{"id":858636,"date":"2025-06-09T14:43:10","date_gmt":"2025-06-09T18:43:10","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/informa-techtarget-announces-partnership-with-outreach-to-help-companies-build-and-accelerate-sales-pipeline-through-more-intelligent-prospecting\/"},"modified":"2025-06-09T14:43:10","modified_gmt":"2025-06-09T18:43:10","slug":"informa-techtarget-announces-partnership-with-outreach-to-help-companies-build-and-accelerate-sales-pipeline-through-more-intelligent-prospecting","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/informa-techtarget-announces-partnership-with-outreach-to-help-companies-build-and-accelerate-sales-pipeline-through-more-intelligent-prospecting\/","title":{"rendered":"Informa TechTarget Announces Partnership with Outreach to Help Companies Build and Accelerate Sales Pipeline Through More Intelligent Prospecting"},"content":{"rendered":"<p>        <!--.bwlistdisc { list-style-type: disc }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p><b>Informa TechTarget Announces Partnership with Outreach to Help Companies Build and Accelerate Sales Pipeline Through More Intelligent Prospecting<\/b><\/p>\n<p><i>This powerful combination helps mutual customers drive better business outcomes by efficiently identifying and effectively engaging prospects in an active buying journey<\/i><\/p>\n<p>NEWTON, Mass.&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nTechTarget, Inc. (&#8220;Informa TechTarget&#8221;) (Nasdaq: TTGT), global growth accelerator and leading provider of intent data and insights to the B2B technology sector, today announced a strategic partnership and integration with Outreach, the only workflow-first sales execution platform. The integration empowers mutual customers to connect the dots between active buyer research and sales engagement so they can book more meetings, drive better conversations, create more pipeline, and accelerate deal velocity.<\/p>\n<p>\n&#8220;Roughly 9 out of 10 initial conversations with BDRs never progress through the sales cycle. Our new integration addresses this challenge head-on by fueling the timely and relevant engagement required to maximize conversion and pipeline impact,\u201d said Jillian Coffin, Senior Vice President of Customer Enablement and Strategy, Informa TechTarget. \u201cBy automatically adding Informa TechTarget\u2019s Active Prospects directly into topically aligned Outreach sequences, reps can dramatically improve their ability to connect with warm contacts when they\u2019re actively researching relevant topics and solutions.\u201d<\/p>\n<p><b>The new integration empowers sales teams to:<\/b><\/p>\n<ul class=\"bwlistdisc\">\n<li>\nStreamline workflows between Priority Engine, Informa TechTarget\u2019s proprietary purchase intent data platform, and Outreach to maximize sales efficiency<\/p>\n<\/li>\n<li>\nInstantly add Active Prospects directly into relevant Outreach sequences with one click<\/p>\n<\/li>\n<li>\nAutomatically export Active Prospects to topically aligned Outreach sequences on a weekly basis<\/p>\n<\/li>\n<\/ul>\n<p><b>Key benefits of this strategic partnership include:<\/b><\/p>\n<p><b>Increased efficiency and improved focus:<\/b> Informa TechTarget&#8217;s precise, person-level intent data helps reps more quickly identify and prioritize prospects with demonstrated solution interest so they can focus their efforts squarely on accounts and prospects showing active buying behavior.<\/p>\n<p><b>Timely engagement: <\/b>Informa TechTarget continuously identifies new prospects from in-market accounts who are actively researching relevant topics across our network and delivers these permissioned buyers directly to Outreach. These automated workflows improve success by reducing the time to get from intent signal to outreach, enabling reps to engage prospects while they are actively researching and get into deals earlier.<\/p>\n<p><b>Improved conversion:<\/b> Informa TechTarget delivers deep, real-time insights into the specific needs, pain points, and current topics of interest for each individual buyer who is actively researching on their topically relevant editorial communities. With this contextual intelligence at their fingertips, sellers can personalize every touchpoint based on a prospect\u2019s demonstrated interests and drive meaningful conversations that increase conversion to opportunity.<\/p>\n<p>\nThe Informa TechTarget-Outreach integration is available now to current Priority Engine Sales subscribers at no additional cost. Customers must have both a Priority Engine Sales subscription and an Outreach license to utilize the integration. To learn more, <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.techtarget.com%2Foutreach%2F&amp;esheet=54271419&amp;newsitemid=20250609889743&amp;lan=en-US&amp;anchor=click+here&amp;index=1&amp;md5=d9f859dd73ff940be13092984590fbdb\">click here<\/a>.<\/p>\n<p><b>About Informa TechTarget<\/b><\/p>\n<p>\nTechTarget, Inc. (Nasdaq: TTGT), which also refers to itself as Informa TechTarget, informs, influences and connects the world\u2019s technology buyers and sellers, helping accelerate growth from R&amp;D to ROI.<\/p>\n<p>\nWith a vast reach of over 220 highly targeted technology-specific websites and over 50 million permissioned first-party audience members, Informa TechTarget has a unique understanding of and insight into the technology market.<\/p>\n<p>\nUnderpinned by those audiences and their data, we offer expert-led, data-driven, and digitally enabled services that have the potential to deliver significant impact and measurable outcomes to our clients:<\/p>\n<ul class=\"bwlistdisc\">\n<li>\nTrusted information that shapes the industry and informs investment<\/p>\n<\/li>\n<li>\nIntelligence and advice that guides and influences strategy<\/p>\n<\/li>\n<li>\nAdvertising that grows reputation and establishes thought leadership<\/p>\n<\/li>\n<li>\nCustom content that engages and prompts action<\/p>\n<\/li>\n<li>\nIntent and demand generation that more precisely targets and converts<\/p>\n<\/li>\n<\/ul>\n<p>\nInforma TechTarget is headquartered in Boston, MA and has offices in 19 global locations. For more information, visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.informatechtarget.com%2F&amp;esheet=54271419&amp;newsitemid=20250609889743&amp;lan=en-US&amp;anchor=informatechtarget.com&amp;index=2&amp;md5=105b21995b15b287263d3bda25f9c562\"><b>informatechtarget.com<\/b><\/a> and follow us on <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Finformatechtarget%2F&amp;esheet=54271419&amp;newsitemid=20250609889743&amp;lan=en-US&amp;anchor=LinkedIn&amp;index=3&amp;md5=7d026028f1baf926a42f360ca9f5a5b5\"><b>LinkedIn<\/b><\/a>.<\/p>\n<p><i>\u00a9 2025 TechTarget, Inc d\/b\/a Informa TechTarget. All rights reserved. All trademarks are the property of their respective owners.<\/i><\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20250609889743r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20250609889743\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20250609889743\/en\/<\/a><\/span><\/p>\n<p>\nGarrett Mann<br \/>\n<br \/>Vice President of Corporate Communications<br \/>\n<br \/>Informa TechTarget<br \/>\n<br \/>617-431-9371<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:garrett.mann@informatechtarget.com\">garrett.mann@informatechtarget.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> United States North America Massachusetts<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Marketing Advertising Communications Technology Internet Publishing<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20250609889743\/en\/2395614\/3\/ITechTarget-Logo-Sp-Grad-Indigo_rgb_%281%29.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Informa TechTarget Announces Partnership with Outreach to Help Companies Build and Accelerate Sales Pipeline Through More Intelligent Prospecting This powerful combination helps mutual customers drive better business outcomes by efficiently identifying and effectively engaging prospects in an active buying journey NEWTON, Mass.&#8211;(BUSINESS WIRE)&#8211; TechTarget, Inc. (&#8220;Informa TechTarget&#8221;) (Nasdaq: TTGT), global growth accelerator and leading provider of intent data and insights to the B2B technology sector, today announced a strategic partnership and integration with Outreach, the only workflow-first sales execution platform. The integration empowers mutual customers to connect the dots between active buyer research and sales engagement so they can book more meetings, drive better conversations, create more pipeline, and accelerate deal velocity. &#8220;Roughly 9 out of 10 initial conversations with &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/informa-techtarget-announces-partnership-with-outreach-to-help-companies-build-and-accelerate-sales-pipeline-through-more-intelligent-prospecting\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Informa TechTarget Announces Partnership with Outreach to Help Companies Build and Accelerate Sales Pipeline Through More Intelligent Prospecting&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-858636","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Informa TechTarget Announces Partnership with Outreach to Help Companies Build and Accelerate Sales Pipeline Through More Intelligent Prospecting - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/informa-techtarget-announces-partnership-with-outreach-to-help-companies-build-and-accelerate-sales-pipeline-through-more-intelligent-prospecting\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Informa TechTarget Announces Partnership with Outreach to Help Companies Build and Accelerate Sales Pipeline Through More Intelligent Prospecting - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Informa TechTarget Announces Partnership with Outreach to Help Companies Build and Accelerate Sales Pipeline Through More Intelligent Prospecting This powerful combination helps mutual customers drive better business outcomes by efficiently identifying and effectively engaging prospects in an active buying journey NEWTON, Mass.&#8211;(BUSINESS WIRE)&#8211; TechTarget, Inc. (&#8220;Informa TechTarget&#8221;) (Nasdaq: TTGT), global growth accelerator and leading provider of intent data and insights to the B2B technology sector, today announced a strategic partnership and integration with Outreach, the only workflow-first sales execution platform. The integration empowers mutual customers to connect the dots between active buyer research and sales engagement so they can book more meetings, drive better conversations, create more pipeline, and accelerate deal velocity. &#8220;Roughly 9 out of 10 initial conversations with &hellip; Continue reading &quot;Informa TechTarget Announces Partnership with Outreach to Help Companies Build and Accelerate Sales Pipeline Through More Intelligent Prospecting&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/informa-techtarget-announces-partnership-with-outreach-to-help-companies-build-and-accelerate-sales-pipeline-through-more-intelligent-prospecting\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-09T18:43:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20250609889743r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/informa-techtarget-announces-partnership-with-outreach-to-help-companies-build-and-accelerate-sales-pipeline-through-more-intelligent-prospecting\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/informa-techtarget-announces-partnership-with-outreach-to-help-companies-build-and-accelerate-sales-pipeline-through-more-intelligent-prospecting\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Informa TechTarget Announces Partnership with Outreach to Help Companies Build and Accelerate Sales Pipeline Through More Intelligent Prospecting\",\"datePublished\":\"2025-06-09T18:43:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/informa-techtarget-announces-partnership-with-outreach-to-help-companies-build-and-accelerate-sales-pipeline-through-more-intelligent-prospecting\\\/\"},\"wordCount\":693,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/informa-techtarget-announces-partnership-with-outreach-to-help-companies-build-and-accelerate-sales-pipeline-through-more-intelligent-prospecting\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cts.businesswire.com\\\/ct\\\/CT?id=bwnews&amp;sty=20250609889743r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/informa-techtarget-announces-partnership-with-outreach-to-help-companies-build-and-accelerate-sales-pipeline-through-more-intelligent-prospecting\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/informa-techtarget-announces-partnership-with-outreach-to-help-companies-build-and-accelerate-sales-pipeline-through-more-intelligent-prospecting\\\/\",\"name\":\"Informa TechTarget Announces Partnership with Outreach to Help Companies Build and Accelerate Sales Pipeline Through More Intelligent Prospecting - 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(&#8220;Informa TechTarget&#8221;) (Nasdaq: TTGT), global growth accelerator and leading provider of intent data and insights to the B2B technology sector, today announced a strategic partnership and integration with Outreach, the only workflow-first sales execution platform. The integration empowers mutual customers to connect the dots between active buyer research and sales engagement so they can book more meetings, drive better conversations, create more pipeline, and accelerate deal velocity. &#8220;Roughly 9 out of 10 initial conversations with &hellip; Continue reading \"Informa TechTarget Announces Partnership with Outreach to Help Companies Build and Accelerate Sales Pipeline Through More Intelligent Prospecting\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/informa-techtarget-announces-partnership-with-outreach-to-help-companies-build-and-accelerate-sales-pipeline-through-more-intelligent-prospecting\/","og_site_name":"Market Newsdesk","article_published_time":"2025-06-09T18:43:10+00:00","og_image":[{"url":"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20250609889743r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/informa-techtarget-announces-partnership-with-outreach-to-help-companies-build-and-accelerate-sales-pipeline-through-more-intelligent-prospecting\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/informa-techtarget-announces-partnership-with-outreach-to-help-companies-build-and-accelerate-sales-pipeline-through-more-intelligent-prospecting\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"Informa TechTarget Announces Partnership with Outreach to Help Companies Build and Accelerate Sales Pipeline Through More Intelligent Prospecting","datePublished":"2025-06-09T18:43:10+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/informa-techtarget-announces-partnership-with-outreach-to-help-companies-build-and-accelerate-sales-pipeline-through-more-intelligent-prospecting\/"},"wordCount":693,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/informa-techtarget-announces-partnership-with-outreach-to-help-companies-build-and-accelerate-sales-pipeline-through-more-intelligent-prospecting\/#primaryimage"},"thumbnailUrl":"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20250609889743r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/informa-techtarget-announces-partnership-with-outreach-to-help-companies-build-and-accelerate-sales-pipeline-through-more-intelligent-prospecting\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/informa-techtarget-announces-partnership-with-outreach-to-help-companies-build-and-accelerate-sales-pipeline-through-more-intelligent-prospecting\/","name":"Informa TechTarget Announces Partnership with Outreach to Help Companies Build and Accelerate Sales Pipeline Through More Intelligent Prospecting - 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