{"id":852662,"date":"2025-05-20T07:08:19","date_gmt":"2025-05-20T11:08:19","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/oscar-mayers-fleet-of-wienermobiles-go-head-to-head-in-inaugural-wienie-500-first-ever-high-stakes-race-on-the-iconic-indianapolis-motor-speedway\/"},"modified":"2025-05-20T07:08:19","modified_gmt":"2025-05-20T11:08:19","slug":"oscar-mayers-fleet-of-wienermobiles-go-head-to-head-in-inaugural-wienie-500-first-ever-high-stakes-race-on-the-iconic-indianapolis-motor-speedway","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/oscar-mayers-fleet-of-wienermobiles-go-head-to-head-in-inaugural-wienie-500-first-ever-high-stakes-race-on-the-iconic-indianapolis-motor-speedway\/","title":{"rendered":"Oscar Mayer\u2019s Fleet of Wienermobiles Go Head-to-Head in Inaugural \u201cWienie 500\u201d \u2013 First Ever, High-Stakes Race on the Iconic Indianapolis Motor Speedway"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>Oscar Mayer\u2019s Fleet of Wienermobiles Go Head-to-Head in Inaugural \u201cWienie 500\u201d \u2013 First Ever, High-Stakes Race on the Iconic Indianapolis Motor Speedway<\/b><\/p>\n<p class=\"bwalignc\"><i>Hot dog fans across the country can get in on the action of the unforgettable race in a free-to-play pool on DraftKings<\/i><\/p>\n<p>CHICAGO &amp; PITTSBURGH&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nToday, Oscar Mayer announces the \u201cWienie 500\u201d \u2013 a first-of-its-kind spectacle where the fleet of Wienermobiles will haul buns to the legendary Indianapolis Motor Speedway for a race unlike any other. Ahead of this year\u2019s Indianapolis 500, which draws more than 330,000 fans who consume nearly 30,000 hot dogs, Oscar Mayer\u2019s beloved Hotdoggers will make their racing debut on the very same track as the pros. The race will be streamed live on Friday, May 23 at 2pm ET on the FOX Sports app and across @INDYCARonFOX social accounts, and fans can catch highlights from the race during Sunday\u2019s Indy 500 pre-race show on FOX.\n<\/p>\n<p id=\"news-body-cta\">This press release features multimedia. View the full release here: <a href=\"https:\/\/www.businesswire.com\/news\/home\/20250520924556\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20250520924556\/en\/<\/a><\/p>\n<div id=\"bwbodyimg\" style=\"width: 480px;float:left;padding-left:0px;padding-right:20px;padding-top:0px;padding-bottom:0px\"><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20250520924556\/en\/2473852\/4\/OscarMayer_Wienie500_HeroKV.jpg\" alt=\"Oscar Mayer unveils the \u201cWienie 500,\u201d a first-ever Wienermobile race at the Indianapolis Motor Speedway, streaming live May 23 ahead of the Indy 500.\" \/><\/p>\n<p style=\"font-size:85%\">Oscar Mayer unveils the \u201cWienie 500,\u201d a first-ever Wienermobile race at the Indianapolis Motor Speedway, streaming live May 23 ahead of the Indy 500.<\/p>\n<\/div>\n<p>\nThe Wienie 500 will also mark the first \u2018meat-up\u2019 of all six Wienermobiles in over a decade and the first competitive race for the fleet, each sporting an all-new look. Each Wienermobile will represent a different regional dog, including the Chi Dog (Midwest), New York Dog (East), Slaw Dog (Southeast), Sonoran Dog (Southwest) Chili Dog (South) and Seattle Dog (Northwest). From custom Hotdogger racing suits, to a trophy presentation in the \u2018Wiener\u2019s Circle\u2019, complete with a condiment spray and hot dog for the wiener\u2019s enjoyment, every moment of the race is designed to spark smiles, serving up a delightful racing event only Oscar Mayer can.\n<\/p>\n<p>\n\u201cThe Indy 500 marks the unofficial kickoff of summer and the start of hot dog season,\u201d said Kelsey Rice, Brand Communications Director at Oscar Mayer. \u201cAs a brand known for sparking smiles in disarmingly delightful ways, it\u2019s only fitting that we bring a race of epic proportions to the Speedway and celebrate a timeless tradition: delicious meats and a little friendly competition to kick off a summer of wieners.\u201d\n<\/p>\n<p>\nAs part of the fun, Oscar Mayer is inviting fans across the nation to get in on the action. In collaboration with DraftKings, fans can predict the outcome of the unforgettable race by answering a series of race-related questions. Beginning today, fans can head to Draftkings.com\/wienie500 to enter the free-to-play pool, and those who rack up the most points will win a share of the total cash prize of $10,000.\n<\/p>\n<p>\nThe inaugural Wienie 500 marks the beginning of a summer of celebrating the American staple, proving that even the most unexpected places \u2013 like a professional racetrack \u2013 is the perfect setting for an Oscar Mayer wiener. The Wienie 500 is part of a partnership between Oscar Mayer and IMS that names Oscar Mayer the \u2018Official Hot Dog\u2019 of the Indianapolis Motor Speedway and the Indianapolis 500. The first-of-its-kind race is also supported by an advertising campaign rolling out across the country, along with more surprises to come this summer.\n<\/p>\n<p>\nTo learn more about the Oscar Mayer Wienie 500 and see the ultimate <i>wiener<\/i> crowned, visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Foscarmayer.com&amp;esheet=54256993&amp;newsitemid=20250520924556&amp;lan=en-US&amp;anchor=OscarMayer.com&amp;index=1&amp;md5=7e5a595218acabb9656b3850f0b2bdec\">OscarMayer.com<\/a> and follow @OscarMayer on Instagram and TikTok.\n<\/p>\n<p><b>ABOUT THE KRAFT HEINZ COMPANY<\/b><\/p>\n<p>\nWe are driving transformation at The Kraft Heinz Company (Nasdaq: KHC), inspired by our Purpose, Let&#8217;s Make Life Delicious. Consumers are at the center of everything we do. With 2024 net sales of approximately $26 billion, we are committed to growing our iconic and emerging food and beverage brands on a global scale. We leverage our scale and agility to unleash the full power of Kraft Heinz across a portfolio of eight consumer-driven product platforms. As global citizens, we&#8217;re dedicated to making a sustainable, ethical impact while helping feed the world in healthy, responsible ways. Learn more about our journey by visiting <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.kraftheinzcompany.com&amp;esheet=54256993&amp;newsitemid=20250520924556&amp;lan=en-US&amp;anchor=www.kraftheinzcompany.com&amp;index=2&amp;md5=296ab953cc3e1aae6b37a43128769c14\">www.kraftheinzcompany.com<\/a> or following us on LinkedIn.\n<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20250520924556r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20250520924556\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20250520924556\/en\/<\/a><\/span><\/p>\n<p><b>Media Contact<br \/>\n<\/b><br \/><a rel=\"nofollow\" href=\"mailto:media@kraftheinz.com\"><b>media@kraftheinz.com<\/b><\/a><\/p>\n<p><b>KEYWORDS:<\/b> United States North America Indiana Illinois Pennsylvania<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Retail Sports Other Sports Specialty General Sports Food\/Beverage<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20250520924556\/en\/2473852\/3\/OscarMayer_Wienie500_HeroKV.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">Oscar Mayer unveils the \u201cWienie 500,\u201d a first-ever Wienermobile race at the Indianapolis Motor Speedway, streaming live May 23 ahead of the Indy 500.<\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20250520924556\/en\/2473850\/3\/Oscar_Mayer_Logo_Color_300dpi_sRGB.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Oscar Mayer\u2019s Fleet of Wienermobiles Go Head-to-Head in Inaugural \u201cWienie 500\u201d \u2013 First Ever, High-Stakes Race on the Iconic Indianapolis Motor Speedway Hot dog fans across the country can get in on the action of the unforgettable race in a free-to-play pool on DraftKings CHICAGO &amp; PITTSBURGH&#8211;(BUSINESS WIRE)&#8211; Today, Oscar Mayer announces the \u201cWienie 500\u201d \u2013 a first-of-its-kind spectacle where the fleet of Wienermobiles will haul buns to the legendary Indianapolis Motor Speedway for a race unlike any other. Ahead of this year\u2019s Indianapolis 500, which draws more than 330,000 fans who consume nearly 30,000 hot dogs, Oscar Mayer\u2019s beloved Hotdoggers will make their racing debut on the very same track as the pros. The race will be streamed live &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/oscar-mayers-fleet-of-wienermobiles-go-head-to-head-in-inaugural-wienie-500-first-ever-high-stakes-race-on-the-iconic-indianapolis-motor-speedway\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Oscar Mayer\u2019s Fleet of Wienermobiles Go Head-to-Head in Inaugural \u201cWienie 500\u201d \u2013 First Ever, High-Stakes Race on the Iconic Indianapolis Motor Speedway&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-852662","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Oscar Mayer\u2019s Fleet of Wienermobiles Go Head-to-Head in Inaugural \u201cWienie 500\u201d \u2013 First Ever, High-Stakes Race on the Iconic Indianapolis Motor Speedway - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/oscar-mayers-fleet-of-wienermobiles-go-head-to-head-in-inaugural-wienie-500-first-ever-high-stakes-race-on-the-iconic-indianapolis-motor-speedway\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Oscar Mayer\u2019s Fleet of Wienermobiles Go Head-to-Head in Inaugural \u201cWienie 500\u201d \u2013 First Ever, High-Stakes Race on the Iconic Indianapolis Motor Speedway - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Oscar Mayer\u2019s Fleet of Wienermobiles Go Head-to-Head in Inaugural \u201cWienie 500\u201d \u2013 First Ever, High-Stakes Race on the Iconic Indianapolis Motor Speedway Hot dog fans across the country can get in on the action of the unforgettable race in a free-to-play pool on DraftKings CHICAGO &amp; PITTSBURGH&#8211;(BUSINESS WIRE)&#8211; Today, Oscar Mayer announces the \u201cWienie 500\u201d \u2013 a first-of-its-kind spectacle where the fleet of Wienermobiles will haul buns to the legendary Indianapolis Motor Speedway for a race unlike any other. Ahead of this year\u2019s Indianapolis 500, which draws more than 330,000 fans who consume nearly 30,000 hot dogs, Oscar Mayer\u2019s beloved Hotdoggers will make their racing debut on the very same track as the pros. The race will be streamed live &hellip; Continue reading &quot;Oscar Mayer\u2019s Fleet of Wienermobiles Go Head-to-Head in Inaugural \u201cWienie 500\u201d \u2013 First Ever, High-Stakes Race on the Iconic Indianapolis Motor Speedway&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/oscar-mayers-fleet-of-wienermobiles-go-head-to-head-in-inaugural-wienie-500-first-ever-high-stakes-race-on-the-iconic-indianapolis-motor-speedway\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-20T11:08:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mms.businesswire.com\/media\/20250520924556\/en\/2473852\/4\/OscarMayer_Wienie500_HeroKV.jpg\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/oscar-mayers-fleet-of-wienermobiles-go-head-to-head-in-inaugural-wienie-500-first-ever-high-stakes-race-on-the-iconic-indianapolis-motor-speedway\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/oscar-mayers-fleet-of-wienermobiles-go-head-to-head-in-inaugural-wienie-500-first-ever-high-stakes-race-on-the-iconic-indianapolis-motor-speedway\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Oscar Mayer\u2019s Fleet of Wienermobiles Go Head-to-Head in Inaugural \u201cWienie 500\u201d \u2013 First Ever, High-Stakes Race on the Iconic Indianapolis Motor Speedway\",\"datePublished\":\"2025-05-20T11:08:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/oscar-mayers-fleet-of-wienermobiles-go-head-to-head-in-inaugural-wienie-500-first-ever-high-stakes-race-on-the-iconic-indianapolis-motor-speedway\\\/\"},\"wordCount\":738,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/oscar-mayers-fleet-of-wienermobiles-go-head-to-head-in-inaugural-wienie-500-first-ever-high-stakes-race-on-the-iconic-indianapolis-motor-speedway\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mms.businesswire.com\\\/media\\\/20250520924556\\\/en\\\/2473852\\\/4\\\/OscarMayer_Wienie500_HeroKV.jpg\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/oscar-mayers-fleet-of-wienermobiles-go-head-to-head-in-inaugural-wienie-500-first-ever-high-stakes-race-on-the-iconic-indianapolis-motor-speedway\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/oscar-mayers-fleet-of-wienermobiles-go-head-to-head-in-inaugural-wienie-500-first-ever-high-stakes-race-on-the-iconic-indianapolis-motor-speedway\\\/\",\"name\":\"Oscar Mayer\u2019s Fleet of Wienermobiles Go Head-to-Head in Inaugural \u201cWienie 500\u201d \u2013 First Ever, High-Stakes Race on the Iconic Indianapolis Motor Speedway - 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Market Newsdesk","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.marketnewsdesk.com\/index.php\/oscar-mayers-fleet-of-wienermobiles-go-head-to-head-in-inaugural-wienie-500-first-ever-high-stakes-race-on-the-iconic-indianapolis-motor-speedway\/","og_locale":"en_US","og_type":"article","og_title":"Oscar Mayer\u2019s Fleet of Wienermobiles Go Head-to-Head in Inaugural \u201cWienie 500\u201d \u2013 First Ever, High-Stakes Race on the Iconic Indianapolis Motor Speedway - Market Newsdesk","og_description":"Oscar Mayer\u2019s Fleet of Wienermobiles Go Head-to-Head in Inaugural \u201cWienie 500\u201d \u2013 First Ever, High-Stakes Race on the Iconic Indianapolis Motor Speedway Hot dog fans across the country can get in on the action of the unforgettable race in a free-to-play pool on DraftKings CHICAGO &amp; PITTSBURGH&#8211;(BUSINESS WIRE)&#8211; Today, Oscar Mayer announces the \u201cWienie 500\u201d \u2013 a first-of-its-kind spectacle where the fleet of Wienermobiles will haul buns to the legendary Indianapolis Motor Speedway for a race unlike any other. Ahead of this year\u2019s Indianapolis 500, which draws more than 330,000 fans who consume nearly 30,000 hot dogs, Oscar Mayer\u2019s beloved Hotdoggers will make their racing debut on the very same track as the pros. The race will be streamed live &hellip; Continue reading \"Oscar Mayer\u2019s Fleet of Wienermobiles Go Head-to-Head in Inaugural \u201cWienie 500\u201d \u2013 First Ever, High-Stakes Race on the Iconic Indianapolis Motor Speedway\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/oscar-mayers-fleet-of-wienermobiles-go-head-to-head-in-inaugural-wienie-500-first-ever-high-stakes-race-on-the-iconic-indianapolis-motor-speedway\/","og_site_name":"Market Newsdesk","article_published_time":"2025-05-20T11:08:19+00:00","og_image":[{"url":"https:\/\/mms.businesswire.com\/media\/20250520924556\/en\/2473852\/4\/OscarMayer_Wienie500_HeroKV.jpg","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/oscar-mayers-fleet-of-wienermobiles-go-head-to-head-in-inaugural-wienie-500-first-ever-high-stakes-race-on-the-iconic-indianapolis-motor-speedway\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/oscar-mayers-fleet-of-wienermobiles-go-head-to-head-in-inaugural-wienie-500-first-ever-high-stakes-race-on-the-iconic-indianapolis-motor-speedway\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"Oscar Mayer\u2019s Fleet of Wienermobiles Go Head-to-Head in Inaugural \u201cWienie 500\u201d \u2013 First Ever, High-Stakes Race on the Iconic Indianapolis Motor Speedway","datePublished":"2025-05-20T11:08:19+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/oscar-mayers-fleet-of-wienermobiles-go-head-to-head-in-inaugural-wienie-500-first-ever-high-stakes-race-on-the-iconic-indianapolis-motor-speedway\/"},"wordCount":738,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/oscar-mayers-fleet-of-wienermobiles-go-head-to-head-in-inaugural-wienie-500-first-ever-high-stakes-race-on-the-iconic-indianapolis-motor-speedway\/#primaryimage"},"thumbnailUrl":"https:\/\/mms.businesswire.com\/media\/20250520924556\/en\/2473852\/4\/OscarMayer_Wienie500_HeroKV.jpg","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/oscar-mayers-fleet-of-wienermobiles-go-head-to-head-in-inaugural-wienie-500-first-ever-high-stakes-race-on-the-iconic-indianapolis-motor-speedway\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/oscar-mayers-fleet-of-wienermobiles-go-head-to-head-in-inaugural-wienie-500-first-ever-high-stakes-race-on-the-iconic-indianapolis-motor-speedway\/","name":"Oscar Mayer\u2019s Fleet of Wienermobiles Go Head-to-Head in Inaugural \u201cWienie 500\u201d \u2013 First Ever, High-Stakes Race on the Iconic Indianapolis Motor Speedway - 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