{"id":852634,"date":"2025-05-20T06:58:01","date_gmt":"2025-05-20T10:58:01","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/sonic-automotive-announces-first-motorcycle-sale-at-the-new-sturgis-harley-davidson-dealership-in-historic-downtown-sturgis-south-dakota\/"},"modified":"2025-05-20T06:58:01","modified_gmt":"2025-05-20T10:58:01","slug":"sonic-automotive-announces-first-motorcycle-sale-at-the-new-sturgis-harley-davidson-dealership-in-historic-downtown-sturgis-south-dakota","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/sonic-automotive-announces-first-motorcycle-sale-at-the-new-sturgis-harley-davidson-dealership-in-historic-downtown-sturgis-south-dakota\/","title":{"rendered":"Sonic Automotive Announces First Motorcycle Sale at the New Sturgis Harley-Davidson Dealership in Historic Downtown Sturgis, South Dakota"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>Sonic Automotive Announces First Motorcycle Sale at the New Sturgis Harley-Davidson Dealership in Historic Downtown Sturgis, South Dakota<\/b><\/p>\n<p class=\"bwalignc\"><b><i>The dealership is announcing an inaugural Founders Club in celebration of its grand opening and to welcome in the 85<sup>th<\/sup> Annual Sturgis Rally<\/i><\/b><\/p>\n<p>CHARLOTTE, N.C.&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.sonicautomotive.com%2F&amp;esheet=54257271&amp;newsitemid=20250520529498&amp;lan=en-US&amp;anchor=Sonic+Automotive%2C+Inc.&amp;index=1&amp;md5=c6dde25643d5287d62e36861f69ae8fe\">Sonic Automotive, Inc.<\/a> (\u201cSonic\u2019\u2019 or the \u201cCompany\u201d) (<a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fir.sonicautomotive.com%2Fstock-data%2Fquote&amp;esheet=54257271&amp;newsitemid=20250520529498&amp;lan=en-US&amp;anchor=NYSE%3ASAH&amp;index=2&amp;md5=f5acad40d8bec05c4cdbef5666ad91ca\">NYSE:SAH<\/a>), a Fortune 300 Company and one of the nation\u2019s largest automotive and powersports retailers, today announced the first motorcycle sale at its all-new Sturgis Harley-Davidson dealership located in the heart of downtown Sturgis, South Dakota.\n<\/p>\n<p id=\"news-body-cta\">This press release features multimedia. View the full release here: <a href=\"https:\/\/www.businesswire.com\/news\/home\/20250520529498\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20250520529498\/en\/<\/a><\/p>\n<div id=\"bwbodyimg\" style=\"width: 480px;float:left;padding-left:0px;padding-right:20px;padding-top:0px;padding-bottom:0px\"><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20250520529498\/en\/2474430\/4\/Sturgis_Harley-Davidson_Dan_Ostermann_and_Tim_Sutherland.jpg\" alt=\"Dan Ostermann from Keystone, South Dakota, with his 2024 Harley-Davidson\u00ae CVO\uf0e4 Pan America\u00ae, Tim Sutherland, Sales Manager, Sturgis Harley-Davidson\" \/><\/p>\n<p style=\"font-size:85%\">Dan Ostermann from Keystone, South Dakota, with his 2024 Harley-Davidson\u00ae CVO\uf0e4 Pan America\u00ae, Tim Sutherland, Sales Manager, Sturgis Harley-Davidson<\/p>\n<\/div>\n<p>\nThe Company acquired Black Hills Harley-Davidson and its four sister dealerships in the Rapid City, South Dakota, area in February 2023. After a strong 2024, Harley-Davidson awarded Sonic an additional retail franchise point, and Harley-Davidson can now sell motorcycles in downtown Sturgis for the first time in its 85-year history.\n<\/p>\n<p>\nLocated right off Historic Main Street, Sturgis Harley-Davidson is at the epicenter of motorcycle culture. Sturgis is a mecca for riders, and there\u2019s now a dedicated Harley-Davidson dealership that proudly calls Sturgis home.\n<\/p>\n<p>\nKeystone, South Dakota native Dan Ostermann is the proud first buyer at Sturgis Harley-Davidson. He purchased a 2024 Harley-Davidson<sup>\u00ae<\/sup> CVO\u2122 Pan America<sup>\u00ae<\/sup>, a high-end model in Harley-Davidson&#8217;s lineup, specifically designed for adventure touring.\n<\/p>\n<p>\n\u201cWe\u2019re excited to welcome Dan to the Sturgis Harley-Davidson family,\u201d said Tim Sutherland, Sales Manager at Sturgis Harley-Davidson. \u201cOur passionate team looks forward to welcoming more Harley-Davidson riders to our historic location throughout the year and at this year\u2019s 85<sup>th<\/sup> Rally.\u201d\n<\/p>\n<p>\nIn celebration of this year\u2019s 85<sup>th<\/sup> Annual Sturgis Motorcycle Rally, the new Sturgis Harley-Davidson dealership will be creating an exclusive program for enthusiasts to join Ostermann and be memorialized as part of the inaugural Sturgis Harley-Davidson Founders Club. Only the first 85 buyers will receive 1 of 85 serialized challenge coins, a commemorative patch, lifetime VIP Access to Black Hills and Sturgis Harley-Davidson activation spaces at the annual Sturgis Motorcycle Rally, and these owners will have their name added to a display that will be enshrined in the Sturgis Motorcycle Museum &amp; Hall of Fame. Customers can go online to the website <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.sturgishd.com&amp;esheet=54257271&amp;newsitemid=20250520529498&amp;lan=en-US&amp;anchor=SturgisHD.com&amp;index=3&amp;md5=bd2340bc17611ef72d0a39dfa628e947\">SturgisHD.com<\/a> right now and pre-order their next motorcycle and join us in Sturgis to become one of these lucky Founders Club members.\n<\/p>\n<p>\n\u201cWe congratulate Dan on his recent purchase and are thrilled to have him join our Sturgis Harley-Davidson family,\u201d said David B. Smith, Chairman and CEO of Sonic Automotive. \u201cOur team is ready to deliver exceptional experiences to more riders and enthusiasts at our newest location in the heart of Sturgis to celebrate the 85<sup>th<\/sup> year of this historic event.\u201d\n<\/p>\n<p>\n\u201cWe are excited to offer our full suite of Harley-Davidson motorcycles and accessories at Sturgis Harley-Davidson,\u201d said Jeff Dyke, President of Sonic Automotive. \u201cWe don\u2019t think there\u2019s a better way to open the first-ever motorcycle dealership in the city of Sturgis during the 85<sup>th<\/sup> anniversary than to honor and commemorate the first 85 buyers with the exclusive Founders Club.\u201d\n<\/p>\n<p><b>About Sonic Automotive:<\/b><\/p>\n<p>\nSonic Automotive, Inc., a Fortune 300 company based in Charlotte, North Carolina, is on a quest to become the most valuable diversified automotive retail and service brand in America. Our Company culture thrives on creating, innovating, and providing industry-leading guest experiences, driven by strategic investments in technology, teammates, and ideas that ultimately fulfill ownership dreams, enrich lives, and deliver happiness to our guests and teammates. As one of the largest automotive and powersports retailers in America, we are committed to delivering on this goal while pursuing expansive growth and taking progressive measures to be the leader in these categories. Our new platforms, programs, and people are set to drive the next generation of automotive and powersports experiences. More information about Sonic Automotive can be found at <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fnam11.safelinks.protection.outlook.com%2F%3Furl%3Dhttp%253A%252F%252Fwww.sonicautomotive.com%252F%26data%3D05%257C02%257Cjessex%2540hmsracing.com%257Cfd82fb7393e44918dc2408dce61091fb%257Cb44ff2c777e846108bfd6ca0c3e81fd9%257C1%257C0%257C638638206076615462%257CUnknown%257CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%253D%257C0%257C%257C%257C%26sdata%3DUJ0P%252FcGQacl9qoZzCbSm4DsSDrb1doWucBh6KxKYAR0%253D%26reserved%3D0&amp;esheet=54257271&amp;newsitemid=20250520529498&amp;lan=en-US&amp;anchor=sonicautomotive.com&amp;index=4&amp;md5=635ea2d0c6c0384e87a5467fed788b6d\">sonicautomotive.com<\/a> and <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fnam11.safelinks.protection.outlook.com%2F%3Furl%3Dhttps%253A%252F%252Fir.sonicautomotive.com%252F%26data%3D05%257C02%257Cjessex%2540hmsracing.com%257Cfd82fb7393e44918dc2408dce61091fb%257Cb44ff2c777e846108bfd6ca0c3e81fd9%257C1%257C0%257C638638206076631654%257CUnknown%257CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%253D%257C0%257C%257C%257C%26sdata%3DO0zFrf6WEWDuJHkIWgLSleQI22eRNRnTbx0mQO9PAl8%253D%26reserved%3D0&amp;esheet=54257271&amp;newsitemid=20250520529498&amp;lan=en-US&amp;anchor=ir.sonicautomotive.com&amp;index=5&amp;md5=5dbe4bc49787c36b0707eac8a3ddc4cd\">ir.sonicautomotive.com<\/a>.\n<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20250520529498r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20250520529498\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20250520529498\/en\/<\/a><\/span><\/p>\n<p><b>For Further Information, Please Contact:<br \/>\n<\/b><br \/><b>Sonic Automotive Investor Inquiries<br \/>\n<\/b><br \/>Heath Byrd, Executive Vice President and Chief Financial Officer<br \/>\n<br \/>Danny Wieland, Vice President, Investor Relations<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:ir@sonicautomotive.com\">ir@sonicautomotive.com<br \/>\n<\/a><\/p>\n<p><b>Sonic Automotive Press Inquiries<br \/>\n<\/b><br \/>Sonic Automotive Media Relations<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:media.relations@sonicautomotive.com\">media.relations@sonicautomotive.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> United States North America North Carolina South Dakota<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Retail Motorcycles Specialty Automotive<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20250520529498\/en\/2474430\/3\/Sturgis_Harley-Davidson_Dan_Ostermann_and_Tim_Sutherland.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">Dan Ostermann from Keystone, South Dakota, with his 2024 Harley-Davidson\u00ae CVO\uf0e4 Pan America\u00ae, Tim Sutherland, Sales Manager, Sturgis Harley-Davidson<\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20250520529498\/en\/2474424\/3\/New_-_Sonic_logo_red_cmyk.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Sonic Automotive Announces First Motorcycle Sale at the New Sturgis Harley-Davidson Dealership in Historic Downtown Sturgis, South Dakota The dealership is announcing an inaugural Founders Club in celebration of its grand opening and to welcome in the 85th Annual Sturgis Rally CHARLOTTE, N.C.&#8211;(BUSINESS WIRE)&#8211;Sonic Automotive, Inc. (\u201cSonic\u2019\u2019 or the \u201cCompany\u201d) (NYSE:SAH), a Fortune 300 Company and one of the nation\u2019s largest automotive and powersports retailers, today announced the first motorcycle sale at its all-new Sturgis Harley-Davidson dealership located in the heart of downtown Sturgis, South Dakota. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20250520529498\/en\/ Dan Ostermann from Keystone, South Dakota, with his 2024 Harley-Davidson\u00ae CVO\uf0e4 Pan America\u00ae, Tim Sutherland, Sales Manager, Sturgis Harley-Davidson The Company acquired Black &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/sonic-automotive-announces-first-motorcycle-sale-at-the-new-sturgis-harley-davidson-dealership-in-historic-downtown-sturgis-south-dakota\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Sonic Automotive Announces First Motorcycle Sale at the New Sturgis Harley-Davidson Dealership in Historic Downtown Sturgis, South Dakota&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-852634","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sonic Automotive Announces First Motorcycle Sale at the New Sturgis Harley-Davidson Dealership in Historic Downtown Sturgis, South Dakota - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/sonic-automotive-announces-first-motorcycle-sale-at-the-new-sturgis-harley-davidson-dealership-in-historic-downtown-sturgis-south-dakota\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sonic Automotive Announces First Motorcycle Sale at the New Sturgis Harley-Davidson Dealership in Historic Downtown Sturgis, South Dakota - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Sonic Automotive Announces First Motorcycle Sale at the New Sturgis Harley-Davidson Dealership in Historic Downtown Sturgis, South Dakota The dealership is announcing an inaugural Founders Club in celebration of its grand opening and to welcome in the 85th Annual Sturgis Rally CHARLOTTE, N.C.&#8211;(BUSINESS WIRE)&#8211;Sonic Automotive, Inc. (\u201cSonic\u2019\u2019 or the \u201cCompany\u201d) (NYSE:SAH), a Fortune 300 Company and one of the nation\u2019s largest automotive and powersports retailers, today announced the first motorcycle sale at its all-new Sturgis Harley-Davidson dealership located in the heart of downtown Sturgis, South Dakota. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20250520529498\/en\/ Dan Ostermann from Keystone, South Dakota, with his 2024 Harley-Davidson\u00ae CVO\uf0e4 Pan America\u00ae, Tim Sutherland, Sales Manager, Sturgis Harley-Davidson The Company acquired Black &hellip; Continue reading &quot;Sonic Automotive Announces First Motorcycle Sale at the New Sturgis Harley-Davidson Dealership in Historic Downtown Sturgis, South Dakota&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/sonic-automotive-announces-first-motorcycle-sale-at-the-new-sturgis-harley-davidson-dealership-in-historic-downtown-sturgis-south-dakota\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-20T10:58:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mms.businesswire.com\/media\/20250520529498\/en\/2474430\/4\/Sturgis_Harley-Davidson_Dan_Ostermann_and_Tim_Sutherland.jpg\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/sonic-automotive-announces-first-motorcycle-sale-at-the-new-sturgis-harley-davidson-dealership-in-historic-downtown-sturgis-south-dakota\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/sonic-automotive-announces-first-motorcycle-sale-at-the-new-sturgis-harley-davidson-dealership-in-historic-downtown-sturgis-south-dakota\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Sonic Automotive Announces First Motorcycle Sale at the New Sturgis Harley-Davidson Dealership in Historic Downtown Sturgis, South Dakota\",\"datePublished\":\"2025-05-20T10:58:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/sonic-automotive-announces-first-motorcycle-sale-at-the-new-sturgis-harley-davidson-dealership-in-historic-downtown-sturgis-south-dakota\\\/\"},\"wordCount\":765,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/sonic-automotive-announces-first-motorcycle-sale-at-the-new-sturgis-harley-davidson-dealership-in-historic-downtown-sturgis-south-dakota\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mms.businesswire.com\\\/media\\\/20250520529498\\\/en\\\/2474430\\\/4\\\/Sturgis_Harley-Davidson_Dan_Ostermann_and_Tim_Sutherland.jpg\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/sonic-automotive-announces-first-motorcycle-sale-at-the-new-sturgis-harley-davidson-dealership-in-historic-downtown-sturgis-south-dakota\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/sonic-automotive-announces-first-motorcycle-sale-at-the-new-sturgis-harley-davidson-dealership-in-historic-downtown-sturgis-south-dakota\\\/\",\"name\":\"Sonic Automotive Announces First Motorcycle Sale at the New Sturgis Harley-Davidson Dealership in Historic Downtown Sturgis, South Dakota - 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(\u201cSonic\u2019\u2019 or the \u201cCompany\u201d) (NYSE:SAH), a Fortune 300 Company and one of the nation\u2019s largest automotive and powersports retailers, today announced the first motorcycle sale at its all-new Sturgis Harley-Davidson dealership located in the heart of downtown Sturgis, South Dakota. This press release features multimedia. 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