{"id":859053,"date":"2025-06-10T09:28:32","date_gmt":"2025-06-10T13:28:32","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/marchex-marketing-edge-brings-ai-powered-marketing-optimization-to-microsoft-azure-marketplace-and-appsource\/"},"modified":"2025-06-10T09:28:32","modified_gmt":"2025-06-10T13:28:32","slug":"marchex-marketing-edge-brings-ai-powered-marketing-optimization-to-microsoft-azure-marketplace-and-appsource","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/marchex-marketing-edge-brings-ai-powered-marketing-optimization-to-microsoft-azure-marketplace-and-appsource\/","title":{"rendered":"Marchex\u00ae Marketing Edge Brings AI-Powered Marketing Optimization to Microsoft Azure Marketplace and AppSource"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }\n.bwlistdisc { list-style-type: disc }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>Marchex\u00ae Marketing Edge Brings AI-Powered Marketing Optimization to Microsoft Azure Marketplace and AppSource<\/b><\/p>\n<p class=\"bwalignc\">\nLeverage advanced call tracking, precise marketing attribution, and award-winning AI-driven conversation analytics\u2014now available via the Microsoft Azure AI Cloud Ecosystem.<\/p>\n<p>SEATTLE&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nMarchex (NASDAQ: MCHX), which harnesses the power of AI and conversational intelligence to drive revenue acceleration and operational excellence, today announced that Marchex\u2019s Marketing Edge is now available on the Microsoft Azure Marketplace and AppSource. This strategic expansion builds on Marchex\u2019s prior partnership announcement, bringing Marketing Edge\u2019s proven call tracking, attribution, and award-winning AI conversational analytics to marketers so they can prove return on marketing investment, maximize advertising spend, and grow revenue.<\/p>\n<p>\nMarchex\u2019s Marketing Edge empowers performance marketers to maximize campaign effectiveness by analyzing customer conversations and identifying inefficiencies\u2014such as paid media driving leads to locations without service capacity, misaligned geo-targeting, or promotions that attract price-sensitive shoppers unlikely to convert\u2014so they can reallocate spend and improve outcomes.<\/p>\n<p>\nKey benefits of Marketing Edge for marketers include the ability to:<\/p>\n<ul class=\"bwlistdisc\">\n<li>\nEarn attribution for sales that marketing campaigns generate<\/p>\n<\/li>\n<li>\nKnow which channels, ads, and keywords generate high quality leads<\/p>\n<\/li>\n<li>\nOptimize marketing investment and increase return on ad spend with recommendations and insights tailored to campaign data<\/p>\n<\/li>\n<li>\nUnderstand customer perception of your brand, products, and pricing with industry-specific conversational analytics and benchmarking<\/p>\n<\/li>\n<li>\nIdentify data where you want it with native digital marketing integrations, APIs, and configurable reporting<\/p>\n<\/li>\n<\/ul>\n<p>\nMicrosoft Azure is one of the world\u2019s leading cloud computing platforms, offering a vast range of services, from AI and machine learning to computing power, storage, and advanced analytics. Trusted by 95% of Fortune 500 companies, Azure powers critical workloads across industries globally. Marchex\u2019s Marketing Edge can be found in the <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fazuremarketplace.microsoft.com%2Fen-us%2Fmarketplace%2Fapps%2Fmarchexinc1731514146278.marketing_edge%3Ftab%3DOverview&amp;esheet=54271534&amp;newsitemid=20250610218618&amp;lan=en-US&amp;anchor=Azure+Marketplace&amp;index=1&amp;md5=4fc19347759525098b45f993dbda0116\">Azure Marketplace<\/a> and <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fappsource.microsoft.com%2Fen-us%2Fproduct%2Fweb-apps%2Fmarchexinc1731514146278.marketingedge%3Ftab%3DOverview&amp;esheet=54271534&amp;newsitemid=20250610218618&amp;lan=en-US&amp;anchor=AppSource&amp;index=2&amp;md5=c917aa3e0cb933b593ba2a3ec9b88332\">AppSource<\/a>.<\/p>\n<p>\n&#8220;This is a significant step forward for enterprise marketing teams that need to understand how customer conversations are affected by their campaigns and how best to optimize their ROAS,&#8221; said Edwin Miller, CEO of Marchex. &#8220;With Marketing Edge available in the Azure Marketplace and AppSource, enterprises can discover and deploy our powerful AI marketing solution, helping them to transform customer conversations into revenue growth.&#8221;<\/p>\n<p>\n&#8220;Through Microsoft Azure Marketplace, customers around the world can easily find, buy, and deploy partner solutions they can trust, all certified and optimized to run on Azure,&#8221; said Jake Zborowski, General Manager, Microsoft Azure Platform at Microsoft Corp. &#8220;We\u2019re happy to welcome Marchex\u2019s solution to the growing Azure Marketplace ecosystem.&#8221;<\/p>\n<p><b>About Marchex<\/b><\/p>\n<p>\nMarchex harnesses the power of AI and conversational intelligence to provide actionable insights aligned with prescriptive vertical market data analytics, driving operational excellence and revenue acceleration. Marchex enables sales, marketing, service, operations, and executive teams to optimize customer journey experiences across omnichannel communication channels. Through our prescriptive analytics solutions, we enable the alignment of enterprise strategy, empowering businesses to increase revenue through informed decision-making and strategic execution. Marchex provides conversational intelligence AI-powered solutions for market-leading companies in leading B2B2C vertical markets, including several of the world\u2019s most innovative and successful brands.<\/p>\n<p>\nPlease visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.marchex.com%2F&amp;esheet=54271534&amp;newsitemid=20250610218618&amp;lan=en-US&amp;anchor=http%3A%2F%2Fwww.marchex.com%2F&amp;index=3&amp;md5=75b5ec3ad8b545e1321435111a1c0676\">http:\/\/www.marchex.com\/<\/a>, <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.marchex.com%2Fblog&amp;esheet=54271534&amp;newsitemid=20250610218618&amp;lan=en-US&amp;anchor=www.marchex.com%2Fblog&amp;index=4&amp;md5=4ecc394afcec56a86406eade5cff2162\">www.marchex.com\/blog<\/a>, or <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.x.com%2Fmarchex&amp;esheet=54271534&amp;newsitemid=20250610218618&amp;lan=en-US&amp;anchor=%40marchex&amp;index=5&amp;md5=dd586223ed709ce286e08fe284e4c433\">@marchex<\/a> on X (formerly Twitter) (<a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.twitter.com%2FMarchex&amp;esheet=54271534&amp;newsitemid=20250610218618&amp;lan=en-US&amp;anchor=x.com%2FMarchex&amp;index=6&amp;md5=0553206f3947b56dea8cbb8daab25de3\">x.com\/Marchex<\/a>), where Marchex discloses material information from time to time about the company and its business.<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20250610218618r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20250610218618\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20250610218618\/en\/<\/a><\/span><\/p>\n<p>\nPublic Relations<br \/>\n<br \/>Scott Rupp<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:srupp@marchex.com\">srupp@marchex.com<\/a><\/p>\n<p>\nMarchex Investor Relations<br \/>\n<br \/>Trevor Caldwell, 206-331-3600<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:ir@marchex.com\">ir@marchex.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> United States North America Washington<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Technology Marketing Communications Professional Services Software Digital Marketing Data Analytics Data Management Artificial Intelligence<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20250610218618\/en\/1167182\/3\/Marchex-Wordmark-Hex.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Marchex\u00ae Marketing Edge Brings AI-Powered Marketing Optimization to Microsoft Azure Marketplace and AppSource Leverage advanced call tracking, precise marketing attribution, and award-winning AI-driven conversation analytics\u2014now available via the Microsoft Azure AI Cloud Ecosystem. SEATTLE&#8211;(BUSINESS WIRE)&#8211; Marchex (NASDAQ: MCHX), which harnesses the power of AI and conversational intelligence to drive revenue acceleration and operational excellence, today announced that Marchex\u2019s Marketing Edge is now available on the Microsoft Azure Marketplace and AppSource. This strategic expansion builds on Marchex\u2019s prior partnership announcement, bringing Marketing Edge\u2019s proven call tracking, attribution, and award-winning AI conversational analytics to marketers so they can prove return on marketing investment, maximize advertising spend, and grow revenue. Marchex\u2019s Marketing Edge empowers performance marketers to maximize campaign effectiveness by analyzing customer &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/marchex-marketing-edge-brings-ai-powered-marketing-optimization-to-microsoft-azure-marketplace-and-appsource\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Marchex\u00ae Marketing Edge Brings AI-Powered Marketing Optimization to Microsoft Azure Marketplace and AppSource&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-859053","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marchex\u00ae Marketing Edge Brings AI-Powered Marketing Optimization to Microsoft Azure Marketplace and AppSource - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/marchex-marketing-edge-brings-ai-powered-marketing-optimization-to-microsoft-azure-marketplace-and-appsource\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marchex\u00ae Marketing Edge Brings AI-Powered Marketing Optimization to Microsoft Azure Marketplace and AppSource - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Marchex\u00ae Marketing Edge Brings AI-Powered Marketing Optimization to Microsoft Azure Marketplace and AppSource Leverage advanced call tracking, precise marketing attribution, and award-winning AI-driven conversation analytics\u2014now available via the Microsoft Azure AI Cloud Ecosystem. SEATTLE&#8211;(BUSINESS WIRE)&#8211; Marchex (NASDAQ: MCHX), which harnesses the power of AI and conversational intelligence to drive revenue acceleration and operational excellence, today announced that Marchex\u2019s Marketing Edge is now available on the Microsoft Azure Marketplace and AppSource. This strategic expansion builds on Marchex\u2019s prior partnership announcement, bringing Marketing Edge\u2019s proven call tracking, attribution, and award-winning AI conversational analytics to marketers so they can prove return on marketing investment, maximize advertising spend, and grow revenue. Marchex\u2019s Marketing Edge empowers performance marketers to maximize campaign effectiveness by analyzing customer &hellip; Continue reading &quot;Marchex\u00ae Marketing Edge Brings AI-Powered Marketing Optimization to Microsoft Azure Marketplace and AppSource&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/marchex-marketing-edge-brings-ai-powered-marketing-optimization-to-microsoft-azure-marketplace-and-appsource\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-10T13:28:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20250610218618r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/marchex-marketing-edge-brings-ai-powered-marketing-optimization-to-microsoft-azure-marketplace-and-appsource\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/marchex-marketing-edge-brings-ai-powered-marketing-optimization-to-microsoft-azure-marketplace-and-appsource\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Marchex\u00ae Marketing Edge Brings AI-Powered Marketing Optimization to Microsoft Azure Marketplace and AppSource\",\"datePublished\":\"2025-06-10T13:28:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/marchex-marketing-edge-brings-ai-powered-marketing-optimization-to-microsoft-azure-marketplace-and-appsource\\\/\"},\"wordCount\":605,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/marchex-marketing-edge-brings-ai-powered-marketing-optimization-to-microsoft-azure-marketplace-and-appsource\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cts.businesswire.com\\\/ct\\\/CT?id=bwnews&amp;sty=20250610218618r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/marchex-marketing-edge-brings-ai-powered-marketing-optimization-to-microsoft-azure-marketplace-and-appsource\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/marchex-marketing-edge-brings-ai-powered-marketing-optimization-to-microsoft-azure-marketplace-and-appsource\\\/\",\"name\":\"Marchex\u00ae Marketing Edge Brings AI-Powered Marketing Optimization to Microsoft Azure Marketplace and AppSource - 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SEATTLE&#8211;(BUSINESS WIRE)&#8211; Marchex (NASDAQ: MCHX), which harnesses the power of AI and conversational intelligence to drive revenue acceleration and operational excellence, today announced that Marchex\u2019s Marketing Edge is now available on the Microsoft Azure Marketplace and AppSource. This strategic expansion builds on Marchex\u2019s prior partnership announcement, bringing Marketing Edge\u2019s proven call tracking, attribution, and award-winning AI conversational analytics to marketers so they can prove return on marketing investment, maximize advertising spend, and grow revenue. 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