{"id":852583,"date":"2025-05-20T05:22:37","date_gmt":"2025-05-20T09:22:37","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/tims-china-participates-in-nation-wide-weight-management-year-campaign-with-new-hot-healthy-power-bowls\/"},"modified":"2025-05-20T05:22:37","modified_gmt":"2025-05-20T09:22:37","slug":"tims-china-participates-in-nation-wide-weight-management-year-campaign-with-new-hot-healthy-power-bowls","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/tims-china-participates-in-nation-wide-weight-management-year-campaign-with-new-hot-healthy-power-bowls\/","title":{"rendered":"Tims China Participates in Nation-wide \u201cWeight Management Year\u201d Campaign with New Hot &amp; Healthy Power Bowls"},"content":{"rendered":"<div class=\"mw_release\">\n<p align=\"justify\">SHANGHAI, May  20, 2025  (GLOBE NEWSWIRE) &#8212; TH International Limited (NASDAQ: THCH), the exclusive operator of Tim Hortons coffee shops in China (\u201cTims China\u201d or the \u201cCompany\u201d) announced that its brand new Loaded Power Bowls have officially launched nationwide today. The new offering is the latest addition to Tims China\u2019s Light &amp; Fit Lunch Box lineup, following the popular Hot Baked Bagel Sandwiches and Energizing Lunch Wraps, further expanding the brand\u2019s innovative and healthy lunchtime options.<\/p>\n<p align=\"justify\">\n        <strong>Packed with 2 + 8 + 8 Goodies\u2014You Can See It, You Can Taste It<\/strong>\n      <\/p>\n<p align=\"center\">\n        \n      <\/p>\n<p align=\"center\">\n        <em>(Tims China\u2019s new Loaded Power Bowls)<\/em>\n      <\/p>\n<p align=\"justify\">Tims China\u2019s new Loaded Power Bowls come in a standard \u201c2 + 8 + 8\u201d configuration, featuring 18 carefully selected ingredients in every bowl. The \u201c2\u201d stands for two portions of high-quality protein, while the two \u201c8s\u201d represent eight wholesome grains and eight colorful vegetables\u2014creating a nutrient-rich meal designed to meet the needs of busy professionals and fitness enthusiasts alike.<\/p>\n<p align=\"justify\">Thoughtfully balanced and portioned, the Loaded Power Bowls offer a variety of premium proteins\u2014from Omega-3-rich tuna and savory black pepper beef to, juicy New Orleans-style chicken thigh and soft-boiled eggs. The grain base is a blend of eight nutritious varieties (quinoa, brown rice, oat rice, purple rice, black rice, buckwheat, red rice, and highland barley), offering a delightful mix of textures, flavors and colors. The eight vegetable selections include tender baby pumpkin, crispy roasted broccoli, meaty king oyster mushrooms, and naturally sweet carrots, all enhanced with a refreshing crunch from pickled vegetables.<\/p>\n<p align=\"justify\">Continuing Tims China\u2019s signature hot-meal approach, every Power Bowl is freshly oven-heated. This \u201chot light meal\u201d preserves the original taste of the ingredients while meeting Chinese consumers\u2019 preference for a warm lunch, offering a satisfying healthy option.<\/p>\n<p align=\"justify\">What\u2019s more, the Loaded Power Bowls are paired with a coffee or other beverage, all at an accessible price point. With Tims China\u2019s Chibaobao 40% off discount card, the Power Bowl combo\u2019s start from as low as RMB 30\u2014delivering both great value and great nutrition.<\/p>\n<p align=\"justify\">\n        <strong>A Lighter Bowl for a Weight-Conscious Year <\/strong>\n      <\/p>\n<p align=\"justify\">During China\u2019s 2025 \u201cTwo Sessions,\u201d weight management emerged as a hot topic of national concern. The National Health Commission launched a three-year \u201cWeight Management Year\u201d initiative\u2014signaling a shift from individual wellness to a national health strategy.<\/p>\n<p align=\"justify\">Back in the fall, as we celebrated the milestone of 1,000 stores, Tims China committed to \u201cFresh Is Delicious, Health Comes Light.\u201d We have since doubled down on our pledge to \u201cfresh and healthy\u201d\u2014adding calorie counts to core products and rolling out an ABCD grading system for beverages to better guide dietary choices. This year\u2019s launch of the Light &amp; Fit Lunch Box series has especially resonated with our guests, seeking healthier, lighter meals, and making Tims China standout in the nationwide health movement.<\/p>\n<p align=\"justify\">With its hot Loaded Power Bowls, flavorful ingredient combinations, and accessible pricing, managing health and weight has become simple and enjoyable.<\/p>\n<p align=\"justify\">\n        <strong>Your New Go-To Lunch Companion: Redefining the Caf\u00e9 Dining Experience<\/strong>\n      <\/p>\n<p align=\"justify\">As the food and beverage landscape continues to evolve, Tims China is carving out a new path with its \u201ccoffee + warm food\u201d strategy\u2014reimagining the caf\u00e9 as a fresh and healthy lunch destination. Tims China has made a strategic commitment with its Lunch Box series, such as our Hot Baked Bagel Sandwiches, Energizing Lunch Wraps, and now our Loaded Power Bowls.<\/p>\n<p align=\"justify\">\u201cOur new Lunch Box lineup introduces a fresh take on Western-style healthy lunches in a caf\u00e9 setting, offering a complete \u2018entr\u00e9e + snack + coffee\u2019 meal solution,\u201d said <strong>Yongchen Lu, CEO of Tims China. <\/strong>\u201cThis is more than just an extension of our product line\u2014it\u2019s reimagining how busy urban consumers eat, and exceeding their expectations. We are moving from singular coffee consumption to all-day healthy dining, embedding the caf\u00e9 experience deeply into a health-focused lifestyle.\u201d<\/p>\n<p align=\"justify\">\n        <strong>[About the Power Bowls]<\/strong>\n      <\/p>\n<table style=\"border-top: solid black 1pt;border-right: solid black 1pt;border-bottom: solid black 1pt;border-left: solid black 1pt;border-collapse: collapse;width:100%;border-collapse:collapse\">\n<tr>\n<td style=\"max-width:20%;width:20%;min-width:20%;border-top: solid black 1pt;border-right: solid black 1pt;border-bottom: solid black 1pt;border-left: solid black 1pt;text-align: justify;vertical-align: middle;vertical-align: top\">\n            \n          <\/td>\n<td style=\"max-width:80%;width:80%;min-width:80%;border-top: solid black 1pt;border-right: solid black 1pt;border-bottom: solid black 1pt;border-left: solid black 1pt;text-align: justify;vertical-align: middle;vertical-align: top\">\n            <strong>Korean Kimchi Beef Power Bowl<\/strong><br \/>\n            <br \/>Tender black pepper beef with onions served over a hearty mix of eight whole grains, topped with a soft-boiled egg and Korean kimchi. Comes with a side of low-fat roasted seasonal vegetables featuring colorful veggies\u2014a balanced meal to energize your day!<\/td>\n<\/tr>\n<tr>\n<td style=\"border-top: solid black 1pt;border-right: solid black 1pt;border-bottom: solid black 1pt;border-left: solid black 1pt;text-align: justify;vertical-align: middle;vertical-align: top\">\n            \n          <\/td>\n<td style=\"border-top: solid black 1pt;border-right: solid black 1pt;border-bottom: solid black 1pt;border-left: solid black 1pt;text-align: justify;vertical-align: middle;vertical-align: top\">\n            <strong>High-Protein Tuna Power Bowl<\/strong><br \/>\n            <br \/>Premium high-protein tuna paired with our signature eight-grain rice blend, complemented by a soft-boiled egg and Korean kimchi. Served with a side of low-fat roasted vegetables featuring fresh ingredients\u2014a healthy and flavorful choice!<\/td>\n<\/tr>\n<tr>\n<td style=\"border-top: solid black 1pt;border-right: solid black 1pt;border-bottom: solid black 1pt;border-left: solid black 1pt;text-align: justify;vertical-align: middle;vertical-align: top\">\n            \n          <\/td>\n<td style=\"border-top: solid black 1pt;border-right: solid black 1pt;border-bottom: solid black 1pt;border-left: solid black 1pt;text-align: justify;vertical-align: middle;vertical-align: top\">\n            <strong>New Orleans-Style Chicken Thigh Power Bowl<\/strong><br \/>\n            <br \/>Thick-cut, juicy New Orleans-style chicken thigh atop a base of eight-grain rice, finished with a soft-boiled egg and Korean kimchi. Comes with a side of low-fat roasted mixed vegetables made with vibrant veggies\u2014a satisfying treat for your taste buds!<\/td>\n<\/tr>\n<\/table>\n<p align=\"justify\">\n        <strong><br \/>\n          <br \/>\n        <\/strong>\n      <\/p>\n<p align=\"justify\">\n        <strong>ABOUT TH INTERNATIONAL LIMITED<\/strong>\n      <\/p>\n<p align=\"justify\">TH International Limited (Nasdaq: THCH) (\u201cTims China\u201d) is the parent company of the exclusive master franchisee of Tim Hortons coffee shops in mainland China, Hong Kong, and Macau. Tims China was founded by Cartesian Capital Group and Tim Hortons Restaurants International, a subsidiary of Restaurant Brands International (TSX: QSR) (NYSE: QSR).<\/p>\n<p align=\"justify\">The company\u2019s philosophy is rooted in world-class execution and data-driven decision making and centered around true local relevance, continuous innovation, genuine community, and absolute convenience. For more information, please visit <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=qYjN7a8N_lHVzAKXYjcHwL7RGg2R5FxOPKoHEh4e24FhBFkSvv79AhRD8Mo84gs3MezSJ0-DwbVL8mWQgLCi88k8NHUu81PEYKSXN8yv8vA=\" rel=\"nofollow\" target=\"_blank\">https:\/\/www.timschina.com<\/a>.<\/p>\n<p align=\"left\">\n        <strong>Contacts<\/strong>\n      <\/p>\n<p align=\"left\">\n        <strong>Investor Relations<\/strong><br \/>\n        <br \/>\n        <u><br \/>\n          <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=QPgAy130YZ50CoIF-ESHHEZSRtLa1qrN57kT3rChgdXNMVSkm7amDeh6a3g909lxGGgoS4RWDNRn7vV2OJgKxzYN3I5jX4bXMkt4yRKTvK8=\" rel=\"nofollow\" target=\"_blank\">IR@timschina.com<\/a><br \/>\n        <\/u>\u00a0<u>or <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=sSwuuRdK6148mN-06_vq45r62-IEy9G9b-Gr7Rn9rWmEUGmLYPFwMEsBb35AT3H0PkkQ48MgXb0aEydLOfAryyrrbrm9DCWABjeDAqXQkzaAm0ufsx-Vf1U7cuunR8xJ\" rel=\"nofollow\" target=\"_blank\">gemma.bakx@cartesiangroup.com<\/a><\/u><\/p>\n<p align=\"left\">\n        <strong>Public Relations<\/strong><br \/>\n        <br \/>\n        <u><br \/>\n          <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=a5zElZYoUo3RC8oTvWX11kVL-QLXZEQ4O4nAlYoNSxWi40bkENG6tEa1r7Nmlp2lBBf92bTBrxiHM8Ccj0WyJxqNcBQhR6cj3w6rFKXxtHo=\" rel=\"nofollow\" target=\"_blank\">patty.yu@timschina.com<\/a><br \/>\n        <\/u>\n      <\/p>\n<p align=\"left\">Follow @<a href=\"https:\/\/www.globenewswire.com\/Tracker?data=U9GD2B8-kBYCDcOkNTup593o3UPc-UlwUbs5UnCEFBsvqtUZSEkEnMpbaubtISWJMMio6RWUFjfTha6yWIt-I2BLNjv7W0ecNHdwxs7rakw=\" rel=\"nofollow\" target=\"_blank\">TimHortonsChina<\/a><\/p>\n<p>Photos accompanying this announcement\u00a0are available at:<\/p>\n<p>\n        <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=qYjN7a8N_lHVzAKXYjcHwAJsfqvNI6rWpN0m7R9Czg8egqqi7Uf7rGXR4StpjiyfUPJ68JTOHLmPbkAX1zCOxWGfeVUA1MlssypFZH3o39FE0XBy9Kyr1R-bw2wE9BBv6eo1xxZGtpdiX8WGU7wXcrGxajVVPFAbS2ZM5qeH12UCfVHV5BIpvxACn1JuPG1uJ_fiqhan42SBU6p10Id7Bm44GGy6uzXIuH4GA2C19CXhQBxn29w1Osf-8OInw25W-l2ms5i3oZPSc3AnXQq7Hg==\" rel=\"nofollow\" target=\"_blank\">https:\/\/www.globenewswire.com\/NewsRoom\/AttachmentNg\/7bc54c82-0a91-486e-971f-ccf4e9976467<\/a>\n      <\/p>\n<p>\n        <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=qYjN7a8N_lHVzAKXYjcHwAJsfqvNI6rWpN0m7R9Czg8egqqi7Uf7rGXR4StpjiyfOvwuWanYBqnLrK3J1MLKf4R7hifX-970B3jGqokBQQJp6rDEgFslGKDlUEGCkE9GqhEHiim4QqisBrb2LvMR60vkStuxl8k6pBMTI-ranD15Q9GCtZgL3Ra8lebp5JvQVQpU9Pi_RJFy_PdzSp7i3aiGfs2Jqzx0eg2it6je_cAI0f7MoEc6PwHqn4lpZQIS4551ASRrrnuSgYPXeDicYQ==\" rel=\"nofollow\" target=\"_blank\">https:\/\/www.globenewswire.com\/NewsRoom\/AttachmentNg\/ea7bcb4a-4541-4cfd-8ebe-0f4c8a1ea413<\/a>\n      <\/p>\n<p>\n        <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=qYjN7a8N_lHVzAKXYjcHwAJsfqvNI6rWpN0m7R9Czg8egqqi7Uf7rGXR4StpjiyfT5-dSFiiDNBW70xxoEaPkg96X_RlP39w5OLR2ViZBb7EeIFymR2mro-3qI7wPOBzw4tRq7TRq8TatQg_bLzCCeUJiC54FvpoC3XziewQ2BJWs_2nSW1rSmUfI43iXYv3iWic2OFxySOSOV7oC-s5D4vg_rrSX2-QnKNQfEfGduUiSgSlnPMuHOgbN5ii6m4s7oE_CxLDQZwXoCiDwOl3gQ==\" rel=\"nofollow\" target=\"_blank\">https:\/\/www.globenewswire.com\/NewsRoom\/AttachmentNg\/8ceacc09-25d9-4310-b06e-4a672f5ed559<\/a>\n      <\/p>\n<p>\n        <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=qYjN7a8N_lHVzAKXYjcHwAJsfqvNI6rWpN0m7R9Czg8egqqi7Uf7rGXR4Stpjiyfxx6klBzVvxg0vlwAQ81awlcVx0YVj3ESOsErIfw3P7ryD_AH4_phdtyEUCmCuemnErp789bCNvRQ26Jqw5Zu193uGWGw21NAwQnuj_AWFCnA9NByY4nXjbhE2Qf9-rH4p2mFZ_pp7XkwxJD5QUKAsE58DnubPx-r0IC7oC1RnZ6d9BSOcu4kluS1Iw9HUTx5bAT2KZ5zFOPIE_Npk254VQ==\" rel=\"nofollow\" target=\"_blank\">https:\/\/www.globenewswire.com\/NewsRoom\/AttachmentNg\/4455c399-7008-49ff-b726-72079dbbbf49<\/a>\n      <\/p>\n<p>      <img decoding=\"async\" alt=\"\" class=\"__GNW8366DE3E__IMG\" src=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=OTQ1NDc2MyM2OTUxMDU5IzIyMjQ3Nzk=\" \/><br \/>\n      <br \/>\n      <img decoding=\"async\" alt=\"\" src=\"https:\/\/ml.globenewswire.com\/media\/ZmRiZGU5YjgtNzdhYi00NWI5LTgwMDAtMzY1MWI5ZDczNzUyLTEyMzYzMzItMjAyNS0wNS0yMC1lbg==\/tiny\/TH-International-Limited.png\" \/>\n    <\/div>\n<div class=\"mw_contactinfo\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>SHANGHAI, May 20, 2025 (GLOBE NEWSWIRE) &#8212; TH International Limited (NASDAQ: THCH), the exclusive operator of Tim Hortons coffee shops in China (\u201cTims China\u201d or the \u201cCompany\u201d) announced that its brand new Loaded Power Bowls have officially launched nationwide today. The new offering is the latest addition to Tims China\u2019s Light &amp; Fit Lunch Box lineup, following the popular Hot Baked Bagel Sandwiches and Energizing Lunch Wraps, further expanding the brand\u2019s innovative and healthy lunchtime options. Packed with 2 + 8 + 8 Goodies\u2014You Can See It, You Can Taste It (Tims China\u2019s new Loaded Power Bowls) Tims China\u2019s new Loaded Power Bowls come in a standard \u201c2 + 8 + 8\u201d configuration, featuring 18 carefully selected ingredients in every &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/tims-china-participates-in-nation-wide-weight-management-year-campaign-with-new-hot-healthy-power-bowls\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Tims China Participates in Nation-wide \u201cWeight Management Year\u201d Campaign with New Hot &amp; Healthy Power Bowls&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-852583","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tims China Participates in Nation-wide \u201cWeight Management Year\u201d Campaign with New Hot &amp; Healthy Power Bowls - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/tims-china-participates-in-nation-wide-weight-management-year-campaign-with-new-hot-healthy-power-bowls\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tims China Participates in Nation-wide \u201cWeight Management Year\u201d Campaign with New Hot &amp; Healthy Power Bowls - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"SHANGHAI, May 20, 2025 (GLOBE NEWSWIRE) &#8212; TH International Limited (NASDAQ: THCH), the exclusive operator of Tim Hortons coffee shops in China (\u201cTims China\u201d or the \u201cCompany\u201d) announced that its brand new Loaded Power Bowls have officially launched nationwide today. The new offering is the latest addition to Tims China\u2019s Light &amp; Fit Lunch Box lineup, following the popular Hot Baked Bagel Sandwiches and Energizing Lunch Wraps, further expanding the brand\u2019s innovative and healthy lunchtime options. Packed with 2 + 8 + 8 Goodies\u2014You Can See It, You Can Taste It (Tims China\u2019s new Loaded Power Bowls) Tims China\u2019s new Loaded Power Bowls come in a standard \u201c2 + 8 + 8\u201d configuration, featuring 18 carefully selected ingredients in every &hellip; Continue reading &quot;Tims China Participates in Nation-wide \u201cWeight Management Year\u201d Campaign with New Hot &amp; Healthy Power Bowls&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/tims-china-participates-in-nation-wide-weight-management-year-campaign-with-new-hot-healthy-power-bowls\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-20T09:22:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=OTQ1NDc2MyM2OTUxMDU5IzIyMjQ3Nzk=\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/tims-china-participates-in-nation-wide-weight-management-year-campaign-with-new-hot-healthy-power-bowls\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/tims-china-participates-in-nation-wide-weight-management-year-campaign-with-new-hot-healthy-power-bowls\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Tims China Participates in Nation-wide \u201cWeight Management Year\u201d Campaign with New Hot &amp; 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