{"id":852720,"date":"2025-05-20T08:08:30","date_gmt":"2025-05-20T12:08:30","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/magnite-and-amazon-publisher-services-aps-collaborate-to-enable-new-streaming-tv-opportunities-via-aps-transparent-ad-marketplace-tam\/"},"modified":"2025-05-20T08:08:30","modified_gmt":"2025-05-20T12:08:30","slug":"magnite-and-amazon-publisher-services-aps-collaborate-to-enable-new-streaming-tv-opportunities-via-aps-transparent-ad-marketplace-tam","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/magnite-and-amazon-publisher-services-aps-collaborate-to-enable-new-streaming-tv-opportunities-via-aps-transparent-ad-marketplace-tam\/","title":{"rendered":"Magnite and Amazon Publisher Services (APS) Collaborate to Enable New Streaming TV Opportunities via APS Transparent Ad Marketplace (TAM)"},"content":{"rendered":"<div class=\"mw_release\">\n<p align=\"left\">NEW YORK, May  20, 2025  (GLOBE NEWSWIRE) &#8212; Amazon Publisher Services (APS) and Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, have announced a deeper streaming TV collaboration through APS&#8217; Transparent Ad Marketplace (TAM) and Magnite\u2019s SpringServe. The collaboration makes it easier for publishers to access high-quality and incremental demand from Magnite on Amazon devices, and gives Magnite incremental access to streaming TV inventory via APS on Fire TV devices.<\/p>\n<p>This collaboration builds on Amazon Ads and Magnite\u2019s existing integrations. In 2016, Magnite was a launch partner of the Transparent Ad Marketplace, helping drive demand opportunities for APS publishers, and in 2024 the company was one of the first to join Amazon Ads\u2019 <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=qUdIEy8yw0Pb9nevZDWnFc0LS21l9BGeS23O0oS2L-q9988tm4s03EvEgjcEr6uCAKs16fzXHy4SA7JQIulHNt6ITXQ62s8UxCitxp9fn0rEh-tYZGctUdduK9L5jLukXJZ3C08dCDoHVhoDJrprgza5_5BRzpGrZmQX8hgURgWm0V4DuouxW6czy5uvzgHT\" rel=\"nofollow\" target=\"_blank\"><u>Certified Supply Exchange Program<\/u><\/a>.<\/p>\n<p>&#8220;As a customer and collaborator of both APS and Magnite, we have long wanted to find a way to unify our demand stack with both of these providers. This new opportunity allows us to centralize reporting and garner access to unique, direct demand,&#8221; said Rose McGovern, Head of Programmatic &amp; Digital Ad Sales at DIRECTV Advertising.<\/p>\n<p>\u201cWe\u2019re pleased to broaden our work with Amazon Ads to make more streaming content on Fire TV devices available to buyers through Magnite,\u201d said Sean Buckley, President, Revenue at Magnite. \u201cBy developing the custom integration, we\u2019re able to more comprehensively connect advertisers to premium streaming inventory across Fire TV devices.\u201d<\/p>\n<p>\u201cExpanding our work with Magnite was the natural evolution in our dedication to bring incremental demand to publishers through interoperable solutions,\u201d said Scott Siegler, Director of Amazon Publisher Services. \u201cOur shared goal is to maximize streaming TV advertising effectiveness that ultimately improves consumers\u2019 ad experiences.\u201d<\/p>\n<p>To learn more about activating Magnite demand through APS, visit<a href=\"https:\/\/www.globenewswire.com\/Tracker?data=gubQ-Df00FG7UJEHS6hFCMLIrKXKypdFJD_FF0ThK5DE8UwuMS8fiQdWAsM4WFLnhHOxbFr_29RB7wbcOIunFg==\" rel=\"nofollow\" target=\"_blank\"><u>amazon.com\/aps<\/u><\/a>.<\/p>\n<p>\n        <strong>About Magnite<\/strong><br \/>\n        <br \/>We\u2019re Magnite (NASDAQ: MGNI), the world\u2019s largest independent sell-side advertising company. Publishers use our technology to monetize their content across all screens and formats including CTV, online video, display, and audio. The world\u2019s leading agencies and brands trust our platform to access brand-safe, high-quality ad inventory and execute billions of advertising transactions each month. Anchored in bustling New York City, sunny Los Angeles, mile high Denver, historic London, colorful Singapore, and down under in Sydney, Magnite has offices across North America, EMEA, LATAM, and APAC.<\/p>\n<table style=\"border-collapse: collapse;width:100%;border-collapse:collapse\">\n<tr>\n<td style=\"max-width:50%;width:50%;min-width:50%\">\n            <strong>Media Contact:<\/strong><br \/>\n            <br \/>Charlstie Veith<br \/>Magnite<br \/><a href=\"mailto:cveith@magnite.com\" rel=\"nofollow\" target=\"_blank\"><u>cveith@magnite.com<\/u><\/a><\/td>\n<td style=\"max-width:50%;width:50%;min-width:50%\">\n            <strong>Investor Relations Contact:<\/strong><br \/>\n            <br \/>Nick Kormeluk<br \/>Magnite<br \/><a href=\"mailto:nkormeluk@magnite.com\" rel=\"nofollow\" target=\"_blank\"><u>nkormeluk@magnite.com<\/u><\/a><\/td>\n<\/tr>\n<\/table>\n<p>\n        \n      <\/p>\n<p>\n        \n      <\/p>\n<p>      <img decoding=\"async\" alt=\"\" class=\"__GNW8366DE3E__IMG\" src=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=OTQ1NDI2MyM2OTQ5NTMzIzIwMTc0MzE=\" \/><br \/>\n      <br \/>\n      <img decoding=\"async\" alt=\"\" src=\"https:\/\/ml.globenewswire.com\/media\/NDFkYjM0OTMtOWJiZi00ODFlLWI4MDUtMzliZTU3M2Q1NjhjLTEwMjkwMDQtMjAyNS0wNS0yMC1lbg==\/tiny\/Magnite-Inc-.png\" \/>\n    <\/div>\n<div class=\"mw_contactinfo\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>NEW YORK, May 20, 2025 (GLOBE NEWSWIRE) &#8212; Amazon Publisher Services (APS) and Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, have announced a deeper streaming TV collaboration through APS&#8217; Transparent Ad Marketplace (TAM) and Magnite\u2019s SpringServe. The collaboration makes it easier for publishers to access high-quality and incremental demand from Magnite on Amazon devices, and gives Magnite incremental access to streaming TV inventory via APS on Fire TV devices. This collaboration builds on Amazon Ads and Magnite\u2019s existing integrations. In 2016, Magnite was a launch partner of the Transparent Ad Marketplace, helping drive demand opportunities for APS publishers, and in 2024 the company was one of the first to join Amazon Ads\u2019 Certified Supply Exchange Program. &#8220;As a &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/magnite-and-amazon-publisher-services-aps-collaborate-to-enable-new-streaming-tv-opportunities-via-aps-transparent-ad-marketplace-tam\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Magnite and Amazon Publisher Services (APS) Collaborate to Enable New Streaming TV Opportunities via APS Transparent Ad Marketplace (TAM)&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-852720","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Magnite and Amazon Publisher Services (APS) Collaborate to Enable New Streaming TV Opportunities via APS Transparent Ad Marketplace (TAM) - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/magnite-and-amazon-publisher-services-aps-collaborate-to-enable-new-streaming-tv-opportunities-via-aps-transparent-ad-marketplace-tam\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Magnite and Amazon Publisher Services (APS) Collaborate to Enable New Streaming TV Opportunities via APS Transparent Ad Marketplace (TAM) - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"NEW YORK, May 20, 2025 (GLOBE NEWSWIRE) &#8212; Amazon Publisher Services (APS) and Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, have announced a deeper streaming TV collaboration through APS&#8217; Transparent Ad Marketplace (TAM) and Magnite\u2019s SpringServe. The collaboration makes it easier for publishers to access high-quality and incremental demand from Magnite on Amazon devices, and gives Magnite incremental access to streaming TV inventory via APS on Fire TV devices. This collaboration builds on Amazon Ads and Magnite\u2019s existing integrations. In 2016, Magnite was a launch partner of the Transparent Ad Marketplace, helping drive demand opportunities for APS publishers, and in 2024 the company was one of the first to join Amazon Ads\u2019 Certified Supply Exchange Program. &#8220;As a &hellip; Continue reading &quot;Magnite and Amazon Publisher Services (APS) Collaborate to Enable New Streaming TV Opportunities via APS Transparent Ad Marketplace (TAM)&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/magnite-and-amazon-publisher-services-aps-collaborate-to-enable-new-streaming-tv-opportunities-via-aps-transparent-ad-marketplace-tam\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-20T12:08:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=OTQ1NDI2MyM2OTQ5NTMzIzIwMTc0MzE=\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/magnite-and-amazon-publisher-services-aps-collaborate-to-enable-new-streaming-tv-opportunities-via-aps-transparent-ad-marketplace-tam\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/magnite-and-amazon-publisher-services-aps-collaborate-to-enable-new-streaming-tv-opportunities-via-aps-transparent-ad-marketplace-tam\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Magnite and Amazon Publisher Services (APS) Collaborate to Enable New Streaming TV Opportunities via APS Transparent Ad Marketplace (TAM)\",\"datePublished\":\"2025-05-20T12:08:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/magnite-and-amazon-publisher-services-aps-collaborate-to-enable-new-streaming-tv-opportunities-via-aps-transparent-ad-marketplace-tam\\\/\"},\"wordCount\":406,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/magnite-and-amazon-publisher-services-aps-collaborate-to-enable-new-streaming-tv-opportunities-via-aps-transparent-ad-marketplace-tam\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.globenewswire.com\\\/newsroom\\\/ti?nf=OTQ1NDI2MyM2OTQ5NTMzIzIwMTc0MzE=\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/magnite-and-amazon-publisher-services-aps-collaborate-to-enable-new-streaming-tv-opportunities-via-aps-transparent-ad-marketplace-tam\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/magnite-and-amazon-publisher-services-aps-collaborate-to-enable-new-streaming-tv-opportunities-via-aps-transparent-ad-marketplace-tam\\\/\",\"name\":\"Magnite and Amazon Publisher Services (APS) Collaborate to Enable New Streaming TV Opportunities via APS Transparent Ad Marketplace (TAM) - 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The collaboration makes it easier for publishers to access high-quality and incremental demand from Magnite on Amazon devices, and gives Magnite incremental access to streaming TV inventory via APS on Fire TV devices. This collaboration builds on Amazon Ads and Magnite\u2019s existing integrations. In 2016, Magnite was a launch partner of the Transparent Ad Marketplace, helping drive demand opportunities for APS publishers, and in 2024 the company was one of the first to join Amazon Ads\u2019 Certified Supply Exchange Program. &#8220;As a &hellip; Continue reading \"Magnite and Amazon Publisher Services (APS) Collaborate to Enable New Streaming TV Opportunities via APS Transparent Ad Marketplace (TAM)\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/magnite-and-amazon-publisher-services-aps-collaborate-to-enable-new-streaming-tv-opportunities-via-aps-transparent-ad-marketplace-tam\/","og_site_name":"Market Newsdesk","article_published_time":"2025-05-20T12:08:30+00:00","og_image":[{"url":"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=OTQ1NDI2MyM2OTQ5NTMzIzIwMTc0MzE=","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/magnite-and-amazon-publisher-services-aps-collaborate-to-enable-new-streaming-tv-opportunities-via-aps-transparent-ad-marketplace-tam\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/magnite-and-amazon-publisher-services-aps-collaborate-to-enable-new-streaming-tv-opportunities-via-aps-transparent-ad-marketplace-tam\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"Magnite and Amazon Publisher Services (APS) Collaborate to Enable New Streaming TV Opportunities via APS Transparent Ad Marketplace (TAM)","datePublished":"2025-05-20T12:08:30+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/magnite-and-amazon-publisher-services-aps-collaborate-to-enable-new-streaming-tv-opportunities-via-aps-transparent-ad-marketplace-tam\/"},"wordCount":406,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/magnite-and-amazon-publisher-services-aps-collaborate-to-enable-new-streaming-tv-opportunities-via-aps-transparent-ad-marketplace-tam\/#primaryimage"},"thumbnailUrl":"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=OTQ1NDI2MyM2OTQ5NTMzIzIwMTc0MzE=","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/magnite-and-amazon-publisher-services-aps-collaborate-to-enable-new-streaming-tv-opportunities-via-aps-transparent-ad-marketplace-tam\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/magnite-and-amazon-publisher-services-aps-collaborate-to-enable-new-streaming-tv-opportunities-via-aps-transparent-ad-marketplace-tam\/","name":"Magnite and Amazon Publisher Services (APS) Collaborate to Enable New Streaming TV Opportunities via APS Transparent Ad Marketplace (TAM) - 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