{"id":853887,"date":"2025-05-22T15:03:02","date_gmt":"2025-05-22T19:03:02","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/align-technology-launches-professional-marketing-initiative-featuring-doctors-at-the-forefront-of-digital-orthodontics-and-their-stories-in-transforming-more-than-20m-smiles-with-invisalign-alig\/"},"modified":"2025-05-22T15:03:02","modified_gmt":"2025-05-22T19:03:02","slug":"align-technology-launches-professional-marketing-initiative-featuring-doctors-at-the-forefront-of-digital-orthodontics-and-their-stories-in-transforming-more-than-20m-smiles-with-invisalign-alig","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/align-technology-launches-professional-marketing-initiative-featuring-doctors-at-the-forefront-of-digital-orthodontics-and-their-stories-in-transforming-more-than-20m-smiles-with-invisalign-alig\/","title":{"rendered":"Align Technology Launches Professional Marketing Initiative Featuring Doctors at the Forefront of Digital Orthodontics and Their Stories in Transforming More Than 20M Smiles With Invisalign\u00ae Aligners"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }\n.bwlistdisc { list-style-type: disc }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>Align Technology Launches Professional Marketing Initiative Featuring Doctors at the Forefront of Digital Orthodontics and Their Stories in Transforming More Than 20M Smiles With Invisalign<sup>\u00ae<\/sup> Aligners<\/b><\/p>\n<ul class=\"bwlistdisc\">\n<li>\nNew professional marketing initiative celebrates the role doctors play in digital orthodontics and provides a platform to inspire others through their personal stories.\n<\/li>\n<li>\nInitiative underscores Align\u2019s 20M Invisalign Smiles milestone: \u201c20M smiles, 20M stories, endless possibilities.\u201d\n<\/li>\n<li>\nInitial campaigns will highlight orthodontists across the Europe, Middle East and Africa (\u201cEMEA\u201d) region and North America followed by General Practitioner dentists.\n<\/li>\n<\/ul>\n<p>TEMPE, Ariz.&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nAlign Technology, Inc. (\u201cAlign\u201d) (Nasdaq: ALGN), a leading global medical device company that designs, manufactures, and sells the Invisalign<sup>\u00ae <\/sup>System of clear aligners, iTero\u2122 intraoral scanners, and exocad\u2122 CAD\/CAM software for digital orthodontics and restorative dentistry, today announced a new professional marketing initiative spanning across the EMEA region and North America to provide doctors with a platform to share their stories about transforming smiles and changing lives for their patients and practices. The initiative includes regional campaigns that celebrate doctors\u2019 achievements by showcasing a variety of real, emotional, and inspiring stories, each shining a light on the meaningful work that doctors do every day.\n<\/p>\n<p id=\"news-body-cta\">This press release features multimedia. View the full release here: <a href=\"https:\/\/www.businesswire.com\/news\/home\/20250522012509\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20250522012509\/en\/<\/a><\/p>\n<div id=\"bwbodyimg\" style=\"width: 480px;float:left;padding-left:0px;padding-right:20px;padding-top:0px;padding-bottom:0px\"><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20250522012509\/en\/2478168\/4\/Final_Main-Image-Press_Release-NA%2BEMEA.jpg\" alt=\"Align\u2019s new professional marketing initiative celebrates the role doctors play in digital orthodontics.\" \/><\/p>\n<p style=\"font-size:85%\">Align\u2019s new professional marketing initiative celebrates the role doctors play in digital orthodontics.<\/p>\n<\/div>\n<p>\n\u201cThe support, trust, and expertise of our doctor customers around the world are critical factors in all that we do,\u201d said Joe Hogan, president and CEO, Align Technology. \u201cThey continuously inspire each of us in how they combine Align digital tools and technology with their knowledge and expertise to improve oral health and to transform smiles and change lives for their patients.\u201d\n<\/p>\n<p>\nThis initiative is an overarching, ongoing effort to recognize and celebrate doctors, their practices, and their patients. With an initial focus on orthodontists, these campaigns use compelling, relatable short form videos of authentic doctors\u2019 stories shared across multiple media platforms to highlight a unique journey, a challenge overcome, or a meaningful connection with patients.\n<\/p>\n<p>\nThe first two iterations of the campaign are launching in the EMEA region and North America, with stories released throughout the year on dedicated landing pages:\n<\/p>\n<ul class=\"bwlistdisc\">\n<li>\nThe \u201cWe See Your Brilliance\u201d campaign will be available digitally across EMEA starting on May 23<sup>rd<\/sup> in 7 languages and at the European Aligner Society (EAS6) Congress 2025 in Rhodes. Link to campaign: <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.invisalign.co.uk%2Fprovider%2Fwe-see-your-brilliance&amp;esheet=54259318&amp;newsitemid=20250522012509&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.invisalign.co.uk%2Fprovider%2Fwe-see-your-brilliance&amp;index=1&amp;md5=0419c56558a30cf09b8d2c82391a8997\">https:\/\/www.invisalign.co.uk\/provider\/we-see-your-brilliance<\/a><\/li>\n<\/ul>\n<ul class=\"bwlistdisc\">\n<li>\n\u201cThe Innovators Behind the Smile\u201d campaign will be available digitally in North America starting on May 22<sup>nd<\/sup>. Link to campaign: <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.invisalign.com%2Fprovider%2Finvisalign-solutions%2Ffor-orthodontists%2Finnovators&amp;esheet=54259318&amp;newsitemid=20250522012509&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.invisalign.com%2Fprovider%2Finvisalign-solutions%2Ffor-orthodontists%2Finnovators&amp;index=2&amp;md5=3ede0d262abff17cb3f6e1ee4f39d5c0\">https:\/\/www.invisalign.com\/provider\/invisalign-solutions\/for-orthodontists\/innovators<\/a><\/li>\n<\/ul>\n<p>\n\u201cA smile can truly transform a life\u2014and behind every confident smile is the expertise, dedication, and brilliance of a doctor. Their work goes far beyond aligning teeth; it\u2019s about restoring confidence and changing lives. This campaign is a tribute to all doctors and their staff, whose passion and precision leave a lasting impact,\u201d said Khilola Shukurova, Align vice president marketing, EMEA.\n<\/p>\n<p>\n\u201cDoctors across the world have transformed smiles and changed the lives of patients \u2013 from kids to teens to adults of all ages,\u201d said Kamal Bhandal, Align senior vice president, Global Brand, Consumer and Americas Marketing. \u201cThis campaign shines a light on the innovators behind the smiles &#8211; the doctors in local communities around the world. We look forward to sharing and celebrating their inspirational stories of connection with their patients and building confident new smiles.\u201d\n<\/p>\n<p><b>About Align Technology, Inc.<\/b><\/p>\n<p>\nAlign Technology designs and manufactures the Invisalign<sup>\u00ae<\/sup> System, the most advanced clear aligner system in the world, iTero\u2122 intraoral scanners and services, and exocad\u2122 CAD\/CAM software. These technology building blocks enable enhanced digital orthodontic and restorative workflows to improve patient outcomes and practice efficiencies for over 281.4 thousand doctor customers and are key to accessing Align\u2019s 600 million consumer market opportunity worldwide. Over the past 28 years, Align has helped doctors treat over 20.1 million patients with the Invisalign System and is driving the evolution in digital dentistry through the Align\u2122 Digital Platform, our integrated suite of unique, proprietary technologies and services delivered as a seamless, end-to-end solution for patients and consumers, orthodontists and GP dentists, and lab\/partners. Visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.aligntech.com&amp;esheet=54259318&amp;newsitemid=20250522012509&amp;lan=en-US&amp;anchor=www.aligntech.com&amp;index=3&amp;md5=bcbb19e9facb66667dc468a78766320b\">www.aligntech.com<\/a> for more information.\n<\/p>\n<p>\nFor additional information about the Invisalign System or to find an Invisalign doctor in your area, please visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.invisalign.com&amp;esheet=54259318&amp;newsitemid=20250522012509&amp;lan=en-US&amp;anchor=www.invisalign.com&amp;index=4&amp;md5=fd018d66fe38408e7001e5ab687301d6\">www.invisalign.com<\/a>. For additional information about the iTero digital scanning system, please visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.itero.com&amp;esheet=54259318&amp;newsitemid=20250522012509&amp;lan=en-US&amp;anchor=www.itero.com&amp;index=5&amp;md5=1d6c2c72f5a3bc2daefa67b70568b6a0\">www.itero.com<\/a>. For additional information about exocad dental CAD\/CAM offerings and a list of exocad reseller partners, please visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.exocad.com&amp;esheet=54259318&amp;newsitemid=20250522012509&amp;lan=en-US&amp;anchor=www.exocad.com&amp;index=6&amp;md5=9867813649e92c2c23095e503d844b91\">www.exocad.com<\/a>.\n<\/p>\n<p>\nInvisalign, iTero, exocad, Align, Align Digital Platform and iTero Lumina are trademarks of Align Technology, Inc.\n<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20250522012509r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20250522012509\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20250522012509\/en\/<\/a><\/span><\/p>\n<p>\nAlign Technology, Inc.<br \/>\n<br \/>Madelyn Valente<br \/>\n<br \/>(909) 833-5839<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:mvalente@aligntech.com\">mvalente@aligntech.com<\/a><\/p>\n<p>\nZeno Group<br \/>\n<br \/>Sarah Karlson<br \/>\n<br \/>(828) 551-4201<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:sarah.johnson@zenogroup.com\">sarah.karlson@zenogroup.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> United States North America Arizona<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Medical Devices Marketing Health Communications Dental<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20250522012509\/en\/2478168\/3\/Final_Main-Image-Press_Release-NA%2BEMEA.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">Align\u2019s new professional marketing initiative celebrates the role doctors play in digital orthodontics.<\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20250522012509\/en\/1470772\/3\/Align_tagline_vertical_RGB_charcoal_2c.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Align Technology Launches Professional Marketing Initiative Featuring Doctors at the Forefront of Digital Orthodontics and Their Stories in Transforming More Than 20M Smiles With Invisalign\u00ae Aligners New professional marketing initiative celebrates the role doctors play in digital orthodontics and provides a platform to inspire others through their personal stories. Initiative underscores Align\u2019s 20M Invisalign Smiles milestone: \u201c20M smiles, 20M stories, endless possibilities.\u201d Initial campaigns will highlight orthodontists across the Europe, Middle East and Africa (\u201cEMEA\u201d) region and North America followed by General Practitioner dentists. TEMPE, Ariz.&#8211;(BUSINESS WIRE)&#8211; Align Technology, Inc. (\u201cAlign\u201d) (Nasdaq: ALGN), a leading global medical device company that designs, manufactures, and sells the Invisalign\u00ae System of clear aligners, iTero\u2122 intraoral scanners, and exocad\u2122 CAD\/CAM software for digital orthodontics &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/align-technology-launches-professional-marketing-initiative-featuring-doctors-at-the-forefront-of-digital-orthodontics-and-their-stories-in-transforming-more-than-20m-smiles-with-invisalign-alig\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Align Technology Launches Professional Marketing Initiative Featuring Doctors at the Forefront of Digital Orthodontics and Their Stories in Transforming More Than 20M Smiles With Invisalign\u00ae Aligners&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-853887","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Align Technology Launches Professional Marketing Initiative Featuring Doctors at the Forefront of Digital Orthodontics and Their Stories in Transforming More Than 20M Smiles With Invisalign\u00ae Aligners - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/align-technology-launches-professional-marketing-initiative-featuring-doctors-at-the-forefront-of-digital-orthodontics-and-their-stories-in-transforming-more-than-20m-smiles-with-invisalign-alig\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Align Technology Launches Professional Marketing Initiative Featuring Doctors at the Forefront of Digital Orthodontics and Their Stories in Transforming More Than 20M Smiles With Invisalign\u00ae Aligners - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Align Technology Launches Professional Marketing Initiative Featuring Doctors at the Forefront of Digital Orthodontics and Their Stories in Transforming More Than 20M Smiles With Invisalign\u00ae Aligners New professional marketing initiative celebrates the role doctors play in digital orthodontics and provides a platform to inspire others through their personal stories. Initiative underscores Align\u2019s 20M Invisalign Smiles milestone: \u201c20M smiles, 20M stories, endless possibilities.\u201d Initial campaigns will highlight orthodontists across the Europe, Middle East and Africa (\u201cEMEA\u201d) region and North America followed by General Practitioner dentists. TEMPE, Ariz.&#8211;(BUSINESS WIRE)&#8211; Align Technology, Inc. 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