\nApple\u00ae today announced new Apple Intelligence\u2122 features that elevate the user experience across iPhone\u00ae, iPad\u00ae, Mac\u00ae, Apple Watch\u00ae, and Apple Vision Pro\u2122. Apple Intelligence unlocks new ways for users to communicate with features like Live Translation; do more with what\u2019s on their screen with updates to visual intelligence; and express themselves with enhancements to Image Playground\u2122 and Genmoji\u2122.1<\/sup> Additionally, Shortcuts can now tap into Apple Intelligence directly, and developers will be able to access the on-device large language model at the core of Apple Intelligence, giving them direct access to intelligence that is powerful, fast, built with privacy, and available even when users are offline. These Apple Intelligence features are available for testing starting today, and will be available to users with supported devices set to a supported language this fall.<\/p>\n
This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20250609210514\/en\/<\/a><\/p>\n At WWDC25, Apple unveiled new Apple Intelligence features coming to iPhone, iPad, Mac, Apple Watch, and Apple Vision Pro.<\/p>\n<\/div>\n \n\u201cLast year, we took the first steps on a journey to bring users intelligence that\u2019s helpful, relevant, easy to use, and right where users need it, all while protecting their privacy. Now, the models that power Apple Intelligence are becoming more capable and efficient, and we\u2019re integrating features in even more places across each of our operating systems,\u201d said Craig Federighi, Apple\u2019s senior vice president of Software Engineering. \u201cWe\u2019re also taking the huge step of giving developers direct access to the on-device foundation model powering Apple Intelligence, allowing them to tap into intelligence that is powerful, fast, built with privacy, and available even when users are offline. We think this will ignite a whole new wave of intelligent experiences in the apps users rely on every day. We can\u2019t wait to see what developers create.\u201d<\/p>\n \nApple Intelligence features will be coming to eight more languages by the end of the year: Danish, Dutch, Norwegian, Portuguese (Portugal), Swedish, Turkish, Chinese (traditional), and Vietnamese.<\/p>\n Live Translation Breaks Down Language Barriers<\/b><\/p>\n \nFor those moments when a language barrier gets in the way, Live Translation can help users communicate across languages when messaging or speaking. The experience is integrated into Messages, FaceTime\u00ae, and Phone, and enabled by Apple-built models that run entirely on device, so users\u2019 personal conversations stay personal.<\/p>\n \nIn Messages, Live Translation can automatically translate messages. If a user is making plans with new friends while traveling abroad, their message can be translated as they type, delivered in the recipient\u2019s preferred language, and when they get a response, each message can be instantly translated.2<\/sup> On FaceTime calls, a user can follow along with translated live captions while still hearing the speaker\u2019s voice. And when on a phone call, the translation is spoken aloud throughout the conversation.3<\/sup><\/p>\n New Ways to Explore Creativity with Updates to Genmoji and Image Playground<\/b><\/p>\n \nGenmoji and Image Playground provide users with even more ways to express themselves. In addition to turning a text description into a Genmoji, users can now mix together emoji and combine them with descriptions to create something new. When users make images inspired by family and friends using Genmoji and Image Playground, they have the ability to change expressions or adjust personal attributes, like hairstyle, to match their friend\u2019s latest look.<\/p>\n \nIn Image Playground, users can tap into brand-new styles with ChatGPT, like an oil painting style or vector art. For moments when users have a specific idea in mind, they can tap Any Style and describe what they want. Image Playground sends a user\u2019s description or photo to ChatGPT and creates a unique image. Users are always in control, and nothing is shared with ChatGPT without their permission.<\/p>\n Visual Intelligence Helps Users Search and Take Action<\/b><\/p>\n \nBuilding on Apple Intelligence, visual intelligence extends to a user\u2019s iPhone screen so they can search and take action on anything they\u2019re viewing across their apps.<\/p>\n \nVisual intelligence already helps users learn about objects and places around them using their iPhone camera, and it now enables users to do more, faster, with the content on their iPhone screen. Users can ask ChatGPT questions about what they\u2019re looking at on their screen to learn more, as well as search Google, Etsy, or other supported apps to find similar images and products. If there\u2019s an object a user is especially interested in, like a lamp, they can highlight it to search for that specific item or similar objects online.<\/p>\n \nVisual intelligence also recognizes when a user is looking at an event and suggests adding it to their calendar.4<\/sup> Apple Intelligence then extracts the date, time, and location to prepopulate these key details into an event.<\/p>\n \nUsers can access visual intelligence for what\u2019s on their screen by simply pressing the same buttons used to take a screenshot. Users will have the choice to save or share their screenshot, or explore more with visual intelligence.<\/p>\n Apple Intelligence Expands to Fitness on Apple Watch<\/b><\/p>\n \nWorkout Buddy is a first-of-its-kind workout experience on Apple Watch with Apple Intelligence that incorporates a user\u2019s workout data and fitness history to generate personalized, motivational insights during their session.5<\/sup><\/p>\n \nTo offer meaningful inspiration in real time, Workout Buddy analyzes data from a user\u2019s current workout along with their fitness history, based on data like heart rate, pace, distance, Activity rings, personal fitness milestones, and more. A new text-to-speech model then translates insights into a dynamic generative voice built using voice data from Fitness+ trainers, so it has the right energy, style, and tone for a workout. Workout Buddy processes this data privately and securely with Apple Intelligence.<\/p>\n \nWorkout Buddy will be available on Apple Watch with Bluetooth headphones, and requires an Apple Intelligence-supported iPhone nearby. It will be available starting in English, across some of the most popular workout types: Outdoor and Indoor Run, Outdoor and Indoor Walk, Outdoor Cycle, HIIT, and Functional and Traditional Strength Training.<\/p>\n Apple Intelligence On-Device Model Now Available to Developers<\/b><\/p>\n \nApple is opening up access for any app to tap directly into the on-device foundation model at the core of Apple Intelligence.<\/p>\n \nWith the Foundation Models framework, app developers will be able to build on Apple Intelligence to bring users new experiences that are intelligent, available when they\u2019re offline, and that protect their privacy, using AI inference that is free of cost. For example, an education app can use the on-device model to generate a personalized quiz from a user\u2019s notes, without any cloud API costs, or an outdoors app can add natural language search capabilities that work even when the user is offline.<\/p>\n \nThe framework has native support for Swift\u00ae, so app developers can easily access the Apple Intelligence model with as few as three lines of code. Guided generation, tool calling, and more are all built into the framework, making it easier than ever to implement generative capabilities right into a developer\u2019s existing app.<\/p>\n Shortcuts Get More Intelligent<\/b><\/p>\n \nShortcuts are now more powerful and intelligent than ever. Users can tap into intelligent actions, a whole new set of shortcuts enabled by Apple Intelligence. Users will see dedicated actions for features like summarizing text with Writing Tools or creating images with Image Playground.<\/p>\n \nNow users will be able to tap directly into Apple Intelligence models, either on-device or with Private Cloud Compute, to generate responses that feed into the rest of their shortcut, maintaining the privacy of information used in the shortcut. For example, a student can build a shortcut that uses the Apple Intelligence model to compare an audio transcription of a class lecture to the notes they took, and add any key points they may have missed. Users can also choose to tap into ChatGPT to provide responses that feed into their shortcut.<\/p>\n Additional New Features<\/b><\/p>\n \nApple Intelligence is even more deeply integrated into the apps and experiences that users rely on every day:<\/p>\n \nThese features build on a wide range of Apple Intelligence capabilities that are already available to users:<\/p>\n A Breakthrough for Privacy in AI<\/b><\/p>\n \nDesigned to protect users\u2019 privacy at every step, Apple Intelligence uses on-device processing, meaning that many of the models that power it run entirely on device. For requests that require access to larger models, Private Cloud Compute extends the privacy and security of iPhone into the cloud to unlock even more intelligence so a user\u2019s data is never stored or shared with Apple; it is used only to fulfill their request. Independent experts can inspect the code that runs on Apple silicon servers to continuously verify this privacy promise, and are already doing so. This is an extraordinary step forward for privacy in AI.<\/p>\n Availability<\/b><\/p>\n \nAll of these new features are available for testing starting today through the Apple Developer Program at developer.apple.com<\/a>, and a public beta will be available through the Apple Beta Software Program next month at beta.apple.com<\/a>. Users who enable Apple Intelligence on supported devices set to a supported language will have access this fall, including all iPhone 16 models, iPhone 15 Pro, iPhone 15 Pro Max, iPad mini (A17 Pro), and iPad and Mac models with M1 and later, with Siri and device language set to the same supported language: English, French, German, Italian, Portuguese (Brazil), Spanish, Japanese, Korean, or Chinese (simplified). More languages will be coming by the end of this year: Danish, Dutch, Norwegian, Portuguese (Portugal), Swedish, Turkish, Chinese (traditional), and Vietnamese. Some features may not be available in all languages or regions, and availability may vary due to local laws and regulations. For more details, visit apple.com\/apple-intelligence<\/a>.<\/p>\n \nApple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, AirPods, Apple Watch, and Apple Vision Pro. Apple\u2019s six software platforms \u2014 iOS, iPadOS, macOS, watchOS, visionOS, and tvOS \u2014 provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay, iCloud, and Apple TV+. Apple\u2019s more than 150,000 employees are dedicated to making the best products on earth and to leaving the world better than we found it.<\/p>\n 1<\/sup> Genmoji and Image Playground are available in English, French, German, Italian, Portuguese (Brazil), Spanish, and Japanese. \nNOTE TO EDITORS: For additional information visit Apple Newsroom (www.apple.com\/newsroom<\/a>), or email Apple\u2019s Media Helpline at media.help@apple.com<\/a>.<\/p>\n \n\u00a9 2025 Apple Inc. All rights reserved. Apple, the Apple logo, Apple Intelligence, iPhone, iPad, Mac, Apple Watch, Apple Vision Pro, Image Playground, Genmoji, FaceTime, Swift, Apple Wallet and Siri are trademarks of Apple. Other company and product names may be trademarks of their respective owners.<\/p>\n View source version on businesswire.com: <\/span>https:\/\/www.businesswire.com\/news\/home\/20250609210514\/en\/<\/a><\/span><\/p>\n \nNadine Haija![\"At](\"https:\/\/mms.businesswire.com\/media\/20250609210514\/en\/2492402\/4\/Apple-WWDC25-Apple-Intelligence-hero-250609.jpg\")
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2<\/sup> Live Translation in Messages supports English (U.S., UK), French (France), German, Italian, Japanese, Korean, Portuguese (Brazil), Spanish (Spain), and Chinese (simplified).
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3<\/sup> Live Translation in Phone and FaceTime is available for one-on-one calls in English (U.S., UK), French (France), German, Portuguese (Brazil), and Spanish (Spain).
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4<\/sup> The ability to add an event to Calendar with visual intelligence is available in English on all iPhone 16 models, iPhone 15 Pro, and iPhone 15 Pro Max.
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5<\/sup> Workout Buddy will be available on Apple Watch Series 6 or later, Apple Watch SE (2nd generation), and Apple Watch Ultra and Ultra 2 with an Apple Intelligence-supported iPhone starting in English.<\/p>\n<\/p>\n
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nhaija@apple.com<\/a><\/p>\n
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