{"id":852839,"date":"2025-05-20T09:09:41","date_gmt":"2025-05-20T13:09:41","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/h-world-group-accelerates-hotel-expansion-and-brand-upgrades-in-q1-2025-strengthens-position-as-hospitality-leader\/"},"modified":"2025-05-20T09:09:41","modified_gmt":"2025-05-20T13:09:41","slug":"h-world-group-accelerates-hotel-expansion-and-brand-upgrades-in-q1-2025-strengthens-position-as-hospitality-leader","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/h-world-group-accelerates-hotel-expansion-and-brand-upgrades-in-q1-2025-strengthens-position-as-hospitality-leader\/","title":{"rendered":"H World Group Accelerates Hotel Expansion and Brand Upgrades in Q1 2025, Strengthens Position as Hospitality Leader"},"content":{"rendered":"
\n

PR Newswire<\/p>\n<\/p><\/div>\n

\n

\n
\n SINGAPORE<\/span> and SHANGHAI, China<\/span><\/span>, May 20, 2025<\/span><\/span> \/PRNewswire\/ — H World Group Limited (NASDAQ: HTHT) (HK: 01179), one of the world’s leading hospitality groups, began 2025 with continued momentum in growth, asset-light transformation and brand loyalty, according to its first-quarter results released today.<\/p>\n

\n

\n
\n \"Orange
\n <\/a>\n <\/p>\n<\/p><\/div>\n

\n A Scalable Model for Mass-Market Hospitality
<\/b>H World Group achieved 538 net hotel openings in the first quarter ended March 31<\/span>, taking the total number of hotels in operation to 11,685. The number of rooms worldwide totaled 1,142,158, a 20% increase over last year.<\/p>\n

The company now covers 1,394 cities across China<\/span>, with plans to reach 2,000 cities in the future \u2013 from major hubs to the most remote and underserved regions.As of March 31<\/span>, H World had a total of 2,888 hotels in its pipeline.<\/p>\n

\n Advancing the Asset-Light Transformation
<\/b>H World continued to advance its asset-light strategy in this quarter, with revenue from manachised and franchised hotels rising 21% year-over-year to RMB 2.5 billion<\/span> (US$344 million<\/span>). The company’s distinct\u00a0manachise model \u2014 combining the scalability of franchising with the operational control of management \u2014 remains a key enabler of efficient, brand-consistent growth.<\/p>\n

\n Loyalty Growth & Direct Booking Strength
<\/b>As of the end of Q1, H Rewards membership reached 277 million, making it one of the largest loyalty platforms in the global hospitality industry. Direct booking from members accounted for over 65% of total reservations \u2013 a 5.4 percentage point increase year-on-year, reflecting growing digital engagement, improved margins, and greater customer lifetime value.<\/p>\n

\n Ongoing <\/b>
\n Experience<\/b>
\n Upgrade
<\/b>H World continued to advance its product upgrade initiatives to enhance consumer experience across core brands including Hanting, JI, and Orange. As of Q1:<\/p>\n