{"id":859128,"date":"2025-06-10T10:13:12","date_gmt":"2025-06-10T14:13:12","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/pega-named-a-leader-in-ai-decisioning-platforms-by-independent-research-firm\/"},"modified":"2025-06-10T10:13:12","modified_gmt":"2025-06-10T14:13:12","slug":"pega-named-a-leader-in-ai-decisioning-platforms-by-independent-research-firm","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/pega-named-a-leader-in-ai-decisioning-platforms-by-independent-research-firm\/","title":{"rendered":"Pega Named a Leader in AI Decisioning Platforms by Independent Research Firm"},"content":{"rendered":"

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Pega Named a Leader in AI Decisioning Platforms by Independent Research Firm<\/b><\/p>\n

Pega\u2019s AI-powered decisioning and workflow automation capabilities recognized with highest scores possible in all strategy criteria<\/i><\/p>\n

WALTHAM, Mass.–(BUSINESS WIRE<\/a>)–Pegasystems Inc.<\/a> (NASDAQ: PEGA), The Enterprise Transformation CompanyTM<\/sup>, today announced Forrester Research has named Pega a Leader in The Forrester Wave\u2122: AI Decisioning Platforms, Q2 2025<\/a> (1). Pega earned the highest score in the strategy category, including the highest scores possible in the vision, innovation, roadmap, partner ecosystem, adoption, and supporting services and offerings criteria.<\/p>\n

\nThe report states: “Pega’s approach is timeless \u2014 it aims to build a platform that enables enterprises to ‘design for people, build for change.’ The company is now using AI to do that, infusing it into every platform capability, including Pega GenAI BlueprintTM<\/sup>, which enables users to generate full decisioning workflows and build AI agents using natural language. Pega is firing on all cylinders<\/i><\/b> with its superior vision, innovation, roadmap, partner ecosystem, adoption, and support services.”<\/p>\n

\nOn Pega’s platform capabilities, the report states: “Pegasystems’ platform excels in data modeling and integration<\/i><\/b>, enabling enterprises to effectively create a simplified data abstraction layer for decisioning applications. Governance capabilities, including lifecycle management and observability, facilitate compliance and mission-critical monitoring. The platform’s extensible architecture enables customers to integrate with enterprise systems and offers an on-ramp to Pegasystems’ partners to add industry-specific modules.”<\/p>\n

\nThe report also found that reference customers report “implementing the Pega platform broke down customer data silos, unified processes, and most importantly, enabled hyper-personalization for millions of consumers,” noting that “Pega turns executives into customer-centric heroes<\/i><\/b>.”<\/p>\n

\nThis Forrester Wave report evaluated 15 vendors across 18 criteria spanning current offering, strategy, and also customer feedback. Pega received the highest scores possible for the following criteria: data modeling, data integration, decision testing, cohesive experience, lifecycle, observability, and extensibility.<\/p>\n

\nForrester evaluated Pega InfinityTM<\/sup><\/a>, Pega\u2019s suite of solutions for AI-powered decisioning and workflow automation, including Pega PlatformTM<\/sup><\/a>, a powerful low-code platform combining AI-powered decisioning and workflow automation to help enterprises efficiently build scalable, intelligent apps. It also analyzed Pega Customer Decision HubTM<\/sup><\/a>, an AI-powered, real-time decisioning engine that delivers hyper-personalized next-best-actions to optimize customer engagement. Additionally, the evaluation recognized Pega Blueprint<\/a>, Pega’s genAI-powered design agent that transforms client goals and documentation into modern, agent-driven app workflows using Pega\u2019s best practices. These tools provide a comprehensive approach to AI decisioning for Pega clients to achieve measurable, optimized business outcomes.<\/p>\n

\nThis report is among Pega’s many recent analyst recognitions for its customer engagement, enterprise AI, and workflow automation capabilities. Recently, Pega was recognized as a Leader in the Gartner\u00ae Magic Quadrant for Process Mining Platforms 2025<\/a> (2), Gartner\u00ae Magic Quadrant for CRM Customer Engagement Center (CEC) 2024<\/a> (3), and the Gartner\u00ae Magic Quadrant\u2122 for Enterprise Low-code Application Platforms (LCAP) (4).<\/a> It was also named a Leader in The Forrester WaveTM<\/sup>: Customer Relationship Management Software, Q1 2025<\/a> (5), The Forrester Wave: Real-Time Interaction Management, Q1 2024<\/a> (6), The Forrester WaveTM<\/sup>: Customer Service Solutions 2024 (7), <\/a>and The Forrester WaveTM<\/sup>: Task-Centric Automation Software, Q4 2024<\/a> (8). For more background on these and additional analyst reports, visit www.pega.com\/analyst-reports<\/a>.<\/p>\n

Quotes & Commentary:
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<\/b>\u201cToday\u2019s organizations need precise, adaptive AI that empowers both humans and AI agents to make fast, context-aware decisions,\u201d said Kerim Akgonul, chief product officer, Pega. \u201cPega\u2019s AI decisioning capabilities are designed as a surgical, statistical engine that continuously learns and optimizes workflows\u2014whether it\u2019s guiding a customer interaction or automating a process. This recognition reinforces our commitment to delivering the right AI for the right purpose, enabling our clients to build self-optimizing systems that drive meaningful, transformational outcomes.\u201d<\/p>\n

Supporting Resources:<\/b><\/p>\n