{"id":853540,"date":"2025-05-22T00:04:02","date_gmt":"2025-05-22T04:04:02","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/e-l-f-revs-up-support-for-katherine-legge-at-nascars-coca-cola-600-weekend\/"},"modified":"2025-05-22T00:04:02","modified_gmt":"2025-05-22T04:04:02","slug":"e-l-f-revs-up-support-for-katherine-legge-at-nascars-coca-cola-600-weekend","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/e-l-f-revs-up-support-for-katherine-legge-at-nascars-coca-cola-600-weekend\/","title":{"rendered":"e.l.f. Revs Up Support for Katherine Legge at NASCAR\u2019s Coca-Cola 600 Weekend"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>e.l.f. Revs Up Support for Katherine Legge at NASCAR\u2019s Coca-Cola 600 Weekend<\/b><\/p>\n<p class=\"bwalignc\"><i>The brand is making power moves towards its commitment to Empower.Legendary.Females.<\/i><\/p>\n<p>OAKLAND, Calif.&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\ne.l.f. Cosmetics, a brand from e.l.f. Beauty (NYSE: ELF), is speeding into NASCAR\u2019s Coca-Cola 600 this weekend with a jumbo-sized activation in celebration of its partnership with professional race car driver Katherine Legge.\n<\/p>\n<p id=\"news-body-cta\">This press release features multimedia. View the full release here: <a href=\"https:\/\/www.businesswire.com\/news\/home\/20250521636169\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20250521636169\/en\/<\/a><\/p>\n<div id=\"bwbodyimg\" style=\"width: 480px;float:left;padding-left:0px;padding-right:20px;padding-top:0px;padding-bottom:0px\"><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20250521636169\/en\/2477102\/4\/0525_PR_TRACK_IMAGES_3.jpg\" alt=\"e.l.f. is speeding into NASCAR\u2019s Coca-Cola 600 this weekend with Power Grip Garage, a jumbo-sized activation in celebration of its partnership with professional race car driver Katherine Legge. With this immersive, larger-than-life experience showcasing the Jumbo Power Grip Primer, the brand is making power moves towards its commitment to Empower.Legendary.Females.\" \/><\/p>\n<p style=\"font-size:85%\">e.l.f. is speeding into NASCAR\u2019s Coca-Cola 600 this weekend with Power Grip Garage, a jumbo-sized activation in celebration of its partnership with professional race car driver Katherine Legge. With this immersive, larger-than-life experience showcasing the Jumbo Power Grip Primer, the brand is making power moves towards its commitment to Empower.Legendary.Females.<\/p>\n<\/div>\n<p>\nLegge will be competing in the NASCAR Xfinity Series\u2019 BetMGM 300 event on May 24 as the only female driver entered in the race. Sporting an e.l.f.-branded car and fire suit, she\u2019ll embody the bold confidence to make power moves and break barriers on and off the track.\n<\/p>\n<p>\n\u201cAt e.l.f., we\u2019re bold disruptors with a kind heart \u2014 showing up where no one expects, serving those too often overlooked. When we learned that nearly 40% of NASCAR fans are women, yet no one was speaking to them, we didn\u2019t see a gap \u2014 we saw a call to action,\u201d said Patrick O\u2019Keefe, Chief Integrated Marketing Officer at e.l.f. Beauty. \u201cKatherine drives our commitment forward: standing with every eye, lip, and face; her journey serves as a powerful reminder to believe in yourself and follow your dreams. She\u2019s a force of nature \u2014 bold, relentless and unapologetically unstoppable. Three years later, our bond is stronger than ever.\u201d\n<\/p>\n<p>\ne.l.f. is making a big statement during NASCAR\u2019s Coca-Cola 600 weekend with its activation \u2013 <i>Power Grip Garage<\/i>. Created in collaboration with Day One Agency and produced by The Bait Shoppe, this immersive, larger-than-life experience showcases the brand\u2019s new Jumbo Power Grip Primer, which, at 3x the size of the original, boasts more drippy, gripping and sticky action for the ultimate makeup hold. The activation is located in the Fan Zone at the Coca-Cola 600 weekend, offering an unforgettable experience for fans and supporters alike. <i>The Power Grip Garage<\/i> will feature a glam station, meet and greets with Legge, and a \u2018Share the e.l.f.ing Love Wall\u2019 where fans can record a video with an inspiring message for Legge to rev her up before she hits the track.\n<\/p>\n<p>\n&#8220;My ongoing partnership with e.l.f. is truly astonishing,&#8221; said Legge. &#8220;Our shared passion for motorsports and dedication to Empowering.Legendary.Females. has allowed us to make a significant impact on so many people. Together, we are breaking barriers and championing representation like never before. I&#8217;m incredibly proud to be part of this movement, as we inspire and empower women to achieve greatness in the sport and beyond.\u201d\n<\/p>\n<p>\nCan\u2019t make it to the Coca-Cola 600 weekend? e.l.f. invites its community to race Legge\u2019s virtual car and catch her avatar in e.l.f. UP!, its Roblox experience. The brand also partnered with Drive World, one of the largest racing games on Roblox, to engage the racing community to join the race. Complete the Coca-Cola 600 quest and like e.l.f. UP! to win Legge\u2019s car as a skin in Drive World for a limited time.\n<\/p>\n<p>\nThroughout the weekend, e.l.f. will also livestream from the <i>Power Grip Garage <\/i>activation on the e.l.f. you! Twitch channel, inviting an even larger community to join in on the action.\n<\/p>\n<p>\nThe brand is making sure Power Grip lovers everywhere can fuel their look with a chance to win big!* See the official sweepstakes rules and prize description <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.elfcosmetics.com%2Fpromotion-details%2Fsweepstakes-contest-rules&amp;esheet=54258745&amp;newsitemid=20250521636169&amp;lan=en-US&amp;anchor=here&amp;index=1&amp;md5=56f214605124d1975ef154e8c9c9bff2\">here<\/a>.\n<\/p>\n<p>\nNew Jumbo Power Grip Primer is available to Beauty Squad members on May 22 and online at elfcosmetics.com on May 26.\n<\/p>\n<p>\nLegge hosts \u201cThrottle Therapy with Katherine Legge\u201d as part of iHeart Women\u2019s Sports Audio Network. Check out her recent conversation with e.l.f.\u2019s Chief Integrated Marketing Officer, Patrick O\u2019Keefe <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.iheart.com%2Fpodcast%2F1119-throttle-therapy-with-kat-253096903%2Fepisode%2Fa-big-elf-ing-announcement-272589298%2F&amp;esheet=54258745&amp;newsitemid=20250521636169&amp;lan=en-US&amp;anchor=here&amp;index=2&amp;md5=53182e60d2602c8d2dec33d3141ac4d8\">here<\/a>.\n<\/p>\n<p>\nLegge\u2019s upcoming races:\n<\/p>\n<p>\nSaturday, May 31, 2025: Nashville (NASCAR Xfinity)<br \/>\n<br \/>Sunday, June 15, 2025: Mexico\/Autodromo (NASCAR Cup)<br \/>\n<br \/>Sunday, July 7, 2025: Chicago (NASCAR Cup)<br \/>\n<br \/>Sunday, July 13, 2025: Sonoma, CA (NASCAR Cup)\n<\/p>\n<p>\nFor more information about e.l.f. and Legge, please visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.elfbeauty.com%2F&amp;esheet=54258745&amp;newsitemid=20250521636169&amp;lan=en-US&amp;anchor=elfbeauty.com&amp;index=3&amp;md5=7f7a64dbe57366dad391c878c9bd3d95\">elfbeauty.com<\/a> or <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.katherinelegge.com%2F&amp;esheet=54258745&amp;newsitemid=20250521636169&amp;lan=en-US&amp;anchor=katherinelegge.com&amp;index=4&amp;md5=f9418409e7802598880d364fed47e3bc\">katherinelegge.com<\/a>.\n<\/p>\n<p><b>About e.l.f. Cosmetics<\/b><\/p>\n<p>\ne.l.f. Beauty (NYSE: ELF) is fueled by a belief that anything is e.l.f.ing possible. We are a different kind of company that disrupts norms, shapes culture and connects communities through positivity, inclusivity and accessibility. e.l.f. Cosmetics, our global flagship brand, makes the best of beauty accessible to every eye, lip and face by bringing together the best of beauty, culture and entertainment. Our superpower is delivering universally appealing, premium quality products at accessible prices that are e.l.f. clean and vegan, all double-certified by Leaping Bunny and PETA as cruelty free. We are proud to have products made in Fair Trade Certified\u2122 facilities. Learn more at <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.elfcosmetics.com%2F&amp;esheet=54258745&amp;newsitemid=20250521636169&amp;lan=en-US&amp;anchor=www.elfcosmetics.com&amp;index=5&amp;md5=eb3dbeae0108959b8660aef640e19558\">www.elfcosmetics.com<\/a>.\n<\/p>\n<p><b>About Katherine Legge<\/b><\/p>\n<p>\nKatherine Legge is a trailblazing British racing driver renowned for breaking boundaries and setting records. As the fastest female qualifier in the history of the Indianapolis 500, Katherine has cemented her status as one of the sport\u2019s elite competitors. She has many firsts in her career which also spans various racing disciplines, including IndyCar, Sports Cars, NASCAR, and international endurance racing, where she has continuously demonstrated exceptional talent, resilience, and versatility. With a career that has taken her to iconic circuits around the globe, Katherine is celebrated for her fearless pursuit of new challenges, from leading teams at the renowned 24 Hours of Daytona to competing in the grueling Pikes Peak International Hill Climb. Legge has appeared on TODAY with Hoda &amp; Jenna, The Drew Barrymore Show, The Ellen DeGeneres Show, The Tamron Hall Show, 60 Minutes, Modern Marvels, and Jay Leno\u2019s Garage. Legge is represented by BRANDed Management and Klint Briney, who long oversaw the career of nine-time Indy 500 starter Sarah Fisher. For more on Katherine Legge, please visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.katherinelegge.com%2F&amp;esheet=54258745&amp;newsitemid=20250521636169&amp;lan=en-US&amp;anchor=www.katherinelegge.com&amp;index=6&amp;md5=b29ca69bfb79fe05dc72b377ad6948af\">www.katherinelegge.com<\/a>.\n<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20250521636169r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20250521636169\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20250521636169\/en\/<\/a><\/span><\/p>\n<p>\ne.l.f. Beauty<br \/>\n<br \/>Laura Cosgrave<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:lcosgrave@elfbeauty.com\">lcosgrave@elfbeauty.com<br \/>\n<\/a><\/p>\n<p>BRANDed Management<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:PR@BRANDedMGMT.com\">PR@BRANDedMGMT.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> North America United States Ireland United Kingdom Europe California<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Cosmetics Retail Motor Sports Sports<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20250521636169\/en\/2477102\/3\/0525_PR_TRACK_IMAGES_3.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">e.l.f. is speeding into NASCAR\u2019s Coca-Cola 600 this weekend with Power Grip Garage, a jumbo-sized activation in celebration of its partnership with professional race car driver Katherine Legge. With this immersive, larger-than-life experience showcasing the Jumbo Power Grip Primer, the brand is making power moves towards its commitment to Empower.Legendary.Females.<\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20250521636169\/en\/2477123\/3\/e.l.f._Power_Grip_Garage_rendering.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">e.l.f. is speeding into NASCAR\u2019s Coca-Cola 600 this weekend with Power Grip Garage, a jumbo-sized activation in celebration of its partnership with professional race car driver Katherine Legge. With this immersive, larger-than-life experience showcasing the Jumbo Power Grip Primer, the brand is making power moves towards its commitment to Empower.Legendary.Females.<\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20250521636169\/en\/2477104\/3\/e.l.f._Cosmetics_HOR_logo_%282%29.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>e.l.f. Revs Up Support for Katherine Legge at NASCAR\u2019s Coca-Cola 600 Weekend The brand is making power moves towards its commitment to Empower.Legendary.Females. OAKLAND, Calif.&#8211;(BUSINESS WIRE)&#8211; e.l.f. Cosmetics, a brand from e.l.f. Beauty (NYSE: ELF), is speeding into NASCAR\u2019s Coca-Cola 600 this weekend with a jumbo-sized activation in celebration of its partnership with professional race car driver Katherine Legge. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20250521636169\/en\/ e.l.f. is speeding into NASCAR\u2019s Coca-Cola 600 this weekend with Power Grip Garage, a jumbo-sized activation in celebration of its partnership with professional race car driver Katherine Legge. With this immersive, larger-than-life experience showcasing the Jumbo Power Grip Primer, the brand is making power moves towards its commitment to Empower.Legendary.Females. &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/e-l-f-revs-up-support-for-katherine-legge-at-nascars-coca-cola-600-weekend\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;e.l.f. Revs Up Support for Katherine Legge at NASCAR\u2019s Coca-Cola 600 Weekend&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-853540","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>e.l.f. Revs Up Support for Katherine Legge at NASCAR\u2019s Coca-Cola 600 Weekend - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/e-l-f-revs-up-support-for-katherine-legge-at-nascars-coca-cola-600-weekend\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"e.l.f. Revs Up Support for Katherine Legge at NASCAR\u2019s Coca-Cola 600 Weekend - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"e.l.f. Revs Up Support for Katherine Legge at NASCAR\u2019s Coca-Cola 600 Weekend The brand is making power moves towards its commitment to Empower.Legendary.Females. OAKLAND, Calif.&#8211;(BUSINESS WIRE)&#8211; e.l.f. Cosmetics, a brand from e.l.f. Beauty (NYSE: ELF), is speeding into NASCAR\u2019s Coca-Cola 600 this weekend with a jumbo-sized activation in celebration of its partnership with professional race car driver Katherine Legge. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20250521636169\/en\/ e.l.f. is speeding into NASCAR\u2019s Coca-Cola 600 this weekend with Power Grip Garage, a jumbo-sized activation in celebration of its partnership with professional race car driver Katherine Legge. With this immersive, larger-than-life experience showcasing the Jumbo Power Grip Primer, the brand is making power moves towards its commitment to Empower.Legendary.Females. &hellip; Continue reading &quot;e.l.f. Revs Up Support for Katherine Legge at NASCAR\u2019s Coca-Cola 600 Weekend&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/e-l-f-revs-up-support-for-katherine-legge-at-nascars-coca-cola-600-weekend\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-22T04:04:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mms.businesswire.com\/media\/20250521636169\/en\/2477102\/4\/0525_PR_TRACK_IMAGES_3.jpg\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/e-l-f-revs-up-support-for-katherine-legge-at-nascars-coca-cola-600-weekend\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/e-l-f-revs-up-support-for-katherine-legge-at-nascars-coca-cola-600-weekend\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"e.l.f. Revs Up Support for Katherine Legge at NASCAR\u2019s Coca-Cola 600 Weekend\",\"datePublished\":\"2025-05-22T04:04:02+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/e-l-f-revs-up-support-for-katherine-legge-at-nascars-coca-cola-600-weekend\\\/\"},\"wordCount\":1209,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/e-l-f-revs-up-support-for-katherine-legge-at-nascars-coca-cola-600-weekend\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mms.businesswire.com\\\/media\\\/20250521636169\\\/en\\\/2477102\\\/4\\\/0525_PR_TRACK_IMAGES_3.jpg\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/e-l-f-revs-up-support-for-katherine-legge-at-nascars-coca-cola-600-weekend\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/e-l-f-revs-up-support-for-katherine-legge-at-nascars-coca-cola-600-weekend\\\/\",\"name\":\"e.l.f. Revs Up Support for Katherine Legge at NASCAR\u2019s Coca-Cola 600 Weekend - Market Newsdesk\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/e-l-f-revs-up-support-for-katherine-legge-at-nascars-coca-cola-600-weekend\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/e-l-f-revs-up-support-for-katherine-legge-at-nascars-coca-cola-600-weekend\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mms.businesswire.com\\\/media\\\/20250521636169\\\/en\\\/2477102\\\/4\\\/0525_PR_TRACK_IMAGES_3.jpg\",\"datePublished\":\"2025-05-22T04:04:02+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/e-l-f-revs-up-support-for-katherine-legge-at-nascars-coca-cola-600-weekend\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/e-l-f-revs-up-support-for-katherine-legge-at-nascars-coca-cola-600-weekend\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/e-l-f-revs-up-support-for-katherine-legge-at-nascars-coca-cola-600-weekend\\\/#primaryimage\",\"url\":\"https:\\\/\\\/mms.businesswire.com\\\/media\\\/20250521636169\\\/en\\\/2477102\\\/4\\\/0525_PR_TRACK_IMAGES_3.jpg\",\"contentUrl\":\"https:\\\/\\\/mms.businesswire.com\\\/media\\\/20250521636169\\\/en\\\/2477102\\\/4\\\/0525_PR_TRACK_IMAGES_3.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/e-l-f-revs-up-support-for-katherine-legge-at-nascars-coca-cola-600-weekend\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"e.l.f. Revs Up Support for Katherine Legge at NASCAR\u2019s Coca-Cola 600 Weekend\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#website\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/\",\"name\":\"Market Newsdesk\",\"description\":\"Latest Business News in Real Time\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\",\"name\":\"Newsdesk\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a0d0bd5b0f0ca12a265a459b13169dac35f33776d8501eda5e68844a366f2f46?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a0d0bd5b0f0ca12a265a459b13169dac35f33776d8501eda5e68844a366f2f46?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a0d0bd5b0f0ca12a265a459b13169dac35f33776d8501eda5e68844a366f2f46?s=96&d=mm&r=g\",\"caption\":\"Newsdesk\"},\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/author\\\/newsdesk\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"e.l.f. Revs Up Support for Katherine Legge at NASCAR\u2019s Coca-Cola 600 Weekend - Market Newsdesk","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.marketnewsdesk.com\/index.php\/e-l-f-revs-up-support-for-katherine-legge-at-nascars-coca-cola-600-weekend\/","og_locale":"en_US","og_type":"article","og_title":"e.l.f. Revs Up Support for Katherine Legge at NASCAR\u2019s Coca-Cola 600 Weekend - Market Newsdesk","og_description":"e.l.f. Revs Up Support for Katherine Legge at NASCAR\u2019s Coca-Cola 600 Weekend The brand is making power moves towards its commitment to Empower.Legendary.Females. OAKLAND, Calif.&#8211;(BUSINESS WIRE)&#8211; e.l.f. Cosmetics, a brand from e.l.f. Beauty (NYSE: ELF), is speeding into NASCAR\u2019s Coca-Cola 600 this weekend with a jumbo-sized activation in celebration of its partnership with professional race car driver Katherine Legge. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20250521636169\/en\/ e.l.f. is speeding into NASCAR\u2019s Coca-Cola 600 this weekend with Power Grip Garage, a jumbo-sized activation in celebration of its partnership with professional race car driver Katherine Legge. With this immersive, larger-than-life experience showcasing the Jumbo Power Grip Primer, the brand is making power moves towards its commitment to Empower.Legendary.Females. &hellip; Continue reading \"e.l.f. Revs Up Support for Katherine Legge at NASCAR\u2019s Coca-Cola 600 Weekend\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/e-l-f-revs-up-support-for-katherine-legge-at-nascars-coca-cola-600-weekend\/","og_site_name":"Market Newsdesk","article_published_time":"2025-05-22T04:04:02+00:00","og_image":[{"url":"https:\/\/mms.businesswire.com\/media\/20250521636169\/en\/2477102\/4\/0525_PR_TRACK_IMAGES_3.jpg","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/e-l-f-revs-up-support-for-katherine-legge-at-nascars-coca-cola-600-weekend\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/e-l-f-revs-up-support-for-katherine-legge-at-nascars-coca-cola-600-weekend\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"e.l.f. Revs Up Support for Katherine Legge at NASCAR\u2019s Coca-Cola 600 Weekend","datePublished":"2025-05-22T04:04:02+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/e-l-f-revs-up-support-for-katherine-legge-at-nascars-coca-cola-600-weekend\/"},"wordCount":1209,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/e-l-f-revs-up-support-for-katherine-legge-at-nascars-coca-cola-600-weekend\/#primaryimage"},"thumbnailUrl":"https:\/\/mms.businesswire.com\/media\/20250521636169\/en\/2477102\/4\/0525_PR_TRACK_IMAGES_3.jpg","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/e-l-f-revs-up-support-for-katherine-legge-at-nascars-coca-cola-600-weekend\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/e-l-f-revs-up-support-for-katherine-legge-at-nascars-coca-cola-600-weekend\/","name":"e.l.f. Revs Up Support for Katherine Legge at NASCAR\u2019s Coca-Cola 600 Weekend - Market Newsdesk","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/e-l-f-revs-up-support-for-katherine-legge-at-nascars-coca-cola-600-weekend\/#primaryimage"},"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/e-l-f-revs-up-support-for-katherine-legge-at-nascars-coca-cola-600-weekend\/#primaryimage"},"thumbnailUrl":"https:\/\/mms.businesswire.com\/media\/20250521636169\/en\/2477102\/4\/0525_PR_TRACK_IMAGES_3.jpg","datePublished":"2025-05-22T04:04:02+00:00","author":{"@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"breadcrumb":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/e-l-f-revs-up-support-for-katherine-legge-at-nascars-coca-cola-600-weekend\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.marketnewsdesk.com\/index.php\/e-l-f-revs-up-support-for-katherine-legge-at-nascars-coca-cola-600-weekend\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/e-l-f-revs-up-support-for-katherine-legge-at-nascars-coca-cola-600-weekend\/#primaryimage","url":"https:\/\/mms.businesswire.com\/media\/20250521636169\/en\/2477102\/4\/0525_PR_TRACK_IMAGES_3.jpg","contentUrl":"https:\/\/mms.businesswire.com\/media\/20250521636169\/en\/2477102\/4\/0525_PR_TRACK_IMAGES_3.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/e-l-f-revs-up-support-for-katherine-legge-at-nascars-coca-cola-600-weekend\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.marketnewsdesk.com\/"},{"@type":"ListItem","position":2,"name":"e.l.f. Revs Up Support for Katherine Legge at NASCAR\u2019s Coca-Cola 600 Weekend"}]},{"@type":"WebSite","@id":"https:\/\/www.marketnewsdesk.com\/#website","url":"https:\/\/www.marketnewsdesk.com\/","name":"Market Newsdesk","description":"Latest Business News in Real Time","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.marketnewsdesk.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979","name":"Newsdesk","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/a0d0bd5b0f0ca12a265a459b13169dac35f33776d8501eda5e68844a366f2f46?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/a0d0bd5b0f0ca12a265a459b13169dac35f33776d8501eda5e68844a366f2f46?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/a0d0bd5b0f0ca12a265a459b13169dac35f33776d8501eda5e68844a366f2f46?s=96&d=mm&r=g","caption":"Newsdesk"},"url":"https:\/\/www.marketnewsdesk.com\/index.php\/author\/newsdesk\/"}]}},"_links":{"self":[{"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/posts\/853540","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/comments?post=853540"}],"version-history":[{"count":0,"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/posts\/853540\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/media?parent=853540"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/categories?post=853540"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/tags?post=853540"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}