{"id":852854,"date":"2025-05-20T09:33:06","date_gmt":"2025-05-20T13:33:06","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/cardlytics-launches-cardlytics-rewards-platform-and-expands-publisher-base-beyond-financial-institutions\/"},"modified":"2025-05-20T09:33:06","modified_gmt":"2025-05-20T13:33:06","slug":"cardlytics-launches-cardlytics-rewards-platform-and-expands-publisher-base-beyond-financial-institutions","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/cardlytics-launches-cardlytics-rewards-platform-and-expands-publisher-base-beyond-financial-institutions\/","title":{"rendered":"Cardlytics Launches Cardlytics Rewards Platform and Expands Publisher Base Beyond Financial Institutions"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b><i>Cardlytics Launches Cardlytics Rewards Platform and Expands Publisher Base Beyond Financial Institutions<\/i><\/b><\/p>\n<p>ATLANTA&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nCardlytics Inc. (NASDAQ: CDLX) today announced the general availability of Cardlytics Rewards Platform (CRP), a new solution that provides publishers the opportunity to enhance their customer loyalty programs with card-linked offers. With CRP, a merchant with digital channels and a loyalty program can now become a publisher on the Cardlytics network and offer more value to their customers.\n<\/p>\n<p id=\"news-body-cta\">This press release features multimedia. View the full release here: <a href=\"https:\/\/www.businesswire.com\/news\/home\/20250520125250\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20250520125250\/en\/<\/a><\/p>\n<div id=\"bwbodyimg\" style=\"width: 480px;float:left;padding-left:0px;padding-right:20px;padding-top:0px;padding-bottom:0px\"><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20250520125250\/en\/2474493\/4\/CRP_mockup_for_release.jpg\" alt=\"\" \/><\/div>\n<p>\nBuilding on its longstanding leadership in financial media, Cardlytics is expanding and diversifying its publisher base to reach engaged consumers in new publisher channels and deliver relevant offers from the brands they know and love. This opens up Cardlytics\u2019 supply to new verticals beyond financial services \u2013 such as retail and restaurants \u2013 and provides advertisers increased exposure, reach and engagement with consumers where they are already transacting. Publishers can also boost engagement with their customers by incentivizing them to earn rewards on their purchases and improving the shopping experience, helping to create a flywheel for CRP partners.\n<\/p>\n<p>\n\u201cThe introduction of Cardlytics Rewards Platform is a significant milestone in our journey to grow and diversify our supply, and meet more consumers where they are,\u201d said <b>Amit Gupta, CEO of Cardlytics<\/b>. \u201cBy enabling our advertisers to become publishers, we are unlocking new opportunities for growth and redefining what it means to be a partner in our ecosystem. We\u2019re delighted to launch this new solution with our inaugural CRP publisher, a leading digital sports platform, and look forward to adding more partners in the coming months.\u201d\n<\/p>\n<p>\nCRP is an extension of Cardlytics\u2019 core platform for financial institution partners, with the same advertiser offers flowing seamlessly to new publisher channels. Offers on CRP are delivered within a publisher\u2019s loyalty program and targeted based on purchase data from a third-party vendor. After opting in to receive offers and connecting their bank account information, customers can activate offers and earn rewards in the form of the publisher\u2019s loyalty currency, such as points or loyalty cash, which can be used for future purchases.\n<\/p>\n<p>\nLearn more about Cardlytics Rewards Platform at <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fgo.cardlytics.com%2FCardlyticsRewardsPlatform&amp;esheet=54257298&amp;newsitemid=20250520125250&amp;lan=en-US&amp;anchor=go.cardlytics.com%2F&amp;index=1&amp;md5=099125f0e5d99cc3d713dd9f571b7522\">go.cardlytics.com\/<\/a><a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fgo.cardlytics.com%2FCardlyticsRewardsPlatform&amp;esheet=54257298&amp;newsitemid=20250520125250&amp;lan=en-US&amp;anchor=CardlyticsRewardsPlatform&amp;index=2&amp;md5=04721cc79044fca0a90d489f434bdfbb\">CardlyticsRewardsPlatform<\/a>.\n<\/p>\n<p><b>About Cardlytics<\/b><\/p>\n<p>\nCardlytics (NASDAQ: CDLX) is a commerce media platform, powered by our publishers\u2019 first-party purchase data, that makes commerce smarter and more rewarding for everyone. We offer a range of solutions to help advertisers and publishers, including financial institutions, grow and strengthen customer loyalty. With visibility into approximately half of all card-based transactions in the U.S. and a quarter in the U.K., Cardlytics enables advertisers to engage consumers at scale and drive incremental sales through our industry-leading financial media network. Publisher partners can enhance their platforms with relevant and personalized offers that improve the shopping experience for their customers. Cardlytics also offers identity resolution capabilities through Bridg, which helps convert anonymous shoppers into known and reachable customers. Headquartered in Atlanta, Cardlytics has offices in Menlo Park, Los Angeles, Champaign, New York and London. Learn more at <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.cardlytics.com&amp;esheet=54257298&amp;newsitemid=20250520125250&amp;lan=en-US&amp;anchor=www.cardlytics.com&amp;index=3&amp;md5=0f7467dda61aaa73ed7ee977f302d998\">www.cardlytics.com<\/a> or follow us on <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Flinkedin.com%2Fcompany%2Fcardlytics&amp;esheet=54257298&amp;newsitemid=20250520125250&amp;lan=en-US&amp;anchor=LinkedIn&amp;index=4&amp;md5=eca2d253624e9828c81c2e233afdada5\">LinkedIn<\/a>.\n<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20250520125250r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20250520125250\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20250520125250\/en\/<\/a><\/span><\/p>\n<p>\nPublic Relations:<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:pr@cardlytics.com\">pr@cardlytics.com<\/a><\/p>\n<p>\nInvestor Relations:<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:ir@cardlytics.com\">ir@cardlytics.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> United States North America Georgia<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Apps\/Applications Mobile\/Wireless Technology Other Retail Other Technology Electronic Commerce Software Data Management Retail Online Retail<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20250520125250\/en\/2474493\/3\/CRP_mockup_for_release.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20250520125250\/en\/652801\/3\/cardlytics_full_color.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Cardlytics Launches Cardlytics Rewards Platform and Expands Publisher Base Beyond Financial Institutions ATLANTA&#8211;(BUSINESS WIRE)&#8211; Cardlytics Inc. (NASDAQ: CDLX) today announced the general availability of Cardlytics Rewards Platform (CRP), a new solution that provides publishers the opportunity to enhance their customer loyalty programs with card-linked offers. With CRP, a merchant with digital channels and a loyalty program can now become a publisher on the Cardlytics network and offer more value to their customers. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20250520125250\/en\/ Building on its longstanding leadership in financial media, Cardlytics is expanding and diversifying its publisher base to reach engaged consumers in new publisher channels and deliver relevant offers from the brands they know and love. This opens &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/cardlytics-launches-cardlytics-rewards-platform-and-expands-publisher-base-beyond-financial-institutions\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Cardlytics Launches Cardlytics Rewards Platform and Expands Publisher Base Beyond Financial Institutions&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-852854","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cardlytics Launches Cardlytics Rewards Platform and Expands Publisher Base Beyond Financial Institutions - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/cardlytics-launches-cardlytics-rewards-platform-and-expands-publisher-base-beyond-financial-institutions\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cardlytics Launches Cardlytics Rewards Platform and Expands Publisher Base Beyond Financial Institutions - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Cardlytics Launches Cardlytics Rewards Platform and Expands Publisher Base Beyond Financial Institutions ATLANTA&#8211;(BUSINESS WIRE)&#8211; Cardlytics Inc. (NASDAQ: CDLX) today announced the general availability of Cardlytics Rewards Platform (CRP), a new solution that provides publishers the opportunity to enhance their customer loyalty programs with card-linked offers. With CRP, a merchant with digital channels and a loyalty program can now become a publisher on the Cardlytics network and offer more value to their customers. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20250520125250\/en\/ Building on its longstanding leadership in financial media, Cardlytics is expanding and diversifying its publisher base to reach engaged consumers in new publisher channels and deliver relevant offers from the brands they know and love. 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(NASDAQ: CDLX) today announced the general availability of Cardlytics Rewards Platform (CRP), a new solution that provides publishers the opportunity to enhance their customer loyalty programs with card-linked offers. With CRP, a merchant with digital channels and a loyalty program can now become a publisher on the Cardlytics network and offer more value to their customers. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20250520125250\/en\/ Building on its longstanding leadership in financial media, Cardlytics is expanding and diversifying its publisher base to reach engaged consumers in new publisher channels and deliver relevant offers from the brands they know and love. 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