{"id":858981,"date":"2025-06-10T08:57:58","date_gmt":"2025-06-10T12:57:58","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/comscore-and-adelaide-expand-access-to-high-quality-attention-optimized-curated-deals-across-pubmatics-platform\/"},"modified":"2025-06-10T08:57:58","modified_gmt":"2025-06-10T12:57:58","slug":"comscore-and-adelaide-expand-access-to-high-quality-attention-optimized-curated-deals-across-pubmatics-platform","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/comscore-and-adelaide-expand-access-to-high-quality-attention-optimized-curated-deals-across-pubmatics-platform\/","title":{"rendered":"Comscore and Adelaide Expand Access to High-Quality, Attention-Optimized Curated Deals across PubMatic\u2019s platform"},"content":{"rendered":"<h2>\nNew collaboration combines Comscore\u2019s trusted inventory rankings with Adelaide\u2019s attention metrics, enabling advertisers to drive higher engagement and maximize campaign impact<br \/>\n<\/h2>\n<div class=\"mw_release\">\n<p align=\"left\">RESTON, Va., June  10, 2025  (GLOBE NEWSWIRE) &#8212; Comscore (NASDAQ: SCOR), a global leader in measuring and analyzing consumer behaviors, today announced the expansion of its Comscore-Certified Deal IDs to include Adelaide\u2019s attention-based metric in PubMatic\u2019s premium sell-side supply including many of the top CTV publishers. Adelaide is a leader in attention-based media measurement and PubMatic is a leading technology platform that enables publishers to manage and monetize their digital advertising inventory programmatically.<\/p>\n<p>This collaboration enables media buyers to reach top-quality inventory certified by Comscore, with placements strategically optimized through Adelaide\u2019s attention-based metrics. By integrating these insights into a seamless programmatic solution across PubMatic\u2019s premium inventory, advertisers can help ensure their campaigns appear in placements that drive the highest engagement and impact\u2014maximizing business outcomes.<\/p>\n<p>\u201cAt Comscore, we are committed to providing media buyers with the tools they need to drive performance and transparency in programmatic advertising,\u201d said Rachel Gantz, Managing Director, Proximic by Comscore. \u201cThis integration aligns with Comscore\u2019s mission to unify disparate parts of the ad ecosystem, bringing together trusted Comscore data solutions with key industry partners to enable advertisers to activate campaigns with confidence and drive outcomes that matter.\u201d<\/p>\n<p>A first-of-its-kind programmatic curation solution, Comscore-Certified Deal IDs unifies two of Comscore\u2019s flagship solutions \u2013 marrying its industry-leading content measurement with its Proximic programmatic targeting capabilities.<\/p>\n<p>\u201cCombining Adelaide\u2019s media quality metric, AU, with Comscore\u2019s trusted independent inventory quality signals in PubMatic makes targeting premium inventory easy for media buyers,\u201d said Marc Guldimann, CEO and co-founder at Adelaide. \u201cWith this partnership, advertisers can seamlessly activate programmatic campaigns with confidence that they\u2019re getting the best value for their media investment.\u201d<\/p>\n<p>\u201cBy enabling Comscore-Certified Deal IDs in our SSP, we are expanding opportunities for advertisers to buy high-quality inventory with enhanced transparency and efficiency,\u201d said Howard Luks, VP of Audience Solutions at PubMatic. \u201cThis initiative is part of PubMatic\u2019s vision to develop the technology, infrastructure and partnerships that power a performant open internet. Through programmatic advertising with data-driven curation, we are committed to creating a more transparent, efficient and impactful digital ecosystem. We\u2019re excited to partner with Comscore and Adelaide to empower media buyers with the data they need to maximize their ad spend.\u201d<\/p>\n<p>With this latest integration, Comscore continues solidifying its role as an independent, third-party authority in inventory quality measurement, providing advertisers the tools to maximize media effectiveness across the programmatic ecosystem.<\/p>\n<p>\n        <strong>About Comscore<\/strong><br \/>\n        <br \/>Comscore is a global, trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore empowers media buyers and sellers to quantify their multiscreen behavior and make meaningful business decisions with confidence. A proven leader in measuring digital and TV audiences and advertising at scale, Comscore is the industry&#8217;s emerging third-party source for reliable and comprehensive cross-platform measurement.<\/p>\n<p>\n        <strong>Media Contact:<\/strong><br \/>\n        <br \/>Marie Scoutas<br \/>Comscore<br \/><a href=\"https:\/\/www.globenewswire.com\/Tracker?data=YU4LGYHhZGi9nNvi46RYWP9CRGi8y673tQep_rSWvnubBVOY3zqrPVSpw1TAqNVuxBC5tQ4xh3U1WgJQ8ysihYmS_TMKJgBbDXG1wjTG0e4=\" rel=\"nofollow\" target=\"_blank\"><u>press@comscore.com<\/u><\/a><\/p>\n<p>      <img decoding=\"async\" alt=\"\" class=\"__GNW8366DE3E__IMG\" src=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=OTQ2NTk5OSM2OTgzMTkxIzIwMTA2ODQ=\" \/><br \/>\n      <br \/>\n      <img decoding=\"async\" alt=\"\" src=\"https:\/\/ml.globenewswire.com\/media\/ODA5MmNjNGQtMmI0ZS00MmVlLTg2MWYtMjNlNTgwNjIzYjM3LTEwMjIyNTctMjAyNS0wNi0xMC1lbg==\/tiny\/Comscore-Inc-.png\" \/>\n    <\/div>\n<div class=\"mw_contactinfo\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>New collaboration combines Comscore\u2019s trusted inventory rankings with Adelaide\u2019s attention metrics, enabling advertisers to drive higher engagement and maximize campaign impact RESTON, Va., June 10, 2025 (GLOBE NEWSWIRE) &#8212; Comscore (NASDAQ: SCOR), a global leader in measuring and analyzing consumer behaviors, today announced the expansion of its Comscore-Certified Deal IDs to include Adelaide\u2019s attention-based metric in PubMatic\u2019s premium sell-side supply including many of the top CTV publishers. Adelaide is a leader in attention-based media measurement and PubMatic is a leading technology platform that enables publishers to manage and monetize their digital advertising inventory programmatically. This collaboration enables media buyers to reach top-quality inventory certified by Comscore, with placements strategically optimized through Adelaide\u2019s attention-based metrics. By integrating these insights into a &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/comscore-and-adelaide-expand-access-to-high-quality-attention-optimized-curated-deals-across-pubmatics-platform\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Comscore and Adelaide Expand Access to High-Quality, Attention-Optimized Curated Deals across PubMatic\u2019s platform&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-858981","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Comscore and Adelaide Expand Access to High-Quality, Attention-Optimized Curated Deals across PubMatic\u2019s platform - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/comscore-and-adelaide-expand-access-to-high-quality-attention-optimized-curated-deals-across-pubmatics-platform\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comscore and Adelaide Expand Access to High-Quality, Attention-Optimized Curated Deals across PubMatic\u2019s platform - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"New collaboration combines Comscore\u2019s trusted inventory rankings with Adelaide\u2019s attention metrics, enabling advertisers to drive higher engagement and maximize campaign impact RESTON, Va., June 10, 2025 (GLOBE NEWSWIRE) &#8212; Comscore (NASDAQ: SCOR), a global leader in measuring and analyzing consumer behaviors, today announced the expansion of its Comscore-Certified Deal IDs to include Adelaide\u2019s attention-based metric in PubMatic\u2019s premium sell-side supply including many of the top CTV publishers. Adelaide is a leader in attention-based media measurement and PubMatic is a leading technology platform that enables publishers to manage and monetize their digital advertising inventory programmatically. This collaboration enables media buyers to reach top-quality inventory certified by Comscore, with placements strategically optimized through Adelaide\u2019s attention-based metrics. 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Adelaide is a leader in attention-based media measurement and PubMatic is a leading technology platform that enables publishers to manage and monetize their digital advertising inventory programmatically. This collaboration enables media buyers to reach top-quality inventory certified by Comscore, with placements strategically optimized through Adelaide\u2019s attention-based metrics. 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