{"id":859018,"date":"2025-06-10T09:06:35","date_gmt":"2025-06-10T13:06:35","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/omdia-eastern-european-media-market-reaches-20-1-billion-with-significant-digital-growth-potential\/"},"modified":"2025-06-10T09:06:35","modified_gmt":"2025-06-10T13:06:35","slug":"omdia-eastern-european-media-market-reaches-20-1-billion-with-significant-digital-growth-potential","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/omdia-eastern-european-media-market-reaches-20-1-billion-with-significant-digital-growth-potential\/","title":{"rendered":"Omdia: Eastern European Media Market Reaches $20.1 Billion with Significant Digital Growth Potential"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }\n.bwlistdisc { list-style-type: disc }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>Omdia: Eastern European Media Market Reaches $20.1 Billion with Significant Digital Growth Potential<\/b><\/p>\n<p>LONDON&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nThe Eastern European media and entertainment market is projected to reach $20.1 billion in 2025, growing at an impressive 7% rate outpacing global industry averages, according to the <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fomdia.tech.informa.com%2Fadvance-your-business%2Fmedia-and-entertainment&amp;esheet=54271893&amp;newsitemid=20250610174591&amp;lan=en-US&amp;anchor=latest+industry+analysis&amp;index=1&amp;md5=9f8e2211c03726300a0150efb3513c70\">latest industry analysis<\/a> presented by Omdia\u2019s Maria Rua Aguete at NEM Dubrovnik.<\/p>\n<p id=\"news-body-cta\">This press release features multimedia. View the full release here: <a href=\"https:\/\/www.businesswire.com\/news\/home\/20250610174591\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20250610174591\/en\/<\/a><\/p>\n<div id=\"bwbodyimg\" style=\"width: 480px;float:left;padding-left:0px;padding-right:20px;padding-top:0px;padding-bottom:0px\"><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20250610174591\/en\/2493878\/4\/Eastern_Europe_to_grow_by_7_percent_outpacing_the_rest_of_the_world.jpg\" alt=\"Eastern Europe to grow by 7% -- outpacing the rest of the world\" \/><\/p>\n<p style=\"font-size:85%\">Eastern Europe to grow by 7% &#8212; outpacing the rest of the world<\/p>\n<\/div>\n<p>\nTraditional television continues to dominate the region&#8217;s media landscape with $9.1 billion in revenue, but the most significant growth opportunities lie in digital transformation, particularly in streaming video and connected TV (CTV) advertising.<\/p>\n<p>\nKey highlights from the research include:<\/p>\n<ul class=\"bwlistdisc\">\n<li>\nMarket composition: Traditional TV ($9.1 billion) leads, followed by online video ($4.6 billion), games ($3.4 billion), cinema ($2.25 billion), and music ($0.8 billion).<\/p>\n<\/li>\n<li>\nStreaming market potential: With subscription video on demand (SVOD) penetration at just 34% compared to 91% in North America and 73% in Western Europe, Eastern Europe represents a significant growth opportunity for streaming services.<\/p>\n<\/li>\n<li>\nGlobal players dominate the online streaming market: Netflix (25%), Disney+ (12%), YouTube Premium (11%) ; MAX (10%) lead the region&#8217;s streaming market.<\/p>\n<\/li>\n<li>\nCTV advertising gap: While global CTV advertising is rapidly approaching linear TV levels, Eastern Europe&#8217;s CTV ad market remains underdeveloped at just 3% of total TV screen advertising (versus 23% globally); partnerships with YouTube could help broadcasters in the region.<\/p>\n<\/li>\n<li>\nPlatform landscape: Android, Tizen, and WebOS control over 70% of the European smart TV operating system market, with Korean manufacturers Samsung and LG accounting for 40% of the market.<\/p>\n<\/li>\n<\/ul>\n<p>\n&#8220;Eastern Europe represents one of the most promising growth markets in the global media landscape, with significant untapped potential in streaming and connected TV advertising,&#8221; said <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fomdia.tech.informa.com%2Fauthors%2Fmaria-rua-aguete&amp;esheet=54271893&amp;newsitemid=20250610174591&amp;lan=en-US&amp;anchor=Maria+Rua+Aguete%2C+Senior+Research+Director+of+Media+%26amp%3B+Entertainment+at+Omdia&amp;index=2&amp;md5=7b96171d66ad850d3092de4f117cb743\">Maria Rua Aguete, Senior Research Director of Media &amp; Entertainment at Omdia<\/a>.<\/p>\n<p>\nThe report highlights that while traditional TV will continue to grow modestly to $9.76 billion by 2029, online video is expected to see more substantial growth, reaching $6.10 billion in the same period.<\/p>\n<p>\n&#8220;The findings underscore the significant transformation underway in Eastern Europe&#8217;s media landscape, presenting valuable opportunities for both regional players and global companies looking to expand their footprint. As digital adoption accelerates across the region, strategic investments in streaming services and connected TV advertising will be crucial for capturing market share in this high-growth environment,\u201d concludes Rua Aguete.<\/p>\n<p><b>ABOUT OMDIA<\/b><\/p>\n<p><a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fomdia.tech.informa.com%2F&amp;esheet=54271893&amp;newsitemid=20250610174591&amp;lan=en-US&amp;anchor=Omdia&amp;index=3&amp;md5=3f10b98f7649dfca32cc66e068fe9fb7\">Omdia<\/a>, part of Informa TechTarget, Inc. (Nasdaq: TTGT), is a technology research and advisory group. Our deep knowledge of tech markets combined with our actionable insights empower organizations to make smart growth decisions.<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20250610174591r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20250610174591\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20250610174591\/en\/<\/a><\/span><\/p>\n<p><b>Media Contact:<br \/>\n<\/b><br \/>Fasiha Khan<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:fasiha.khan@omdia.com\">fasiha.khan@omdia.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> Europe United States North America<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> TV and Radio Consumer Electronics Technology Professional Services Entertainment Data Analytics Software Networks Audio\/Video Internet Hardware<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20250610174591\/en\/2493878\/3\/Eastern_Europe_to_grow_by_7_percent_outpacing_the_rest_of_the_world.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">Eastern Europe to grow by 7% &#8212; outpacing the rest of the world<\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20250610174591\/en\/2467925\/3\/Omdia_Logo_Apr_24_2025.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Omdia: Eastern European Media Market Reaches $20.1 Billion with Significant Digital Growth Potential LONDON&#8211;(BUSINESS WIRE)&#8211; The Eastern European media and entertainment market is projected to reach $20.1 billion in 2025, growing at an impressive 7% rate outpacing global industry averages, according to the latest industry analysis presented by Omdia\u2019s Maria Rua Aguete at NEM Dubrovnik. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20250610174591\/en\/ Eastern Europe to grow by 7% &#8212; outpacing the rest of the world Traditional television continues to dominate the region&#8217;s media landscape with $9.1 billion in revenue, but the most significant growth opportunities lie in digital transformation, particularly in streaming video and connected TV (CTV) advertising. Key highlights from the research include: Market composition: &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/omdia-eastern-european-media-market-reaches-20-1-billion-with-significant-digital-growth-potential\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Omdia: Eastern European Media Market Reaches $20.1 Billion with Significant Digital Growth Potential&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-859018","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Omdia: Eastern European Media Market Reaches $20.1 Billion with Significant Digital Growth Potential - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/omdia-eastern-european-media-market-reaches-20-1-billion-with-significant-digital-growth-potential\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Omdia: Eastern European Media Market Reaches $20.1 Billion with Significant Digital Growth Potential - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Omdia: Eastern European Media Market Reaches $20.1 Billion with Significant Digital Growth Potential LONDON&#8211;(BUSINESS WIRE)&#8211; The Eastern European media and entertainment market is projected to reach $20.1 billion in 2025, growing at an impressive 7% rate outpacing global industry averages, according to the latest industry analysis presented by Omdia\u2019s Maria Rua Aguete at NEM Dubrovnik. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20250610174591\/en\/ Eastern Europe to grow by 7% &#8212; outpacing the rest of the world Traditional television continues to dominate the region&#8217;s media landscape with $9.1 billion in revenue, but the most significant growth opportunities lie in digital transformation, particularly in streaming video and connected TV (CTV) advertising. 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This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20250610174591\/en\/ Eastern Europe to grow by 7% &#8212; outpacing the rest of the world Traditional television continues to dominate the region&#8217;s media landscape with $9.1 billion in revenue, but the most significant growth opportunities lie in digital transformation, particularly in streaming video and connected TV (CTV) advertising. 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