{"id":851787,"date":"2025-05-16T05:03:13","date_gmt":"2025-05-16T09:03:13","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/engagelab-supercharges-global-e-commerce-with-smart-push-and-push-plan-features-for-apppush-webpush-boosting-click-through-rates-by-over-30\/"},"modified":"2025-05-16T05:03:13","modified_gmt":"2025-05-16T09:03:13","slug":"engagelab-supercharges-global-e-commerce-with-smart-push-and-push-plan-features-for-apppush-webpush-boosting-click-through-rates-by-over-30","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/engagelab-supercharges-global-e-commerce-with-smart-push-and-push-plan-features-for-apppush-webpush-boosting-click-through-rates-by-over-30\/","title":{"rendered":"EngageLab Supercharges Global E-commerce with Smart Push and Push Plan Features for AppPush &amp; WebPush, Boosting Click-Through Rates by Over 30%"},"content":{"rendered":"<div class=\"mw_release\">\n<p>SINGAPORE, May  16, 2025  (GLOBE NEWSWIRE) &#8212; As global e-commerce gears up for a series of major shopping seasons, <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=_CRZhtLgWQMIjQqbLw0nESQFzCa5I_OHv5zCbC1qb8OQt1NgWz7owFRTbRxTPQdwNbGMfs0rDBxEG9t7dpaMwA==\" rel=\"nofollow\" target=\"_blank\"><strong>EngageLab<\/strong><\/a>, a leading customer engagement solutions provider recently launched two powerful new features for its <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=vNUkmEFGeUTLaSabQCWZBNQ4W7lBgRZ_JxJZ1WjF5rfLKNsa702utVvnqj-Ff17zxNshWqt-Y6V0sJ-ERbKHE98cvU2Pyj3cuRVIgdD02lI=\" rel=\"nofollow\" target=\"_blank\">AppPush<\/a> and <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=SYXEhU4CmF2hOuCUYpRRvyAjw2Mxopzfd18vtx7M1TbGqtkvB0sSKXWwc6gjt7XsygmJ-s561UCn2Gcrx8vr1yViOfxdNMIWdjX4Px3dmBw=\" rel=\"nofollow\" target=\"_blank\">WebPush<\/a> products: <strong>Smart Push<\/strong> and <strong>Push Plan<\/strong>. These enhancements are designed to help global e-commerce businesses significantly improve user engagement, marketing efficiency, and conversion rates, <strong>with early adopters already reporting click-through rate increases of over 30%.<\/strong><\/p>\n<p>With major sales events like TikTok&#8217;s multi-country Summer Sale (June-July), Amazon Prime Day (July), the North American Back-to-School season (July-September), and Southeast Asia&#8217;s mega-sales (September) on platforms like Shopee, Lazada, and TikTok Shop rapidly approaching, e-commerce businesses are seeking more intelligent ways to cut through the noise and maximize their marketing ROI. EngageLab&#8217;s new features directly address the challenges of optimizing message delivery and managing complex promotional campaigns.<\/p>\n<p>\n        <strong>Feature 1: Smart Push \u2013 Deliver Messages at the &#8220;Golden Moment&#8221;<\/strong><br \/>\n        <br \/>EngageLab\u2019s new <strong>Smart Push<\/strong> capability eliminates the guesswork in scheduling push notifications. By analyzing users&#8217; recent activity patterns and usage habits, the smart feature predicts the optimal time each user is most likely to be active and engaged. Messages are then delivered precisely according to the user&#8217;s local time zone, ensuring notifications arrive at their personal &#8220;golden moment.&#8221;<\/p>\n<p>\n        <strong>Key Advantages:<\/strong>\n      <\/p>\n<ul type=\"disc\">\n<li>\n          <strong>Higher Click-Through Rates:<\/strong>\u00a0Delivering messages when users are most active significantly increases visibility and interaction. Clients testing this feature have seen\u00a0<strong>click-through rates improve by over 30%<\/strong>.<\/li>\n<li>\n          <strong>Increased Conversion Efficiency:<\/strong>\u00a0Capturing user attention at peak engagement times leads to more effective down-funnel conversions.<\/li>\n<li>\n          <strong>Enhanced User Experience:<\/strong>\u00a0Avoids inopportune interruptions, fostering positive brand perception.<\/li>\n<li>\n          <strong>New User Friendly:<\/strong>\u00a0For users without historical data, businesses can still opt for immediate delivery, a specific scheduled time, or a time based on the end-user&#8217;s local time zone.<\/li>\n<\/ul>\n<p>This feature is now available for a <strong>limited-time free trial<\/strong> via the EngageLab dashboard.<\/p>\n<p>\n        \n      <\/p>\n<p>\n        <strong>Feature 2: Push Plan \u2013 Masterful Management for Large-Scale Promotion Campaigns<\/strong><br \/>\n        <br \/>Managing the multi-wave, multi-segment, and multi-content push notification strategies required for major global e-commerce campaigns can be complex. The new <strong>Push Plan<\/strong> feature provides a centralized command center for these intricate operations.<\/p>\n<p>\n        <strong>Key Advantages:<\/strong>\n      <\/p>\n<ul type=\"disc\">\n<li>\n          <strong>Centralized Campaign Management:<\/strong>\u00a0Group multiple push tasks targeting the same campaign (e.g., pre-heat, launch, and retargeting phases for a summer sale) into a single &#8220;Push Plan&#8221; for clear, stage-by-stage communication strategy management.<\/li>\n<li>\n          <strong>Holistic Performance Insights:<\/strong>\u00a0Move beyond fragmented data from individual pushes. Push Plan offers consolidated analytics, precisely tracking key metrics like delivery rate, click rate, and conversions across the entire campaign lifecycle.<\/li>\n<li>\n          <strong>Flexible Operation:<\/strong>\u00a0Full support via API and Web Portal allows both developers and marketing operators to easily create, manage tasks, track data, and optimize strategies within their Push Plans.<\/li>\n<li>\n          <strong>Data-Driven Optimization:<\/strong>\u00a0A clear dashboard provides an at-a-glance view of overall marketing campaign effectiveness, offering robust data support for future strategy refinements. <\/p>\n<ul type=\"circle\">\n<li><strong>Push Statistics:<\/strong>\u00a0Detailed tracking of delivery, clicks, and more.<\/li>\n<li><strong>Summary Statistics:<\/strong>\u00a0Comprehensive analysis of conversion rates and overall campaign impact.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>\n        \n      <\/p>\n<p>These two new features for AppPush and WebPush are designed to empower businesses with smarter technology and more efficient tools for managing customer engagement. By optimizing message delivery and streamlining campaign management, EngageLab helps businesses enhance user communication, boost marketing efficiency, and achieve sustainable growth in the competitive global marketplace.<\/p>\n<p>\n        <strong>About EngageLab<\/strong><br \/>\n        <br \/>EngageLab is a world-leading AI-powered omnichannel customer engagement solution provider, unites technology and versatility to offer seamless customer interactions and marketing automation across every channel, including AppPush, WebPush, Email, OTP, SMS and WhatsApp Business. It empowers businesses to build lasting relationships and achieve higher conversions and retention. With a strong focus on innovation and performance, EngageLab supports businesses in over 220 countries and regions, delivering more than 1 million messages every second across various channels.<\/p>\n<p>For more information about EngageLab and its suite of solutions, visit www.engagelab.com.<\/p>\n<p>\n        <strong>For Media Inquiries:<\/strong><br \/>\n        <br \/>Contact: <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=nXuvTXzbkmlN30b1VRuKdNaYZrwS430KI1_iDISGyhtObPp7t6Ia6wXzb4SA02-EVRD8no0Rg26OJsvlKvW3u3_GIAAn8Gn--qsFq2GkswB2K7PEpQJ0k7ewb8A7yn8O\" rel=\"nofollow\" target=\"_blank\">marketing@engagelab.com<\/a>\u00a0<br \/>Website: <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=KTzC42G7v8xJkxAL1CORHYTVDcifXu-OSftSARmmkUjtWgzF5tYBUrtU9NIet5jjd0DLoT-8U5WOP9Y-qNOgIzobega4Db-8aEhj7HSdo_8=\" rel=\"nofollow\" target=\"_blank\">www.engagelab.com<\/a><\/p>\n<p>Photos\u00a0accompanying this announcement are available at<\/p>\n<p>\n        <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=-IGgxsVqgcGxPYujf5FxMvwQEBKfzqe-xvmH3Dcb6nQ80Wnfb_cwMt5fa6fIn1gVChKieqe5TRFR7m4HyvzCK6O2SPURzR3JYeh2akFqBMUn9Qc7S-abgIBzfkBWtzoydb_C8JmMa08fzH_6q_MHU7ugrsth0C3HqR9Onj17Ia3-ThdZycUClBf6-gbBLyvSy6u9MmKxopmFamE_jPpPc77-UVjs8jYM04mZeKG1ReBzrW2g67dF7hDozQg76Ssw0PvfIIkYjD-cPW0z9rGmig==\" rel=\"nofollow\" target=\"_blank\">https:\/\/www.globenewswire.com\/NewsRoom\/AttachmentNg\/4d1c343b-3c76-486c-859f-5f6be53f41fd<\/a>\n      <\/p>\n<p>\n        <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=-IGgxsVqgcGxPYujf5FxMvwQEBKfzqe-xvmH3Dcb6nQ80Wnfb_cwMt5fa6fIn1gVsYJxUOP5Dlpl20oL3_6rQxNGUHXJQk3RmBDtG1ImnXlzPp9OIh9DTBcgNk0iOWiAmzVBpHDwriYSummLIE763ic_XvhnZ6niqjLKeXlbUH9U4-jVduDd17sCKFQYyejO8jeAWdSNfmxkS8jLr3Pg_ZIfSxgUSXhTh0jiVgoJKXrSaPi6DLkzaLJXGk3ht7a1wuXGb0lVTG6e-NwAnxgqbw==\" rel=\"nofollow\" target=\"_blank\">https:\/\/www.globenewswire.com\/NewsRoom\/AttachmentNg\/d2721f75-5dd9-4180-8af7-a221cf79e385<\/a>\n      <\/p>\n<p>      <img decoding=\"async\" alt=\"\" class=\"__GNW8366DE3E__IMG\" src=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=OTQ1MjkzNCM2OTQxNDI1IzUwMDEzMTA2OQ==\" \/><br \/>\n      <br \/>\n      <img decoding=\"async\" alt=\"\" src=\"https:\/\/ml.globenewswire.com\/media\/NjU0NDMwMzItNjZlYy00ZTMyLThlZGUtMjEyNjVkYTIwNjdhLTUwMDEzMTA2OS0yMDI1LTA1LTE2LWVu\/tiny\/EngageLab.png\" \/>\n    <\/div>\n<div class=\"mw_contactinfo\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>SINGAPORE, May 16, 2025 (GLOBE NEWSWIRE) &#8212; As global e-commerce gears up for a series of major shopping seasons, EngageLab, a leading customer engagement solutions provider recently launched two powerful new features for its AppPush and WebPush products: Smart Push and Push Plan. These enhancements are designed to help global e-commerce businesses significantly improve user engagement, marketing efficiency, and conversion rates, with early adopters already reporting click-through rate increases of over 30%. With major sales events like TikTok&#8217;s multi-country Summer Sale (June-July), Amazon Prime Day (July), the North American Back-to-School season (July-September), and Southeast Asia&#8217;s mega-sales (September) on platforms like Shopee, Lazada, and TikTok Shop rapidly approaching, e-commerce businesses are seeking more intelligent ways to cut through the noise and &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/engagelab-supercharges-global-e-commerce-with-smart-push-and-push-plan-features-for-apppush-webpush-boosting-click-through-rates-by-over-30\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;EngageLab Supercharges Global E-commerce with Smart Push and Push Plan Features for AppPush &amp; WebPush, Boosting Click-Through Rates by Over 30%&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-851787","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>EngageLab Supercharges Global E-commerce with Smart Push and Push Plan Features for AppPush &amp; WebPush, Boosting Click-Through Rates by Over 30% - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/engagelab-supercharges-global-e-commerce-with-smart-push-and-push-plan-features-for-apppush-webpush-boosting-click-through-rates-by-over-30\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"EngageLab Supercharges Global E-commerce with Smart Push and Push Plan Features for AppPush &amp; WebPush, Boosting Click-Through Rates by Over 30% - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"SINGAPORE, May 16, 2025 (GLOBE NEWSWIRE) &#8212; As global e-commerce gears up for a series of major shopping seasons, EngageLab, a leading customer engagement solutions provider recently launched two powerful new features for its AppPush and WebPush products: Smart Push and Push Plan. These enhancements are designed to help global e-commerce businesses significantly improve user engagement, marketing efficiency, and conversion rates, with early adopters already reporting click-through rate increases of over 30%. With major sales events like TikTok&#8217;s multi-country Summer Sale (June-July), Amazon Prime Day (July), the North American Back-to-School season (July-September), and Southeast Asia&#8217;s mega-sales (September) on platforms like Shopee, Lazada, and TikTok Shop rapidly approaching, e-commerce businesses are seeking more intelligent ways to cut through the noise and &hellip; Continue reading &quot;EngageLab Supercharges Global E-commerce with Smart Push and Push Plan Features for AppPush &amp; WebPush, Boosting Click-Through Rates by Over 30%&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/engagelab-supercharges-global-e-commerce-with-smart-push-and-push-plan-features-for-apppush-webpush-boosting-click-through-rates-by-over-30\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-16T09:03:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=OTQ1MjkzNCM2OTQxNDI1IzUwMDEzMTA2OQ==\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/engagelab-supercharges-global-e-commerce-with-smart-push-and-push-plan-features-for-apppush-webpush-boosting-click-through-rates-by-over-30\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/engagelab-supercharges-global-e-commerce-with-smart-push-and-push-plan-features-for-apppush-webpush-boosting-click-through-rates-by-over-30\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"EngageLab Supercharges Global E-commerce with Smart Push and Push Plan Features for AppPush &amp; 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These enhancements are designed to help global e-commerce businesses significantly improve user engagement, marketing efficiency, and conversion rates, with early adopters already reporting click-through rate increases of over 30%. With major sales events like TikTok&#8217;s multi-country Summer Sale (June-July), Amazon Prime Day (July), the North American Back-to-School season (July-September), and Southeast Asia&#8217;s mega-sales (September) on platforms like Shopee, Lazada, and TikTok Shop rapidly approaching, e-commerce businesses are seeking more intelligent ways to cut through the noise and &hellip; Continue reading \"EngageLab Supercharges Global E-commerce with Smart Push and Push Plan Features for AppPush &amp; WebPush, Boosting Click-Through Rates by Over 30%\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/engagelab-supercharges-global-e-commerce-with-smart-push-and-push-plan-features-for-apppush-webpush-boosting-click-through-rates-by-over-30\/","og_site_name":"Market Newsdesk","article_published_time":"2025-05-16T09:03:13+00:00","og_image":[{"url":"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=OTQ1MjkzNCM2OTQxNDI1IzUwMDEzMTA2OQ==","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/engagelab-supercharges-global-e-commerce-with-smart-push-and-push-plan-features-for-apppush-webpush-boosting-click-through-rates-by-over-30\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/engagelab-supercharges-global-e-commerce-with-smart-push-and-push-plan-features-for-apppush-webpush-boosting-click-through-rates-by-over-30\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"EngageLab Supercharges Global E-commerce with Smart Push and Push Plan Features for AppPush &amp; 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