time experiences, World of Hyatt members can create their own \u201cCamp Unwritten\u201d experience with friends, family, with a book club or even solo to unplug this summer. Members who book stays at any of the Under Canvas or ULUM locations through Hyatt in June (for stays throughout this year) will also receive a complimentary Headspace subscription for a year to create moments of mindfulness beyond the camps. See here<\/a> for more information, including offer terms.<\/p>\n More Rewarding Ways to Camp This Summer<\/b><\/p>\n \nFrom starlit skies to campfire stories worth remembering, now\u2019s the time to join World of Hyatt. With new destinations like Fields of Michigan<\/a>\u2014now bookable on World of Hyatt through Under Canvas\u2019 acquisition of the South Haven, MI camp\u2014your next unforgettable outdoor escape can be closer than ever.<\/p>\n \nMembers can also be even more rewarded while reconnecting with nature at Under Canvas locations including ULUM Moab with two available offers:<\/p>\n \nNot a member? Sign up for free at hyatt.com\/join<\/a>.<\/p>\n The term \u201cHyatt\u201d is used in this release to refer to Hyatt Hotels Corporation and\/or one or more of its affiliates.<\/i><\/p>\n \nFor further information:<\/p>\n About Hyatt Hotels Corporation<\/span><\/b><\/p>\n \nHyatt Hotels Corporation, headquartered in Chicago, is a leading global hospitality company guided by its purpose \u2013 to care for people so they can be their best. As of March 31, 2025, the Company’s portfolio included more than 1,450 hotels and all-inclusive properties in 79 countries across six continents. The Company’s offering includes brands in the Luxury Portfolio, including Park Hyatt\u00ae, Alila\u00ae, Miraval\u00ae, Impression by Secrets, and The Unbound Collection by Hyatt\u00ae; the Lifestyle Portfolio, including Andaz\u00ae, Thompson Hotels\u00ae, The Standard\u00ae, Dream\u00ae Hotels, The StandardX, Breathless Resorts & Spas\u00ae, JdV by Hyatt\u00ae, Bunkhouse\u00ae Hotels, and Me and All Hotels; the Inclusive Collection, including Zo\u00ebtry\u00ae Wellness & Spa Resorts, Hyatt Ziva\u00ae, Hyatt Zilara\u00ae, Secrets\u00ae Resorts & Spas, Dreams\u00ae Resorts & Spas, Hyatt Vivid Hotels & Resorts, Sunscape\u00ae Resorts & Spas, Alua Hotels & Resorts\u00ae, and Bahia Principe Hotels & Resorts; the Classics Portfolio, including Grand Hyatt\u00ae, Hyatt Regency\u00ae, Destination by Hyatt\u00ae, Hyatt Centric\u00ae, Hyatt Vacation Club\u00ae, and Hyatt\u00ae; and the Essentials Portfolio, including Caption by Hyatt\u00ae, Hyatt Place\u00ae, Hyatt House\u00ae, Hyatt Studios, Hyatt Select, and UrCove. Subsidiaries of the Company operate the World of Hyatt\u00ae loyalty program, ALG Vacations\u00ae, Mr & Mrs Smith, Unlimited Vacation Club\u00ae, Amstar\u00ae DMC destination management services, and Trisept Solutions\u00ae technology services. For more information, please visit www.hyatt.com<\/a>.<\/p>\n About World of Hyatt<\/span><\/b><\/p>\n \nWorld of Hyatt is Hyatt\u2019s award-winning guest loyalty program uniting participating locations in Hyatt\u2019s Luxury Portfolio, including Park Hyatt\u00ae, Alila\u00ae, Miraval\u00ae, Impression by Secrets, and The Unbound Collection by Hyatt\u00ae; the Lifestyle Portfolio, including Andaz\u00ae, Thompson Hotels\u00ae, Dream\u00ae Hotels, Breathless Resorts & Spas\u00ae, JdV by Hyatt\u00ae, The Standard\u00ae, The StandardX and me and all hotels; the Inclusive Portfolio, including Zo\u00ebtry\u00ae Wellness & Spa Resorts, Hyatt Ziva\u00ae, Hyatt Zilara\u00ae, Secrets\u00ae Resorts & Spas, Dreams\u00ae Resorts & Spas, Hyatt Vivid Hotels & Resorts, Sunscape\u00ae Resorts & Spas, and Alua Hotels & Resorts\u00ae; the Classics Portfolio, including Grand Hyatt\u00ae, Hyatt Regency\u00ae, Destination by Hyatt\u00ae, Hyatt Centric\u00ae, Hyatt Vacation Club\u00ae, and Hyatt\u00ae; and the Essentials Portfolio, including Caption by Hyatt\u00ae, Hyatt Place\u00ae, Hyatt House\u00ae, Hyatt Studios, and UrCove. Lifestyle Portfolio brand Bunkhouse\u00ae Hotels will participate in World of Hyatt in the future. Members who book directly through Hyatt channels can enjoy personalized care and access to distinct benefits including Guest of Honor, confirmed suite upgrades at time of booking, diverse wellbeing offerings, digital key, and exclusive member rates. With 56 million members and counting, World of Hyatt offers a variety of ways to earn and redeem points for hotel stays, dining and spa services, wellbeing focused experiences through the FIND<\/a> platform; as well as the benefits of Hyatt\u2019s strategic loyalty collaboration with American Airlines AAdvantage\u00ae. Travelers can enroll for free at hyatt.com<\/a>, download the World of Hyatt app for android and IOS devices and connect with World of Hyatt on Facebook<\/a>, Instagram<\/a>, TikTok<\/a> and Twitter.<\/a><\/p>\n About Hello Sunshine<\/span><\/b><\/p>\n \nFounded by Reese Witherspoon, Hello Sunshine puts women at the center of every story it creates, celebrates and discovers. Hello Sunshine tells stories across all platforms \u2013 from scripted and unscripted television, feature films, animated series, podcasts, audio storytelling, and digital series \u2013 all shining a light on where women are now and helping them chart a new path forward. Hello Sunshine is also home to Reese\u2019s Book Club. Fast growing in reach and influence, this community is propelled by meaningful connections with stories, authors, and fellow members.<\/p>\n \nHello Sunshine is part of Candle Media, an independent, creator-friendly home for cutting-edge, high-quality, category-defining brands and franchises. By bringing together elite talent operating at the intersection of content, community, and commerce, it helps to position leading entertainment businesses for accelerated, sustainable growth in the current market and beyond. Candle is run by its Co-Chairmen and Co-CEOs, leading entertainment executives Kevin Mayer and Tom Staggs, and backed by investment capital from funds managed by Blackstone\u2019s flagship private equity business.<\/p>\n About Under Canvas<\/span><\/b><\/p>\n \nThe leader in upscale, outdoor hospitality, Under Canvas is the ultimate outdoor destination experience. Its safari-style accommodations perfectly embrace their natural surroundings while featuring indoor luxuries, allowing guests to discover their outdoor self in comfort and style. Under Canvas operates 12 camp locations: North Yellowstone \u2013 Paradise Valley, West Yellowstone and Glacier in Mont.; Moab, Zion, Lake Powell \u2013 Grand Staircase and Bryce Canyon in Utah; Mount Rushmore in S.D.; Great Smoky Mountains in Tenn.; Grand Canyon in Ariz.; Acadia in Maine, and new in 2025 Columbia River Gorge in Wa. To grant further access to the nation\u2019s most coveted national parks, Under Canvas expanded their footprint in the luxury outdoor hospitality space with the launch of ULUM, a bespoke resort brand that debuted its first location in Moab, Utah in spring of 2023. In 2025, Under Canvas introduced its Outdoor Collection- distinctive properties that offer nature-based stays and experiences, curated with place and purpose in mind. The Fields of Michigan in South Haven, MI, and Bar N Ranch in West Yellowstone, MT, are the first properties in the brand\u2019s new collection. For more information, please visit www.undercanvas.com<\/a> and www.ulumresorts.com<\/a>.<\/p>\n View source version on businesswire.com: <\/span>https:\/\/www.businesswire.com\/news\/home\/20250610058144\/en\/<\/a><\/span><\/p>\n Media Contact KEYWORDS:<\/b> United States North America Illinois<\/p>\n INDUSTRY KEYWORDS:<\/b> Books Other Travel General Entertainment Other Consumer Lodging Destinations Women Travel Parenting Men Children LGBTQ+ Family Vacation Entertainment Consumer<\/p>\n![\"Camp](\"https:\/\/mms.businesswire.com\/media\/20250610058144\/en\/2494165\/4\/WOH_UnderCanvas_IATActivation_WorkingSpace_V5-1.jpg\")
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Kaitlyn Sheehy
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kaitlyn.sheehy@hyatt.com<\/a><\/p>\n
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